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BCPR Internship Portfolio 2014

Jewel McNair

Jem68682@bethel.edu













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Table of Contents
Pages 3-4: Master Resume
Page 5: BCPR Team
Page 6: BCPR and Client Overview
Pages 7-8: Metro Round-up and London Evening Standard Updates
Page 9: The Times Press coverage of IL Salviatino
Page 10: The Independent on Sunday Press Coverage
Pages 11- 12: BA High Life coverage of Coco Prive Kuda Hithi Island
Page 13: Surrey Downs Magazine Facebook Tante Marie Coverage- July 2014
Page 14: Elmbridge Magazine Facebook Tante Marie Coverage- July 2014
Page 15: SUNUVA Swimwear Press Invitation
Corinthia Hotel London Event Proposal

Page 16: Hotel Event List
Page 17: Barefoot Chic Press Release
Page 18: The Crane Residential Resort Press Release
Page 19: Qantas Airlines Media Release
Page 20: Spice Island Beach Resort Press Release Dialogue
Smoothred Press Dialogue

Page 21: IL Salviatino Target Lists
Page 22: SUNUVA and BAREFOOT CHIC Media target list
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Metro Round-Up and London Evening Standard Updates


























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Press Coverage of Clients






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Below- BA (British Airways) High Life magazine online coverage for the Coco Prive Kuda Hithi
Island that is part of The Coco Collection of luxury hotels. The red box encloses the Monthly Unique
Users since it is an Online supplement, whereas it would say Circulation if it were a paper
supplement or consumer monthly. The AVE is also calculated by utilizing the Gorkana database for
online media coverage information.
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Press Events/Proposals
Below- SUNUVA swimwear Collection Event Launch Invitation to Journalists












Below- Media Event Proposal for Hotel London Corinthia









Media Event Proposal List of Hotels



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Press Releases
The following are Press Releases in which I assisted in editing content, formatting, and
Images. These are not the final drafts.




















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Press Release Dialogues
The following are a list of dialogues I edited prior to BCPR account executive and client
approval. These are not the final drafts.
Below- Spice Island Beach Resort Dialogue







Below- SMOOTHRED Image and Dialogue











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Media and Target Lists
The following are media/target lists in which I compiled relevant data into an excel document
for BCPR account managers and clients.














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Luxury Swimwear Media List(SUNUVA and Barefoot Chic)