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T H E B U S I N E S S O F
TOURISM MANAGEMENT

TOURISM MANAGEMENT
T H E
This exciting new book, firmly embedded in the management discipline, helps to equip students and
future managers with both the business skills and an understanding of tourism, which will enhance their
employment prospects within this dynamic industry.

The Business of Tourism Management provides an introduction to key aspects of tourism, and to the
practice of managing a tourism business. It explores the functions of management within the world of

B U S I N E S S
tourism, showing how tourism has evolved as a business, how the tourism and travel industry is
structured, and how tourism businesses operate within their political, economic and socio-cultural
environments.

Written and contributed to by leading academics and practitioners in the UK, Europe and Australia, The
Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism
management.

KEY FEATURES
• An internationally and business-focused textbook that meets

O F
the needs of tourism management students around the world.
• Many original case studies and examples encourage and
enable students to apply theory to real-world scenarios.
• Extensive coverage of electronic commerce, reflecting the
fast-paced development and realities of the industry. Edited by
• Learning Outcomes, case studies, guided questions, discussion

& Simon Chadwick

John Beech
points and ideas for further research help students structure
their progress.

Business of Tourism Management BLOG

The Business of Tourism Management Blog is a website designed to support this book with tourism
management news stories and other internet resources. It is regularly updated by the editors at
businessoftourismmanagement.blogspot.com

ABOUT THE EDITORS

John Beech is Head of the Department of Strategy and Applied Management at
Coventry Business School, Coventry University.
Simon Chadwick is Programme Director for the MSc in Sport Management and
the Business of Football at Birkbeck College, the University of London.

www.pearson-books.com
An imprint of