TOWS Matrix (Duncan, 1995 ; p: 264)

Strengths Weaknesses
Opportuniti
es Future Quadrant
(Agresi)
a! "e#ate$ Di%ersiicati&n
'! (ertica# )ntegrati&n
c! Mar*et De%e#&p+ent
$! ,r&$uct De%e#&p+ent
e! ,enetrati&n
Internal Fix-it Quadrant
a! "etrenc-+ent
'! .n-ance+ent
c! Mar*et
De%e#&p+ent
$! ,r&$uct
De%e#&p+ent
e! (ertica# )ntegrati&n
! "e#ate$
Di%ersiicati&n
Threats
External Fix-it Quadrant
a! "e#ate$ Di%ersiicati&n
'! /nre#ate$
Di%ersiicati&n
c! Mar*et De%e#&p+ent
$! ,r&$uct De%e#&p+ent
e! .n-ance+ent
! Status 0u&
Survival Quadrant
a! /nre#ate$
Di%ersiicati&n
'! Di%estiture
c! 1i2ui$ati&n
$! 3ar%esting
e! "etrenc-+ent
ST".45T3 ,OST/". 6 S 7 W
8OM,.T)T)(. ,OST/". 6 O 7 T
Peluang (O)
0.3
Strategi WO
(-0.28,+0.12)
0.2
+0.12
0.1
Kelemahan (W) Kekuatan (S)
-0.3 -0.28 -0.2 -0.1
Ancaman ()
DIAGRAM ANALISIS SWOT
9."9A5A)
,.1/A45 (O)
:! Men$u*ung
strategi turn-
around!
1! Men$u*ung
strategi
agresi!
;.1.MA3A4 ;.;/ATA4
)4T."4A1 (W) )4T."4A1 (S)
4! Men$u*ung
strategi
$eensi!
2! Men$u*ung
strategi
$i%ersii*asi!
9."9A5A)
A48AMA4 (T)