A presentation on TVC &

its Agency
By
Ravi Theja
Phalguni
Arkya
Murty
Kamal
Atanu
CONTENT
About JWT
Break With Kit Kat
POPs
PODs
TVC
About JWT
JWT, previously known as J. Walter Thompson, is
a marketing communications brand
With a network of nearly 10,000 marketers
As the fourth-largest agency network in the world
Bayer,Ford, HSBC, Johnson
&Johnson,Kelloggs,Kimberly-
ClarkMacys,Nestl,Nokia,Rolex,Schick,Shell,Unileve
r,United States Marine Corps, Vodafone, Vonage

Lets have a break...
http://www.jwt.com/en/india/work/dancingb
abies/

Break with kit kat
Kit Kats target market is men and women of all ages.
The brand is youthful in nature
Focuses on the consumer segment who love chocolate
Willing to indulge themselves with chocolaty snacks.
What draws consumers to this brand is its association with
breaks due to its tag line Have a Break,
Have a Kit Kat. Its low prices, constant over the past 100
years,
Allows it to target the mass consumer market, as opposed to
other high-end chocolate brands

RESPONSE
the video received a million hits on Facebook
and YouTube within 72 hours of putting it
online.
POPs
Wafer
Milk / Dark / White Chocolate
Packaging size varies
POD
Wafer stick
Associated with snacks
The chocolate comes in various sizes
TVC
http://www.jwt.com/en/india/work/dancingbabies/
Breaks offer opportunities that you may otherwise miss
because youre too busy.
An opportunity to see, hear, feel something new, meet new
people etc. Good things happen when we take a break, and
when that means witnessing happy, gurgling babies in a day
care center suddenly create hip swaying music beats and swing
to groovy dance moves,
it brings alive the magic of this enduring brand message from
Kit Kat.
The idea of not missing out on a break has strong resonance
with youth and this campaign carries the conversation further,
in a way that is unexpected and extremely
THANK YOU