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A comparative study of consumer preference for Parag milk and

Kautuki milk In Ghazipur City


Survey Project Report
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR
In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By- Under the Supervision of
Poonam Mrs. Fati shaffat
BBA IV Semester (Assistant Professor)
Roll No. -5460044



2013
Technical Education & Research Institute,
Post-Graduate College, Ravindrapuri
Ghazipur (U.P.) Pin-233001
CERTIFICATE
This is to certify that Poonam pursuing BBA 4
th
Semester from this Institute has
prepared the Research project report entitled A comparative study of consumer
preference for Parag milk and Kautuki milk In Ghazipur City in partial fulfillment
of the requirements of the degree of Bachelor of Business Administration from V.B.S.
Purvanchal University, Jaunpur, for the session of 2013-14.
This report is based on bona fide research undertaken by Poonam under my
supervision during the course of fourth semester and fulfills the requirements of
regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal
University.
I recommend that this research project report may be sent for evaluation.
http://paragmilkup.in/Static/Overview.aspx
Rahul Anand Singh Mrs. Fati Shaffat
Associate Professor & Head, Assistant Professor,
Dept. of Business Administration Dept. of Business Administration




HTTP://WWW.SLIDESHARE.NET/SHAMI1988/FINAL-PROJECT-OF-
PARAG-DAIRY

DECLARATION

I Poonam, hereby declare that this research project report entitled A
comparative study of consumer preference for Parag milk and Kautuki milk In
Ghazipur City has been prepared by me on the basis of survey done the course of my
fourth semester of BBA proramme under the supervision of Mrs. Fati Shaffat,
T.E.R.I., P. G. College affiliated to Veer Bahadur Singh Purvanchal University.
This research project report is my bona fide work and has not been submitted in
any university or Institute for the award of any degree or diploma prior to the under
mentioned date. I bear the entire responsibility of submission of this project report.



10
th
May 2014
Poonam
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur



INDEX OF CONTENTS

Preface
Acknowledgement
CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
CHAPTER-2
Research Methodology
CHAPTER-3
Data Analysis & Interpretation
CHAPTER-4
Finding & Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure ( Questionnaires )
Bibliography



PREFACE
The first real insight of an organization for management student comes only
during his preparation of project work because student first interacts with real practical
work. This is first introduction to industry and its working. This project work synthesize
the theoretical concept learn in the class room and its practical orientation in
organization.
In my project I have studied the A comparative study of consumer preference
for Parag milk and Kautuki milk In Ghazipur City.
The First chapter deals with the introduction of the topic, It also describes the
profile and history of Milk Industry.
In first chapter I have mentioned institute. This chapter also describes the
organizational structure of both the organization. The objective and need of research is
also mentioned in section of project work.
The Second chapter deals with research methodology. The process of carrying out
the whole research problem is defined in it. It contains information about the objectives
of the research, methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important
section of the project work. This section contains the analysis of all the data collected so
far and they are interpreted to produce the final conclusion. It contains all the tables and
charts which depicts the result.
Chapter four contains the finding and recommendation of the research. This is
based on the data analyzed and interpreted in the previous chapter. This is the most
important section of the research report for a report is evaluated on the validity ad
correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is, gives
a brief description of the process employed so far. And later chapters contain
bibliography. Which describes the list of sources from where the matter and information
is collected? It contains the list of books, authors, web sites use etc.



Poonam
B.B.A. IV Sem.






ACKNOWLEDGEMENT

Many thanks to the God, who has sent me on this earth and by mercy of him, I
would be able to accomplish this research.

A person who has always encouraged me towards positive and used to say
Nothing can be impossible if you are working hard with heart and soul. The Word
regard is very small for him and I dont know what word will be appropriate for him, that
person is my elder Brother Mr. Anand.

I express my deep sense of gratitude and regards to Mrs. Fati Shaffat (Lecturer,
Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer Bahadur
Singh Purvanchal University) under whose guidance I completed this project, I am
thankful to her valuable guidance, gentle encouragement and pains she took in guiding
me throughout the study.

Some of my Friend, Simmi and Sweta whose suggestion for what is Right or
Wrong has shown my aim and objectives of life.
Again, I heartily express my regard to all the above person mentioned and pray to
the God May live them long.
Poonam
BBA 4
th
Sem.






Chapter 1
Introduction
MILK











INTRODUCTION

Milk is a white liquid produced by the mammary glands of mammals. It is the primary source
of nutrition for young mammals before they are able to digest other types of food. Early-
lactation milk contains colostrum, which carries the mother's antibodies to the baby and can
reduce the risk of many diseases in the baby. It also contains many other nutrients.
As an agricultural product, milk is extracted from mammals during or soon after pregnancy and
used as food for humans. Worldwide, dairy farms produced about 730 million tonnes of milk in
2011, from 260 million dairy cows. India is the world's largest producer and consumer of milk,
yet neither exports nor imports milk. New Zealand, the European Union's 28 member
states, Australia, and the United States are the world's largest exporters of milk and milk
products. China and Russia are the world's largest importers of milk and milk products.
Throughout the world, there are more than 6 billion consumers of milk and milk products. Over
750 million people live within dairy farming households. Milk is a key contributor to improving
nutrition and food security particularly in developing countries. Improvements in livestock and
dairy technology offer significant promise in reducing poverty and malnutrition in the world.




NUTRITION FACTS



1. % Daily Value*
Total Fat 1 g 1%
Saturated fat 0.6 g 3%
Polyunsaturated fat 0 g

Monounsaturated fat 0.3 g

Cholesterol 5 mg 1%
Sodium 44 mg 1%
Potassium 150 mg 4%
Total Carbohydrate 5 g 1%
Dietary fiber 0 g 0%
Sugar 5 g

Protein 3.4 g 6%
Vitamin A 0% Vitamin C 0%
Calcium 12% Iron 0%
Vitamin D 0% Vitamin B-6 0%
Vitamin B-12 8% Magnesium 2%
















PARAG

A Milk Cooperative, perceived as a business organization, is simply a group of people who have
willingly pooled in resources and energies to pursue a common goal out of which they derive
mutual benefits.
Uttar Pradesh is the largest milk producing state of India contributing 17 % of the total
milk production of India. In the year 2010-2011, the total milk production in the state was
21033.3 thousand kg. per day
A milk cooperativ society in a village in Allahabad district set up in 1918 marked the
beginning of milk cooperatives in Uttar Pradesh
Successful efforts gave way to formation of Ghazipur Milk Union in 1938-the only Milk
Union in the country -giving Uttar Pradesh the credit of being a pioneer state in the
country in this segment
PCDF was the chosen agency to implement the World Banks prestigious Operation Flood
programme in the state
At present PCDF lends its support and services to 6,00,000 rural milk producers through
59 District Milk Unions and about 13,500 Village Dairy Cooperatives in the State
Parag is the brand name for a range of milk and milk products including- Milk , Skimmed
Milk Powder, Whole Milk Powder, Butter , Ghee, and an array of indigenous milk
products like Paneer,Curd,Peda,Milk Cake, Khoa, Laddu, Mattha and Chhachh etc.
Plants in Meerut and Varanasi, are in constant operation to supply balanced diet feed for
milch animals owned by farmers of the state
Training centres ,situated in Kanpur, Ghazipur, Meerut, Varanasi, Agra and Rae
Bareilly,impart both skill and awareness based trainings
A Jersey Cattle breeding unit is located in Rae Bareilly, for rearing of Jersey Bulls
At FFHC Unit in Moradabad ,Frozen Semen Doses of Good quality breed of milch
animals are prepared for Artificial Insemination Services
Fodder Seed Processing Plant located in Aligarh, produces good quality Fodder Seeds for
distribution to farmers for cultivation of good quality fodder feed for milch animals














Chapter-2

Research Methodology








Research Methodology
`Research`

Research is a purposeful investigation. It is a scientific & systematic search for knowledge &
intimation on a specific topic research is use full & research objective can be achieved if it is done in
propose process

Methodology

The world methodology spell the meaning it self if the method used by the researches in
obtaining information . the data ( information can be collected from primary sources & secondary
sources.) By primary data we mean data collected by researches himself for the first time to collaborate
the data which has previously not been used is known as primary data By secondary data we mean the
data collected from various published matters, a Magazine newspapers status of previous research report
etc. In other words we can say that the data which as already been used your different purpose by
different people is know as secondary Primary data can be collected through questionnaire and personal
interview as for as concern my research is limited to dealers personality Secondary data are collected
from the various books journals new spapereditional expert suggestions web sites & internet & etc.
Research is a common language refers to a search of knowledge. Research is scientific & systematic
search for pertinent information on a specific topic, infect research is an art of scientific investigation.
Research Methodology is a scientific way to solve research problem. It may be understood as a science of
studying how research is dont scientifically.

In it we study various steps that are generally adopted by researchers in studying their research
problem. It is necessary for researchers to know not only know research method techniques
The scope of Research Methodology is wider than that of research methods.
The research problem consists of series of closely related activities. At times, the first step determines the
native of the last step to be undertaken. Why a research has been defined, what data has been collected
and what a particular methods have been adopted and a host of similar other questions are usually
answered when we talk of research methodology concerning a research problem or study. The project is a
study where focus is on the following points:
RESEARCH DESIGN- A research design is defined, as the specification of methods and
procedures for acquiring the Information needed. It is a plant or organizing framework for doing the study
and collecting the data.
Designing a research plan requires decisions all the data sources, research approaches, Research
instruments, sampling plan and contact methods.
Research design is mainly of following types: -
1. Exploratory research.
2. Descriptive studies
3. Experimental
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The design
of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.
DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior
formulation of specific research Questions. The investigator already knows a substantial
amount about the research problem. Perhaps as a Result of an exploratory study, before the
project is initiated. Descriptive research is also characterized by a Preplanned and structured
design.
EXPERIMENTAL DESIGN:- A casual design investigates the cause and effect relationships
between two or more variables. The hypothesis is tested and the experiment is done. There are
following types of casual designs:
I. After only design
II. Before after design
III. Before after with control group design
IV. Four groups, six studies design
V. After only with control group design.
VI. Consumer panel design
VII. Exposit facto design







B) DATA COLLECTION METHOD



PRIMARY SECONDARY


Direct personal Interview
Indirect personal Interview

Information from correspondents Govt. publication
Mailed questionnaire Report Committees & Commissions
Question filled by enumerators. Private Publication
Research institute



Published Sources Unpublished
Sources


PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered. Essentially they are raw materials. They may be combined, totaled but they have
not extensively been statistically processed. For example, data obtained by the peoples.
SECONDARY DATA
Following are the main sources of secondary data :
Official Publications.
Publications Relating to Trade:
Journal/ Newspapers etc.:
Data Collected by Industry Associations:
Unpublished Data: Data may be obtained from several companies, organizations,
working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process requiring
care, sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.
Sampling Design: The convenience sampling is done because any probability sampling
procedure would require detailed information about the universe, which is not easily available
further, it being an exploratory research.
Sample Procedure: In this study judgmental sampling procedure is used. Judgmental sampling
is preferred because of some limitation and the complexity of the random sampling. Area
sampling is used in combination with convenience sampling so as to collect the data from
different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.
Method of the Sampling
Probability Sampling
It is also known as random sampling. Here, every item of the universe has an equal chance or
probability of being chosen for sample.
Probability sampling may be taken inform of:
Simple Random Sampling A simple random sample gives each member of the population
an equal chance of being chosen. It is not a haphazard sample as some people think! One way
of achieving a simple random sample is to number each element in the sampling frame and then
use random numbers to select the required sample. Random numbers can be obtained using your
calculator, a spreadsheet, printed tables of random numbers, or by the more traditional methods
of drawing slips of paper from a hat, tossing coins or rolling dice.
Systematic Random Sampling
This is random sampling with a system! From the sampling frame, a starting point is chosen at
random, and thereafter at regular intervals.

Stratified Random Sampling
With stratified random sampling, the population is first divided into a number of parts or 'strata'
according to some characteristic, chosen to be related to the major variables being studied. For
this survey, the variable of interest is the citizen's attitude to the redevelopment scheme, and the
stratification factor will be the
values of the respondents' homes. This factor was chosen because it seems reasonable to suppose
that it will be related to people's attitudes.
Cluster and area Sampling
Cluster sampling is a sampling technique used when "natural" groupings are evident in a
statistical population. It is often used in marketing research. In this technique, the total
population is divided into these groups (or clusters) and a sample of the groups is selected. Then
the required information is collected from the elements within each selected group. This may be
done for every element in these groups or a sub sample of elements may be selected within each
of these groups.
Non Probability Sampling
It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,
every item in the universe does not have an equal, chance of being included in a sample.



It is of following type:
Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is done
easy. Convenience sampling does not represent the entire population so it is considered bias.
Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who has been given
quotas to fill from specified sub-groups of the population.
Judgment Sampling
The sampling technique used here in probability > Random Sampling.
The total sample size is 100 profiles.
I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal interaction.
Specific questionnaire is prepared for collecting data. Data is collected with more interaction and
formal discussion with different respondents and we collect data about investment pattern of
people by face to face contact with the persons from whom the information is to be obtained
(known as informants). The interviewer asks them questions pertaining to the survey and
collects the desired information.


















Chapter 3

Data analysis
&
Interpretation











Q-1-Which packaged milk brand do you use?

Particular No of respondent Percentage
Parag 39 39%
Kautuki 31 31%
Others 30 30%
Total 100 100%




39%
31%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Parag Kautuki Others
Analysis-
After the survey the researcher found that 39% customer used Parag
milk, 31% used Kautaki milk, 30% used other packaged milk.
Interpretation-
The above analysis shows that most of the respondent used Parag milk.


















Q-2- From where do you get the information about this?

Particular No of respondent Percentage
Friends 29 29%
Doctor 31 31%
Advertisement 30 30%
Others 10 10%
Total 100 100%




29%
31%
30%
10%
0%
5%
10%
15%
20%
25%
30%
35%
Friends Doctor Advertisement Others
Analysis-
After the survey the researcher found that 29% respondent get information from the friends,
31% from the doctors,30% from the Advertisement and 10% from the others way.
Interpretation-
The above analysis shows that most of the respondents get information from the Doctors.



















Q-3 Which milk company provides a variety of milk pack?


Particular No of respondent Percentage
Parag 57 57%
Kautuki 30 30%
Others 13 13%
Total 100 100%




57
30
13
0
10
20
30
40
50
60
Parag Kautiki Others
Analysis-
After the survey the researcher found that 57% respondent get variety of milk from the Parag,
30% from the Kautaki, and 13% from the others.
Interpretation-
The above analysis shows that most of the respondents get variety of milk from the Parag.



















Q-4 Does which company provides better promotional scheme?


Particular No of respondent Percentage
Parag 41 41%
Kautuki 28 28%
Others 31 31%
Total 100 100%





57%
30%
13%
0%
10%
20%
30%
40%
50%
60%
Parag Kautuki Others
Analysis-
After the survey the researcher found that 57% respondent says that Parag company provide
better promotional schemes, 30% respondent says that Kautaki company provide better
promotional schemes, and 13% says that others company provide better promotional schemes.
Interpretation-
The above analysis shows that most of the respondents says that Parag company provide better
promotional schemes.
















Q-5-Which milk brand will you prefer for health point?


Particular No of respondent Percentage
Parag 38 38%
Kautuki 28 28%
Others 34 34%
Total 100 100%




38%
28%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Parag Kautuki Others

Analysis-
After the survey the researcher found that 38% respondent uses parag milk for health point of
view, 30% respondent uses kautaki milk for health point of view, and 34% uses others milk for
health point of view.
Interpretation-
The above analysis shows that most of the respondents uses parag milk for health point of view.

















Q-6 Which milk brands will you prefer for freshness and fragrance?

Particular No of respondent Percentage
Parag 43 43%
Kautuki 37 37%
Others 20 20%
Total 100 100%




43%
37%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Parag Kautuki Others

Analysis-
After the survey the researcher found that 43% respondent uses parag milk for freshness and
fragrance point of view, 37% respondent uses kautaki milk for freshness and fragrance point of
view, and 20% uses others milk for freshness and fragrance point of view.
Interpretation-
The above analysis shows that most of the respondents uses parag milk for freshness and
fragrance point of view.















Q-8 Which milk brand is easily available in Ghazipur city?

Particular No of respondent Percentage
Parag 53 53%
Kautuki 29 29%
Others 18 18%
Total 100 100%



53%
29%
18%
0%
10%
20%
30%
40%
50%
60%
Parag Kautuki Others
Analysis-
After the survey the researcher found that 53% respondent says that parag milk easily available
in ghazipur city, 29% respondent says that kautaki milk easily available in ghazipur city, and
18% says that others milk easily available in ghazipur city.
Interpretation-
The above analysis shows that most of the respondents says that parag milk easily available in
ghazipur city.

















Q-9 Do you feel that your prefer brand of milk enhances the richness of Tea/Coffee?


Particular No of respondent Percentage
Yes 65 65%
No 35 35%
Total 100 100%






65%
35%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No

Analysis-
After the survey the researcher found that 65% respondent says yes milk is enhances the richness
of Tea/Coffee, 35% respondent says no milk is not enhances the richness of Tea/Coffee.
Interpretation-
The above analysis shows that most of the respondents says that yes milk is enhances the
richness of Tea/Coffee.

















Q-10 Which is the most popular brand of milk in City?


Particular No of respondent Percentage
Parag 38 38%
Kautuki 20 20%
Nestle 30 30%
Others 12 12%
Total 100 100%



38%
20%
30%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Parag Kautuki Nestle Others
Analysis-
After the survey the researcher found that 38% respondent says parag milk is most popular
brand in City, 20% respondent says kautaki milk most popular brand in City, 30% respondent
says nestle milk is most popular brand in City and 12% respondent says others milk most
popular brand in City
Interpretation-
The above analysis shows that most of the respondents says parag milk is most popular brand in
City.
















Q-11 Are you satisfied with you chosen brand?

Particular No of respondent Percentage
Strongly satisfied 24 24%
Satisfied 63 63%
Strongly dissatisfied 00 00%
Dissatisfied 08 08%
Neither satisfied nor
dissatisfied
05 05%
Total 100 100%



24%
63%
0%
8%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Strongly satisfied Satisfied Strongly dissatisfied Dissatisfied Neither satisfied nor
dissatisfied
Analysis-
After the survey the researcher found that 24% respondent strongly satisfied with chosen brand
of milk, 63% respondent satisfied with chosen brand of milk, 0% strongly dissatisfied with
chosen brand of milk and 8% dissatisfied with chosen brand of milk and 5% neither satisfied nor
dissatisfied with chosen brand of milk.
Interpretation-
The above analysis shows that most of the respondents satisfied with chosen brand of milk.

















Q-13 Are you satisfied with the package of the milk brands?


Particular No of respondent Percentage
Parag 67 67%
Kautuki 20 20%
Others 13 13%
Total 100 100%



67%
20%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Parag Kautuki Others
Analysis-
After the survey the researcher found that 67% respondent satisfied with the package of the
parag milk brands, 20% respondent satisfied with the package of the kautaki milk brands and
13% respondent satisfied with the package of the others milk brands.
Interpretation-
The above analysis shows that most of the respondent satisfied with the package of the parag
milk brands.





















Chapter - 4
Finding
&
Recommendation









Finding

The researcher found that 39% customer used Parag milk, 31% used Kautaki milk, 30%
used other packaged milk.
the researcher found that 29% respondent get information from the friends, 31% from the
doctors,30% from the Advertisement and 10% from the others way.
The researcher found that 57% respondent get variety of milk from the Parag, 30% from
the Kautaki, and 13% from the others.
the researcher found that 57% respondent says that Parag company provide better
promotional schemes, 30% respondent says that Kautaki company provide better
promotional schemes, and 13% says that others company provide better promotional
schemes.
The researcher found that 38% respondent uses parag milk for health point of view, 30%
respondent uses kautaki milk for health point of view, and 34% uses others milk for
health point of view.
the researcher found that 43% respondent uses parag milk for freshness and fragrance
point of view, 37% respondent uses kautaki milk for freshness and fragrance point of
view, and 20% uses others milk for freshness and fragrance point of view.
the researcher found that 43% respondent uses parag milk for freshness and fragrance
point of view, 37% respondent uses kautaki milk for freshness and fragrance point of
view, and 20% uses others milk for freshness and fragrance point of view.
The researcher found that 65% respondent says yes milk is enhances the richness of
Tea/Coffee, 35% respondent says no milk is not enhances the richness of Tea/Coffee
the researcher found that 38% respondent says parag milk is most popular brand in City,
20% respondent says kautaki milk most popular brand in City, 30% respondent says
nestle milk is most popular brand in City and 12% respondent says others milk most
popular brand in City
the researcher found that 53% respondent says that parag milk easily available in
ghazipur city, 29% respondent says that kautaki milk easily available in ghazipur city,
and 18% says that others milk easily available in ghazipur city.
the researcher found that 24% respondent strongly satisfied with chosen brand of milk,
63% respondent satisfied with chosen brand of milk, 0% strongly dissatisfied with chosen
brand of milk and 8% dissatisfied with chosen brand of milk and 5% neither satisfied nor
dissatisfied with chosen brand of milk.
the researcher found that 67% respondent satisfied with the package of the parag milk
brands, 20% respondent satisfied with the package of the kautaki milk brands and 13%
respondent satisfied with the package of the others milk brands.





Recommendation

After completion of the research work the researcher came to some conclusions which could help
the company in development & improvement of service process. This is helpful in future
development of the company. The following points come in the suggestion parts which came
after the analysis and conclusion of the research:-

The company should improve the quality of the product.

The company should improve its promotional activities through advertisement, free gifts
coupons etc. Since the price of the product is also an important factor which influence the
purchasing decision so the company should design the products price according to the
customer affordance level.

Company should instruct the sales representatives not to make extra ordinary
commitments on behalf of the company for sale.

The distribution channel should be arranged according to the convenient of the customer.












Chapter - 5
Conclusion
&
Limitation








Conclusion
From the above study it can be concluded that Parag and Kauaki is performing well in the
existing market condition in the area of Ghazipur, but the market of Ghazipur is highly
competitive and there is a scope of huge improvement with the changing scenario an marketing
condition of less developed area of Ghazipur, so there is an extensive need of improving
company image and better utilization of resources to utilize the market potential.
The results of current time are satisfactory but the company should try to attract more
customers towards the company.
From above analysis and survey we can conclude as follows
The researcher found that the market position of Parag and Kauaki is good.
The customers are satisfied with the promotional activities of Parag and Kauaki.
The result shows that the companies which are providing more facilities are leading in
the market.
The researcher found that the companies, who are spending more money on their
promotional activity & market attractive schemes with low price, are successful in the
market.
The result shows that the most of the respondent used Parag milk
The result shows that the most of the respondents get information from the Doctors.
The result shows that the most of the respondents get variety of milk from the Parag.
The result shows that the most of the respondents say that Parag Company provides better
promotional schemes.
The result shows that the most of the respondents use parag milk for health point of view.
The result shows that the most of the respondents use parag milk for freshness and
fragrance point of view.
The result shows that the most of the respondents say that parag milk easily available in
ghazipur city.
The result shows that the most of the respondents says that yes milk is enhances the
richness of Tea/Coffee.
The result shows that the most of the respondents say parag milk is most popular brand in
City.
The result shows that the most of the respondents satisfied with chosen brand of milk.
The result shows that the most of the respondent satisfied with the package of the parag
milk brands.







Limitation

The research is confined to a certain parts of Ghazipur and does not necessarily shows a pattern
applicable to all of Country.
1. Some respondents were reluctant to divulge personal information which can affect the
validity of all responses.
2. In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate the
findings.
3. Sometime the customer did not give right information about himself.
4. Sometime the gap of communication was come in between the interaction.
5. The study is confined to the existing customers of Parag and Kautaki only.

















QUESTIONNAIRE











QUESTIONNAIRE
DEAR RESPONDENT,
Myself Poonam Kumari Pursuing B.B.A at TERI P.G. GHAZIPUR. I seek your
responses and kind co-operation for the purpose of successful of my survey project report.
THANK YOU
POONAM KUMARI
B.B.A.4
th
Sem
T.E.R.I . P. G. College, Ghazipur

Name:Education:...
Age:..Occupation
Gender:MonthlyIncome
Address:......
Q-1-Which packaged milk brand do you use ?
a-Parag b-Kautiki
c-Others
Q-2- From where do you get the information about this?
a-Friends b-Doctor
c-Advertisement d-Others
Q-4 Which milk company provides a variety of milk pack ?
a-Parag b-Kautiki
c-Others
Q-5 Does which company provides better promotional scheme ?
a-Parag b-Kautiki
c-Others
Q-6-Which milk brand will you prefer for health point ?
a-Parag b-Kautiki
c-Others
Q-7 Which milk brands will you prefer for freshness and fragrance?
a-Parag c-Kautiki
c-Others
Q-9 Which milk brand is easily available in Ghazipur city?
a-Parag b-Kautiki
c-Others
Q-10 Do you feel that your prefer brand of milk enhances the richness of Tea/Coffee?
a-Yes b-No
Q-11 Which is the most popular brand of milk City?
a-Parag b-Kautiki
c-Nestle d-Others
Q-12 Are you satisfied with you chosen brand?
a-Strongly satisfied b-Satisfied
c-Neither satisfied nor dissatisfied d-Dissatisfied
e-Strongly dissatisfied
Q-13 Are you satisfied with the package of the milk brands?
a-Parag b-Kautiki
c-Others

















Bibliography










Bibliography

BOOK REFERRED

1 : Collis J & Hussey R, Business Research (Palgrave,2003)
2:Beri G C -Marketing Research ( Tata McGraw-Hill ), 1993,2
nd
Edition
3 : Philip Kotler Marketing Management ( Pearson Edition ), 12
th
Edition4 : Kothari C
R Research Methodology (New Ghazipur, Vikas Publication House) 11
th
Edi.
NEWS PAPER
1) The Hindu
2) Times of India
3) Dainik Jagaran
4) Business Standard
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