NATURAL HONEY IN
MALAYSIA
'<*>
Class No.
A Market Report on Natural Honey
SUMMARY Page
1. Introduction 1
1.1 Product Description . x
1.2 Uses of Honey X
2* Existing Status of Natural Honey Production 2
in Peninsular Malaysia
3. Markets and Marketing of Natural Honey 3
3*1 Local Market for Natural Honey 3
3.1.1 Imports of Natural Honey k
3-1*2 Exports of Natural Honey 5
3«1«3 Local Demand for Natural Honey 7
3*1»4 Prices of Natural Honey 8
3-1.5 Marketing Channels for Natural Honey 9
3.1.6 Competition 10
3.1.7 Quality of Natural Honey 10
3.2 IVorld Production, Supply and Demand for Natural Honey 11
3.2.1 World Production 11
3.2.2 World Exports (Supply) of Honey 13
3.2.3 World Imports (Demand) for Honey 14
4. Prospects for Natural Honey 17
4.1 Factors Favouring the Establishments of Honey 17
Industries
4.2 Factors Affecting World Honey Production and Supply 18
5. Conclusions 18
SUMMARY
1. Introduction
1.1 Produc-l; Description
Honey is a sweet viscous liquid produced by
honeybees from nectar of the plants. The nectar is ripened
into honey by the inversion of sucrose sugar of nectar into
levuloee (fructose) ana dextrose (glucose) and by the removal
of excess moisture. The honey is then stored in honey comb.
Australia 126,374 185,595 92,303 128,675 165,357 241,363 354,056 614,303 ^8,843 910,457
China 227, 44C 282,977 149,666 158,301 211,578 221,56? 531,914 503,148 297,237 329,056
U.S. 9,671 17,539 3,720 7,870 14(88o 23i959 1,440 3,908 1,485 3,791
Others 15,799 12,637 966 1,938 2,657 5,725 10,800 16,397 14,288 17,462
Total 379,284 498,748 246,655 296,784 394,472 492,614 898,210 1,137,756 721,853 1,260,766
- i j
Table 2
Total Exports 3*3 1,5*5 909 2,049 2,66? 6,787 *,36? 10,145 6,084 10,583
Ho -Exports 331 1,*51 26 80 - _ 2,646 3,582 5,376; 9,576
Table 3
Apparent Consumption of Natural Honey
___in Peninsular Malaysia______
(Qty.: in Ibs.)
Ove rsea
Pro ducei'S '
4'
Agent/ Agent/
I !
Importer Importer j
^._ „, , 1
1
bulk honey bottle lioney
1 i ii
i
Consumer :
•w_ '
3.1.6 Competition
Local honey competes with imported honey and
with other substitutes such as artificial honey, syrups,
jams, jellies and preserves. For consumers who are very
price conscious and who regard honey as merely another
spread, without being aware of its nutritional values
as natural health food, they would prefer the substitutes
mentioned above. On the other hand, consumers who are
willing tc pay higher prices for honey, are less likely
to accept these substitutes. For industrial uses the
major substitutes for industrial honey are sugar, invert
sugar syrup, corn syrup, and isomerized honey. It is •/,
hi$i fructose corn syrup which is cheap and almost
perfect substitute for honey, especially in products
in which flavour is unimportant. In the U.S. there is
a trend among food processors to use small quantities
of honey in their end-products in order to include the
word 'honey1 among the ingredients listed on th-- lr-.col.
11
Table 4
World Production and Honey by Regions,
. _ 3,974 - 1977
Table
Exports of Natural Honey
by Regions, 1974-1976
1 i
Average 1974 1976
1968-1972 1975
Regions
% of % of % of % of
Total Pro- Total Pro- Total Pro- Total Pro-
duction duct ion j duction duction
Exported Exported Exported Exported
Table 6
• i i
Conclusion
1. The honey industry in this country is still under- developed
but there is a great potential for the development of small-
scale industry. Each year Peninsular Malaysia imports sub-
stantial quantities of natural honey amounting to more than
19 -
*f. From the above view point, it is possible for local producers
to expand the honey industry to meet local demand, and later
to explore the international markets.
Appendix I
South America
>irgentina 19.8 27.0 23.6 28,0 18.2
Colombia 9.0 9.7 10.0 10.2 10.5
Brazil 7.0 4.1 5.0 5.5 5.5
Chile 6.3 6.4 6.9 7.5 $.0
Others 2.0 2.7 2.7 2.9 2.3
Total 44.1 49.9 48.2 54.1 44.5
Western Europe
g;eet Germany 14.4 16.5 8.8 22.0 16.0
jJVancs 10.2 9.7 9.0 20.0 5.5
opain 9.2 9.5 10.5 11.0 12.0
Oth ars 27.8 28.7 27.3 32.7 30.4
Total 61.6 64.4 55.6 85.7 63.9
Eastern Europe
Poland 9.0 10.9 7.4 9.6 10.0
Romania 7-7 8.6 9.2 9.8 10.0
ilungary 7.0 8,6 7.8 7.6 8.0
Others 23-9 23.3 20.4 22.2 24.0
Africa !
Countries «*• ^ Percentage 1974 Percentage Per c en tag 3 1976 Par cent a $
of Kxport of Export 1975 of Export of &xporl
,
1
Mexico 25,484 22.9 22,168 22.4 30,097 22.4 47,837 28.9
;
-irgantina 16,447 14.8 14,452 14.6 22,639 16.8 30,352 18.3
China, Peoples ^^
Kep. 16 12,862 12.9 17,652 20,429 12.4
Australia 7,147 6.4 4,713 4.8 9,610 7.2 11,457 7
rlui^ry 5,200 4.7 5,474 5.5 7,888 5-9 7,503 4.5
opain i 4.7O2 4.2 6,311 6,4 5,695 4.2 6,000 3.6
&:iiada 5,167 4.5 3,171 3.2 4,702 3.5 4,743 2.9
'U.*.i;.a. 3,740 3.4 7,400 7.4 4,376 3.3 4,000 2.4
.tonfii-a* 3,851 3.5 3,632 • 3.2 4,517 3.4 2,489 1.5
J * i» • j? , 42o 3.1 2,073 2 1,810 1.4 2,125 1.3
Others ! 18,268 16.5 16,924 17.1 25,374 18.8 28,459 17.2
I-ot.'il 111,284 100 99,180 100 134,360 100 "165,603 100