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The document discusses key aspects of the tourism industry including execution style, appeals, and advertising strategies. Execution focuses on providing cultural, historical, and musical experiences through discovery and real slices of life. Appeals aim to be fun, discovery-based, and tap into holidays, culture, and nature while also eliciting emotion. Advertising utilizes musical effects, celebrities, graphics, festivals, and natural imagery to promote tourism.
The document discusses key aspects of the tourism industry including execution style, appeals, and advertising strategies. Execution focuses on providing cultural, historical, and musical experiences through discovery and real slices of life. Appeals aim to be fun, discovery-based, and tap into holidays, culture, and nature while also eliciting emotion. Advertising utilizes musical effects, celebrities, graphics, festivals, and natural imagery to promote tourism.
The document discusses key aspects of the tourism industry including execution style, appeals, and advertising strategies. Execution focuses on providing cultural, historical, and musical experiences through discovery and real slices of life. Appeals aim to be fun, discovery-based, and tap into holidays, culture, and nature while also eliciting emotion. Advertising utilizes musical effects, celebrities, graphics, festivals, and natural imagery to promote tourism.
A presentation by- Atanu, Murthy, Phalguni, Arkya, Ravi Teja,
Kamal EXECUTION STYLE Slice of life to experience Discovery Cultural experience Historical importance Real Musical Anxiety APPEALS Fun Discovery Holiday Culture Emotional Natural Foreign tourist ADVERTISING Musical effect Celebrity Graphics Festival Nature call