along four dimensions: 1. value-based pricing strategies that enrich customers; 2. co-operation that enhances competitiveness; 3. organizational mastery of change and uncertainty; and 4. investments that leverage the impact of people and information. That is, agility has four underlying principles: delivering value to the customers; being ready for change; valuing human knowledge and skills; and forming virtual partnerships Agile manufacturing : Agility in action represents a paradox, because firms compete and co-operate simultaneously. Agility, as the conventional meaning, denotes a fast-moving, agile actor. As described by the proponents of the agility concept, agile corporations are able to rapidly re-organize and even reconfigure themselves in order to capitalize on immediate, and perhaps only temporary, market opportunities