1

INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT

M/s. VEEKESY POLYMERS PVT.LTD

By
SHYAMJITH K 13MB5168

III SEMESTER MBA
Guide
Prof. BALAJI T V

Internship Report submitted to the University Of Mysore in partial fulfillment of the
Requirements of III semester MBA degree examination-2014

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES
#15, New BEL Road, MSRIT Post, M S Ramaiah Nagar
Bangalore-560054

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M/s. VEEKESY POLYMERS PVT.LTD
CERTIFICATE
This is to certify that SHYAMJITH K Reg no. 13MB5168 , MBA student of
Ramaiah Institute of Management Studies/ Sciences, Bangalore, has
successfully completed an Organizational Study at M/s. VEEKESY
POLYMERS PVT.LTD (VKC) from 12
th
July 2014 to 12
th
August
2014.

M/s. VEEKESY POLYMERS PVT.LTD
[Authorized Signature & Seal]
[Name]
[Designation]













3



RAMAIAH INSTITUTE OF MANAGEMENT STUDIES

CERTIFICATE
This is to certify that this Internship Report on Organizational Study at M/s.
VEEKESY POLYMERS PVT.LTD is a bonifide study of
SHYAMJITH K, carried out under my guidance and supervision.

Place: Bangalore
Date: [Prof. BALAJI T V]














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DECLARATION

I hereby declare that this Internship Report on Organizational Study at M/s.
VEEKESY POLYMERS PVT.LTD submitted in partial fulfillment of
the requirement for II Semester MBA Degree examinations 2014 of University
of Mysore through Ramaiah Institute of Management Studies is my original
work and not submitted to any other university. This work has been done under
the supervision of Prof. BALAJI T V in Ramaiah Institute of Management
Studies/Sciences, Bangalore.



Place: Bangalore SHYAMJITH K
Date: 13MB5168










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ACKNOWLEDGEMENTS

I would like to add a few heartfelt thanks for a few people who were part of this
project in numerous ways, people who gave unending support from the start of
this study.
I would like to convey our sincere gratitude towards University Of Mysore for
giving an opportunity to do an organizational study as part of the university
syllabus.
Let us express our sincere thanks to Director, Dr. M.R.Pattabhiram, the Dean,
Dr. Rejimon Thomas, Ramaiah Institute of Management Sciences, Bangalore,
for their guidance and support. I would also like to thank our guide, Prof.
BALAJI T V for his valuable guidance and advice. He inspired us greatly to
make this study and her willingness to motivate us contributed tremendously to
our study.
Our special thanks to, Director MR. V.K.C. MAMMEDKOYA of M/s.
VEEKESY POLYMERS PVT.LTD Kerala, without whom this project
would not have been fully completed.
I am grateful to all the staff members of the management for their continual
help, encouragement and support. Last, but not the least we extend our heartful
thanks to our families, friends and well-wishers for their co-operation and
support.


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CONTENTS
Certificate from the Company ..
Certificate from the Faculty Guide ...
Declaration
Acknowledgement ....
1. Industry Profile ..........
2. Company Profile .
3. Organizational Hierarchy
3.1.Organizational Chart .
3.2.Product Profile ..
4. Study of Functional Departments
4.1.Finance Department .
4.2.Production Department ..
4.3.Marketing Department ..
4.4.Human Resource Department
4.5.Materials Department
5. SWOT Analysis ..
6. Summary of Findings .
7. Conclusions and Suggestions .
8. Bibliography

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LIST OF TABLES AND FIGURES

CONTENTS TABLES FIGURES
Organizational Chart 3.1 3.1
Product Table 3.2.1 3.2.1
Manufacturing Process 4.1.1 4.1.1
Finance Department
Structure
4.2.14 4.2.14


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CHAPTER 1

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1.1.VKC GROUP OF COMPANIES
VKC group of companies are the leading footwear manufacture especially in
southern region of India. The group established on (August17) 1984 with a nominal capital
and few employees. In 1984 the founder of the group Mr. V.K.C. MammedKoya started a
Hawai Sheet manufacturing unit with his two brothers. Later on Hawai straps were also
inducted to the production line and in 1986 VKC group launched the first product with its
own brand name in the market viz. VKC Hawai with an initial production of 600 pairs per
day. By 1989 the production increased to 5000 pairs a day and by 1996 it jumped to 17000
pairs.
In between the founder initiated the floating of the first RPVC (Rigid Polyvinyl
Chloride) footwear manufacturing unit in the Malabar Area of Kerala state with few of his
friends. This product also got very good acceptance in the market. This resulted in a rapid
change in the footwear industry itself. Within a few years the number of Rubber and RPVC
unit grew to more than 80 in this area.
In 1994 the group ventured the first unit in Kerala to manufacture footwear from
virgin PVC. This resulted in a drastic change and the multinational brands confronted
competitions from the local brands. In 1998 the group started the first Micro Cellular PVC
footwear in Kerala with the help of imported plant and machinery. Quality at low price
made the VKC groups products popular in the market day by day.
In 2001 the group started the first Air Injected PVC DIP footwear manufacturing
unit in the South India. In 2003 the group missioned the first Injected EVA manufacturing
unit in South Central India. In 2006 the group started backward integration to produce EVA
compound for Injection and started the first EVA compounding plant in the South Central
India. The unit went in 2007 the group started manufacturing of PU DIP footwear.
During this period new bloods with technical, commercial and practical knowledge
were inducted and now the group consists of 25 working Directors and 100 share holders
spread over 16 various units. More than 4000 employees are working in these units.

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The company had achieved a prominent position in the footwear market of India. The main
markets, which have been focused by the company are Kerala, Tamilnadu Karnataka,
Madhya Pradesh, Gujarat, Andhra Pradesh. It has now expanded its market in countries such
as Saudi Arabia, Dubai, Kuwait, Oman, Bahrain and Qatar.
The good quality and variety in models of VKC products help the companies to face the
market competition positively. The company has been able to maintain the quality of the
products by adopting foreign technologies. The group is now looking for further avenues in
the field of footwear to stretch their hands.

1.2.VISION
To provide quality products to the customer at an affordable price.

1.3.MISSION
To meet the market demand and to achieve a prominent position in the Footwear industry.

1.4.MOTTO
Quality products at Affordable Price







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The Head Quarter of VKC group is in CALICUT and the main plants of VKC group of
companies are situated in Kerala and Tamilnadu. The following are the associate companies
of VKC group.
1. M/s. VEEKESY RUBBER INDUSTRIES PVT.LTD.
2. M/s. VEEKESY ELASTOMERS PVT.LTD.
3. M/s. VEEKESY POLYMERS PVT.LTD.
4. M/s. SANDLON TECHNOLOGIES PVT.LTD.
5. M/s. FORTUNE ELASTOMERS PVT.LTD.
6. M/s. CALTECH POLYMERS PVT.LTD.
7. M/s. SLIPONS INDIA PVT.LTD
8. M/s. DIADORA SHOES PVTLTD.
9. M/s. DIMESCO FOOTCARE INDIA PVT LTD.
10. M/s. FERRARI SHOES (INDIA) PVT.LTD
11. M/s. VEEKESY FOOTCARE (INDIA) PVT. LTD
12. M/s. FERRERO VINYL TECHNOLOGIES PVT.LTD
13. M/s. MORBIDO VINYL PVT.LTD.
14. M/s. SMARTAK FOOTCARE PVT. LTD.
15. M/s. VKC FOOTSTEPS INDIA PVT.LTD
16. VKC FOOTPRINTS GLOBAL PVT LTD
17. VKC FOOTWEAR INTERNATIONAL PVT LTD
18. M/s VEEKESY SANDALS INDIA PVT LTD

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CHAPTER 2








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2.1COMPANY PROFILE OF M/s. VEEKESY POLYMERS
PVT.LTD

M/s. Veekesy Polymers Pvt. Ltd. is registered as a private limited company and is first of its
kind in South Central India for manufacturing of injected EVA footwears. M/s. Veekesy
Polymers Pvt. Ltd. is one of the associate concerns of renowned VKC Group of Companies.
The founder of M/s. Veekesy Polymers Pvt. Ltd. is Mr. V.K.C. MAMMED KOYA. The
company is situated at Ramanattukara, Kozhikode.
The Managing Director of the company is Mr. V. Rafeeque. He was awarded with Best
Entrepreneur of Kerala and Best Entrepreneur of Kozhikode district for the year 2003.
The Company has been able to achieve a landmark in the field of footwear through the
continuous researches in footwear industry. The company manufactures VKC Lite brand
footwear having EVA sole with PVC and synthetic leather upper. The company was
incorporated in 01.01.1996 under the Companies Act 1956 and commenced its production on
13.04.1998. Now a days company produces EVA and PU footwears.
All affairs and day-to-day business administration of the firm is vested in the hands of Board
of Directors. They are in charge of various functions pertaining to Finance, Production, HR,
Marketing, Administration and Materials departments. The board is assisted by well qualified
staff members. Each department has functional heads, senior and junior executive in order to
support and help functional heads.
M/s. Veekesy Polymers Pvt. Ltd has a good market for their product in Kerala, Tamil Nadu,
Andra Pradesh, Maharashtra, Chhattisgarh, Orissa, Gujarat because of the quality and the
affordable price of the product. The management gives high priority to the quality of the
product. The company assures the quality of the product through the continuous quality
checking in each and every stages of the production process.

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The quality of the VKC products is unrivalled in the market. The Footwears introduced by
the company has been growing and evolving with the changing trends over the year. The
company first manufactured Senor Cinderella brand footwear having PVC sole with
leather and synthetic leather upper. Now the company is manufacturing VKC Pride and VKC
Lite. VKC Pride is sold in Kerala, Tamil Nadu, Andra Pradesh, Maharashtra, Chhattisgarh,
Orissa, Gujarat and VKC Lite in Kerala and Tamil Nadu alone. In the recent years the
customers prefer the injected EVA Footwears rather than any other Footwear. We also
export our products to Kuwait, Oman and Jiddah.
As we are manufacturers of footwear, we focus mainly on production process of the
organization. The function of the production department is to produce our products on time,
to the required quality levels, at the defined product cost. The advantage of the company is
the implementation of Italian technology used for the injection moulding process. Moulding
process is the main activity and the key process of manufacturing of quality footwear. This
will help the company to assure high quality with accurate size and good finish to the
product. Of major concern to the production manager is monthly output. Production
managers have monthly targets which they are expected to strive to meet or exceed.
The production department of M/s. Veekesy Polymers Pvt. Ltd comprises of well
experienced staff members starting from functional head, department head, coordinator,
supervisors, shift engineers, machine operators, pouring men and workers. Production
department also aims at maintaining the quality of products been produced. Every employee
is expected to take responsibility for managing quality issues in order to make sure that waste
is minimised and quality maximised. Quality checking and assurance is carried out everyday
on a number of occasions to ensure that the production process is working efficiently and
effectively.



15


We use different machines to produce footwears. The company purchases footwear moulds
from Taiwan, China, and Italy. This will help the company to assure high quality finished
product.
Most of our machines are imported from abroad. It includes high EVA Injection Moulding
Machine, Blender Machine, PVC Mixer, Cooling unit, Compressors, PVC Injection
Moulding Machine, Generator, Clicker and Stitching Machine
M/s. Veekesy Polymers Pvt. Ltd has succeeded in withstanding stiff competition from the
parallel manufactures because of the superior quality of their products at reasonable price.
Other than production and quality checking, production department performs one more
function. That is packing of finished products into cartons. A set of workers are assigned to
packfinished products into specified cartons or boxes according to their name and size.
Before packing quality is again being checked by the workers. After packing all these cartons
are sent to stock room for storing so that it can be sent to dealers directly according to the
order placed.


2.2.THE PRESENT BOARD OF DIRECTORS:
Mr. V. NOUSHAD (Director)
Mr. V. RAFEEQUE (Managing Director)
Mr. V. RAZAK (Director)
Mr. V. MAMMED KOYA (Director)
Mr. V. MUHAMMED KUTTY (Director)
Mr. V. MUHAMMED (Director)
Mr. M.GOPALAN (Director)
16













CHAPTER 3






17


3.1. ORGANISATIONAL CHART




















FIG 3.1

CHAIRMAN
MANAGING DIRECTOR
DIRECTORS
MANAGER
ASSISTANT MANAGER
MATERIALS
FINANCE
PRODUCTION
SALES
DEPARTMENT HEAD
DEPARTMENT HEAD PRODUCTION HEAD DEPARTMENT HEAD
EXECUTIVE
EXECUTIVE COORDINATOR EXECUTIVE
JUNIOR EXECUTIVE JUNIOR EXECUTIVE SUPERVISOR JUNIOR EXECUTIVE
SKILLED WORKERS
UNSKILLEDWORKERS
PERSONNEL
DEPARTMENT HEAD
EXECUTIVE
JUNIOR EXECUTIVE
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CHAPTER 4

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4.1.FINANCE DEPARTMENT
Finance is the science of fund management .the general areas of finance are business,
and public finance. Finance is today recognized as the life blood of business. It also deals
with how money is spend and budgeted. They cannot imagine business without money. It is
the central point of all business activities, regardless of the type of the organization,
government, business, education, health. Finance function is equally important for profit and
non-profit organization.
The importance of finance need not be over emphasized. The growth and
expansion of the business is not possible without proper administration of finance. The
smooth functioning of the business is not possible without sufficient funds.
The finance position of the M/s VKCPOLYMERS PVT LTD. is good because of
their well-equipped finance and administration department. Finance management is the
process of planning ,organizing ,directing and controlling the finance activities.
The two function of finance department are finance and accounting .accounting is an
art of recording, classifying and summarizing in a significant manner and in terms of money
transaction and event which are of financial character and interpreting the result there of.
Through accounting information they can prepare the financial statement of the company
periodically to know the financial position of the firm. Finance plays a key role in all
activities of the business. The success of finance department depends on how finance is at the
various level of administration under the management






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4.1.1.FUNCTIONS OF FINANCE DEPARTMENT
Preparation and maintenance of accounts, documents and records
Recording of bank transactions like cash withdrawals, maintain detail of check
payments etc
Maintenance of commercial accounts, income tax etc
Payment of company bills like telephone, electricity and monthly returns of
professional tax, sales tax, and CST and VAT
Preparation of budget
Fixed assets registration maintenance
Salary preparation
Allocation of bonus, PF etc

4.1.2.KEY FINANCIAL ACTIVITIES
1) Financial analysis, planning and control
Assessing the financial performance and condition of the firm
Forecasting and planning the financial structure
2) Management of firms asset structure
Managing the liquid resources
Debt and dividend policy
Determine the capital budget
Negotiating and developing relation with various suppliers





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4.1.3.ROLE OF FINANCIAL MANAGER
The role of finance manager is not confined to the management and making accounts, but it
also plays major role in dividend decision, capital budgeting decision, capital structure outlay
of the firm, decision related to the merger and acquisition, and all the investment decisions of
the firm. Thus the finance manager plays an important role in any business enterprise.
Formulating budget estimates in support ofprogram objectives; presenting and
justifying budget request; development of plans for allocating resources; monitoring
program
Execution; reviewing and analyzing funding documents; conducting comparative
analysis to examine trends; reviewing budget policy and statutes to ensure
compliance
Reviewing and interpreting accounting and financial management policy,
procedures, standards to ensure compliance; monitoring and examining accounts;
specific accounts, specific appropriations or financial records for account status and
reporting requirements; and verifying accounts documentation.
Planning and conducting financial reviews of major programs and entities to evaluate
the reliability, effectiveness, and efficiency of the organization; making
recommendations based on findings that identify cost saving through improved
operations and following up on recommendations to ensure implementation.

4.1.3.RECORDS MAINTAINED
Cash book
Bank book
Journal
General ledger
Asset ledger
Purchase journal, Sales pay book, Creditors ledger
Sales register
Subsidiary register like TA advance, Salary advances

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4.1.4.OBJECTIVES OF FINANCE DEPARTMENT
For every business finance is considered as back born of its functioning .the success of a
concern is measured in terms of financial position .finance is one of the basic foundations of
all economic activities concern with the acquisition and the utilization of capital funds ,assets
and over all objectives of business concerned.
VKCGROUP OF COMPANIES has very strong financial dept. This is concerned with the
proper utilization of the financial resource of the company. The financial controller with the
proper utilization of the financial resource of the company .the financial controller is the head
of the department and two financial managers. The decision and policies taken by the council
will be passed by the financial controller through the finance manager through the manager
of each section .finance department is concerned with the planning and controlling of firms
financial resource

4.1.5.FINANCE DEPARTMENT STRUCTURE









FIG 4.1.5

FINANCE MANAGER (HOD)
CASHIER
COSTING
ACCOUNTANT
GENERAL
ACCOUNTANT
SALES
ACCOUNTANT
PERSONNEL
ACCOUNTAN
T
ACCOUNT ASSSISTANT
OFFICER IN CHARGE
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4.2.PRODUCTION DEPARTMENT

Since vkc is a footwear manufacturing company the prime importance is to
production process.
Company uses Italian technology for the injection moulding process. Moulding
process is the main process of manufacturing. This process help the company deliver high
quality footwear with accurate size and good finish. There is a monthly target for the
production manager which they strive to achieve.
Every employees is expected to take responsibility for managing quality issues in
order to minimize waste and maximize the quality. The production department of vkc
polymers comprise of well experienced staff members. The structure of the production is as
follows.











24



























FIG 4.2
PRODUCTION
HEAD
CO-ORDINATOR


SUPERVISOR
SHIFT ENGINEER
MACHINE
OPERATORS
POURING MAN
SKILLED MANAGER
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4.2.1.FUNCTIONS OF PRODUCTION DEPARTMENT

4.2.1.1.Purchase of raw material
The duty of the purchasing part of production department is to buy right quality
raw material at economical price and distribute it to various department as and when
required. The purchasing procedure is as follows.
Estimating the budget
The top level management decide the quality and type of materials bought and
they prepare a budget. In accordance with this the purchase department buy raw
material.
Receiving purchase requisition
A purchase requisition is given by the supervisor to reload stock time.
Estimating the quantity to be brought
The quantity is determined by the stock availability in the factors.
Selecting supplier
Company has a long list of suppliers out of which the management select the best
suppliers who will give the right quality goods.
Placing orders
After the supplier is selected company order for the material. The order should
contain all relevant details such as
Order number
Date
Suppliers name
Quantity required
Price
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Item ordered
Following up
After placing order purchase should get the conformation letter from supplier
and also department should sent reminders about the delivery to suppliers.
Receiving and inspection of material
After receiving the material its the duty the supervisor to check the quality
and quantity of the material before sending it to the store.
Storage of raw material
The main function of stores department are
receive the incoming raw material and packing material
to store material in convenient place
issue of material
tell authorities if there is a out of stock condition
inventory management
stock taking
rejected material management
sales shipping details
maintenance of account

Producing finished goods
The machine used by the company are imported from abroad. Footwear
moulds are brought from Taiwan and china. The different machine used are
EVA injection moulding machine
Blender machine
Pvc mixer
Cooling unit
Compressor
P V C injection moulding machine
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Generator
Clicker
Stitching machine
Quality achieving is done once in a while to ensure that production process is
efficient or not
Packing finished goods
The last function of the production department is packing the finished products into
cartons according to its name. Then all the cartons are sent to stockroom so that it can be
send to dealers according to the order placed.















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4.2.2PRODUCTION PROCESS


















FIG 4.2.2
Production Process
EVA Compound
Synthetic Leather
PVC Raw Material
Blending
Mixing
Cutting
Injection Moulding Process
Injection Moulding Process
Stitching
Semi Finished Footwear
Finishing Show fitting & Riveting
Finishing
Quality Checking
Printing
Assembling
Finished Footwear
Packing
Dispatch
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4.2.3.PACKING PROCESS


Conveyor System


Tag Fitting


Fixing Size & Price Sticker in Small
Carton


Final Check up in Pairs, Art No., Size &
Price


FIG 4.2.3




Trimming Process
Upper & Sole Cleaning
Packing into Small Carton
Packing into Master Carton
Box Strapping
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After production these products are being sold in the market according to the
orders taken by marketing department. The marketing department studies the market and the
target customers, decides the best way to reach these customers, and works with the rest of
the company to help determine the new product needs of the market. We do continuous
market research, which helps us in planning and executing marketing strategies for the future
course of action. It also helps us in analyzing the buyer habits, popularity of product, and
effectiveness of advertising media. It also helps to collect information about marketing
problems and opportunities
The company executives are directly taking the orders from the wholesalers. The
Company has very good system for the supply of the products to the wholesalers. We sent
our products through parcel service to various dealers based on their orders to respective
places and doesnt have connection with any retailers. Our product reaches the hand of
customers through retailers, who gets it from wholesalers.
We manufacture products on the basis of demographic segmentation. As a result, we
produce products aiming kids, youngsters, gents and ladies at affordable price with high
quality. We produce footwear under the name VKC Lite and VKC Pride. VKC Pride is used
for exporting to foreign countries.
Slogan for VKC Pride is Step into the World of Proud and for VKC Lite Step into
the World of Ecstasy. The Company treats advertising as the main mode of marketing to
improve sales of our products. Ambassador of our product is Cine Actress Meera Jasmine.
VKCs Advertising covers all activities connected with giving publicity regarding goods and
services offered for sale. The main Medias for advertising are: Indoor Media & Outdoor
Media.
Indoor Media includes TV Channels, News papers, Magazines, Catalogues, Danglers,
Calendars, & Stickers. Advertisement of the products are given in all the major TV channels
in Malayalam Outdoor Media includes Name boards, A boards and Hoardings.



31



Marketing and sales goes hand in hand. Sales promotion plays a major role for the
success of the VKC products. Sales promotion influences the customers for buying the
products and also helps to meet competition and helps in stimulating demands .Sales
Promotion is carried out in two ways.
Consumers promotion and dealer promotion. Consumers promotion consists of
providing coupons, contest that we conduct and price offer for our various products. For
dealers we conduct sales contest, give gifts, and turnover allowance based on the amount
products been purchased from our firm. Company provides scheme called VKC
Sammanotsavam for dealers based on their purchase for that particular year.
The Company conducts the Wholesalers Meet at least once in a year. By this the
company provides an opportunity to the wholesalers to interact with the company and
between the dealers. This helps to find problems, sort out differences, and to formulate plans
for future improvement in the market.
The adequate production, supply, good quality, affordable price of the product, and the
various marketing techniques used by the company helps products to be a superior one in the
market that satisfies the customer.
Human resource department of the organization caters to the need of both
employees and workers of the organization, resulting in a good relation between employees
and workers. They are well satisfied with the attitude of the management towards them and
in the facilities provided to them. So there are no labor strikes, absenteeism and attrition. The
company provides excellent training programs for the employees to improve the skills and
productivity with in a lesser time. The employees are getting the statutory benefits like
Bonus, ESI scheme, Employees Provident Fund, Festival Holiday Allowances from the
company. They are often given awareness class related to cleanliness, health and safety.
Department heads also make visits to quarters were workers are staying in order to ensure
cleanliness in their surroundings. HR department maintain a help desk in order to redress
grievance of the workers and answer to their queries. There are total of 214 workers in the
organization.
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Finance is life blood of every organization. It deals with procurement of funds and
their effective utilization in the business. Department has one department head, one senior
executive and four junior executive. Their functions mainly include checking daily cash
accounts, MIS preparation, bank reconciliation, central excise and export related works,
finalization of account statement etc.
M/s.Veekesy Polymers PVT. is financially stable and had got CRISIL A
+
rating.
Materials department of the organization place order according to need of material
thats used for production. Company follows EOQ system. Whenever they find that it has
reached reorder level or safety stock, order is placed.













33


4.3.MARKETING DEPARTMENT

The American marketing association (AMA) defines marketing as the performance
of the business activity which directs the flow of goods and services from the producer to the
consumer to user.
According to Philip Kotler marketing is defined as human activity directed at
satisfying the needs and wants through exchange involve sellers, searching buyers, satisfying
their want and making relevant product promoting and strong transporting and functional
area of business for the flow of the goods and services from the producer to the consumer it
helps to plan and develop products on the basis of known consumer needs.
After production the product are being sold in the market according the orders taken
by the marketing department. The marketing department studies the market and the target
consumer and decides the best way to reach their customers, and works with the rest of the
company to help determine the new product needs of the market. The company do continue
market research which helps them in planning and executing the new marketing strategies for
the future course of action also helps the company to analyze the buyer habits, popularity of
product and effectiveness of the advertisement media. It also helps in collecting information
regarding marketing problems and opportunities.

4.3.1.STRUCTURE OF MARKETING DEPARTMENT






FIG 4.3.1
Department Heads
Executives
Junior executives
34

4.3.2.MAIN FUNCTIONS OF MARKETING MANAGER

Sales operation
Inventory management
Production forecasts
Control of sales
Evaluating the marketing pulse
Tailoring promotion plans and activities
Monitoring delivery performance of distributors

4.3.3.THE MARKETING TECHNIQUES USED ARE
Channels distribution
Sales promotion
Advertising
Market research


4.3.4.CHANNEL OF DISTRIBUTION
Channel of distribution is the set of marketing intermediaries through which the
goods flow from the producer to consumer.
The company had provided the door delivery system to the wholesalers for the distribution of
the products through their own vehicles and through the different transporters.
The company adopts a two level distribution system consisting of wholesale dealers and
retail dealers. The company is satisfied with the existing arrangement.



35

4.3.5.SALES PROMOTION
Sales promotion plays an important role for the VKC foot wear products sales promotion
influences the customers for buying the product and also helps to reduce competition, it
popularizes the product so as to stimulate demand.

4.3.6.SALES PROMOTION TOOLS USED ARE:
4.3.6.1.CONSUMER PROMOTION
COUPONS
DEMONSTRATION
CONTEST
PRICE OFFER
4.3.6.2.DEALERS PROMOTION
SALES CONTEST
DEALERS GIFT
TURNOVER ALLOWANCES
4.3.6.3.ADVERTISING AND SECEMES:
The VKC foot wears advertising covers all activities connected with giving of public
regarding goods and services offered for sale.
4.3.7.VKC PRIDE
ART NO. SIZE COLOUR GENTS/LADIES
3012 7*10 BLACK/BROWN GENTS
3011 7*10 BLACK/BROWN GENTS
3021 1*3/1*4 BLACK/BROWN GENTS
3034 5*8 BLACK/BROWN GENTS
301 5*8 BLACK/BROWN LADIES
302 5*7 BLACK/BROWN LADIES
311 5*9 BLACK/BROWN LADIES
321 5*8 BLACK/BROWN LADIES
322 5*8 BLACK/BROWN LADIES
FIG 4.3.7

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4.3.8.THREATS
Competition from other leaders
Government interference may reduce growth potential
Completion from other leaders like HUL
Technology advancement at a faster rate
To protect the final interest of the company

4.3.9.COMPETITION
Competition is an important factor that influences the market of a product. In
footwear industry there are many producers all over Kerala. So the company is facing
though competition in footwear market. They can only survive through providing quality
products to the consumers. There are many competition within the state as well outside
kerala.
Paragon
Bata
Rubco
Lunar
Hawalker
Evaco
Premier










37

4.3.10.BRAND NAME
The brand name used for the product is VKC PRIDE and VKC STILE
4.3.11.SLOGAN
The coolest choice from fortune
4.3.12.QUALITY
Quality of the product is the main marketing technique
4.3.13.ADVERTISING
The company treats the advertising as the main mode of marketing to improve the sales of
their customers and dealers
4.3.14.SCHEME
One of the main marketing techniques of the company is the different schemes for the
customers and dealers
4.3.15.WHOLESALERS MEET
The company conducts the wholesalers meet at least ones in a year. By this the company
provides an opportunity to the wholesalers to interact with the company and the dealers. This
helps in identifying problems and sorting out differences and to formulate plans towards
future development in the market.
4.3.16.ORADER TAKING
The company executives are directly taking the orders from the wholesalers.
4.3.17.DELIVERY SYSTEM
The company has a very good system for the supply of the products to the wholesalers. The
company has provided the door delivery system and they have fixed weekly chart for the
supply.


38

4.3.18.THE CHANNEL OF DISTRIBUTION FOLLOWED BY THE COMPANY IS:

MANUFACTURES

WHOLESALERS

RETAILERS

CONSUMERS
















39

4.4.HUMAN RESOURCE MANAGEMENT
Human resource management is a function in organizations designed to maximize employee
performance in service of their employers strategic objectives. Human resources are
considered as the most important recourse in any organization because it can function only
through people. The success of an organization depends upon the ability of its human
resources. Production is the result of joint efforts of land, capital, labor and business
enterprises.HR is primarily concerned with how people are managed within organizations,
focusing on policies and systems. HR departments and units in organizations are typically
responsible for a number of activities, including employee recruitment, training and
development, performance appraisal, and rewarding (e.g., managing pay and benefit
systems). HR is also concerned with industrial relations, that is, the balancing of
organizational practices with regulations arising from collective bargaining and
governmental laws.
In the current global work environment, all global companies are focused on retaining the
talent and knowledge held by the workforce. All companies are focused on lowering the
employee turnover and preserving knowledge. New hiring not only entails a high cost but
also increases the risk of the newcomer not being able to replace the person who was
working in that position before. HR departments also strive to offer benefits that will appeal
to workers, thus reducing the risk of losing knowledge.










40

4.4.1.STRUCTURE OF HUMAN RESOURCE DEPARTMENT











FIG 4.4.1














Department
Heads
Executive
Junior Executive
41


4.4.2.FUNCTIONS OF HUMAN RESOURCE DEPARTMENT
4.4.2.1.Manpower Planning
It involves the planning for the future and finding out how many employees will be needed in
the future by the business and what types of skills manpower planning should they possess.
4.4.2.2.Job analysis and Job description
A job analysis is the process used to collect information about the duties, responsibilities,
necessary skills, outcomes, and work environment of a particular job.
Job descriptions are written statements that describe the:
Duties, responsibilities, most important contributions and outcomes needed from a position,
4.4.2.3.Determining wages and salaries
HR Department is also involved in conducting market surveys and determining the wages
and salaries for different position in an organization. This decision may be taken in
consultation with top management and the Finance department.
4.4.2.4.Recruitment and Selection
One of the most important jobs HR departments is to recruit the best people for the
organization. This is of crucial importance as the success of any organization depends on the
quality of its workforce. Details regarding the recruitment and selection procedure can be
found here.
4.4.2.5.Performance Appraisal
Once the employees are recruited, the HR Department has to review their performance on a
regular basis through proper performance appraisals.
Performance appraisal is the process of obtaining, analyzing and recording information about
the relative worth of an employee. The focus of the performance appraisal is measuring and
improving the actual performance of the employee and also the future potential of the
employee. Its aim is to measure what an employee does.

42

4.4.3.OBJECTIVES OF HUMAN RESOURCE MANAGEMENT

4.4.3.1Training and Development
The human resources department helps organizations meet training and development
objectives. It helps determine the training needs of the company and creates and conducts
training programs for employees. HR staff members organize training manuals and determine
the most appropriate method of delivering training to meet the needs of the organization.
Department training specialists consult with managers and employee supervisors to assess
performance improvement needs and to organize developmental programs for new and
existing employees.
4.4.3.2.Recruitment
The human resources department helps organizations meet recruiting objectives. The
department screens potential candidates and makes hiring decisions to fill open positions. It
also attracts candidates through a variety of recruitment efforts such as job fairs and online
job boards. Recruitment staff often visit college campuses to attract students and new
graduates into the organization. Staff members interview candidates and issue pre-
employment assessments. Human resources specialists also train new hires and distribute
company policies and procedures to new employees.
4.4.3.3.Employee Relations
Human resources staff members form labor policies and interpret state and federal
employment and labor laws. The department ensures the company complies with regulations
regarding equal opportunity employment and fair labor standards. The department's staff
members help workers understand their rights while also protecting employer interests. HR
staff members also handle employee relations objectives such as settling disputes between
employees and managers. They ensure that employees receive appropriate accommodation
for disabilities as well as assistance with medical-related leave time.



43


4.4.3.4.Benefits
The human resources department oversees benefit and employee assistance programs. It
implements programs to help employees balance work and home life. Compensation and
benefits specialists help workers select health plans. HR specialists also provide information
regarding company-sponsored programs such as thrift savings and pension plans.


4.4.4.RECRUITMENT PROCESS

















FIG 4.4.4
H:R Plan
Recruitment Need
Identified
Person Specification
Job Description
Design Selection Method
Short List
Select
Make Job Offer
44

4.4.5.SELECTION
A job should be done by a person who is exactly qualified for it. This is the essence of a
sound policy of personnel employment. Recruitment provides a long list of candidates who
are ready to perform the job. All applicants for the job need not be suitable to perform the
same or may not possess the required qualification. The number of applicants may be for
more than the number of posts available. In such cases, a careful scrutiny of the candidates is
necessary and essential in order to find out the most efficient candidates among them, this is
possible only through selection.
4.4.5.1.STEPS IN SELECTION PROCESS
The number of steps in the selection process and the sequence of steps vary from
organization to organization. The different types of steps in selection process are discussed
below.
Scrutiny of applications
Preliminary interview
Blank application form
Interview
Checking references
Medical examination
Final selection
Tests
Trade tests
Performance tests
Psychological tests






45

4.4.6.WORKING TIME
Gents:
Office Staff: 9.00am to 6.00pm
Factory Workers: 8.00am to 4.00pm
Women:
Office Staff: 9.00am to 5.30pm
Factory Workers: 8.00am to 4.30pm

Safety Measures: Safety Measures used by the company to protect the worker from accidents
are;
Gloves
Goggles
Apparent Shoes
Mask












46

4.5.MATERIALS DEPARTMENT
Materials department of the place order according to the need of materials thats used
for production. Company follows EOQ system. Whenever they find that it has reached
reorder level or safety stock, order is placed.
4..5.1.PURCHASE DEPARTMENT
It is the duty of the purchase department to buy the right quality of materials at right
time and right price and issue the material to various department as and when it requires. The
purchasing procedure following by the purchasing as follows:
4.5.1.1.Determination of purchase budget
In the beginning of the year, the top level management will decide about the quality
to be produced in the year and they prepare a purchase budget. This budget guide the
supervision to know the type, quantity and size of materials to be purchased.
4.5.1.2.Receiving purchase requisition
A purchase requisition initiated by the supervision for the replenishment of stocks
items.
4.5.1.3.Determination of quantity to be used
The quantity to be purchased determined taking in to consideration stock availability
in the factory.
4.5.1.4.Selecting suppliers
The company will determine the suppliers from whos purchased are to be made. The
company will be having a list of suppliers who will provide better quality raw material. From
this list of suppliers, the company will contact the best suppliers to know whether they can
supply required raw material to the company.
4.5.1.5.Placing orders
After selecting the suppliers, the company will place orders for the material. The
order should be clearly draft with all relevant detail such number and date, suppliers name
and address, description i.e. quantity, rate and amount of the item ordered etc.
47


4.5.1.6.Follow up
Follow up step include obtaining confirmation from the suppliers, sending reminders
to suppliers and awaited the delivery of goods.

4.5.1.7.Receiving and inspection of material
When the material are received, a supervisor verifies the material with the help of
delivery not, send by the supplier and the purchase order. The physical quantity and quantity
are carefully checked before passing them to the store.
Therefore the purchasing procedure of M/s. VKCPOLYMERS PVTLTD. Is
depicted below.
1. Selecting suppliers
2. Placing orders
3. Follow up the order to ensure timely supply
4. Receiving and inspecting of material and passing bill for payment
5. Determining of purchase budget
6. Receiving purchase requisition or indents
7. Determination of quantity to be purchased


Materials department of the organization place order according to need of material thats
used for production. Supervisors and production in charge gives details of materials needed
for production and accordingly materials are purchased by placing order through e-mail.







48

4.5.2.The main raw material used for the production

PU
POLYN
PU ADDITIVE
COLOURING AGEN
PVC
PVC KEXIN
DOP
NROX
FYNON GOW
BLOWING
ATEARIC ACIDS
MASTER BATH
SILICA
SHVESHNER
BEARO STEACH
MEK


49





CHAPTER 5



50

5.1.SWOT ANALYSIS
Swot analysis is a strategic planning method used to evaluate the strength, weakness,
opportunities, and threats involved in a project or in a business venture and identifying the
internal and external factors that are unfavorable to achieve that objective.
The companies Swot analysis is as follows..
5.1.1.STRENGTH
Easy availability of raw material and other input.
Massive industrial support for technical services.
Designing, man power development and marketing.
Management is very stable, that forms strong foundation of the company.
Employees are being provided with all necessary welfare facilities.
Well-equipped quality control department for inspecting the quality of incoming of
raw materials and final production.
Competitive advantage in cost of production.
Wide distribution network.
5.1.2.WEEKNESS
Lack of skilled human resource.
Cost of production is high.
Not able to meet the market demand
Less export
Lack of proper utilisation of R&D.





51

5.1.3.OPPORTUNITIES
The company has the opportunity to expand its production unit due to more demand
for its product.
The company has got better tools for better planning and decisionmaking.
The company can establish more branches across India
At present it has good raw material resources to enhance production
Good export market should tap foreign market vigorously
5.1.4.THREATS
Competition from other leaders like HUL
Government interference may reduce growth potential.
Technology advancement at a faster rate
To protect final interest of the company










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CHAPTER 6




53

6.1.FINDINGS
VKC Group of company is the leading company footwear manufacturing especially in
southern region of India, It was established on 17/08/1984. VKC POLYMERS PVT LTD is
registered as a private limited and is associate concern of very renowned VKC Stile brand
footwear. This study mainly concerned with understanding the functioning of different
department and the entire working of the firm from the analysis the following findings were
drawn..
Good co-ordination among various departments.
Policies, strategies and redressalsare satisfactory and transparent
Due to efficient planning company is always running in profit.
Company has good welfare scheme for the employees
The company can provide good quality footwear in moderate price.
Better services to wholesalers.
The companys success due to the implementation of Italian technology.
The having very good CVSR activity.




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CHAPTER 7

55

7.1.CONCLUSION
The privileged opportunity of doing the one month organization study provided to the
highly beneficial in the management point of view, it really give a practical
knowledge about the nature of business topic related to the company like functioning,
structure, promotional activities, working environment etc. the experience had effect
in increasing the skill of data collection analysis and organizing.
Quality products, Economical price, Attractive style etc of VKC
FOOTWEARS provides better market position of this company. The experience and
expertise of 26 years better lead to the company to be the market leader in all its
market. The brand name VKC FOOTWEARS is more and more acceptable in the
mind of people in all levels of society M/s. VKC POLYMERS PVT LTD is a
growing company with a let of future anticipation.

7.2.SUGGESTIONS
The company should reduce the Rexene waste by efficient designing of footwear.
There should be change in the model of footwear.
Innovative advertisements are needed to stand and still in the market.
Company now producing limited numbers of designs, so it is required to come up
with more innovative designs to attract more customers and to survive the
competition.
VKC shoes are not a good market leader. So taking a new marketing strategies for
shoes section.
The VKC FOOTWEARS should be adapting to direct marketing and E-business, it
will be making more profit and wide market.


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CHAPTER 8

57

8.1.BIBLIOGRAPHY



http://vkcgroup.com/
WWW.GOOGLE.COM
http://en.wikipedia.org/