KathleeN Fi tzGerald

E d u c at i o n
Washington & Lee University Lexington, VA
BA in Mass Communications; Minor in Art History Graduated May 2014
Leadershi p+
I nvolvement
AdLib Conference Co-Chair | May 2013 - May 2014
Planned and oversaw annual two-day conference celebrating the role of a liberal arts education in marketing
and advertising. Responsible for rebranding efforts that included developing a new logo, website, and
social media plan. Coordinated speakers, planned panels and workshops, headed a committee of over 20
students, and served as art director.
AdClass Student Advisor (NSAC) | May 2013 - May 2014
Served as an advisor for W&L chapter of the AAF National Student Advertising Competition. Assisted in team
selection process and mentored students in consumer research, insight development, creative platform,
communication strategy, and overall campaign for Mary Kay cosmetics. Created deck for presentation.
Placed 3rd in district competition.
Marketi ng+
Adverti si ng
Experi ence
Freelance Account Management
The 88 | New York City | July 2014
Assisted Director of Social Media with daily responsibilities including research, deck development, consumer
insight development, infuencer outreach, and general project management.
Project Coordinator & Account Intern
Civic Entertainment Group | New York City | Summer 2013
Worked on the Airbnb and Martha Stewart accounts. Responsible for day-to-day operations for Airbnb Hello
LA campaign, including scheduling calls with the client, creating agendas and recaps for all meetings, and
coordinating various components of the project. Responsible for large amount of creative research and
strategy development, partnership outreach, and creating pitch decks.
AdClass New Business Team Member
AAF National Student Advertising Competition (NSAC) | 2013
Selected from a competitive pool of applicants in order to create a successful marketing strategy and
campaign for Glidden paint sold at Walmart. Created and designed layout for cohesive book and
presentation deck bringing together many components of a marketing strategy and ad campaign including:
market and target market assessments, primary and secondary research, brand manifesto, messaging
strategy, and creative executions. Placed 2nd in district competition.
FedEx Offce Brand Strategy | Spring 2013
Developed strategic plan targeting Millennials for FedEx Offce as part of a creative strategic planning course.
Created and designed book and deck for presentation to FedEx marketing executive.
Marketing & PR Intern
Autoweek Magazine | Detroit | Summer 2012
Assisted managers in daily tasks for the marketing and sales teams of the magazine. Created a competitive
overview and analysis of all industry magazines, created proposal decks for partnerships, events, campaigns,
and custom publications, and surveys for readers and event attendees. Responsible for compiling monthly
emails to Ford, GM, and Chrysler with content from the magazine and website.
S k i l l s +
I n t e r e s t s
Computer Skills
Microsoft Offce, Keynote, PowerPoint, Adobe InDesign, Photoshop, Raisers Edge, iCal, Google Drive, Outlook,
Internet resources, email, and social media (Twitter, Facebook, Instagram, Pinterest, LinkedIn)
Other Skills
Graphic design background, presentation experience, font nerd
Interests
Art, architecture, fashion and car enthusiast, design, photography, sailing, and travel (Florence, Moscow, St.
Petersburg, London, Ireland, Paris, Southern France, and Spain)