BRAND IDENTITY MANUAL

BEST WESTERN International - Area Development Office in Indonesia

Manual

BRAND IDENTITY MANUAL

4.0

Hotel Advertising
Printing advertising, screen advertising
4.1. Introducing
4.2. Advertising General Ad Layout (Full Page)
4.3. Advertising General Ad Layout (Half Page
Horizontal)
4.4. Advertising General Ad Layout (Half Page
Vertical)
4.5. E-banner

BEST WESTERN International Area Development Office in Indonesia

Manual

4.1

Introduction
Your advertising reflects not only your hotel, but on the entire Best Western brand. Just as guests count on Best
Western to deliver a certain level of quality, they also expect consistency in the advertising messages they receive.
The Best Western Advertising Tool Kit presents the templates of advertising artwork to be followed by both
corporate offices and properties. The objective is to create brand consistency that will result in increased brand
awareness among our target audience.
It is important that corporate offices and properties alike apply this template whenever they advertising in any
media. This will represent the brand in a consistent format, helping customers recognize your property as part of the
Best Western worldwide hotel chain. This, in turn, will leverage your advertising expenditures to achieve their
maximum potential. As an added benefit, when you provide clear and immediate visual identification with Best
Western, you assure potential guests that their lodging expectations will be met.

Purpose

Best Western Hotels & Resorts advertising is used to introduce new hotel openings and to promote individual
properties and/or specific destinations. It is also used to advertise special promotions and packages offered to
guests.

BRAND IDENTITY MANUAL

BEST WESTERN International Area Development Office in Indonesia

Manual

4.2

Best Western Hotels & Resorts Advertising General Ad Layout

Full Page
This template will be used for the printing advertising of BEST WESTERN Midscale Property only

Image are
at least 50%
of total page

Headline
Colour : White
(three times larger
than body copy)

Star Hotel
Body copy
Color: White

Minimum
size 0,5 inch

for reservation, call us +62 21 5793 2030 or visit our website www.bestwestern.com

Address Minimal 10pt

Material:
Media area
Print:
Offset Printing
Colour:
preferred 4 Colour Process + special
Colour
Tone

when use in pantone colour

when use in four colour process printing/

digital printing

yellow = pantone 116

yellow = 100% yellow, 15% magenta

blue = pantone 280

blue = 100% cyan, 80% magenta, 20% black

red = pantone 485

red = 90% yellow, 100% magenta

grey = Pantone Warm Grey 7

gray = 8% magenta, 14% yellow, 38% black

black = 100% black

black = 100% black

gold = pantone 873c

gold = 30% cyan, 30% magenta, 60% yellow, 10% black

BEST WESTERN International Area Development Office in Indonesia

BRAND IDENTITY MANUAL

Manual

4.3

Half Page Horizontal

This template will be used for the printing advertising of BEST WESTERN Midscale Property only

Stay w ith people w ho care

Minimum
size 0,5 inch

Image are
at least 40%
of total page

Star Hotel

for reservation

Tel: +62 21 5793 2030

Email: reservation@bestwestern.web.id

Headline
Colour : White
(three times larger
than body copy)

www.bestwestern.com

Body copy
Color: White

Material:
Media area
Print:
Offset Printing
Colour:
preferred 4 Colour Process + special
Colour
Tone
BRAND IDENTITY MANUAL

when use in pantone colour

when use in four colour process printing/

digital printing

yellow = pantone 116

yellow = 100% yellow, 15% magenta

blue = pantone 280

blue = 100% cyan, 80% magenta, 20% black

red = pantone 485

red = 90% yellow, 100% magenta

grey = Pantone Warm Grey 7

gray = 8% magenta, 14% yellow, 38% black

black = 100% black

black = 100% black

gold = pantone 873c

gold = 30% cyan, 30% magenta, 60% yellow, 10% black

BEST WESTERN International Area Development Office in Indonesia

Manual

4.4

Half Page Vertical

This template will be used for the printing advertising of BEST WESTERN Midscale Property only

Image are
at least 40%
of total page

Minimum
size 0,5 inch

Star Hotel

Headline
Colour : White
(three times larger
than body copy)

Casual Comfort
Delivered with
Quality Service
www.bestwestern.com
for reservation +62 24 8644 8888

Material:
Media area
Print:
Offset Printing
Colour:
preferred 4 Colour Process + special
Colour
Tone

when use in pantone colour

when use in four colour process printing/

digital printing

yellow = pantone 116

yellow = 100% yellow, 15% magenta

blue = pantone 280

blue = 100% cyan, 80% magenta, 20% black

red = pantone 485

red = 90% yellow, 100% magenta

grey = Pantone Warm Grey 7

gray = 8% magenta, 14% yellow, 38% black

black = 100% black

black = 100% black

gold = pantone 873c

gold = 30% cyan, 30% magenta, 60% yellow, 10% black

BEST WESTERN International Area Development Office in Indonesia

BRAND IDENTITY MANUAL

Manual

4.5

E-banner
This template will be used for the printing advertising of BEST WESTERN Midscale Property only

Juicy Burger
Rp
Best Western ADO Indonesia

25,000nett

Enjoy the Delicious Burger from

fresh bun and meat on your room
call #10 from your room

Star Hotel

For reservation, call us +62 21 5793 2030 or our website www.bestwestern.com

@BestWesternindo

Start from

Rp. 399.000,Best Western ADO Indonesia

People
Who
Care
Best Western ADO Indonesia

Star Hotel

For reservation, call us +62 21 5793 2030 or our website www.bestwestern.com

@BestWesternindo

Star Hotel

60px

For reservation, call us +62 21 5793 2030 or our website www.bestwestern.com

@BestWesternindo

468px

DONATE
And Help Reach a Dr

Best Western ADO Indonesia

@BestWesternindo

Finishing:
Animated in GIF file
The 1st & 2nd scene, for the content
using hotel's promotion
The 3rd & 4th scene, for the content
using corporate advertising
Colour:
RGB Collour
BRAND IDENTITY MANUAL

eam

BEST WESTERN

CARES

a little share from you

means a lot for their brighter future

Star Hotel

For reservation, call us +62 21 5793 2030 or our website www.bestwestern.com

when use in pantone colour

when use in four colour process printing/

digital printing

yellow = pantone 116

yellow = 100% yellow, 15% magenta

blue = pantone 280

blue = 100% cyan, 80% magenta, 20% black

red = pantone 485

red = 90% yellow, 100% magenta

grey = Pantone Warm Grey 7

gray = 8% magenta, 14% yellow, 38% black

black = 100% black

black = 100% black

gold = pantone 873c

gold = 30% cyan, 30% magenta, 60% yellow, 10% black

BEST WESTERN International Area Development Office in Indonesia