TOURISM IN

TURKEY
200 N Williamson Ave, Elon, North Carolina, 27244, Phone: (440) 708-8572, (440) 543-2482, pinpointpr@gmail.com, www.pinpointpr.com
A PROPOSAL TO:
THE GOVERNMENT OF THE REPUBLIC OF
TURKEY
December 5, 2013
TABLE OF CONTENTS
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Situational Analysis...1
Publics...4
Objectives..6
Messages..7
Strategies..8
Tactics..10
Personnel.21
Appendix.22
Facebook...A1
Twitter.A2
BlogA3
InfographicA4
Instagram...A5
Pinterest.A6
Magazine Ad....A7
Billboard........A8
Travel Brochure....A9
CalendarA10
Facebook Ad.A11
Press Release....A12
Works Cited..A13
The Republic of Turkey is a transcontinental country at the crossroads of
Europe and Asia. Its rich culture, diverse geography, and countless opportunities
have made it an ideal tourist destination for years. As of June 2013, Turkey was the
sixth most visited country in the world, attracting 35.7 million foreign tourists
according to the United Nations World Tourism Organization. Despite these factors,
Turkey has recently faced several issues that could potentially effect the growth and
continuation of its tourism industry.
Current State of Turkey
On May 28, 2013 a group of protesters started one of the most notable
protests in the history of Turkey. The group, consisting mainly of environmentalists
wishing to save Istanbuls historic landmark, Taksim Square, started a peaceful sit-in
within the park. By May 30, violent protests had commenced and general anti-
government protests started to break out. By June 1, the protest had grown
exponentially and over 10,000 people had gathered in Taksim Square. Turkish police
turned to forces such as tear gas, water cannons, and pepper spray to control the
protesters. The Turkish police continue to be criticized by the international
community for the use of these violent forces.
According to the Hurriyet Daily News, hotel occupancy rates in the areas
surrounding Taksim Square fell signicantly during the span of the protests, however,
Istanbul recorded a two percent rise in foreign visitors during this year compared
with last years records.
In the midst of the Syrian Civil War, a great number of Syrian refugees have
been relocated throughout Turkey. While Turkey continues to leave their borders
open for Syrians, the refugees and the refugee camps are posing potential threats
throughout the country. Although border patrol is attempting to restrict Syrian
SITUATIONAL ANALYSIS
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militants from entering the country, there have been incidents of violence committed
by militants who masks themselves as refugees when entering the country. The
increasing number of Syrians, whether militants or not, and violent incidents have
led to a 7% fall in net tourism revenues, according to Turkeys central bank. This is
otherwise referred to as the Syrian Effect and has made national headlines.
While there are resources available through the governments of other
countries, like the United States Embassys Smart Traveler Program, Turkey has not
established an interface to which tourists may subscribe for safety updates and
warnings. PinPoint PR sees a great amount of potential in an interfaces ability to
bring in more foreign tourists by ensuring their safety and security while traveling in
Turkey.
Laws and Regulations
Turkeys laws and regulations not only help stabilize the government, they
also help manage the large number of tourists. In March 1982, The Encouragement
of Tourism Law was passed to ensure that all required measures were being taken to
improve and expand all aspects of the tourism industry in Turkey. This being said,
Turkeys tourists services expanded and tourism centers were opened, along with
the implantation of cultural tourism protection. This cultural protection consists of
the preservation of sociocultural history, hunting and cultural sporting events, and
international health protection. In order to qualify for this protection and experience,
all prospective tourists are encouraged to obtain a Tourism Investment Certicate
through Turkeys Ministry or Embassy.


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SITUATIONAL ANALYSIS
Current Public Relations Efforts
The Republic of Turkeys Ofcial Tourism Portal is currently utilizing several
tactics. Their website, www.goturkey.com, is very easy to navigate and has the
necessary aspects to educate and attract potential tourists. In addition to the
website, GoTurkey also has a Pinterest , Vimeo, Twitter, and Facebook. Pin Point PR,
also known as PPPR, believes all four of these media channels have great potential
in attracting tourists to Turkey. However, PPPR has plans to redesign and improve the
quality of posts to more effectively reach the target publics. PPPR hopes to make
these platforms more readily accessible and user friendly to ensure they are being
used to their full potential. In addition to these platforms, PPPR plans to use other
effective media channels such as Instagram to reach and engage our publics.
The Ofcial Tourism Portal of Turkey has also created a print and online
advertising campaign. The current advertisements feature different areas and
landmarks across Turkey with the GoTurkey logo and occasionally the phrase,
expect more. While these advertisements may display the beauty of Turkey, PPPR
and our creative team has plans to make these more dynamic and aesthetically
pleasing.
Overview
Historically, Turkey has proven to be an ideal tourist destination, making it
the sixth most visited country in the world. However, Turkey has been facing several
issues recently that have had negative effects on its tourism industry. While Turkeys
Ofcial Tourism Portal has several means of communicating with foreign publics,
PPPR sees many places in which their public relations efforts can be improved.

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SITUATIONAL ANALYSIS

Primary Publics

Tourists are the main target public for this proposal. They are natural
customers, with every part of their trip designed to see and consume. Tourists,
before even leaving their nation of origin, begin consuming, from luggage to
airline tickets. After arriving in Turkey, they aid local businesses and produce
and atmosphere that is conducive to spending and consuming. There are
specic types of tourists on which Pin Point PR will focus:

People that have already traveled to Turkey

The return tourists to Turkey have already seen something that appeals
to them and plan on experiencing more or revisiting their previous
experiences. These tourists are some of the most useful for spreading
positive reviews whether by word of mouth or online.

People that are planning to travel to Turkey

Tourists in the process of planning their trip seek out information

about the areas they will visit. PPPR plans to make this information
readily available and easy to use.

People that have no plans to travel to Turkey, but are potential visitors

These tourists are a latent public. Through media tactics such as

billboards, social media, and news media, PPPR plans to reach out to
this public and introduce them to all that Turkey has to offer.

College students

Whether planning a spring break trip, summer vacation, or a semester

abroad, PPPR believes college students are a vital public to target.
PPPR plans to utilize college age focused social media to make Turkey
an ideal destination for college students.
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PUBLICS

Secondary Publics

Travel agencies

These agencies and individuals have the power to convince their

clients to travel to a certain place. PPPR plans to provide these
agencies with the necessary tools and information to educate and
introduce their clients to the experiences Turkey offers.

Residents of Turkey

While international tourists are the key public, the locals have a great
inuence on potential foreign travelers. PPPR believes the Turkish
people play a signicant role in giving Turkey a positive image. PPPR
takes the values and beliefs of the Turkish citizens into careful
consideration when constructing our campaigns for Turkey. Residents
of Turkey can provide authenticity of the country to our primary
publics, thus giving travelers the opportunity to experience the Turkish
culture.

Opinion leaders:

These individuals or organizations have an inuence over primary and

secondary publics. These opinion leaders would include politicians,
celebrities, and popular bloggers, travel agents, and news anchors.

News Media:

The media is a crucial publics in our public relations plan. PPPR plans
to utilize its relationships with major news sources to ensure tourists are
receiving positive information on Turkey. They will also play a large role
in creating world-wide coverage of our planned events.

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PUBLICS

Increase overall awareness of Turkeys tourism industry

Increase number of tourists in Turkey by 25% by 2020

From 2008 to 2012, there was a 19.75% increase in numbers of tourists in

Turkey and PPPR plans to top this percent increase with the proposed plan

Increase tourist spending by 18% by 2020

From 2008 to 2012, there was a 16% increase in tourist spending in Turkey
and PPPR plans to top this percent increase with the proposed plan

Increase positive global coverage from major new outlets, opinion leaders,
bloggers, and travel sites.

Increase number of hits on www.goturkey.com by 30% by 2020

Obtain 1,000,000 posts, pictures, and or videos from tourists containing the
hashtag, #TravelTurkey, by 2020
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OBJECTIVES

Turkey is a safe place for international tourists and boasts some of the best safety
records for the region

Turkey is the only Eurasian country. Being surrounded by so many cultures greatly
inuences the diversity of life and activities tourists will nd in Turkey

Turkey has a variety of unique geographical features that appeal to any tourists
interests.

Turkey is an ancient land with a history based in empires and a culture that has
been forged throughout thousands of years of diverse interactions.

Turkey is on the forefront of recreational and leisure activities. Turkey ties in its
history of using the land to its full potential, while acquiring all the modern
amenities which international tourists have come to expect and love from a trip
experience.

Turkey is unique in the aspect that is it has many visible treasures, but what lies
beneath will intrigue tourists further while keeping the historical quality of Turkey
intact.
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MESSAGES
Overall Strategy: Drive target publics to invest in Turkeys
tourism industry while setting Turkey apart from other destinations
with similar experiences

Enhance Turkeys reputation through international charitable efforts

Turkeys reputation is crucial to the success of its tourism industry. Pin Point PR
has created a charitable campaign to give back to target publics while also
creating favorable coverage of Turkey.

Gain positive global coverage for Turkey through different forms of media

Pin Point PR will use social media as well as news media to promote a positive
image of Turkey. PPPRs existing relationships with major news sources such
as BBC, The New York Times, and others will help secure effective coverage of
Turkey.

Educate and inform international publics on Turkeys tourism industry through

social media

By using popular social media platforms, Pin Point PR plans to increase the
publics knowledge on everything Turkey has to offer for international visitors.
These platforms will allow for two-way communication with many of the
publics. PPPR will effectively respond to the feedback from the publics on
these platforms.

Promote tourism using social media

Through research, Pin Point PR has found that trip planners are more likely to
turn to social media platforms, such as blogs, Facebook, and Pinterest to
direct and inuence their travel plans. PPPR will effectively use several social
media platforms to promote tourism in Turkey.

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STRATEGIES
Promote tourism through various forms of traditional and non traditional
marketing techniques
Through print and online advertisements, commercials, and
nontraditional and unique marketing techniques, Pin Point PR will
reach a wide variety publics.
Create an interactive campaign that encourages tourists to actively track and
document their Turkish experience
This campaign will encourage tourists to document their experiences
through pictures, videos, and posts and share them on several social
media platforms.
Gain positive coverage of Turkey in the news media
Turkey has been caught in the Middle Eastern turmoil and has
received unfavorable news coverage recently. Through steady press
releases and Pin Point PR's relations with major news outlets and
individuals, PPPR hopes to gain positive, global coverage for Turkey.
Increase opportunity for potential investors
With Turkeys plans to expand and improve their tourism industry, it is
crucial to have investors to help support these efforts. Pin Point PR
plans to create an Investors Kit to send to potential investors and
ensure there are appropriate funds for the expansion of the Turkish
tourism industry.
STRATEGIES
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TACTICS
Campaign

Travel Turkey for Two Times the Experience

Pin Point PR has decided to utilize Turkeys multi-continental aspect, being in

both Europe and Asia, in the overarching campaign to help Turkey increase
tourism. The campaign was created to encourage tourists to document and
share their travel experiences in Turkey. The slogan Travel Turkey for Two
Times the Experience will be used throughout the campaign with an
accompanying logo. To go along with the slogan, PPPR has created the
hashtag, #TravelTurkey. This hashtag will be used on any platform that uses
hashtags. The campaign will be promoted through social media, the Go
Turkey website, advertisements, informational print, and events.

Social Media
In addition to the existing Go Turkey social media accounts, Pin Point PR plans to
create new accounts on several different social media platforms to work in tandem
with www.goturkey.com. PPPR will revamp the existing sites to help increase
interest in tourism and plans to increase followers and hits on all social media sites.

Facebook

Pin Point PR will use the already existing Go Turkey Facebook page. PPPR
plans to jumpstart the advertisement campaign for Turkey on this Facebook
page. PPPR will also create posts encouraging users to tag their experiences
on all forms of social media using the hashtag, #TravelTurkey. A feature will be
added where posts using this hashtag will be streamed. PPPR will be more
persistent with posts and responses to user feedback. Sample posts on A1.
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TACTICS

Twitter

Pin Point PR will recreate the Go Turkey Twitter account. The posts will be a
variation of updated information about events happening in Turkey, pictures
of popular spots, restaurant and lodging recommendations, safety alerts,
celebrity sightings, and links to our other social media platforms. PPPR will
also retweet positive tweets that use the hashtag, #TravelTurkey, to promote a
twitter feed about tourism in Turkey. PPPR will also respond to negative tweets
directed at the account on a case-basis. Sample tweets are shown on A2.

Blog

Pin Point PR will create a blog through Wordpress to work in tandem with the
Go Turkey website. The blog will feature specic restaurants, hotels,
attractions, and hot spots around Turkey. PPPR believes these more specied
posts will help potential visitors create a more emotional attraction to
destinations around Turkey, which, in turn, will increase interest in traveling to
or investing in Turkey. The blog will also feature a section that will stream
photos, videos, and posts that were tagged using the hashtag, #TravelTurkey.
Example blog post on A3.

Vine

Pin Point PR will create a Vine for Travel Turkey that will feature videos of
attractions, cities, beaches, festivals, and events throughout Turkey. It will work
hand in hand with the calendar of events discussed later in the proposal. This
is also a platform in which travelers will be encouraged to hashtag their own
experiences in Turkey using #TravelTurkey.
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TACTICS

Infographic

There will be a series of infographics that Pin Point PR can post on the Go
Turkey website as well as Pinterest, Twitter, Facebook, and the blog. The
infographics focus will include, but will not be limited to Study Abroad, How
to Plan Your Trip to Turkey, and Create Your Own Adventure. The How to Plan
Your Trip to Turkey infographic will partner with airlines and travel websites.
The Create Your Own Adventure infographic is show on A4.

QR Codes

Pin Point PR plans to create a QR code which will be used in brochures,

advertisements, newspapers, and magazines that will link to the Go Turkey
website. This will help increase site visitors by making the website more
known and accessible.

Instagram

Pin Point PR will create an Instagram for Go Turkey that will feature photos of
cities, beaches, restaurants, festivals, and events around Turkey. The posts will
go hand in hand with the calendar. We will strongly encourage travelers to
use the #TravelTurkey on this social media platform to share their own
experiences. Sample Instagram on page A5.

Youtube

Pin Point PR will create a Youtube account that uploads videos of Turkeys
hotspots every week, so that travelers will be able to see Turkey in action
and get inspired to create their own experiences in Turkey.
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Mobile Phone App

Pin Point PR will create a free mobile smartphone application, Travel Turkey,
to help tourists that are abroad in Turkey. It will be advertised in brochures,
yers, and travel guides. This app will include features such as a photo share,
check-in where users will share their locations, a list of festivals and events,
and maps of Turkey. It will also feature audio tours from various museums
around Turkey that will cost $1.99 per tour. There will also be text alerts and
safety alerts to update tourists on news in Turkey. Due to the lack of
international mobile phone plans, the maps and the calendar will be
accessible without Wi. However, the audio tours, check-in, and photo share
will require Wi to access.

Pinterest

Pin Point PR will use Go Turkeys existing Pinterest page and the current
boards, however, we plan to add more boards and pins. The new boards will
include Turkey Treasures, Fun Festivals, The Fabulous Foods of Turkey, Travel
Tips, Exquisite Views in Turkey, Hotels of Turkey, and Study Abroad in Turkey.
Sample Pinterest on page A6.
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TACTICS
Media and Advertising
By using the campaign Travel Turkey for Two Times the Experience, Pin Point PR
has created several advertisements and media tactics. There will be print
advertisements online, on billboards, and in print media as well a commercial. PPPR
plans to increase media relations by sending a media kit to and maintaining
existing relations with global media outlets.

Commercial

Pin Point PR will create a commercial to promote interest in Turkey as a travel

destination. The commercial will include viewings historical and modern sites,
attractions, and will cater to several different audiences. The commercial will
be aired on both TV and social media sites.

Magazine Advertisement

Pin Point PR designed an advertisement to promote Travel Turkey. It is a

photo collage of the top ten must see places in Turkey. In the middle, it says
Travel Turkey and features the logos of all social media platforms involved
with the campaign. This ad will be found in National Geographic Traveler
magazine, Travel and Leisure magazine, and airplane magazines. Sample
magazine advertisement is shown on A7.

Media Kit

Pin Point PR will create a media kit that will contain a travel brochure, press
release, and an assortment of cultural items that represent Turkey. Some of
these cultural items will include coffee, fresh citrus, and the Evil Eye.


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Billboard

Pin Point PR will create a billboard that exemplies the beauty and attraction
of Turkey. There will be an overlaying slogan and logo. PPPR will have the
billboards posted all over North America, Europe, and Asia right off of major
highways, train stations, and subway systems for optimal exposure to
travelers. See A8 for an example.

Travel Brochure

Pin Point PR will create a travel brochure that will be available in airports, car
rental locations in Europe, Asia, and United States, travel agencies, and
foreign train stations. It will be translated into various different languages for
all target publics. This brochure will have a calendar of festivals, a list of
Turkeys treasures and adventures, as well as stunning pictures of the country.
Sample brochure on A9.

Calendar

Pin Point PR will send a calendar of events to news media in various different
countries in Europe, Asia, and North America. This will alert the media of
major festivals, converts, and exciting upcoming events in Turkey throughout
the year. The calendar will also include the best times of the year to travel and
estimated temperatures. There will be a different place featured each month,
which will go hand in hand with the Place to Be campaign. In the back of the
calendar, there will be coupons for restaurants, hotels, and shops around the
featured places of the month. After releasing this calendar to the media, PPPR
will follow up the emails two months before a large event reminding the
media. The calendar will also be available at travel agencies, hotels around
Turkey, and on the mobile phone application, Travel Turkey. Sample calendar
on A10.
TACTICS
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Events

Lollapalooza

Lollapalooza is an annual music festival that has been hosted in Chicago, United
States, Santiago, Chile, and Sao Paulo, Brazil. It is extending its locations next
year to Israel and Argentina. Lollapalooza Chicago 2013 hosted about 300,000
people and brought in over $120 million to the local economy according to the
Hufngton Post. The event brought most downtown hotels to capacity as well.
Lollapalooza will be hosted in Istanbul from June 13th through June 15th. This
will help target 16-30 year olds in other countries and create a tourist attraction.
The event will be featured in the calendar Pin Point PR will create and will be
publicized in the United States, Europe, and Asia using social media,
advertisements, and word-of-mouth. The Lollapalooza website will promote this
event, sell tickets, and offer special travel deals and packages.

Trekking Through Turkey

Pin Point PR will create an event called Trekking through Turkey that will use
award incentives to increase followers on social media, and views on the
webpage. PPPR will use the hashtag, #TravelTurkey, to encourage tourists to
upload pictures and video of their travel experiences in Turkey to Facebook and
Instagram. PPPR will promote this event using advertisements and social media.
At the end of every week, PPPR will determine a winner and award them with a
complimentary Travel Turkey Package for them and a friend. This package will
include travel vouchers, the newest version of the iPad Mini for documenting
and sharing their Turkish experience, and various cultural items of Turkey. Once
a year, PPPR will chose and overall winner based on the 12 months of photos
and videos and provide them with an exclusive trip through Turkey; staying at
the nicest hotels and dining at the nest restaurants. See A12 for the press
release about Trekking Through Turkey.
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Flash Mob

At noon on October 29th, Republic Day in Turkey, Pin Point PR has planned for
ash mobs to take place in various locations throughout the world. This
ashmob will take place in the capital cities in various states across the United
States as well as several cities of European and Asian countries. The ash mob
will start out whirling dervishes, which is a traditional Turkish dance and end
the dance in a hip hop routine. At the end, the dancers will shout out Travel
Turkey. Some of the different locations will be lmed and video will be
featured across several social media platforms. The video will have a link to
the Go Turkey website.
Investors

Investor Kits

Pin Point PR believes potential investors are a key public for the expansion
and improvement of Turkeys tourism industry. For potential investors, PPPR
will create a monthly newsletter with general information about Turkey and its
tourism. This will be packaged along with a tourism guide and travel
brochure. An assortment of cultural items will be included in this package and
given to the investor depending on the customs of the investors cultures.
These will be sent to current investors as well to ensure they maintain their
interest in Turkeys tourism.

Annual Meeting and Report

Pin Point PR will plan an annual meeting for current investors where an annual
report would be handed out and discussed. For those investors unable to
attend the event, PPPR will send out the annual report and notes from the
annual meeting in the mail.
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Guerrilla Marketing

Airport Advertising

Pin Point PR intends to target and audience that already travels by using
guerrilla marketing tactics in airports across many countries. First, PPPR will
start a six-month campaign partnering with British Airways and United
Airlines. Upon arrival in any destination city, passengers ying on either
airlines will be picking up luggage that has been tagged with an
advertisement created by PPPR. This will be a small add on the passengers
luggage tag that will have a picturesque photo of Turkey and a QR code
leading them to the Go Turkey website. This will target an audience who
appears to travel internationally. PPPR will also create a photo advertisement
that will stretch across the entire baggage claim conveyer belt in several
airports across the United States, Asia, and Europe.

Facebook Advertisement

Pin Point PR will use a computer system that will take peoples photos from
Facebook and put them in a setting in Turkey. The advertisement will appear
on the side of their Facebook pages and when they Google themselves. The
advertisement will say, Your future awaits you. When these people see a
picture of themselves out of context, they will be inclined to click on it. The
picture will be linked to the Go Turkey website and the same picture they saw
on their Facebook will be featured on the Go Turkey homepage. The Go
Turkey homepage will be catered to the individual. See A11 for an example.
TACTICS
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Inatable Ayasofya

Recently, Anish Kapoor, a British sculptor, and Arata Isozaki, a Japanese

architect, created an inatable concert hall that holds over 500 people. Pin
Point PR, Kapoor, and Isozaki have come together to create an inatable
replica of the Ayasofya, one of Turkeys most recognizable landmarks. PPPR
plans to move this inatable replica to parks in major cities across the United
States in one week increments. When entering the inatable mosque, one will
feel as if they were entering the real Ayasofya in Istanbul. There will tables set
up within the inatable mosque with information on Turkey and all of its
tourist attractions. PPPR plans to live stream the happening at the real
Ayasofya to the inatable Ayasofya.

Reputation and Relations

Reputation Monitoring

To ensure that Turkey is a place that people want to visit, there needs to be
constant reputation monitoring. This would include keeping peaceful and
healthy relationships with other countries. Also, employees within Pin Point PR
would be appointed to be in charge of monitoring social media. They would
respond effectively to negative comments or false accusation of the country.
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Charitable Efforts

To continue good relationships with other countries, Turkey will donate

money to charitable organizations both within and outside of Turkey. Pin Point
PR has planned a charity event for Turkey called Turkeys from Turkey. Turkey
will donate Turkeys to 16 food banks across Washington, D.C. on
Thanksgiving to feed 150 people at each location. The turkeys would be
tagged with the Travel Turkey and Go Turkey logo. This event would only work
in the United States, however PPPR plans to extend these charitable efforts to
other countries, depending on the success of Turkeys from Turkey.
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PERSONNEL
Audrey Layman was a key leader for this proposal. She
demonstrated an advanced set of writing skills throughout
proposal. When it came to tactics, Audrey had new ideas and
she was always thinking out of the box. Finally, she is
responsible for the formatting and creating the the template
for the proposal.
Marika Rafte has been an overall leader throughout this
entire process. Every challenge she took on, she took to the
next level. Marikas design skills were exceptional and her
organizational skills helped create the proposal in a timely
fashion.
Allie Pietro has been an important and involved member of
this team. Her research was extensive and her design skills
for our tactics were remarkable. She brought many of our
mock up tactics to life, giving us a clear vision of what our
products really are.
Alex Saylor moved the proposal in a more professional
direction. Throughout this process, he was able to take our
group concepts and turn them into something unique. Alex
did a great job with coming up with slogans and logos and
always had a creative eye when it came to making visuals.
Katie Kelly was a great editor throughout this process with
spelling, grammar, and wording. Her research was very
extensive. Katie always thought of new ways for our social
media to achieve optimal attention and followers.

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APPENDIX
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FACEBOOK
A1
TWITTER
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A2








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BLOG
www.travelturkeyblog.wordpress.com
A closer look at Turkeys treasures
A3
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INFOGRAPHIC
A4
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INSTAGRAM
www.instagram.com/go_turkey_
A5
Mobile Version:
Web Version:
PINTEREST
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MAGAZINE AD
A7
- Travel Turkey -


Istanbul
Cappadocia
Ephesus
Bodrum
Travel Turkey for Two Times the Experience

Follow us on:







For More Information Check Out: http://www.goturkey.com

BILLBOARD
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TRAVEL BROCHURE
A9
CALENDAR
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FACEBOOK ADVERTISING
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PRESS RELEASE


Contact: Alex Saylor - PinPoint PR
Office: 200 N Williamson Ave, Elon, North Carolina, 27244
Email: asaylor@pinpointpr.com
Cell: 703-801-2879

For Immediate Release

A New Social Media Contest to See Who Wins the Trip of a Lifetime
ISTANBUL (December 5, 2013) Today, Go Turkey, the official tourism portal of
Turkey announced the start of a new contest called Trekking Through Turkey through its Travel
Turkey Campaign. The contest will use photos and videos from social media to determine weekly
winners as well as an overall winner after one year of photos. This contest intends to highlight the
natural and urban beauty of Turkey from a firsthand tourists perspective and reward the tourists
for their dedication and artistic abilities. It will start Jan. 1, 2014.
The tourists of Turkey have the unique ability to display their own experience to the
world through social media, said Levent Demirel, General Manager of The Turkish Ministry of
Culture and Tourism. We want to reward these tourists for choosing to travel to Turkey and
spreading the word that Turkey is a magnificent place vacation.
The prizes for weekly winners come in the form of a Travel Turkey Package. This
includes travel vouchers for British Airways for the winner and a friend, the newest version of the
iPad Mini, and various cultural items from Turkey. The final winner, after the twelve month
selection process, will receive an exclusive, all-expenses paid trip through Go Turkey staying at
the nicest hotels and dining at the finest restaurants.
Go Turkey will be using Facebook and Instagram to judge the pictures and videos. For
the pictures and videos to be considered in the contest, the hashtag, #TravelTurkey must be
attached to the image, video, or post.



More

Trekking Through Turkey, a Unique Contest for Adventure...Page 2

Goturkey.com, the official web portal of the Republic of Turkey Ministry of Culture and
Tourism promoting Turkey and its tourism is the fastest and most reliable source providing the
most accurate information regarding Turkeys tourism. In coordination with the Ministry of
Culture and Tourism and all variables of tourism, Goturkey.com aims to promote the natural,
cultural, artistic and historical values of our country in digital environment and share the diverse
heritage of our country with the world. For more information, please visit www.goturkey.com.
For more information about the current Travel Turkey campaign, please visit www.facebook.com/
travelturkey2013.

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WORKS CITED
http://www.goturkey.com
https://www.facebook.com/GoTurkey
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tu.html
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pageID=238&nID=41121&NewsCatID=349
http://www.tcmb.gov.tr/yeni/eng/
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turkey-2020
http://istanbul.usconsulate.gov/smart.html
http://www.goturkeytourism.com
http://www.kultur.gov.tr/EN,35732/tourism.html
http://www.kulturturizm.gov.tr/genel/text/eng/TST2023.pdf
http://www.invest.gov.tr/en-US/sectors/Pages/
WellnessAndTourism.aspx