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Consumer behavior is the study of how, when, why, and where people do or do not buy products. It involves understanding needs, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. Post-purchase behavior refers to a consumer's actions after a purchase based on their satisfaction level. It includes feelings of regret or reassurance from a brand's advertising. Environmental and social factors like culture, subculture, family, and groups also influence consumer behavior. Motivation comes from needs and goals, and understanding consumer motives helps marketers target their products effectively.
Consumer behavior is the study of how, when, why, and where people do or do not buy products. It involves understanding needs, information search, evaluation of alternatives, purchase decisi…