during its first 24 hours, bringing in $800 million.
Three days after release, the game had surpassed one billion dollars in sales, making it the fastest selling entertainment product in history. Six weeks after its release, Rockstar had shipped nearly 29 million copies of the game to retailers, exceeding the lifetime figures of Grand Theft Auto IV. Which conventional marketing strategies have Rockstar used to promote GTA V? Which less conventional marketing strategies have Rockstar used to promote GTA V? Massively successful series Internationally known brand Huge fan base and established online communities Specialist press eager to cover the game Mainstream press interest due to the series success Criticism from mainstream press over GTAs content Controversy over previous releases (sex, violence, racism, sexism...) Three protagonists Managing the controversy Maintaining interest up to release Ensuring that the hype matched the final product Not giving too much information away before the release so not to spoil it for gamers Its estimated that $150 million of the games thought-to-be $266 million budget (comparatively higher than the $100 million price tag of its predecessor, GTV IV) went to promoting the title, making it the second most expensive entertainment property of all time, next to only Disneys Pirates of the Caribbean: Worlds End, which was budgeted at $300 million.
While the game itself took five years to finish, the marketing campaign was nearly two years in the making. October 25 th , 2011
GTA V is announced on Twitter: "#GTAV rockstargames.com"
The main website is replaced with this logo And a trailer is promised on Nov 2nd Shares in Take Two Interactive increased seven percent after the announcement The first trailer was released on 2 nd November 2011. It was narrated by one of the protagonists, Michael De Santa and depicted several shots of the game's open world accompanied by the song "Ogdens' Nut Gone Flake" by English rock band Small Faces playing throughout. A press release published the same day confirmed that the game is set in an open world recreation of Southern Californiaincluding the city of Los Santos based on Los Angeles. As you watch the trailer analysis, make notes on the significance of key codes and signifiers... During July and August, 2012, Rockstar released screenshots of GTA V, showing new activities and modes of transportation including a snowmobile. August 3, 2012 Rockstar Games begin their viral marketing campaign with tweets made on the Epilson Program's Twitter feed. April 2013 Players who visit the website for GTAs in-game religious cult, The Epsilon Program, are invited to join the Program and upon registering learn theyve just submitted for a chance appear as an in-game cult member in GTA V. October 24, 2012 Rockstar Games release the first official game art for Grand Theft Auto V. Why this image? Identify key codes and signifiers. How does it link and add to the trailer and screenshots? October 30, 2012 Rockstar Games release more game art, confirming Spring 2013 as the launch date. Why this image? Identify key codes and signifiers. How does it link and add to the press statement? November 1, 2012 Game Informer magazine runs a cover- story on GTA V. They also release two high resolution game arts and photographs of promotional material given to retailers are leaked to the internet. Five in-game locations were revealed with one of items, a Los Santos Photo Viewer. Other information:
locations vehicles theme is heist based each protagonist has own story arc
Grand Theft Auto - San Andreas For PC Cheats - Grand Theft Auto - San Andreas Codes - Grand Theft Auto - San Andreas Cheat Codes, FAQs, Throughs Hints-2