Of
Retail management
Form of ownership
Roles of owners
All the owners will have to attend any type of meeting and
business deal. The members will have to be present during the
working hours.
RESEARCH DESIGN
RESEARCH METHODOLOGY
Through Questionnaire
SCALING TECHNIQUE
SAMPLING
Sample size
One can say that the sample size must be an optimum size
that it should neither be large enough to give a confident
interval of desired width and as such the size of the sample
must be chosen by logical process before the sample is taken
from the universe. In order to extract much feasible result
through the study a sample size of 20 respondents has been
taken for the study.
Sampling Technique
IMPRESSION:
According to the survey it was incepted that more than half of
the respondents could recall Diamond Bookstore first, one
fourth of respondents could recall Higginbotham, and
remaining was Odyssey, Oxford and Others.
Respond 50 25 15 10 0 5
ents (in
Percent)
offer and 15 0 0
promotion
Parking 5 0 30
facility
Customer 20 35 0
service
Location 10 20 35
One Stop 0 15 0
Shopping
IMPRESSION: Almost whole lots of corporate who shop at
Diamond Bookstore prefer the store for its Ambience &
Customer services.Those buyers of Odyssey find it convenient
buying because of its easy and Accessibility and Location.
6) What did you like the most in Diamond Bookstore?
Cash 60 70 65
Credit 40 30 35
Particulars Yes No
Diamond 55 45
Bookstore
Higginbotham 35 65
Odyssey 0 100
16)
Marketing Strategy
One of the most critical elements of Diamond Bookstore
success will be its marketing and advertising. In order to
capture attention and sales we will use prominent signs at the
store location, billboards, media bites on local news, and radio
advertisements to capture customers. We will arrange book
fairs in colleges and universities and will offer books to the
students on discount rates.
Sales Strategy
Competitive Edge
Financial Strategy
These are the goals for the next three years for Diamond
Bookstore:
KEYS TO SUCCESS
Financial Objectives
Social Objectives
Store Management:
Quiz Programs:
Loyalty Program:
Diamond Bookstore introduced a loyalty program named
'The Fellowship' in December 2003 for its customers. The main
objective of the program is to provide benefits to the member
not just as individuals but as a family.
Program Sponsorship:
Conclusion
From the analysis of the survey it was also found that the
corporate would switch to Diamond Bookstore if the store
provides the facility to order through phone and delivery at
their door step.
Recommendation
1. www.wikipedia.org
2. www.scribd.com
3. http://www.discoverdbr.com/hardwarestoredesignlayout.h
tml
4. www.flipkart.com/retailing-management.../0070264376-
wmw3f9z9xf
5. http://www.shopworks.co.uk/file/2cc4bb605fba5808a5115
f4635349f82/top-tips-for-store-merchandising.html
6. www.chillibreeze.com/articles_various/retail-world.asp