IMD11108/11508 Digital Markets

Reflective Statement due noon 9

th
Jan 2013
See the full coursework document for full details
Your reflective statement allows you to demonstrate more detailed aspects of
learning outcomes 1,3,5, These were already covered in other parts of the
assessments, and you will be assessed on the quality of your reflection on those
achievements.
You are expected to reference sources as evidence for some of your assertions for
each of these three items and thus to follow normal academic conventions for
acknowledging sources.
In particular I want you to reflect on:
your groups ability to Recommend potential strategic application of IT in the
digital marketplace (LO1) (5 marks) (eg how strong was your group's case for
investment? Compare it to other investment bids such as Proof of Concept or
recently publicised tech start-ups);
the extent to which a small team, like yours, can, within three weeks
Conceptualise ways to improve the interface between the business (or
organisation) and IT (LO3) (10 marks) (eg how innovative and well developed
was your group's idea? Compare your idea to those of your potential
competitors. Consider academic literature on innovation what is reasonable
to achieve in six weeks?); and
identify how much better you could brief staff, management and investors
(part of LO5) (10 marks) (that is, what would you improve in your teams
presentation, or in the preparation you did for the presentation? You could
reference guidance on presentation techniques
Suggested sources:
Innovation approaches
See the following papers in moodle and follow up on their references:
BeyondLightbulbs
EU paper - embracing open innovation
HCI2009 p362 mcewan
Web search for Start-up case studies
http://mashable.com/2011/01/19/bizzy-growth/
http://theleanstartup.com/casestudies
http://www.leedsmet.ac.uk/business-start-up/html/core/casestudies.htm
Web search for start-up pitch techniques
http://www.forbes.com/sites/ericaswallow/2012/06/27/elevator-pitch/
http://venturevillage.eu/pitch-advice-startup-mentors
Journal
Creativity and Innovation Management eg Volume 21, Issue 4 Pages 333 - 461, December
2012
Support organisations
http://www.ycfscotland.co.uk/
https://connect.innovateuk.org/web/creativektn
http://www.entrepreneurial-spark.com/