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Christena Bruchey

900 Golden Eye Ct. Arnold, MD 21012


Phone: 443-926-6193 E-Mail: christenabruchey@gmail.com

Objective
Seeking an entry-level public relations position that requires interpersonal communication, organizational and creative skills.

Education
University of Georgia May 2014
Bachelor of Arts in Journalism (A.B.J. in Public Relations) GPA: 3.52/4.0, Cum laude

University of Sydney Feb. 2013 July 2013
International Exchange Student
Professional Experience
BrandLinkDC, Intern June 2014 - Present
! Research, compile and analyze client placement in local and national media with collection of press clips
! Monitor media impressions for clients in the hospitality, beauty, retail/fashion and luxury markets using Cision
! Update all forms of agencies internal social media sites, blogger contact lists and press lists
! Develop and edit news releases to promote upcoming events
! Assist with implementation of client events (orchestrate client events; including VIP check-in, media assistance, etc.)
Public Relations Student Society of America, Publications Committee Member Sept. 2010- May 2014
! Researched industry trends, wrote and edited copy and then graphically designed articles into a monthly UGA PRSSA newsletter
Turner Broadcasting Systems & UGA Partnership, Account Executive Jan. 2014 May. 2014
! Lead 15 fellow students in the creation of a sophisticated communications plan and PR campaign for TBS new show, American Dad!
! Used Insightbool to scale American Dad!s social outreach by identifying engaging influencers and consumers
Chic Communications, Public Relations Intern May 2012 Aug. 2012
! Created and distributed weekly news releases, blog posts and social media content (Facebook, Twitter and blog)
! Oversaw development and creation of press related instruments; brochures, fliers, and pamphlets
! Developed Twitter and Facebook campaigns for internal agency promotion and client projects
! Managed digital campaign schedules to ensure progress from conception to completion on time, using tools such as Hootsuite
! Outreached and pitched to media and influencers in the Washington, D.C. metropolitan area to drive attendance at client events
Campus Movie Festival, Campus Representative Nov. 2011-April 2012
! Doubled festivals online presence and grew brand visibility through development of social media campaign for the UGA campus
! Supported CMF with media outreach strategies, pitching to local media and businesses
Personal Experience
Alpha Chi Omega, Chapter Member and Banner Committee Member Aug. 2011 May 2014
UGA Office of International Education, Study Abroad Peer Advisor Aug. 2013 May 2014
ADPR Connection, Social Media Committee Member Aug. 2012 Dec. 2012
UGA HEROs, Public Relations Committee Member and Philanthropist Aug. 2010- Sept. 2012
Skills
Programs: Microsoft Office Products, iMovie, Adobe InDesign, Adobe Photoshop, SPSS, Google Analytics, Cision
Media: Facebook, Twitter, Tumblr, Instagram, Addictomatic, Feedly, Social Mention
Related Coursework
! PR Campaigns
! PR Communications
! PR Administration
! PR Research

! Graphic Communications
! Introduction to News Writing & Reporting