<IMG class=article-img-feature src="C:\Users\rpaladin\Desktop\Autoblogger\todot

ecno\data\tecnologia\tecnoo\screen-shot-2014-03-05-at-19-25-57.png"> <P>AppsFlye
r, a mobile app measurement, attribution and analytics SaaS startup, has raised
a $7.1million A Round from Pitango Venture Capital and from current investor Mag
ma Venture Partners. The funding will be used on R&D, product, business developm
ent and customer support. It will also open two new offices in New York City and
San Francisco. The company claims it is now profitable.</P><P>The startup has a
service allowing app developers, brands and agencies to measure mobile user acq
uisition across all media sources including paid, organic, viral and social. In
plain English, this can be used to by an app publisher to work out which network
s they are getting their best responses from.</P><P>Its platform is integrated wi
th more than 300 ad-networks and media sources, and the company is a Facebook Mo
bile Measurement Partner. It clams to be monitoring mobile campaigns at an annua
l run rate of $500M in mobile ad spend and a run rate of one billion mobile app
installs annually. </P><P>CEO & co-founder Oren Kaniel makes a lot of its indepe
ndence. AppsFlyer is an unbiased, independent measurement platform, he says. Eitan
Bek, General Partner at Pitango think AppsFlyer is well positioned to transform
the mobile advertising market. Well, he invested. </P><P>Of its main direct compet
itors Ad-x was acquired by Criteo. But since Criteos business is also to sell med
ia, one could rightly ask if it has an independent take on the market. Meanwhile
, HasOffers is no longer on the Facebook Mobile Measurement Partners program. Ko
chava is also a player, but relatively small in limited in reach and capabilitie
s.</P><P>While there are Ad-networks/DSPs that provide ad tracking capabilities:
Apsalar, Flurry, Inmobi, Fiksu, they do not compete with AppsFlyer directly.</P
>
<p><a href="http://techcrunch.com/2014/03/05/appsflyer-raises-7-1m-to-keep-mobil
e-ad-attribution-honest/?ncid=rss" target="_blank" rel="nofollow">Fuente origina
l</a></p>