services Growth rate of 18 % per annum Indian aviation industry the fastest growing industry in the world. 9 th position in the worlds aviation market
To establish a relationship between sales of airline ticket & factors affecting its sales. Objective function : Y=x1.P + x2.I + x3.F+ x4.S Where, Y = Number of tickets booked in an year P = Price of ticket I = Income level F = Frequency & connectivity of flight S = Choice of flight
Identified the factors affecting number of tickets booked. Prioritized on 4 factors price, income level, connectivity & availability, choice of flight. Survey done to rate which factor was most & least important. Regression on data obtained.