A SURVEY ON KHADIMS BRAND LOYALTY AND CUSTOMER

RETENTION MANAGEMENT

PERSONAL DETAILS.
1.Name of the participant______________________________.
2. Location _____________________________.
3. Age

(i) below 20 ______ (ii) 20 30 ______ (iii) 30 40____ (iv) 40 and above.

4. Gender: (i) Male ______ (ii) Female______

5. Education (i) No formal education (i) Matriculation. College level.
Post graduate Professional education
6. Marital status. Married. Unmarried
7. Family size : 0-3. 4-6. 6-10 10 & above.
8. Occupation: student...... Services Business.. others.
9. Monthly income: less than 10,000.. 10,000-15000.. 15000-20000
20,000 and above.
___________________________________________________________________________________________

BRAND LOYALTY PARAMETERS

SURVEY QUESTIONNAIRE
Answers are to be given in this format
Strongly Agree
:5
Agree

:4

Neutral

:3

Disagree

:2

Strongly disagree

:1

A. Sincerity
1. Khadims provide better quality than others_______.
2. Khadims footwear is more comfortable than others______.
3. Khadims last longer than others______.
4. Do Khadims provide Value for Money ______.
5. Khadims deliver all its proposed benefits______.

B. Excitement
2. Khadims is affordable______.
3. Khadims is stylish________.
4. Khadims is used on special occasions______.
5. Khadims provide all round accessories_______.
6. Khadims provide latest fashion______.

C. Competency
1. Khadims make one feel elated_______.
2. Khadims is a reliable brand________.
3. Khadims is a faithful brand________.
4. Khadims provides durability________.
D. Brand loyalty
1. Khadims depict personality________.
2. Khadims provide user-satisfaction_______.
3. Khadims patronizes continuous innovation______.
4. Khadims is the most preferred brand_______.
5. Khadims provide customer preffered location_______.
6. Khadims is the most reffered brand______.

CUSTOMER RETENTION PARAMETERS

SURVEY QUESTIONNAIRE
Answers are to be given in this format
Strongly Agree

:5

Agree

:4

Neutral

:3

Disagree

:2

Strongly disagree

:1

A. CONTINUANCE INTENTION.
1. Continue to purchase Khadims rather than other brands__________
2. Discontinue Khadims after a few purchase_________________
3. Continue purchase from Khadims rather than discontinue_____________
B. LOYALTY INCENTIVES.
1. Khadims offer incentives to motivate continued patronage,such as bonus points and discounts__________
2. I get rewarded for my continued patronage of Khadims____________
3. Khadims generally doesnot offer me any incentive for continued loyalty___________
C. PERCEIVED VALUE FOR PRICE.
1. Time spent in purchasing Khadims is not worthwhile__________
2. Perceived value always exceeds expected value__________
3. Monetary and Non-monetary costs incurred in buying from Khadims is worthwhile_______
D. CONVENIENCE.
1. Purchasing from Khadims saves time____________
2. Purchasing from Khadims minimizes efforts and maximizes gains____________
3. Purchasing from Khadims minimizes personal hassle in shopping____________

E. ENJOYMENT.
1. Khadims is interesting and enjoyable_______
2. Khadims dull and boring________
3. Khadims is pleasant and soothing________