KRISTIN BLOCHER

35 Hanover Street | Gettysburg, PA 17325 | C: 717-870-9962 | kristinashleyblocher@gmail.com

SUMMARY


Strategic Marketing Manager with a comprehensive background managing highly effective
communication campaigns that supported key sales, marketing, and stakeholder engagement
objectives.

SKILLS
Market strategy development

Marketing campaign development
Competitive analysis Brand development
Market segmentation Special events planning
Print and electronic media Adobe Creative Suite
Public relations Microsoft Office
Sponsorships Constant Contact

EXPERIENCE

Marketing Manager 09/2013-August 2014
Adams County Winery Orrtanna, PA

Developed the strategic marketing plan and budget for the organization.
Identified, developed, and evaluated marketing strategies based on knowledge of
company objectives and market trends.
Supervised outside marketing and graphic design personnel.
Managed external communications, including production and management of print and
electronic newsletters.
Devised optimal communications strategies to reach target audiences.
Evaluated return-on-investment and profit-loss projections.
Analyzed performance of all marketing programs to identify the best opportunities for
optimization.
Completed strategic competitive analysis by assessing strengths and weaknesses of
competitors.
Planned, coordinated, and executed the social media strategy for the Winery.
Identified marketing opportunities by analyzing consumer trends.
Developed media relations and distributed press releases and media advisories.


Director of Sales and Administration 08/2012-09/2013
Blochers Electrical Services LLC Gettysburg, PA

Identified key growth opportunities for the business.


Developed sales proposals and marketing collateral.
Managed the day-to-day tactical and long-term strategic activities within the business.
Conducted cost, schedule, contract performance, variance and risk analysis.
Reduced and controlled expenses by improving resource allocation.
Drafted business plans, budgets and quarterly and semi-annual business reviews.
Negotiated and closed vendor contracts.

Member Engagement and Growth Specialist York, PA
Thrivent Financial 09/2010-8/2012

Regional marketing and public relations for the Chesapeake area.
Collaborated with the regional sales partner to develop key marketing strategies to
increase sales growth in the region.
Developed relevant educational, social, charitable, and religious events and activities
that engaged the community in the targeted region.
Consulted with Thrivent Financial Representatives in developing yearly marketing plans
and targeted strategies to reach business goals.
Launched new Financial Representatives and consulted with them on marketing
strategies and the development of marketing plan.
Analyzed the return on investment for marketing campaigns and initiatives.
Developed and managed relationships with key stakeholders, volunteers, and
advocates.
Evaluated sponsorship opportunities to meet key business objectives.

Trade Program Manager York, PA
World Trade Center of Central Pennsylvania 02/1999-7/2009

Marketing and promotion of the mission, brand, programs, and initiatives of the
organization.
Coordination of regional trade initiatives for targeted industry sectors.
Developed and maintained a marketing information database used for CRM and
targeted mailings.
Export assistance and consultation for member and client companies.
Government advocacy for the WTC mission and exporting issues faced by
Manufacturers in South Central Pennsylvania.
Industry and competitive research for the business community domestically and
internationally.
Responsible for the design and content of the organizations website.
Created marketing and promotional materials including seminar announcements,
membership materials, direct mail pieces, advertisements, press releases, and
electronic newsletters.
Planned, developed, and coordinated monthly events including seminars, luncheon
programs, special events, and conferences. Developed an annual global marketing
conference that included speakers from the around the country and global
diplomats.
Designed, distributed, and compiled results for annual member survey.





EDUCATION

Bachelor of Science: Marketing May 1996
York College of Pennsylvania York, PA


Community Involvement


Team in Training Half Marathon 2009
Participated in the Disney Half Marathon to raise money
for the Leukemia and Lymphoma Society.

Thrivent Financial for Lutherans 2009-2010
Care Abounds in Communities Board Member.

Shiloh Lutheran Church 2008-2013
Youth Director for teenage youth service program.

Family Promise Initiative 2012-2013
Committee for Family Promise Homeless Initiative.

Turn the World Gold 2013-present
Initiative to raise awareness of childhood cancer.