Project

Presentation

GROUP 12
 Introduction

• Hansa Research is a full service global market research agency conducting

market research in 77 countries globally with offices in India and US

• In 2006 it was the first Indian market research company to acquire a U.S.-
based firm, GCR (formerly called Gartner Custom Research)
• Headquartered in Mumbai

•specializing in Media, Telecom, Financial Services, Consumer Products and

Technology spaces
 The company’s flagship offerings
include

IRS – Indian Readership Survey – the largest continuous

survey of the world with over 250,000 respondents annually
Brand Scan
ACT- Customer & Channel Satisfaction studies
Empower – Employee satisfaction studies
 Industry Expertise

1) Financial Services
2) Telecomm Services
3) Technology
4) Media

Syndicated Products:
5) Celebtrack
6) Up Market man Of India
7) Working Women of India
8) 4 Indian Youth(YES)
Outsourcing

1) Data collection
2) Programming
3) Data processing
4) Analytics
5) Reporting
DISTRIBUTION CHANNEL

Direct client soliciting

Unorganized Sector
Regional manager holds the responsibility of the
services delivery
Decentralized Approach
 Client Soliciting

Word of Mouth
Networking
Active Soliciting and Passive Soliciting
a)Personal network
b) Referral by employees
c) Referral by clients
PRICING STRATEGIES

 Only big projects except:

a) There is a huge potential
b) Existing client

Factors influencing Pricing:

1) Size of the Business
2) Kind of Resources used (Eg: Segmentation)
3) Sunrise Sector (Eg: BBC)
4) Specialized vs. Standardized Services (Semiotics)
People and Process Strengths

Domain Knowledge
Global Exposure
Full Service Market Research Company
Systematic Coding
Account clearance
Timesheet Management
 Marketing Strategies

1) Word of mouth
2) PR activities (Newspapers)
3) Sponsorships and guest lectures
4) Marketing team for branding, product etc.
 Core Competencies

1) People Strengths (Domain Knowledge)

2) Experience in verticals (Media Services)
3) Customized services
4) Systemization of various processes (Coding Systems)

Core Competence when strengthened becomes

sustainable advantage
 Issues in Decision Making

1) Knowing the country in which work is to be done

2) Knowing the culture
3) Knowing the sensitivities (Eg: Ramzan)

Complete Outsourcing is not possible in this

industry ?????????
 Costs across Globe

USA 1:5
Korea 1:9
Africa 1:3
Pakistan 1:1.5
China 1:2

China is the most emerging market

Organizational Structure
Thank
You