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Dabur India

Dabur India


Parent Company

Dabur India Limited


Category

Consumer Products, Food & Beverages


Sector

FMCG


Tagline/ Slogan

Celebrate Life


USP

1 / 5
Dabur India
World's largest Ayurvedic and Natural Health Care Company


STP


Segment

Products and services for daily needs


Target Group

Every household especially the middle class


Positioning

Dabur products are a reason for people to celebrate life


Product Portfolio


Brands

2 / 5
Dabur India
Food & Beverages
1. Real Juice 2.
Chyawanprash 3.
Dabur Honey
4. Hajmola 5.
Glucose-D
Consumer Products
1. Dabur Amla 2.
Dabur Vatika 3.
Fem
4. Uveda 5.
Dabur Red 6.
Dazzl
7. Odomos 8.
Odonil 9.
Odopic
10. Sanifresh 11.
Babool 12.
Meswak
13. Promise


SWOT Analysis


Strength

3 / 5
Dabur India
1. Products present in over 60 c0untries and distribution through 5000 distributors and 2.8 millin outlets
2. Strong Brand Image and Product Development Strength
3. Strong Distribution Network and an Extensive Supply Chain
4. It has welfare activities in health care, education and other socio-economic activities
5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc


Weakness

1. Fake products sold under the name of their brands
2. Dabur products has stiff competition from big domestic players and international brands


Opportunity

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand


Threats

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products


Competition
4 / 5
Dabur India


Competitors

1. Marico
2. L'Oral
3. Nirma Ltd
4. HUL
5. Colgate-Palmolive
6. Procter and Gamble
7. ITC



5 / 5