Agency Family Tree

WPP Publicis Groupe Dentsu Aegis

Bates Group Digitas 24/7 Search Isobar
Joint venture with WPP
1010 (141 Sercon) AgencyW

Leo Burnett CGM Marketing Digithais

Joint venture with Digital Garage, Asatsu-DK
Grey Group Arc Worldwide iProspect

G2 Cyber Comms Inc Ion Global

Publicis Modem One Digital

GroupM D2 Communications Other: mobile wwwins

Joint venture with NTT DoCoMo
MEC Interaction Saatchi & Saatchi

MediaCom Interaction Saatchi Interactive Dentsu | Ave A | Razorfish

Joint venture with Avenue A | Razorfish
MindShare Interaction

Outrider Starcom Mediavest Dentsu e-Link

Havas
Starcom IP Euro RSCG
JWT Dentsu eMarketing One Euro RSCG 4D
RMG Connect ZenithOptimedia Dentsu Netyear Abeam
Joint venture with Netyear Group, Abeam Consulting
XM Asia Pacific Zed Digital Havas Media

Digit Ones* Media Contacts

Joint venture with Hua Kuang Advertising/Focus Media
Ogilvy & Mather

Lee & Jang

Neo@Ogilvy Omnicom Interpublic Other

OgilvyInteractive
BBDO DraftFCB Profero
OgilvyOne
NetX Doe Profero
JV, Doe
Proximity Initiative Worldwide
WPP Digital Profero
Initiative InterAct
24/7 Real Media
DDB Avenue A | Razorfish
24/7 Search
Joint venture with Dentsu Tribal DDB Lintas India Amnesia
Blue Lintas Personal Dentsu | Ave A | Razorfish
JV, Dentsu
Heath Wallace TBWA
e-Crusade
IconMobile Other: mobile Agency.com Lowe

Rivet Holding company

Quasar Media Shift
Type of service
D Digital
Wunderman
Tequila Aegis R Relationship/
McCann WorldGroup Isobar direct
Agenda AgencyW M Media
MRM Worldwide planning/
Wunderman Parent buying
network,
where Digital S Search
applicable agency
Universal McCann (light shade) (dark shade)

WPP
1010 Regional HQ IN Other offices SG Key
clients Sun Microsystems, Nortel, EMC
G2 Regional HQ SG Other offices AU, BG, CN,
HK, ID, IN, JP, MY, NZ, PH, PK, SL,TH,TW,VN Key
clients GlaxoSmithKline,Wyeth, Diageo
MEC INTERACTION Regional HQ SG Other
offices AU, CN, HK, ID, IN, JP, KR, MY, NZ, PH, PK,
SL,TH,TW,VN Key clients Ikea,Wilkinson Sword,
Mercedes-Benz
MEDIACOM INTERACTION Regional HQ SG
Other offices AU, CN, HK, IN, JP, KR, MY Key
clients Standard Chartered Bank,Vodafone,
Volkswagen
MINDSHARE INTERACTION Regional HQ SG
Other offices AU, CN, HK, ID, IN, JP, MY,TH,TW
Key clients Motorola, Land Rover,American
Express
OUTRIDER Regional HQ AU Other offices none
Key clients Unilever, ninemsn, Foxtel
RMG CONNECT Regional HQ SG Other offices
AU, CN, HK, IN, JP, KR, MY,TW Key clients HSBC,
Nokia
XM ASIA PACIFIC Regional HQ SG Other
offices none Key clients HSBC, Nokia, FedEx
LEE & JANG Regional HQ KR Other offices
none Key clients n/a
NEO@OGILVY Regional HQ SG Other offices
AU, CN, HK, IN, JP, KR, MY, NZ, PH,TW Key clients
IBM, Cisco
OGILVYINTERACTIVE Regional HQ HK Other
offices AU, CN, ID, IN, JP, KR, MY, NZ, SG, PH,TW,
TH,VN Key clients IBM,American Express,
Diageo
OGILVYONE Regional HQ HK Other offices AU,
CN, ID, IN, JP, KR, MY, NZ, SG, PH,TW,TH,VN Key
clients IBM,American Express, Diageo
24/7 REAL MEDIA Regional HQ KR Other
offices AU Key clients Daum, Empas,Yahoo!
Korea
24/7 SEARCH Regional HQ JP Other offices KR
Key clients n/a
BLUE Regional HQ SG Other offices CN, JP Key
clients Polycom, Hewlett-Packard, Johnson &
Johnson
HEATH WALLACE Regional HQ HK Other offices
none Key clients HSBC, RBS,ABN Amro
ICONMOBILE Regional HQ AU, JP Other offices
none Key clients n/a
QUASAR MEDIA Regional HQ IN Other offices
none Key clients Microsoft,Aviva, LG
AGENDA Regional HQ HK Other offices CN, MY,
SG,TW Key clients PepsiCo, Nike, Carrefour
WUNDERMAN Regional HQ SG Other offices
AU, CN, HK, ID, IN, KR, MY, NZ,TH,TW, JP Key
clients Ford, Hewlett-Packard, Diageo
Publicis
DIGITAS Regional HQ CN Other offices HK, JP
Key clients Hitachi Global Storage, Lancôme,
Absolut
ARC WORLDWIDE Regional HQ SG Other
offices AU, CN, HK, ID, IN, KR, MY, PH, SL,TH,TW,
Key clients Hewlett-Packard, Heineken, Nike
PUBLICIS MODEM Regional HQ SG Other
offices HK, KR,TW Key clients Wyeth, MGM
Grand,Western Union
SAATCHI & SAATCH INTERACTIVE Regional HQ
CN Other offices AU, HK, IN, KR, SG,TH,TW Key
clients Sony Ericsson,T-Mobile,Visa
STARCOM IP Regional HQ SG Other offices AU,
CN, HK, ID, IN, JP, KR, MY, NZ, PH, SG,TH,TW Key
clients Samsung, General Motors, Oracle
ZED DIGITAL Regional HQ SG Other offices AU,
CN, HK, ID, IN, JP, KR, MY, NZ, PH,TH,TW,VN Key
clients Hewlett-Packard,Toyota, L’Oréal
Omnicom
NETX Regional HQ AU Other offices none Key
clients Virgin Atlantic, Elizabeth Arden,Virgin
Mobile
PROXIMITY Regional HQ SG Other offices AU,
CN, HK, ID, KR, MY, NZ, PH,TH,TW,VN Key clients
Visa, Citibank, Fonterra
TRIBAL DDB Regional HQ HK Other offices AU,
CN, ID, IN, JP, KR, MY, PH, NZ, SG Key clients
McDonald’s, Philips, PepsiCo
AGENCY.COM Regional HQ CN Key clients
Nissan Infiniti, Bacardi, China Unicom
SHIFT Regional HQ NZ Other offices none Key
clients Tourism NZ,ASB Bank, NZ Trade &
Enterprise
TEQUILA Regional HQ SG Other offices AU, CN,
HK, ID, IN, JP, MY, NZ, PH,TH Key clients Visa,
Adidas
Interpublic
DRAFTFCB Regional HQ CN, IN Other offices
HK, ID, MY, SG,TW Key clients Motorola,Telecom
Malaysia,
INITIATIVE INTERACT Regional HQ HK Other
offices AU, CN, ID, IN, JP, KR, MY, SG,TH,TW Key
clients Hyundai, Coca-Cola, Marriott
LINTAS PERSONAL Regional HQ IN Other
offices none Key clients JPMorgan, Unilever,
HDFC Standard Life Insurance
RIVET Regional HQ AU Other offices NZ Key
clients Foxtel, Genesis Energy, Sara Lee
MRM WORLDWIDE Regional HQ HK Other
offices AU, CN, JP, KR, MY, IN, PH, SG,TH,TW Key
clients Dell, Intel, General Motors
UNIVERSAL MCCANN Regional HQ JP, SG
Other offices AU, CN, HK, ID, IN, KR, MY, PH, PK,
SL,TH,TW,VN Key clients Cathay Pacific, Coca-
Cola, ExxonMobil
Dentsu
24/7 SEARCH Regional HQ JP Other offices
none Regional HQ KR Key clients n/a
CGM Marketing Regional HQ JP Other offices
none Key clients n/a
CYBER COMMUNICATIONS INC. Regional HQ JP
Other offices none Key clients n/a
D2 COMMUNICATIONS Regional HQ JP Other
offices none Key clients n/a
DENTSU | AVENUE A | RAZORFISH Regional HQ
JP Other offices none Key clients n/a
DENTSU E-LINK Regional HQ JP Other offices
none Key clients n/a
DENTSU E-MARKETING ONE Regional HQ JP
Other offices none Key clients n/a
DENTSU NETYEAR ABEAM Regional HQ JP
Other offices none Key clients n/a
DIGIT ONES Regional HQ CN Other offices none
Key clients n/a
Aegis
AGENCYW Regional HQ KR Other offices none
Key clients Adidas, Kodak, Nivea
DIGITHAIS Regional HQ TH Other offices none
Key clients BMW,Tiger Beer, Nokia
ION GLOBAL Regional HQ KR Other offices none
Key clients Procter& Gamble, Johnson& Johnson,
Samsung
IPROSPECT Regional HQ n/a Other offices AU,
HK, MY, SG Key clients HSBC, EMI, eFax
ONE DIGITAL Regional HQ AU Other offices NZ
Key clients Adidas, EMI, HSBC
WWWINS Regional HQ CN Other offices HK,
TW Key clients Coca-Cola, HSBC, eBay
Havas
EURO RSCG 4D DIGITAL Regional HQ SG Other
offices AU, CN, HK, ID, IN, JP, KR, MY, NZ, PH, PK,
TH,TW,VN Key clients Volvo, Intel, Diageo
MEDIA CONTACTS Regional HQ SG Other
offices AU, CN, HK, IN, MY, PH Key clients Air
France, KLM, Dell
Others
DOE PROFERO Regional HQ JP Other offices
none Key clients n/a
PROFERO Regional HQ SG Other offices CN,
HK Key clients Singapore Tourism Board,Apple,
Lufthansa
AMNESIA Regional HQ AU Other offices JP
Key clients Unilever, Diageo, Microsoft
DENTSU | AVENUE A | RAZORFISH Regional
HQ JP Other offices none Key clients n/a
E-CRUSADE Regional HQ HK Other offices CN
Key clients Nike, Coca-Cola, Nestlé
KEY AU Australia; BG Bangladesh; CN China; HK
Hong Kong; ID Indonesia; IN India; JP Japan; KR
Korea; MY Malaysia; NZ New Zealand; PH
Philippines; PK Pakistan; SG Singapore; SL Sri
Lanka; TH Thailand; TW Taiwan; VN Vietnam