PROPOSAL KEWIRAUSAHAAN

LOVE YOUR BODY WITH HEALTHY FOOD

PENULIS
NIM

: NOVIA CHAMALA SARI DEWI

: 1007025002

PROGRAM STUDI BIOLOGI

FAKULTAS MATEMATIKA DAN ILMU PENGETAHUAN ALAM
UNIVERSITAS MULAWARMAN
SAMARINDA
2014

EXECUTIVE SUMMARY
Hampir setiap orang selalu menikmati makanan utama, kecil atau
cemilan, kebanyakan orang yang mengkonsumsi makanan tidak
memperhatikan pola makanan sehat sehingga perlu adanya tempat yang
memperhatikan gizi makanan dengan rasa yang unik. Hal ini dilihat dari
bayaknya penyakit yang muncul setelah mengkonsumsi makanan dalam
kala yang cukup lama, untuk menghindari hal tersebut perlu perhatian
lebih terhadap tubuh yang dimulai dari makanan.

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DAFTAR ISI
HALAMAN JUDUL ................................................................................................
EXECUTIVE SUMMARY ......................................................................................
DAFTAR ISI ...........................................................................................................

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1. Profil Perusahaan ..........................................................................................

A. Deskripsi Bisnis ...................................................................................................
B. Sejarah singkat pendirian usaha ...................................................................
C. Visi dan Misi...........................................................................................................
D. Tujuan......................................................................................................................
E. Profil Managemen ...............................................................................................

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2. Produk ...............................................................................................................

3. Pasar...................................................................................................................
A. Analisis yang digunakan berupa 4P (Product, Price, Place,
Promotions) ........................................................................................................
B. Kondisi Persaingan .............................................................................................
C. Strategi pemasan .................................................................................................

4. Produksi/Operasi ..........................................................................................
A. Investasi awal .......................................................................................................
B. Sumberdaya Manusia ........................................................................................

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5. Keuangan ..........................................................................................................
A. Sumber modal ......................................................................................................
B. Manajemen keuangan ........................................................................................
C. Pendapatan ............................................................................................................

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6. Analisis dampak lingkungan .....................................................................

7. Rancangan pengembangan usaha ...........................................................

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