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  • Applebee's PR Crisis

    Diunggah oleh

    MaegenLindsey
    28 tayangan9 halaman
    This document provides an overview of Applebee's social media crisis where offensive posts were made on the company's Facebook page. It discusses Putnam's theory and strategies for companies to take in future crisis situations. The document reviews the crisis, analyzes Applebee's offensive Facebook posts, discusses Putnam's social capital theory, and provides recommendations for handling similar events going forward. It concludes with references cited.

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    A project I made for my COMM613 course.

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    This document provides an overview of Applebee's social media crisis where offensive posts were made on the company's Facebook page. It discusses Putnam's theory and strategies for companies to take in future crisis situations. The document reviews the crisis, analyzes Applebee's offensive Facebook posts, discusses Putnam's social capital theory, and provides recommendations for handling similar events going forward. It concludes with references cited.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    28 tayangan9 halaman

    Applebee's PR Crisis

    Diunggah oleh

    MaegenLindsey
    This document provides an overview of Applebee's social media crisis where offensive posts were made on the company's Facebook page. It discusses Putnam's theory and strategies for companies to take in future crisis situations. The document reviews the crisis, analyzes Applebee's offensive Facebook posts, discusses Putnam's social capital theory, and provides recommendations for handling similar events going forward. It concludes with references cited.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 9

    Maegen Sweat

    Queens Uni vers i t y of Charl ot t e



    1 0/ 5/ 201 5
    Applebees Social Media Crisis
    Welcome
    Overview
    Review of the crisis


    Image retrieved from: http://oursocialtimes.com/6-examples-
    of-social-media-crises-what-can-we-learn/
    Click for audio

    Applebees Facebook Posts
    Click for audio

    Applebees Facebook Posts
    Click for audio
    Putnams Theory
    Strategies to Take in Future Situations
    Click for audio
    Conclusion
    References
    Luoma-aho, V. (2009). Bowling together, applying putnams theories of community and
    social capital to public relations.

    In Ihlen, O., Van Ruler, B., & Fredriksson, M. (2009). Public relations and social theory:
    Key figures and concepts. New York: Routledge.

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