"MAkL A SCkA1Cn CN 1nL LANL1" - D|ego kuzzar|n

D|ego kuzzar|n showcases h|s |nnovat|ve v|s|on on food des|gn and |ectures on h|s
revo|ut|onary |deas at wor|d's |ead|ng des|gn un|vers|t|es. now does Des|gn 1h|nk|ng s|t
w|th trad|t|ona| des|gn d|sc|p||nes?

1he boundarles of LradlLlonal deslgn dlsclpllnes are dlsappearlng. Puman-cenLred deslgn ls
1he besL way Lo dellver usable producLs Lo Lhe markeL. 8y sharlng our knowledge wlLh Lhe
companles here ln Slngapore, we pave Lhe way for lnnovaLlon and lncrease Lhe compeLlLlve
edge for all lnvolved.

ueslgn 1hlnklng occurs aL Lhe lnLersecLlon of arL, crafL, sclence and buslness. lL's an lnLensely
human process, whlch ls why lL's so culLurally dependenL. Cnly afLer conslderlng Lhe human
aspecL, can lL progress Lo Lechnlcal and flnanclal vlablllLy.

What mot|vates you as a Des|gn 1h|nker?

llrsL of all, l love Lhe lnLellecLual challenge of lmprovlng producLs. 8uL Lhere ls also a hlgher
goal: by maklng Lhlngs beLLer, l lndlrecLly make llfe easler for people.

My amblLlon - or dream lf you wanL - ls Lo make a change ln Lhe global food lndusLry. 8y
showlng producers anoLher way of Lhlnklng, we can all make producLs LhaL can make
peoples' llves beLLer. 1hls way l can really make a scraLch on Lhe planeL.