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l50 9001:2000 CR1lFlb FAClLl1l5

Newark, N1 Penderson, K 1ianjin, China 1ongeren, Belgium
3hamrook Reoyoles' www.shamrecktechnelegles.cem
1he information oontained in the table is for referenoe, is to the best of our knowledge true and aoourate, but no warranty is expressed or implied as to the aoouraoy.
Premlum P1F fer
bemandlng Allcatlens
nanoFLON microFLON
Properties Test Method Unit 101T 114T 118C 119N 150N 160N 124T4 131T1 132T1 132T2 141T2 141T3
particle size
ASTM D4464 microns 6 - 9 4 - 8 4 - 6 4 - 8 4 - 6 5 - 8 16 - 30 4 - 6 4 - 6 10 - 13 10 - 13 14 - 22
particle size
Scanning electron
microscope (SEM)
microns 0.2 0.2 0.2 0.2 0.15 0.15 N/A N/A N/A N/A N/A N/A
90% ASTM D4464 microns 13 12 10 12 9 13 40 10 10 20 20 35
Melting point ASTM D4591 C / F 323/614 321/610 320/608 320/608 321/610 321/610 325/617 328/622 328/622 327/621 328/622 327/621
ASTM D5675 g/cc 2.15 2.15 2.15-2.2 2.1-2.2 2.2 2.2 2.15-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1-2.2 2.1-2.2
Bulk Density ASTM D4895 g/l 200 - 500 200-350 250 - 400 250-450 250-450 250-450 300-550 300 - 550 300-550 300 -500 250-400 300 - 500
Surface area ASTM D5675 m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3.0 3 3 1.0-3.0 1.0-3.0 1.0 -3.0
FDA Status 21CFR 177.1550 175.300 175.300 175.300 177.1550 177.1550 175.300 177.1550 175.300 175.300 177.1550 175.300

Proper est Method TTe
ticle size par
ASTM D4464
ticle size par
Scanning electron
microscope (SEM)

Unit 101T 114T 118C
6 - 9 4 - 8 4 - 6
microns 0.2 0.2 0.2

119N 150N 160N 124
4 - 8 4 - 6 5 - 8 16 -
0.2 0.15 0.15 N/

4T4 131T1 132T1 132T2 141
4 - 6 4 - 6 10 - 13 10

- 13
1T2 141T3
14 - 22
/A N/A

ticle size par microscope (SEM)
90% ASTM D4464
Melting point ASTM D4591
c f Speci
ASTM D5675
Bulk Density ASTM D4895
Surface area ASTM D5675
A Status FD

microns 13 12 10
C / F 323/614 321/610 320/60
g/cc 2.15 2.15 2.15-2
g/l 200 - 500 200-350 250 - 4
m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8
21CFR 177.1550 175.300 175.30

12 9 13 40
08 320/608 321/610 321/610 325/
2.2 2.1-2.2 2.2 2.2 2.15-
400 250-450 250-450 250-450 300-5
8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3
00 175.300 177.1550 177.1550 175.3

/ / /
0 10 10 20 2
617 328/622 328/622 327/621 328
-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1
550 300 - 550 300-550 300 -500 250
3.0 3 3 1.0-3.0 1.0
300 177.1550 175.300 175.300 177.

/ /
20 35
/622 327/621
1-2.2 2.1-2.2
0-400 300 - 500
0-3.0 1.0 -3.0
.1550 175.300

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Project7:Layout 1 3/2/11 9:56 AM Page 1
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March 2011 Coatings World
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-
0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
1051, Fort Erie, On L2A 6C7, POSTMASTER: Send address changes to:; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings
World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195
(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license
from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
International Coatings Scene ....................................30
Latin America BASF Promotes Top Suvinil Marketer in Brazil
Europe BASF Pioneers Coatings Technology Research
China Intellectual Property Protection
Classified Ads ............................................................103
Advertising Index......................................................105
46 Automotive Coatings:
On the spot with Red Spot
50 Toward a Clean Energy Future:
A Q&A with Chad Holliday
54 Testing Equipment
58 The Surfactants Market
61 ECS 2011 Exhibitor Showcase
68 Focus on China:
A Profile of Guangdong Carpoly
80 2011 Company Capabilities: A Special
Yearly Supplement to Coatings World
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................22
Financial News ..........................24
Market Reports ........................26
New Products ............................40
Industry News ..........................71
Suppliers Corner........................76
People ........................................78
Final Coat ................................106
March 2011 Vol. 16, No. 3 Table of Contents
5 TOC0311.qxp:TOC 3/4/11 3:06 PM Page 5
hen fnal 2010 fgures were tallied, China at long last surpassed
Japan to become the worlds second-largest economy. Japans econ-
omy was worth $5.474 trillion at the end of 2010. Chinas economy
was closer to $5.8 trillion. After nearly three decades of phenomenal growth,
at its current rate, experts see China replacing the U.S. as the worlds top econ-
omy in roughly a decade.
The U.S. economy is approximately three times the size of the Chinese
economy. However, while Chinese growth has been truly impressive in recent
decades, with the rapid overtaking of Japanand in recent years passing Ger-
many, France and Great BritainChina remains a very poor country in per
capita terms.
The International Monetary Fund estimates that GDP per head of the pop-
ulation is almost $34,000 in Japan, while in China it is roughly $7,500. Here
China is more on par with nations like Algeria, El Salvador and Albania. In the
U.S. per capita income is estimated at $46,000.
Eswar Prasad, Tolani Senior Professor of Trade Policy at Cornell Univer-
sity and author of Emerging Markets: Resilience and Growth Amid Global
Turmoil says:
There are virtually no historical parallels for a country that is so large
and dominant in absolute terms and yet lags far behind many other countries
in terms of per capita income and other indicators of development. There is
still a yawning gap in per capita income levels between China and the ad-
vanced economies and, even at present growth trajectories, it will take a gen-
eration for China to achieve the level of development of advanced economies.
However, there is little doubt that China is reshaping the global economy,
which is quite remarkable for an economy with such a low per capita income.
Although its economy is still only one-third the size of Americas, China passed
the U.S. last year to become the worlds largest market for passenger vehicles.
General Motors says it sold more cars and trucks in China last year than it
did in the U.S. for the frst time in its 102-year history. The company sold 2.35
million vehicles in China. Thats about 136,000 more than it sold in the U.S.
China also passed Germany last year to become the worlds biggest exporter.
Scores of global companies are making a more aggressive push into China.
However, this does not come without risk. Dan Watson, Coatings Worlds
China correspondent returns this month to talk about intellectual property
theft. We all know it is a serious issue. Dan wonders if American companies
are turning a blind eye to the IP theft issue in exchange for profts. Its an in-
teresting conversation piece. You can read Dans insights beginning on page 34.
As always, let me know your thoughts on the issue and I will publish them in
a future issue.
Coatings World March 2011
China Becomes Worlds
Second-Biggest Economy

A Rodman Publication
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Web site:
Tim Wright
Tom Branna
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Charles W. Thurston (Latin America/Americas)
Dan Watson (China)
Phil Phillips
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
Rodman J. Zilenziger, Jr.
Matthew J. Montgomery
Dale Pritchett
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Project2:Layout 1 2/10/11 9:50 AM Page 1
BASF and X-rite have launched an
innovative solution for the color coating
of tablets. The collaboration provides a
smart color management offering for
pharmaceutical formulators to measure
and calibrate colors effciently, and
produce high quality flm-coated tablets.
The solution combines BASF Kollicoat IR
Coating Systems with X-Rites XTH
ColorEye Handheld Spectrophotometer.
BASFs Kollicoat IR Coating Systems are
an innovative modular system of seven
base colors. The base colors are designed
to be combined easily to produce instantly
recognizable tablets in hundreds of
different shades. Customers can beneft
from its high quality, fexibility and
effciency to remain agile and responsive
in the fast-moving markets.
PPG PMC announces global
price increases
PPG Industries protective and marine
coatings (PMC) business is raising prices
globally, as permissible by contract. As
economies recover from the global reces-
sion, prices for basic commodities such as
copper are increasing at alarming rates,
said Thomas Mauck, PPG vice president,
protective and marine coatings. Also,
prices for epoxy and other processed raw
materials that PMC uses are rising to ac-
count for the high costs of basic com-
modities. Based on current information
and conditions, we forecast these infa-
tionary trends will continue during 2011.
Henkel to raise prices for
industrial adhesives
Against the background of rising raw mate-
rial costs, and with immediate effect, Henkel
is implementing a price increase for certain
product groups of its industrial adhesives. In-
crease amounts will vary based on market
segment and technology. On average, the
price increases will range from 10 to 25 per-
cent. The price increase is attributable to on-
going escalation of raw material costs over
the last 15 months, especially affecting oil
and natural gas based products, the company
said. Continuous spikes in global demand,
coupled with capacity constraints in primary
chemical, rosin and resin feed stocks, have
further tightened supply, have driven raw
material prices upward. For this reason,
Henkel said further price increases will be-
come necessary in the following categories:
hotmelts, polyurethane, water-based adhe-
sives and surface treatment products. CW
Coatings World March 2011
New Solutions for Color Coating Tablets




Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 40
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Bayer MaterialScience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Biocoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Diamond Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Euclid Chemical Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
GMM Development Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Guangdong Carpoly Chemical Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Helios Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Honeywell Electronic Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Keco Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Leighs Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Medi-Solve Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 40
Red Spot Paint & Varnish Co. Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Resene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Rust-Oleum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 106
Solrac Coatings (Jiaxing) Co. Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 40
8 AsWeGo0311.qxp:As We Go To Press 3/4/11 9:25 AM Page 8
DOW 2 CWM0111.qxd:Layout 1 1/10/11 12:03 PM Page 1
BASF Future Business GmbH and Medi-
Solve Coatings LLC have formed a col-
laboration in the feld of antimicrobial
coatings for catheters and other minimally
invasive medical devices. This collabora-
tion combines Medi-Solves proprietary
AquaCoat coating technology with BASF
Future Business proprietary HyGentic sil-
ver-based antimicrobial additive platform.
According to BASF, in the area of medical
devices materials, it is expanding its port-
folio by forming partnerships with inno-
vative companies such as Medi-Solve
Coatings LLC. New functional materials
for medical applications not only improve
the standard of medical care for an aging
population, but also address important
economic needs, such as the cost pressure
in the healthcare system. Medi-Solve
Coatings will be using its proprietary and
patented coating technology to apply
BASFs HyGentic antimicrobial additives
to dialysis catheters, PICC lines and other
catheters known to have high infection
rates in clinical applications. This collab-
oration is designed to beneft clinicians
and patients around the world by reduc-
ing possible sources of infection and im-
proving the standard of care.
RPM acquires synthetic ber
Through its subsidiary The Euclid Chem-
ical Company, RPM International Inc. has
acquired PSI Packaging, Inc. (PSI), a pro-
ducer of micro- and macro-fbers for the
ready-mixed and pre-cast concrete mar-
ket. With headquarters and manufactur-
ing located in LaFayette, GA/USA, PSI has
annual sales of approximately $6 million.
PSI, which was founded in 1999 by its
four current owners and executive off-
cers, will become part of Euclid Chemical,
a unit of RPMs building solutions group
that serves construction markets world-
wide. PSI will provide both a complemen-
tary product line to existing Euclid
Chemical fber products, as well as manu-
facturing capacity and expertise.
PPG launches online solar
reectance index tool for cool
PPG Industries coil and extrusion coat-
ings group has launched an online tool
that helps architects and building owners
select the best cool roof coating color,
based on refectance, for new and retroft
building projects. Users can compare hun-
dreds of cool roof coating colors, many
registered with Energy Star or the Cool
Roof Rating Council (CRRC), by visiting and entering
available or desired data for one of more
of the following criteria: product code;
product name; color description; l*a*b*
color space value; solar refectance
(TSR/SRV); thermal emittance (TE); solar
refectance index (SRI); and Energy Star
and/or CRRC listing. Based on the crite-
ria provided, the selector tool generates a
report with data tables and color swatches
for all matching cool roof coating colors.
Users also can review the full menu of En-
ergy Star- and CRRC-listed cool roof col-
ors from PPG by clicking the search
button. Scott Moffatt, PPG director of
marketing for coil and extrusion coatings,
said the color selector is designed to
streamline the specifcation process. We
understand how diffcult it is for architects
and specifers to sort through manufac-
turers catalogs and industry listings to
fnd the right colors and products for their
projects, he said. This tool enables them
to expand the search process and acceler-
ate it at the same time.
AkzoNobel opens new
industrial coatings plant for
coil and plastic coatings
AkzoNobels plan to accelerate growth
and increase revenue in India to 1 billion
within the next fve years has been under-
lined by the offcial opening of a new in-
dustrial coatings plant near Bangalore. The
facility, which will produce coil and spe-
cialty plastic coatings, is located in
Hoskote on an existing AkzoNobel site
that already manufactures marine and
protective coatings, automotive coatings
and powder coatings. The technologies
most in demand include laser-etch coatings
for the automotive industry, soft-touch
technology for smart phones and coil coat-
ings for high performance steel and alu-
minum construction markets. The new
Bangalore facility will be capable of man-
ufacturing up to 18 million liters per year,
with scope for further expansion. The ad-
ditional capacity will also boost the com-
panys ability to meet the growing demand
in India and neighboring countries. Ak-
zoNobel currently employs approximately
1,500 people in India and operates six pro-
duction facilities, two research laborato-
ries and roughly a dozen sales locations,
representing activities from across all coat-
ings and specialty chemicals businesses.
Helios strengthens operations
in Slovenia
Helios Group has opened a car refnishing
coatings center and a production plant for
water-based coatings in Domzale, Slove-
nia. The coatings manufacturer also
opened a center for metal coatings in
Medvode, Slovenia. Helios invested 14
million in the three projects. Additional
resources will be invested in the produc-
tion plant for water-based coatings and
the car refnishing coatings center until
2012. Currently the production capacity
of decorative and car refnishing water-
based coatings is 500 tons per month.
GMM opens facility in India
GMM Development Limited has opened a
new manufacturing facility located in
Ahmedabad, India. The new GMM India
facility includes a technical development
center, full-scale coatings production area,
and offces for administration, sales and
fnance. This operation will produce non-
stick coatings and industrial coatings for
the local Indian market, as well as for the
export market globally. Beyond the main
facility, GMM has also purchased an ad-
Coatings World March 2011
BASF and Medi-Solve Coatings collaborate

10-19 FreshPaint0311:Fresh Paint 3/4/11 9:29 AM Page 10
Project7:Layout 1 2/17/11 2:48 PM Page 1
ditional seven acres of adjacent
land for future expansion. The
company expects to employ
more than 100 people in India
within a few years.
Keco Coatings opens
industrial facility
Keco Coatings has acquired a second fa-
cility for the companys highperfor-
mance coating operation in Indianapo-
lis, IN. Keco plans to invest $1 million
in the facility and hire 50 employees by
2013. The new jobs will include engi-
neering, management, customer service
and manufacturing positions. The
40,000 square foot facility on the citys
west side is adjacent to the downtown
Certified Technology Park. Keco cur-
rently employs 25 people at its down-
town Indianapolis facility and 20 people
at its Statesville, NC location. The ex-
pansion allows the company to capital-
ize on the opportunities available in the
domestic and international markets it
serves, as well as enhance its highvol-
ume coating capabilities. Keco will offer
Coatings World March 2011

Chinas TiO2 prices continue to increase in 2011
The Chinese chemical consulting company CCM International Limited
predicts Chinas TiO2 prices will continue to increase throughout 2011.
Though the domestic market slowed down at the start of winter,
Chinas TiO2 prices maintained stability as of January 2011, supported
by rising raw materials prices and strong export volume, the rm said.
As it is well known, there is a global titanium feedstock supply
shortage. As a result, prices of titanium feedstock soared in 2010.
Compared with January 2010, the average CIF price and average do-
mestic ex-factory price for the whole year of 2010 increased by 49.9
and 44 percent, respectively (FIGURE 1).
In the short term, the reinvesting titanium feedstock projects can-
not be launched, which will not help to alleviate the short supply of ti-
tanium feedstock. Meanwhile, contributing more than 40 percent of
Chinas titanium feedstock import volume, Vietnam is to strengthen
its management of mineral exploitation and licensing mineral ex-
ploitation through auctioning exploitation rights. In addition, the Viet-
nam government will collect a fee from individuals and organizations
that are licensed to explore minerals. Owing to the short supply, Chinas
TiO2 producers or mining traders have to bid in the spot abroad.
Hence, prices of titanium feedstocks are predicted to continue to
increase in 2011, which will sustain TiO2 prices.
In 2011, Chinas TiO2 export volume is expected to continue grow-
ing strong which will also boost the prices of Chinese TiO2. Thanks to
the short supply of TiO2 outside of China and the frequent price hikes,
more and more European and American consumers source TiO2 from
China, which has led China to be a TiO2 net exporter since May 2010.
As of October 2010, China exported a total of 255,323 tons of TiO2.
This represents a 109.9 percent year-on-year increase.
In 2011, besides a 40,000-ton capacity expansion of Tiwest Joint
Venture (a joint venture of Tronox and Exxaro in Australia), there is not
any new incremental TiO2 production capacity outside of China. Ac-
cordingly, the short supply situation of TiO2 in the European and Amer-
ican markets will not alleviate much in 2011.
Owing to the continuous tight supply in the Western markets, the
global Big 5 TiO2 producersDuPont, Cristal, Huntsman, Tronox and
Kronosall announced price hikes for their worldwide TiO2 products in
January 2011, by USD200/t to USD300/t. This round of price hikes will
push more consumers to adopt Chinese TiO2 for substitution, to cut cost.
In general, there is a USD250-350 gap between Chinas average ru-
tile ex-factory price and average CIF price; and a USD300-450 gap be-
tween the actual transaction FOB price and average CIF price (FIGURE
2). Hence, the CIF prices of Chinas import TiO2 are expected to range
in USD2500/t to USD2700/t in 2011. Chinas import TiO2 average CIF
price reached USD2530/t in October 2010 while there was not price in-
crease announcement during November and December last year.
Though Chinas TiO2 prices will be driven by the increasing inter-
national prices and the rm export volume, the downturn demand in
the domestic market and the newly launched production capacity will
offset the extent of price increases. Owing to the downturn demand,
some producers reduced their anatase TiO2 price in December 2010.
Accordingly, Chinas rutile prices are optimistically expected to keep at
the current level for the remainder of 2011.
However, domestic demand for TiO2 will certainly rebound after
the Chinese New Year and keep growing driven by the start of pro-
moting building materials in the countryside and expanding urbaniza-
tion. In a word, Chinas TiO2 prices will keep the uptrend through
2011, following global TiO2 prices.
CCM is dedicated to market research in China, Asia-Pacic Rim and
global market. Visit for more information or
10-19 FreshPaint0311:Fresh Paint 3/4/11 9:29 AM Page 12
Carpoly CWM0311.qxd:Layout 1 3/4/11 5:48 PM Page 1
its signature Kephos process at
the new facility, which was de-
veloped for performance racing
applications as a replacement
for black oxide and anodizing. Kephos
attributes include superior abrasion re-
sistance and corrosion resistance, achiev-
ing up to 192 hours salt spray resistance
per ASTM B-117 when applied at a one-
half micron coating thickness, the com-
pany said. Founded in 1979 and
headquartered in Indianapolis, IN, Keco
Coatings specializes in custom services
such as research and development pro-
totype and distinct production cate-
gories. It is one of 22 DuPont Telflon
licensed industrial applicators (LIAs) in
the U.S. Industries Keco serves include
aerospace, lighting, packaging, food,
glass, automation, transportation, filtra-
tion, pharmaceutical and performance
racing. The range of technologies KECO
offers include a full line of signature
products, with applications of
nonstick liquids and powders, con-
ductive non-stick, dry film lube, ceramic,
corrosion resistant, plasma, thermal bar-
rier and Kephos.
MicroBlend enters
Latin America
MicroBlend Inc. has entered the Latin
American market with the installation of
its paint dispensing systems in Sodimac
stores in Colombia. Sodimac is the lead-
ing home improvement retailer in Latin
America. They currently have 100 large
format locations in Colombia, Chile, Ar-
gentina and Peru and expansion contin-
ues throughout Latin America. The
MicroBlend partnership strengthens Sodi-
macs leadership in the architectural paint
market. Sodimac pioneered the use of
captive brands in paint retailing in Latin
American with the introduction of Glam
Kolor brand paints initially in their
Chilean locations. MicroBlend has in-
stalled the latest version of its patented
Paint Factory system, introducing the
paint industry and the Sodimac stores to
several new innovations to its technolo-
gies. The latest version of the Paint Fac-
tory system provides higher dispense
capacity. Orders from one quart to 1500
gallons can be made quickly without spe-
cial advance ordering or planning. Sodi-
mac has expanded the Glam Kolor brand
choices in quality levels to three, doubled
the number of sheens available and now
offer over 50,000 new colors.
Tikkurila completes the
divestment of its powder
coatings business
Tikkurila has completed the selling of its
powder coatings business. All shares in
Tikkurila Powder Coatings, a Russian
industrial coatings company, were trans-
ferred to Teknos Group Oy on January
26, 2011. The sales and purchase agree-
ment was signed in December 2010, and
an approval for the transaction has been
received from the competition authori-
ties. Tikkurila divested its industrial
powder coatings business, because it is
not a part of Tikkurilas core business.
After the transaction, Tikkurila has no
powder coatings related operations. The
revenue of the sold company was 2.4
million in 2010, and it employs approx-
imately 50 people. The transaction does
not have a significant impact on the fi-
nancial result or balance sheet of the
Tikkurila Group, according to the com-
pany. Tikkurila is the leading decorative
paints company in Russia, where it op-
erates four paint factories after the trans-
action. The products are sold under the
brands of Tikkurila, Teks, Finncolor and
Gamma in over 5,000 retail outlets.
Tikkurila has approximately 1,500 em-
ployees in Russia.
AkzoNobels powder prices
surge in Europe
AkzoNobel Powder Coatings Europe
West will increase prices between 8.5 and
19 percent. This rise is in response to
continued shortages in raw material sup-
plies and the associated increase in raw
material costs. Gordon MacLeman, man-
aging director of Powder Coatings Eu-
rope West said since the beginning of last
year industry began witnessing strong in-
creases in the price of a broad range of
raw materials used in the production of
powder coatings.
During the last couple of months
this situation has dramatically deterio-
rated in a manner which could not be
foreseen, he said. Depending upon the
technology base of the product, the raw
materials prices have increased by be-
tween 20 and 70 percent. This is not ex-
pected to improve as demand in rapidly
developing economies increases. This is
an unprecedented situation in Europe,
and many powder coatings companies
are experiencing difficulty in maintain-
ing full supply. AkzoNobel Powder
Coatings enjoys a strong global position
which has so far enabled the consistent
supply of product but even we are now
beginning to face real problems with the
availability of raw materials.
AkzoNobel Powder Coatings has
worked hard over the last two years to ag-
gressively attack its own cost base, ac-
cording to MacLeman, which has resulted
in radical restructuring. Over the last 18
months the frm has downsized a number
of factories and has closed two produc-
tion units, as well as taking signifcant job
losses in the non-manufacturing part of
the business.
While we will continue to save cost
in all business areas we have no choice
but to recover some of the many raw ma-
terial increases, he said. Unfortunately
we believe we will see continued short-
ages and raw material price increases for
a number of years to come. We must act
now to protect our customers supplies
and to ensure the survival of our com-
pany and the industry.
BASF relocates polyurethane
systems business unit
BASF is moving the manufacturing of its
offshore subsea insulation PUR systems to
Houston, Texas. The move brings BASF
closer to its Gulf Coast subsea insulation
customers, reduces delivery times and im-
proves upon technical service and cus-
tomer responsiveness. Making a capital
investment in the Gulf Coast customer
base is a critical step toward implement-
ing our strategy of sustainable customer
success, said Jim Lausch, manufacturing
director for BASF Polyurethane Solutions.
BASF Polyurethane Systems are used in a
variety of mercury-free solutions supplied
to the offshore industry, including subsea
thermal insulation, structural elastomers,
pipe pigs and rigid foam.
Coatings World March 2011

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BASF Coatings hosts
28 vocational school
teachers at its
international conference
Whether for repairing damage to the fn-
ish, refnishing scratches or fulflling cus-
tomers needs for tuning jobs, professional
bodyshops are in demand around the
globe. Unfortunately, however, uniform
quality standards are not yet in place
everywhere. To close this gap, BASF Coat-
ings is committed to high-quality training,
particularly with its STAMPP training pro-
gram. The company recently hosted an in-
ternational conference for vocational
school teachers for the frst time at its
Mnster production site. Twenty-eight
school principals and teachers travelled to
the site from Sweden, Denmark, Norway,
France, Austria, Germany and Russia. Its
often hard for teachers to remain in touch
with industry. At our conference, the
teachers were able to communicate inten-
sively with experts, said Kevin McDer-
mott, head of the Coatings Refnish
Academy. The program, for example, in-
cluded a lecture on the latest innovations
in the branch. In addition, the participants
learned about state-of-the-art multiwork
places and went on a guided tour of BASF
Coatings Color Design Studio Europe.
STAMPP, which stands for STimulate and
revAMp the Paint Profession, is a pro-
gram designed to publicize the spraypaint-
ing profession and to encourage young
people to choose this high-tech career
path. BASF has a close cooperation with
vocational schools and bodyshops. The
company provides up-to-date and com-
prehensive learning materials for the one-
year training program. STAMPP allows
the trainees to specialize in the trade of au-
tomotive refnishing after they complete
their basic technical training. The syllabus
is based on European standards and it is
adapted to the individual countries.
International Paint
drives up prices
International Paint Ltd. is set to initiate
product price rises in response to spiral-
ing global raw material costs. During
2010 the cost of raw materials critical to
the manufacture of both our marine and
protective coatings product ranges in-
creased signifcantly, said Paul Westcott,
marine and protective coatings commer-
cial director. We have attempted to min-
imize the impact on our customers for as
long as possible by leveraging our buying
power and driving internal cost saving
measures. Unfortunately the increase in
costs shows no sign of abatement and
therefore regrettably we now have little
choice but to initiate a program of prod-
uct price rises.
A familiar infationary cycle is being
repeated across a broad spectrum of raw
material markets due to both supply and
demand dynamics. On the supply side, a
number of factors are at play including
shortages in raw material feedstocks, gen-
eral destocking in the supply chain, re-
duced raw material manufacturing
capacity and supply outages. Demand is
being driven by emerging market
economies in most cases from industries
outside of the coatings market and as ever
the price of oil remains a key driver. In ad-
dition to the tight supply and demand dy-
namics prices are being fueled by investor
activity in the commodity spot markets.
A number of raw materials key to the
manufacture of both marine and protec-
tive coatings products have been affected
by the infationary drivers including,
epoxy resins, titanium dioxide, solvents,
copper and other metals.
Valspar buys Brazilian
coatings maker
Valspar Corp. has bought a Brazilian
manufacturer of powder coatings used in
appliances, building products, transporta-
tion and other general industrial markets,
the company announced Tuesday. Isocoat
Tintas e Vernizes Ltda. serves customers
in Brazil, Argentina and Colombia. The
company, which is located in
Araariguama, state of So Paulo, had
2010 sales of approximately $34 million,
Valspar. Isocoat further strengthens
Valspars presence in the fast-growing
coatings markets in Latin America, said
Gary Hendrickson, Valspar president and
chief operating offcer.
NAD recommends Sherwin-
Williams modify no-VOC
claims for Harmony Paints
The National Advertising Division (NAD)
of the Council of Better Business Bureaus
has recommended that The Sherwin-
Williams Company, maker of the Har-
mony line of paints, modify or discontinue
advertising claims that the Harmony paint
line is completely free of VOCs.
NAD, the advertising industrys self-
regulatory forum, reviewed express and
implied claims made by Sherwin-
Williams in website and print advertis-
ing following a challenge by Benjamin
Moore & Co.
Benjamin Moore challenged the ex-
press claims:
No-VOC formula.
Zero-VOC formula.
Formulated without silica and without
VOCs for better indoor air quality.
NAD also reviewed the implied claim
that the full line of Sherwin-Williams Har-
mony paints, including base paint and
paint containing color, contain no VOCs.
Coatings World March 2011

BASF is committed to training young spray painters all over the world.
10-19 FreshPaint0311:Fresh Paint 3/4/11 9:29 AM Page 16
March 2011 Coatings World
For purposes of this challenge only, both
parties agreed that a zero VOC or no
VOC claim is substantiated if the VOC
content of the paint contains less than fve
grams per liter VOC.
In this case, NAD considered the Sher-
win-Williams representation that, based
on its Material Safety Data Sheets and
Technical Data Sheets, certain colors in its
Harmony line would exceed the fve
grams per liter VOC threshold when its
deep base paint was mixed with con-
ventional colorants, but the majority of
the paints in its Harmony line would yield
less than fve grams per liter.
NAD also reviewed evidence that in-
cluded the results of testing commissioned
by Benjamin Moore on selected colors of
Harmony brand paint. The results of that
testing indicated that, after the addition of
conventional colorants to Sherwin-
Williams deep base paint, VOC levels
ranged from 42 to 112 grams per liter for
Coating VOCs (used by air quality dis-
tricts to determine whether or not a paint
is in compliance with the limits set by the
districts rules.)
Sherwin-Williams questioned the test-
ing and maintained that because the ma-
jority of its paints in the Harmony line fall
below the fve grams per liter threshold,
its zero-VOC claims are substantiated as
to its entire line of Harmony paints.
Following its review of the evidence in
the record, NAD determined that the Sher-
win-Williams claim of zero-VOC was a
line claim for the full line of Harmony
paints after the addition of colorants.
The evidence in the record, NAD noted,
demonstrates that not all of the paint col-
ors in the Harmony line perform as prom-
ised when Sherwin-Williams Deep Base is
mixed with conventional colorants.
NAD recommended that the claim be
discontinued or modifed to clearly con-
vey to consumers that there are exceptions
to the line claim by clearly and conspicu-
ously disclosing that the addition of con-
ventional colorants to Harmony Deep
Base paint may result in higher levels of
VOCs for some colors.
Sherwin-Williams, in its ad-
vertisers statement, said the
company is disappointed that
the NAD did not agree with its position
that both consumers and the industry un-
derstand zero-VOC claims to pertain
only to the majority of colors in a paint
line, as opposed to being a 100 percent
line claim. However, out of respect for
the self-regulatory process, Sherwin-
Williams will accept the NADs decision
and will take the NADs findings into
consideration in its future advertising for
Valspar publishes industrial
maintenance products catalog
Valspars new Industrial Maintenance
Product catalog offers a complete line of
premium Valspar industrial paints includ-
ing enamels, fuorescents and specialty
paints such as traffc, zone marking, tractor
and implement paints. Also featured are
Valspars professional grade primers and

10-19 FreshPaint0311:Fresh Paint 3/4/11 9:29 AM Page 17
paints as well as the Cabot line of
siding and deck stains. A highlight
of the catalog is the new profes-
sional latex program, which offers
premium quality paints that are specifcally
formulated to meet the needs of the pro-
fessional painter. In addition to hiding and
superb touch-up capabilities, Valspars pro-
fessional latex paints have low splatter, are
washable and are low odor/low VOC for-
mulated, the company said. Valspars In-
dustrial Maintenance Products catalog
features detailed information, color charts
and photos of premium quality products,
including: industrial high-solids spray
paint; fuorescent, high heat, zinc primer
and hammered spray paints; industrial
enamel and armor anti-rust; specialty
paints such as tractor and implement,
marking and traffc, zone marking, latex
feld marking, barn and fence, siding and
roof, porch and foor and heavy-duty alu-
minum; professional latex paints and
primers; all-purpose enamel spray paints
and appliance epoxy; sealers; and Cabot
deck and siding stains.
BMW recommends BASF
Coatings automotive
renish products for
dealers and bodyshops
BASF Coatings automotive refnish prod-
ucts were approved by BMW for 30 coun-
tries across the globe. This means that
BMW recommends the paint manufac-
turer for its bodyshops and dealers. The
two companies are linked by a long-estab-
lished cooperation in the refnishing sector.
BMW has already used BASF Coatings
automotive refnish products since 1984.
In addition to the paints, BMW bodyshops
also utilize BASF Coatings services in-
cluding training, bodyshop audits or com-
puter-assisted color management. The new
agreement is valid until the end of 2012.
New Zealand rms collaborate
to develop waterborne paints
from sustainable raw materials
Industrial Research Ltd. (IRL), the only
Crown Research Institute mandated to
support New Zealand industry, and paint
manufacturer Resene have joined together
on a project to develop waterborne paints
based on resins made from sustainable
raw materials. Dr. Simon Hinkley is the
lead chemist on the collaboration. A year
ago, the proposal won Resene $1 million
in R&D services in IRLs Whats Your
Problem New Zealand? competition.
IRL scientists and Resene technical
staff have created a novel-binding ingre-
dient using a polymer derived from a
readily available and highly renewable
feedstock produced in New Zealand.
They will soon be applying for a patent.
We have generated a novel, derivatized
polymer mixture that not only confers
properties crucial for a paint binder, but
also allows laterreactivity in the paint pro-
moting hardening, flm forming and other
desirable characteristics, said Hinkley.
We are creating a new ingredient that
must utilize simple and readily scaled
processes, so it cant involve complex or
costly chemistry, Hinkley said. Existing
technologies have been around for a long
time and are refned to a high level. Ours
has to compete with that.
Hinkley said there are still signifcant
hurdles to overcome before production
and commercialization are underway.
These include two critical technical chal-
Coatings World March 2011

Solrac Coatings (Jiaxing) Co., Ltd.,
becomes IKEAs ofcial supplier
IKEA, the Swedish international home
products company and the worlds largest
furniture retailer, recently added Solrac Coat-
ings (Jiaxing) Co., Ltd. to its stable of liquid
coatings suppliers, of which there are only
ten worldwide. Based in the Zhejiang area in China, Solrac Coatings (Jiaxing) is the Chinese
arm of Productos Solrac, S.A., which is headquartered in Barcelona, Spain. The company
manufactures high technology waterborne coatings.
Solrac supplies its waterborne processes to furniture manufacturers in China. This latest
deal helps to establish Solrac Coatings (Jiaxing) Co., Ltd. as being technologically on par with
the major international coatings companies that dominate the industrial coatings sector.
Wood coatings manufacturer Solrac was founded in 1942 and has been active in markets
in France, Portugal and Romania before entering Asia.
China has a strong wood coatings market, particularly for parquets and furniture. In 2008,
it represented 6.4 millions of tons of coatings, according to IRLs, A Prole of the Chinese
Paint Industry. After a conscientious analysis, Solrac group decided in 2007 to invest a part
of its human and nancial capital to build a factory in China.
The 5,000 square meter factory is fully equipped with the most up to date technology,
which enables coatings production capacity of 2,500 tones a year.
Being part of IKEAs suppliers is a huge quality step for Solrac, said Javier Gallach Ca-
ballero, manager, Solrac Coatings (Jiaxing) CO., LTD. This client requires effort and dedica-
tion, and the ve-year plan suggested by the
Chinese government to protect the environment,
will help the change from solvent products to en-
vironmentally friendly products.
Solracs policy is entirely focused on water-
borne products because of their high quality and
their environmentally-friendly production, Ca-
ballero said. Step by step our clients focus on high
quality nished products instead of cheap prod-
ucts. Until a year ago, in China, the market share
for waterborne products was centralized on IKEA
and a few manufacturers working also in European and North American markets. The mar-
ket is progressively more oriented to waterborne and low VOC products. In order to meet this
demand, Solrac is positioned in China.
IKEA store in Chengdu, China.
10-19 FreshPaint0311:Fresh Paint 3/4/11 9:29 AM Page 18
March 2011 Coatings World
lenges to ensure the material meets the
specifcations for a paint binder ingredient.
We also have to make sure our ingredi-
ent is compatible with all the other things
that go into your average pot of paint, of
which there are potentially thousands of in-
dividual materials in the fnished product,
Hinkley said. The binder must also be sta-
ble in the pot and on the wall, cost effective
to produce and economic to export.
In 2011, Resene plans to launch a new
eco range of paints that use the new in-
gredient, with the frst products expected
to be for walls and ceilings.
While the original IRL/Resene collabo-
ration was an 18-month-long project, the
partnership will continue with the Founda-
tion for Research, Science and Technology
providing funding for a $2.6 million dollar
project that will run over the next four
years. That project, co-funded by Resene,
will allow the team to develop its technol-
ogy to produce high-performance paints.
AkzoNobel becomes a full
technology partner of
McLaren Group
AkzoNobel has become a full technology
partner to the McLaren Group after ex-
panding and extending the current relation-
ship with Vodafone McLaren Mercedes. The
announcement of the deal coincided with the
launch in Berlin of the new MP4-26 For-
mula 1 car, which now features the Ak-
zoNobel logo on the rear wing end
plate.mThe two companies have been work-
ing together since 2008, when AkzoNobel,
through its Sikkens brand, became the off-
cial supplier of paint solutions to the Voda-
fone McLaren Mercedes Formula 1 team.
Under the new four-year agreement, Ak-
zoNobel will work closely with McLaren
Racing to further develop its extreme envi-
ronment technology for use in Formula 1
and wider industrial applications. The new
MP4-26 features a sophisticated high gloss
Sikkens system and will be driven by former
champions Jenson Button and Lewis Hamil-
ton. The frst Grand Prix of the 2011 season
takes place in Bahrain on March 13.
MingYang Wind Power Group
names PPG Best Supplier
China Ming Yang Wind Power Group
Co., Ltd. (Mingyang Wind Power Group),
named PPG Industries Best Supplier
during its Annual Supplier Conference,
recognizing the high quality of PPGs coat-
ings products, customer service and tech-
nical support. Mingyang Wind Power
Group is the largest non-state-owned or -
controlled wind turbine manufacturer in
China, and the only one with shares
traded on the New York Stock Exchange.
It specializes in designing, manu-
facturing, selling and servicing
megawatt-class wind turbines. As
a global provider of integrated
solutions to the wind energy industry, PPG
offers proven technical and sales support
to customers such as Mingyang Wind
Power Group, with whom PPG has
worked since 2007. CW

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BASF 0710PT2Tech Profile.qxd:Layout 1 2/11/11 4:00 PM Page 1
BASF 0710PT2Tech Profile.qxd:Layout 1 2/11/11 4:00 PM Page 2
Patent No. U.S. 7,776,960 B2
PPG Industries has obtained a patent for an
epoxy functional polymer comprised of the
reaction product of a terpene and an epoxy
functional monomer wherein the terpene is
comprised of 10% to 60% weight of the
total solids weight of the polymer.
Reactive Surfaces extends its
novel biocide technology
patent portfolio in the U.S.
and abroad
Reactive Surfaces has expanded its exist-
ing active ingredient patent portfolio on
ProteCoat bio-based anti-microbial addi-
tive technology with grants in the U.S. and
Australia of several patents covering coat-
ing compositions containing these non-
toxic biocides. The issued claims vary in
scope depending upon the jurisdiction,
but generally relate to coating composi-
tions comprising one or more antimicro-
bial peptides in a coating such as a paint,
and include multi-layer resin systems as
well as temporary coatings. The claimed
coating compositions include architectural
coatings (wood and masonry coatings),
industrial coatings (automotive, can,
sealant and marine coatings), as well as
specifcation coatings (pipeline, traffc
marker, aircraft and nuclear power plant
coatings). More specifcally, the claimed
compositions comprise antimicrobial pep-
tides (with both antifungal and antibac-
terial functionalities, as well as the
capability to kill spore forms of both) in a
suffcient amount to inhibit or prevent the
growth of a microbe on a coated surface.
The claimed biocides are naturally occur-
ring, non-toxic and readily biodegrade-
able amino acid polymers generally
comprising six to 25 amino acids capable
of being admixed into a binder, including
thermoplastic and thermosetting binders.
Paint for detection of
radiological or chemical agents
Patent No. U.S. 7,780,912 B2
Lawrence Livermore National Security
has received a patent for paint on a sur-
face that warns of radiological or chemi-
cal substances comprised of a paint
operatively connected to the surface, an
indicator material carried by the paint
that provides an indication of the radio-
logical or chemical substances, wherein
the indicator material includes scintilla-
tion material, and a thermo-activation
material carried by the paint.
Coatings World March 2011
PPG patents epoxy functional polymers
Hydrophobic coatings patent awarded
Patent No. U.S. 7,670,684
Corrosion-resistant, more environmentally acceptable coatings have been real-
ized by Sergiu Gorun, PhD, associate professor of chemistry at New Jersey In-
stitute of Technology (NJIT). The "Functional Coating Compositions of
Perfluoroalkyl Perfluoro-Phthalocyanine Compounds" discloses a new self-con-
tained subclass of molecules. These new materials are comprised of organic
scaffolds with metal centers, which can be applied as either an opaque or trans-
parent hydrophobic coating. "A combination of properties has been achieved
based on the presence of a metal in the molecular structure without compro-
mising the desired robust, hydrophobic features," Gorun said. "Consequently,
these coatings are more versatile than previous materials since most metals can
be incorporated." The new composition avoids exposing humans to the can-
cerous effects of heated petroleum-based products, which may make the new
compositions more environmentally acceptable than current well-known coat-
ings. Since all carbon-hydrogen bonds have been eliminated and replaced by
perfluorinated carbon chains or fluorine, the new molecules exhibit a high ther-
mal stability as compared to petroleum-derived materials. The coatings work by
maintaining a low-energy surface that resembles a lotus leaf in its property to
repel water, despite the presence of metal centers. Since water does not wet the
surface, any exposed area covered by the coating will not be subject to water
binding, thus preventing the onset of corrosion. This new chemical configura-
tion also mitigates the destructive effect of oxygen, the culprit that ages organic
materials. The absence of any carbon-hydrogen bonds in NJIT's new coating re-
moves the pathway for oxygen to destroy the new molecules. Interestingly, the
use of certain metals in the center of the composition enables the coatings to
use the sun's radiation for the photo-physical activation of oxygen from air. Ac-
tivated or singlet oxygen is good for maintaining a clean surface. It won't de-
stroy the robust coating, thus contributing to its overall protective effects. The
potential applications for these new materials are broad. U.S. Army researchers
are interested in these coatings for military and commercial applications: pre-
venting the corrosion of vehicles and related hardware as well as applying the
coatings to surfaces as a self-cleaning repellent for chemical and biological con-
taminants. On-going collaborative research is focused on using the materials as
biocidal coatings for medical instruments or hospital walls or as an optical coat-
ing that allows surfaces to change color under the influence of electrical
currents. One industrial application includes the photocatalytic oxygenation
of molecules.
22-23 Patents0311:Patents 3/4/11 9:30 AM Page 22
March 2011 Coatings World
Nippon Paint receives patent
for pigment dispersion
Patent No. U.S. 7,780,778 B2
Nippon Paint Co., Ltd. has received a
patent for a pigment dispersion consist-
ing of a first pigment made of a coloring
pigment having a primary average parti-
cle diameter of 200 nm or smaller, or
made of carbon black having an average
particle diameter of a structure of 100
nm or smaller, and a second pigment
made of barium sulfate having a primary
average particle diameter of 55 nm or
smaller, a pigment dispersant and a
medium. The first pigment and the sec-
ond pigment are combined so that a
value of (acid amount-base amount) of
one pigment becomes positive, and a
value of (acid amount-base amount) of
the other pigment becomes negative, the
combined first and second pigments
being dispersed in the medium in the
presence of the pigment dispersant, and
the pigment dispersant being a nonionic
or anionic pigment dispersant.
Imerys Pigments patents
method for separating mixture
of nely divided minerals
Patent No. U.S. 7,780,779 B2
Imerys Pigments, Inc. has been granted a
patent for a composition comprised of
kaolin having a particle size distribution
such that at least 90% of the kaolin has a
particle size of less than approximately 1
m and a median particle size (d50) rang-
ing from 0.25 m to less than 0.35 m,
having an Fe2O3 content in an amount
less than approximately 0.8% by weight
relative to the total solids content, and a
GE brightness of at least 91, the kaolin
being derived from a crude kaolin having
Fe2O3 in an amount of at least 1.0% by
weight, relative to the weight of the crude
kaolin and a titania content of at least
1.5% by weight, relative to the weight of
the crude kaolin.
BASF Coatings patents
colloidally dispersed metallic
bismuth coating
Patent No. U.S. 7,781,054 B2
BASF Coatings GmbH has been granted
a patent for a coating on a metallic sub-
strate prepared from a thermally cur-
able, organic-based aqueous coating ma-
terial comprised of a colloidally dis-
persed metallic bismuth, present in an
amount between from 0.01% to 2.5%
by weight, based on total amount of the
coating, and at least one alkanemono-
carboxylic acid having at least 5 carbon
atoms in the alkane and the alkane con-
sists of the alkane, wherein the col-
loidally dispersed metallic bis-
muth is provided from at least
one salt of bismuth that is pres-
ent in an amount greater than
an amount of the at least one alka-
nemonocarboxylic acid in the coating
material and wherein the bismuth pres-
ent in the coating provides heavy corro-
sion protection. CW
22-23 Patents0311:Patents 3/4/11 9:30 AM Page 23
AkzoNobel reported a revenue increase of
12 percent for the year 2010 to 14.6 bil-
lion. EBITDA increased 16 percent to
1,964 million, with EBITDA margins up
at 13.4 percent. Total 2010 net income in-
creased 165 percent to 754 million. Rev-
enue growth was driven by a six percent
volume increase across its three business
areas as demand recovered, particularly in
high growth markets. For the fourth quar-
ter, volumes were up three percent, pric-
ing improved four percent and EBITDA
rose three percent to 377 million. The
total net income amounted to 162 mil-
lion. Raw material prices increased in
2010, particularly in the second half of the
year. The company expects 2011 prices to
increase further. Pricing and cost reduc-
tion actions are ongoing. Net debt de-
creased from 1,744 million at year-end
2009 to 936 million at year-end 2010,
mainly due to the National Starch divest-
ment generating 1 billion of cash. Net
cash from operating activities was 519
million (2009: 1,220 million) refecting
investment in working capital facilitating
growth and higher restructuring payments
in 2010. In September 2010, the company
announced a simplifed dividend policy,
stating that it intends to pay a stable to
rising dividend. In line with this policy,
AkzoNobel is proposing a fnal dividend
of 1.08, which would make a total 2010
dividend of 1.40, up four percent from
1.35 in 2009. Our 2010 performance
marks the frst year of delivery of our new
strategy. All business areas have reported
strong revenue growth, increased prof-
itability, improved sustainability perform-
ance and higher returns on invested
capital, said CEO Hans Wijers. Ak-
zoNobels revenue in high growth mar-
kets, currently representing around 40
percent of our total, grew more than 20
percent, outperforming the market in
2010. In our mature markets, revenue in-
creased close to ten percent, further evi-
dence that our medium-term growth plans
are on track. Broad demand improvement
in both mature and high growth markets
for specialty chemicals led to a full-year
EBITDA increase of 27 percent. Perform-
ance coatings delivered a solid perform-
ance, supported by volume growth and
selective acquisitions, although EBITDA
margins were impacted by higher raw ma-
terial costs. Double-digit revenue growth
for decorative paints was achieved in Asia
and Latin America, with lower volumes in
mature markets.
RPM reports scal 2011
second-quarter results
RPM International Inc. reported that on
a pro-forma basis, improvements were re-
alized in net sales, net income and earn-
ings per share for its fscal 2011 second
quarter ended November 30, 2010. Prior-
year pro-forma results assume that the de-
consolidation of its Specialty Products
Holding Corp. (SPHC) and subsidiaries,
which eliminated approximately $300
million in annual revenues from the com-
panys industrial segment beginning June
1, 2010, occurred before fscal 2010. Net
sales, net income and earnings per share
all posted improvements. Net sales grew
5.3 percent to $826.3 million from
$784.5 million, while net income was up
2.3 percent, to $48.8 million from $47.7
million a year ago. Consolidated EBIT
grew 2.7 percent, to $89.4 million from
$87.1 million in the year-ago second quar-
ter. On a prior-year pro-forma basis,
which offers a better comparison to cur-
rent-year actual results, RPMs industrial
segment continued a trend of year-over-
year sales increases on the strength of our
businesses concentrated in maintenance,
repair and infrastructure, while our con-
sumer segment faced the challenges of
tough comparisons following record re-
sults in the fall of 2009. Both segments re-
main challenged by higher raw material
costs, mainly due to capacity reductions
by suppliers, which has exerted down-
ward pressure on our gross margins, said
Frank Sullivan, chairman and CEO. On
an as reported basis, RPMs net sales of
$826.3 million were down 3.8 percent
from the $858.7 million reported in the
fscal 2010 second quarter. Net income
was off 12.7 percent, to $48.8 million
from $55.9 million in the year-ago second
quarter. Consolidated EBIT dropped 4.1
percent to $89.4 million from $93.4 mil-
lion a year ago. Industrial segment sales
grew eight percent to $582.5 million in
the fscal 2011 second quarter from
$539.2 million a year ago. Industrial seg-
ment EBIT increased 0.7 percent, to $68.7
million from $68.2 million in the fscal
2010 second quarter. Industrial sales
growth in the second quarter continued to
beneft from strong sales comparisons in
corrosion control coatings and high per-
formance polymer fooring, while domes-
tic and international sealants lines
continued to struggle in the face of weak
new construction markets, Sullivan said.
RPMs consumer segment had a 0.6 per-
cent decline in net sales to $243.8 million
from $245.2 million in the fscal 2010 sec-
ond quarter. Consumer segment EBIT fell
14.4 percent, to $27.3 million from $31.9
million a year ago. Our consumer lines
maintained or grew their market share,
despite challenges in their end markets
and tough prior-year comparisons, said
Valspar reports weak
results for rst-quarter
The Valspar Corporation reported its re-
sults for the frst-quarter ended January
28, 2011. First-quarter sales totaled
$842.4 million, a 25.3 percent increase
from the frst quarter of 2010. Net income
for the frst quarter was down to $33.4
million in 2011 from $33.9 million in
2010. Results for the quarter were in line
with our expectations, said William
Mansfeld, Valspar chairman and CEO.
Our Australian paints acquisition and
the continued success of our pricing and
new business efforts drove our double-
digit top line growth. Looking ahead, we
Coatings World March 2011
AkzoNobel reports strong fourth quarter results

24-25 FinancialNews0311:Financial News 3/4/11 9:32 AM Page 24
March 2011 Coatings World
remain focused on addressing continuing upward pressure on
raw material costs through pricing and pro6ductivity.
Sherwin-Williams reports fourth quarter results
The Sherwin-Williams Company released its fnancial results for
the fourth quarter and year ended December 31, 2010. Com-
pared to the same periods in 2009, consolidated net sales in-
creased $296.8 million, or 18.6 percent, to $1.90 billion in the
quarter and $682.2 million, or 9.6 percent, to $7.78 billion in
the year due primarily to higher paint sales volume, acquisitions
and selling price increases. Acquisitions increased consolidated
net sales 8.7 percent in the quarter and 3.4 percent in the year.
Net sales in the Paint Stores Group increased 8.6 percent to
$999.3 million in the quarter and increased 4.1 percent to $4.38
billion in the year due primarily to selling price increases and
improving domestic architectural paint sales to residential re-
paint contractors and DIY customers. Paint Stores Group seg-
ment proft increased to $134.8 million in the quarter from
$119.9 million last year and increased to $619.6 million in the
year from $600.2 million last year. Net sales of the Consumer
Group increased 6.2 percent to $255.0 million in the quarter
and 5.9 percent to $1.30 billion in the year due primarily to im-
proving demand at some of the segments retail, industrial and
institutional customers. Segment proft increased to $26.1 mil-
lion in the quarter from $4.6 million last year and increased to
$204.0 million in the year from $157.4 million last year. The
Global Finishes Groups net sales increased 46.4 percent to
$640.1 million in the quarter due primarily to acquisitions,
higher paint sales volume, and selling price increases. Net sales
increased 26.5 percent to $2.09 billion in the year due primarily
to acquisitions, higher paint sales volume, and favorable cur-
rency translation rate changes. Segment proft in the quarter in-
creased to $28.8 million from a loss of $1.1 million last year
due primarily to reduced asset impairment charges, increased
paint sales volume, and selling price increases, partially offset
by dilution from acquisitions. Segment proft increased in the
year to $123.7 million from $65.0 million last year due prima-
rily to increased paint sales volume, a reduction in asset im-
pairment charges, and favorable currency rate changes, partially
offset by dilution from acquisitions. We are pleased that all of
our operating segments achieved sales and operating proft
growth on a year over year basis in this continuing uncertain
environment. Our operating segments continue to control costs
and have implemented price increases to offset the current raw
material increases, said Christopher Connor, chairman and
CEO. Over the past year, our Paint Stores Group continued to
focus on gaining business in all markets and product lines while
maintaining customer service in a diffcult raw material envi-
ronment. Consumer Group improved their operating results
through increased sales, realizing the benefts from prior year
site rationalizations, and maintaining good cost control. In the
Global Finishes Group, we continue to be pleased with the
growth in architectural, OEM and automotive fnishes sales vol-
ume. The Sayerlack and Acroma acquisitions are performing to
expectations. CW
24-25 FinancialNews0311:Financial News 3/4/11 9:32 AM Page 25
Propylene is one of the most important
starting products in the petrochemical in-
dustry. The new study from Ceresana Re-
search forecasts a dynamic development
of the global demand for propylene,
namely an increase of more than 20 mil-
lion tons by 2017. Sales of propylene
reached their peak value of over $90 bil-
lion in 2008, said Oliver Kutsch, the
president of the market research institute.
This level will be surpassed as soon as
in 2012.
An important factor, which will impact
the global propylene market, is the mas-
sive capacity expansions for propylene
and downstream products in the Middle
East and China. Middle East countries ex-
hibit the largest increases in propylene
production and demand. Ceresana Re-
search expects that supply and demand in
these countries will have doubled by
2014. However, the Asia-Pacifc region
will continue to dominate the market and
generate more than 45 percent of all de-
mand. China is rising to become the great-
est propylene consumer worldwide and
will most likely edge out the U.S. to take
over second place in 2011.
The most important buyers of propy-
lene include manufacturers of polypropy-
lene who account for nearly two thirds
of all demand. Polypropylene is one of
the best-selling plastics, second only to
polyethylene. The largest consumer is the
automobile industry. Polypropylene has
a very wide range of applications and is,
for example, also needed for the manu-
facturing of packaging films, bottle caps,
fiber ropes as well as for bicycle helmets
and nappies.
The second-largest propylene market
consists of producers of acrylonitrile,
followed by propylene oxide. The pro-
duction of cumene accounts for about
5.5 percent of the global demand for
propylene. Acrylonitrile is mainly used
to produce acrylic fibers, which are
processed into textiles. The derivatives of
propylene oxide are needed as raw ma-
terials for the manufacturing of products
like polyurethane, lacquers and adhe-
sives, polyester resins, cooling agents,
antifreeze and solvents. Cumene is
mainly used to manufacture phenol and
acetone, and is therefore also a pre-prod-
uct for bisphenol A, phenol resins,
caprolactam and methyl methacrylate.
The market study by Ceresana Re-
search analyzes the world market for
propylene including demand, production,
imports, exports, revenues and prices are
examined, including forecasts up to 2017.
Particular emphasis is put on the 55 coun-
tries where propylene is produced. The in-
vestigated application areas include
polypropylene, acrylonitrile, propylene
oxide, cumene, isopropanol, acrylic acid,
2-ethylhexanol, and n-butanol. The buy-
ers guide lists 137 profles of all large
propylene manufacturers. The study is
now available in English or German from
Ceresana Research. For more information
ies/chemicals/propylene/ CW
U.S. market for wood
preservative chemicals
to reach $567.4M
The United States and Europe represent
major markets for wood preservative
chemicals. The markets witnessed a de-
cline in demand during 2008-2009, pri-
marily because of the slump in the macro
economy. However, the markets bottomed
out of the recession and displayed signs of
recovery by 2010. Factors such as a re-
bound of business in the real estate sector,
demand in the existing wood housing and
decks segments, and growing domestic de-
mand for coatings are likely to steer
growth for wood preservative chemicals.
The increasing use of high-value durable
coatings offering the benefts of hassle-free
cleanup is also likely to add to the de-
mand. Moreover, use of wood coatings in
indoor applications, consistent manufac-
ture of pressure-treated lumber, construc-
tion-related repair activities, and product
upgrading would further bolster the de-
mand for wood coatings. This and other
information is available in a new market
report by Global Industry Analysts Inc.
Decking represents the largest end-use
application for wood preservative chemi-
cals in the United States. Fencing and rail-
road products represent other major
end-use applications for wood preserva-
tive chemicals. However, revenues for
wood preservative chemicals from the
landscape-products end-use segment are
projected to register fastest growth from
2007 through 2015. In terms of volume
sales, creosote and pentachlorophenol
product segments dominate the U.S. wood
preservative chemicals market.
The interior wood application seg-
ment, driven by the revival of the housing
sector and an increase in the purchase of
residential products, is likely to increase
demand for various wood-protection
products compared to the exterior seg-
ment. Demand for wood-protection prod-
ucts is expected to stem from various
interior wood applications such as wood
cabinets and wood fooring. On the other
hand, growing performance and environ-
mental issues are major factors driving
gains for greener or superior-value wood
preservatives. Growing concerns over the
emission of VOCs has paved the way for
the launch of various eco-friendly solu-
tions such as radiation-cured coatings,
water-based coatings and powder coat-
ings. Moreover, coatings that come with
other enhanced performance features,
such as the ability to be used for dual pur-
poses, and improved durability are also
grabbing the attention of the consumers.
Development of wood preservatives with-
out the use of harmful or toxic materials
such as copper, arsenic or chromium is
also on the rise.
The research report, Wood Preserva-
tive Chemicals: A U.S. & European Mar-
ket Report, provides a comprehensive
review of current market trends, the im-
pact of the recession on the markets, key
Coatings World March 2011
The Propylene Market Recovers

26-28 MarketReports0311:Market Reports 3/4/11 9:34 AM Page 26
March 2011 Coatings World
growth drivers, product overviews, end-use applications, envi-
ronmental and regulatory issues, recent product introductions,
recent industry activity, and profles of major and niche global
and regional market participants.
For more details about this report, visit
Megatrends will be key to future growth
for chemicals and materials markets
Seismic shifts in economies, politics, culture and climate and their
convergence have thrown up global megatrends. These mega-
trends present opportunities for companies of all sizes. The chem-
ical industry recognizes this as much as any other. Many of the
strategies being set by the worlds top chemical companies are
now based on an understanding of these global megatrends.
Megatrends are global, sustained and macroeconomic forces
of development that impact business, economy, society, cultures
and personal lives, thereby defning our future world and its in-
creasing pace of change. Frost & Sullivans ongoing research pro-
gram identifes, defnes and evaluates megatrends and their future
implications for a range of businesses and markets, including the
chemicals and materials industry.
Megatrends will have a profound impact on the future di-
rection of the chemicals and materials industry, said Frost &
Sullivan industry principal Brian Balmer. For instance, the
growth of mega cities will stimulate growth for many chemical
products such as glazing with added acoustic insulation, and ma-
terials such as plastics and adhesives that enable the production
of more compact home appliances.
Over the longer term, continued urbanization in developed
countries will result in demand for more materials that con-
tribute to making healthier buildings, such as odor-neutraliz-
ing paints.
Similarly, social trends, in particular for more environmen-
tally sustainable solutions, will be the single biggest factor af-
fecting future chemicals demand, said Balmer. The
development of plant-based feed stocks in place of crude oil will
be the most important trend in chemicals to 2020, driven in part
by consumer demand led by social trends.
The impact of social concerns over sustainable and renewable
materials will spur the development of second-generation biofu-
els, produced using algae as a feedstock. This will remove the
issue over competing with food crops.
Products designed for modern and future lifestyles part of
Generation Y use a wide range of innovative chemicals, said
Balmer. These include structural materials such as engineering
plastics for more compact and more feature-packed convergent
devices such as smart phones, composite materials for lighter,
stronger sports equipment and eco-friendly materials for bio-
sourced, recyclable, reusable or bio-degradable packaging.
Product areas that will emerge at the forefront in future due
to the impact of megatrends range from nanomaterials, smart
materials and sustainable/renewable materials to organic elec-
tronics, biotechnology and carbon fber and engineered natural
A new generation of even more

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26-28 MarketReports0311:Market Reports 3/4/11 9:34 AM Page 27
fbers. Their growing presence
will, in turn, have ramifcations
for several chemicals.
For instance, the rise of nan-
otechnology has a role to play in plastics,
paints, cosmetics and many other felds of
chemistry. Similarly, the rise of organic
electronics will underline the appeal of
polymeric materials, which are electrical
conductors or semiconductors that enable
a wide range of devices, such as clothing
with embedded electronics, e-paper and
wallpaper that also provides lighting.
If you are interested in more informa-
tion on Frost & Sullivans study, Impact
of 2020 Megatrends on Chemicals, send
an e-mail to:
Katja Feick at CW
Coatings World March 2011

Despite an economy that remains sluggish overall, a majority of
senior executives in the chemical industry expect their compa-
nies to be back to pre-recession revenue levels by the end of
this year, and four out of ten expect their companies to be in-
volved in some sort of merger and acquisition activity within
the next 12 months. However, the bad news is that its not at
all clear that chemical companies are effectively employing the
right operational tools and methods, including business-ana-
lytics ones, to achieve the kind of growth they want to achieve
now that theyre nally getting back to even. Thats accord-
ing to a survey of 88 chemical company CEOs, presidents and
other senior-level executives released by AlixPartners LLP, the
global business-advisory rm.
When the economy turned south a couple of years ago,
chemical companies, especially
compared to companies in many
other industries, responded quite
well by cutting costs and driving
leaner operations, said Bob Sul-
livan, managing director of Alix-
Partners and co-lead of the rms
Global Chemical Industry Practice.
And of course, there are still
benets to be realized on that
front, as there always is in any in-
dustry. But the name of the game
now is the top lineeverything
from improving pricing, to improving customer relationships,
to improving employee productivity. Thats where chemical
companies are going to sink or swim from here on out. How-
ever, at this point it would appear that many are content to
just tread water.
The survey found that 53 percent of companies expect to
reach pre-recession revenues by the end of 2010, and 42 per-
cent of respondents said they think its either very or some-
what likely their companies will be involved in a major
acquisition, merger or takeover in the next 12 monthsand
for executives from large chemical companies that number
was 54 percent. Moreover, approximately three out of ve re-
spondents said that their companies performance in prot
growth has increased over the past three years. However,
those companies without formal growth targets were less
likely to report an increase; 55 percent of companies with no
or informal growth targets reported an increase in prot
growth, versus 62 percent of companies with formal, meas-
urable growth targets.
As in chemistry itself, coming up with the right mix of el-
ements to spur growth in the chemical industry, be it organic
growth or acquisitive growth, is a delicate balance, said
Mike Sinoway, managing director of AlixPartners and leader
of the firms Global Growth Services Practice. Achieving that
right balance is nearly impossible without crystal-clear visibil-
ity into both your market and inside the operations of your
own company.
The AlixPartners survey found that chemical processing
companies see the year ahead as indeed being very much a
growth-oriented one. When asked to name their top three pri-
orities for the next 12 months,
43 percent cited innovation and
40 percent said revenue
growth. By comparison, just 34
percent cited cost reduction.
Additionally, despite the appar-
ent interest in M&A in the year
ahead, 56 percent said they
view organic growth as either a
critical or major revenue
engine as well.
One way in which compa-
nies might improve their growth
prospects is more effective business analytics, and the survey
results indicate that industry executives agree. Thirty percent
of those surveyed said they expect their companies to increase
spending on business analytics in the year ahead, while only
three percent plan to decrease spending in this area.
In todays competitive environment, taking on a growth
agenda without the visibility that sound business analytics pro-
vides is like stepping into trafc with a blindfold on. You might
make it across the street, but then again you might not, said
Bob Noe, managing director of AlixPartners and lead of the
rms Global Strategic Information Management Practice.
And more and more, the issue today isnt so much whether
your company has analytical systems but rather are you get-
ting the most out of those analytics for the money youve put
into them? For many companies, thats a question that remains
perpetually unanswered.
SURVEY: 42% of chemical companies expect M&A in 2011
26-28 MarketReports0311:Market Reports 3/4/11 9:35 AM Page 28
Project11:Layout 1 2/25/11 5:53 PM Page 1
by Charles W. Thurston
Latin America Correspondent
ASF has promoted Eugnio Luporini
Neto, previously its top marketer for the
Suvinil line, to vice president of architec-
tural sales and automotive refnishing in South
America. Suvinil recently celebrated its 50th
year in the Brazilian market, under BASF own-
ership for much of the last decade.
Suvinil is already one of the top brands in
Brazils architectural segment, and multifac-
eted marketing campaigns recently led by Neto
are helping raise its profile even further. The
company claims to hold 60 percent of the pre-
mium range market for architectural paint in
the country.
The Suvinil brand was recently ranked the
third most recognized among 72 major brands
featured in a recent survey by Arcoweb. It is
very important for us that Suvinil is among the
most remembered brands, and apart from being
an inspiration, it shows that the work we have
done is recognized by the public, said Neto.
Similarly, upon achieving second place out of
120 companies competing for the title of Most
Innovative Companies in Brazil 2010, Neto
said, To be among the most innovative compa-
nies in Brazil further encourages us to always
seek the best for our customers. The competi-
tion was organized by Epoca Negocios maga-
zine, and feted by U.S. consultant A.T. Kearny.
Suvinil produces its own research as well. Last
year, the company interviewed more than 8,000
consumers in 49 cities ahead of the launch of its
Your House, Your Pride! sales campaign.
The green zone is a major target for Suvinil.
During the past year, Neto helped Suvinil posi-
tion within the Sustainable Apartment project
in Sao Paulo, promoted by green consultant
SustentaX Engenharia de Sustentabilidade. Pur-
suing LEED principles set out by the U.S. Green
Building Council, the Sustainable Apartment
project brought together materials and goods
suppliers which had secured a SustentaX seal of
Green approval. A model apartment in Sao
Paulo featured an all-green construction and
decoration approach, for which Suvinil quali-
fed over a dozen of its products, including low-
VOC paint.
Green marketing is also utilized in the com-
panys automotive refnishing business, which
Neto also now heads. BASF currently holds an
estimated 30 percent share of the Brazilian re-
fnishing segment, which has a national value of
about $150 million, Valor Economico suggests.
Last year, BASF predicted short-term double-
digit growth in the segment.
Another tangent of the Suvinil marketing
strategy is professional training for resellers and
professional painters. Last year, Neto staged ap-
proximately 170 separate training events to help
such collaborators offer the best Suvinil prod-
uct for the application.
Recent Suvinil product launches include the
Menos Sujeira, or less mess, Suvinil sub-line,
which features less brush or roller dropage and
a less noticeable odor during application. Suvinil
also rolled out 13 new color tones for this line,
which is available in all shades within the com-
panys SelfColor system.
Suvinil production is centered at the com-
panys So Bernardo do Campo location, near
the city of So Paulo, the largest production site
for BASF paints and coatings in Brazil, the com-
pany said. Capacity at the site is 330 million
liters of coatings, paints and resins, including au-
tomotive OEM coatings, automotive refnishes,
industrial coatings and the Suvinil brand.
Apart from domestic sales, Suvinil also ex-
ports to Paraguay, Venezuela, Cuba, Bolvia and
several African countries. CW
Coatings World March 2011
BASF Promotes Top Suvinil Marketer in Brazil
International Coatings Scene Latin America
One of Brazils top
brands continues to
grow under new
The Suvinil brand was recently ranked the third
most recognized among 72 major brands in Brazils
architectural segment.
30 LatinAmerica0311:International Coatings Scene 3/4/11 9:35 AM Page 30
Sponsored by: Organised by:
Latin American
Coatings Show 2011
13 - 14 July 2011 World Trade Center, Mexico City
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The Latin American Coatings Show continues to be the largest coatings event in Latin America
for raw materials suppliers and equipment manufacturers for the coatings industry.

Meet thousands of new buyers and develop a quality database

Raise your profile in the industry and add value to your brands

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Participate in and benefit from the international publicity

campaigns promoting the Latin American Coatings Show

Take part in the a highly respected show for the coatings

industry in Latin America
For information on exhibiting please contact:
Jeff Montgomery
Tel: +44 (0) 1737 855078
Agent in Mexico
Dan Badulescu
Head & Arms, S.C - Columbus Group
Angelina 6 B, Col. San Angel, C.P 01000, Mexico D.F.
Tel: (5255) 5661-23-91 Tel. & Fax: (5255) 5662-11-98
Project37:Layout 1 3/4/11 2:18 PM Page 1
Coatings World March 2011
BASF Pioneers Coatings Technology Research
International Coatings Scene Europe
by Sean Milmo
European Correspondent
s coatings producers and their raw ma-
terial suppliers increasingly focus on
R&D as a platform for growth, BASF is
showing the big competitive advantages it has
as an innovator in coatings and other sectors.
First it has the beneft of being a massive ver-
tically integrated operation, making not only
coatings and their raw materials but also the
basic chemicals from which the raw materials
are derived.
Then because of its size as the worlds largest
chemicals producer it has been able to build up
an extensive R&D network across the world
while running a big central research unit at its
corporate HQ in Ludwigshafen, Germany. As a
result it has been able to generate a steady
stream of new technologies and applications in
coatings and related segments.
Research and development at BASF is one of
our strategic assets for generating growth based
on technical and scientifc know-how, Andreas
Kreimeyer, the companys research executive di-
rector, told an R&D press conference at Lud-
wigshafen. More than 9,600 of our employees
are working in international and interdisciplinary
teams on about 3,600 projects aimed at fnding
answers to the challenges of the future.
By 2015 the company aims to generate sales
of 6-8 billion ($8-11 billion) from innovations
that have not been on the market for more than
fve years.
The main theme of the conference was mo-
bility within the context of greater energy eff-
ciency, lowering dependence on fossil fuels and
reduced carbon emissions. Through our re-
search we want to develop products and tech-
nologies that will secure individual fexibility
and mobility while protecting the environment
and climate, said Kreimeyer.
A lot of BASFs innovations will come from
its own R&D activities. But it also expects many
to be generated from collaborative efforts, in-
cluding from research schemes, which are spon-
sored by the German and other governments.
We are participating in approximately 1,900
cooperative projects worldwide, said Kreimeyer.
This international and interdisciplinary know-
how Verbund (integrated network) helps us to
bring innovations more rapidly into the markets.
This gives us an edge in global competition.
BASF has recently reached agreement with
Henkel on the formation of a joint R&D ven-
ture to develop corrosion protection solutions
for the automobile industry, which will lower
costs and improve environmental compatibility
while enhancing performance. The companies
will bring together their expertise in the areas of
metal pre-treatment and dip coating.
Pooling the experience and expertise of both
companies offers a solid basis for researching a
new and effcient technology, said Raimar Jahn,
president of BASFs coatings division.
A coatings innovation featured in the Lud-
wigshafen conference was an infrared (IR) re-
fective coating system for keeping surfaces
cooler when exposed to sunlight and thus ulti-
mately saving energy in air conditioning systems.
It is an example of a technological concept,
which through the scope of its R&D activities,
BASF has been able to develop in different
The concept was originally introduced as a
means for lowering heat generation by roofs
In 2010,
BASFs research
and development
reached a new
record level,
rising to nearly
1.5 billion.
At BMWs plant for the Mini car in Oxford, England,
a BASF coatings system has been introduced that in-
volves the integration of the conventional four
coating layers so energy-intensive curing of single
layers is not required.
32-33 Europe0311:International Coatings Scene 3/4/11 9:36 AM Page 32
March 2011 Coatings World
through the refective properties of inor-
ganic pigments. One application of this
technology for coil coatings on roofs has
been developed in a partnership with
Corus, an Anglo-Dutch steel maker now
owned by Tata of India.
Relius, BASFs decorative and protec-
tive coatings unit, has extended the use
of IR pigments to dark-colored coatings
on walls to reduce the amount of heat
aborbed by their surfaces by reflecting
thermal radiation when they are exposed
to sunlight.
Through a partnership with the Ko-
rean car manufacturer Hyundai, BASF in-
troduced IR transparent and refective
pigments into the coatings for plastic
dashboards, seats and central consoles so
that they provided cooler surfaces with
less need for energy for air conditioning.
Now BASF is looking at the potential
for using the IR pigments technology in
coatings and on flms in more car compo-
nents, including automobile windows.
Volker Warzelhan, senior vice presi-
dent R&D for thermoplastics, told the
Ludwigshafen meeting, that IR pigments
could make a big contribution to achiev-
ing low energy demand in electric vehi-
cles, which is crucial if the
battery-powered automobiles are to be vi-
able. With heat management systems em-
ploying IR pigments, including IR
refective windows, total energy savings
could be high as 45 percent.
BASFs current IR system in automo-
biles operates within a coating, which
has a transparent dark-coloured pigment
on top with infrared light passing
through it to be reflected back by a tita-
nium dioxide white layer underneath. In
the IR roof coating in buildings the light
is reflected by a dark chromium iron
oxide pigment without the need for a
white backing.
The transparent pigment used in au-
tomobile applications is organic and is de-
rived from perylene, said Guenter
Scherer, a business development executive
in BASFs solar energy management unit.
It is usually a black pigment but can also
be dark brown and other lighter colors
like orange, ochre and yellow. We havent
developed a blue yet.
BASF is also looking at ways of using
the IR technology for coatings to cool
solar energy celesium cells, which are
more efficient in low heat and to
curb temperatures in LED lighting
Among other recent energy-saving in-
novations in automobile coatings has
been an all-in-one, high solid technology,
which has been adopted by Ford. It re-
duces production time per vehicle by 20
percent, generates 13 percent less carbon
dioxide emissions and releases fve per-
cent less volatile organic compounds
At BMWs plant for the Mini car in
Oxford, England, a BASF coatings sys-
tem has been introduced to eliminate the
need for an expensive new paint shop in
order to increase production capacity.
The system involves the integration of
the conventional four coating layers so
energy-intensive curing of single layers is
not required. The output capacity of the
plant has been increased by 40 percent
or by 240,000 vehicles a year, so that
unit coating costs and materials have
been reduced.
Another research success displayed at
the conference was the latest innovation
in coatings for wind turbine blades. This
is a high-solid, weather-resistant
polyurethane coating which reduces sol-
vent emissions, lowers weight as a result
of thinner coating layers while providing
better protection against rain, dust par-
ticles and UV radiation.
We are now reaping the benefits of
having discovered the wind energy mar-
ket at an early stage and for having in-
vested in innovative products early on,
said Achim Gast, BASFs business man-
ager for industrial coatings solutions.
Not surprisingly BASF has been in-
creasing its R&D budget during the re-
cession because of the long-term gains it
expect to emanate from it. Last year it
reached 1.5 billion and is being raised
again in 2011. CW
Europe International Coatings Scene
32-33 Europe0311:International Coatings Scene 3/4/11 9:36 AM Page 33
Coatings World March 2011
Intellectual Property Protection
by Dan Watson
China Correspondent
hen you talk with the executives of
most U.S. companies the subject often
turns to the global market and the
opportunities for growth that countries like
China offer. However, as that conversation con-
tinues the next thing you often hear is a deep
and abiding concern over the theft of Intellec-
tual Property (IP) that occurs in China.
The ability for most American industries to
satisfactorily compete in the global market is
mostly based on the strength of their IP. There
are two distinct forms of IPexplicit (patent,
trademark, copyright, etc.) and tacit (critical in-
formation that is not divulged in patents and
usually is retained in fles or by a few key com-
pany employees).
The potential theft of IP presents a serious con-
cern for any company wishing to do business in
countries such as China. A recent report by PwC
said the urgent need to protect intellectual prop-
erty has forced 92 percent of surveyed companies
operating in China to plan budget increases on in-
formation security in the next 12 months.
Chinese frms and the government have been
under fre for either forcing companies to hand
over patents and designs, or acquiring them
through other methods, when it comes to prod-
ucts such as high-speed trains, auto designs, mo-
bile phones and wind turbines. The
International Intellectual Property Alliance esti-
mates U.S. trade losses due to piracy in China
of at least $3.5 billion in 2009.
China presents the fastest growing market in
the world. For the coatings industry it is the
fastest growing and is the worlds second largest
producer and consumer of coatings, and the
fourth for ink production. China is the largest
coatings market outside of the U.S. Unfortu-
nately it also presents a serious problem that any
company attempting to enter into the Chinese
market must resolveprotection of technology
from theft.
Almost on a daily basis the U.S. news media
reports on some nefarious China IP related issue
ranging from copyright, trademark or patent in-
fringement. Most of us are aware of the knock
offs that food the U.S. market that come from
China, including fake designer handbags,
watches, apparel and designer sunglasses among
others. What we may be less aware of are the
counterfeit auto and industrial parts that are
now fooding the U.S. market. Although fake
IP theft in China is
a serious issue.
Are American
companies turning
a blind eye to the IP
theft issue due to
the fact that they
are making huge
profits in China?
International Coatings Scene China
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March 2011 Coatings World
China International Coatings Scene
consumer items do result in the loss of
proft for many American companies,
counterfeit auto and industrial parts can
cost lives.
The illegal business of stolen IP orig-
inates from Chinas shaky past. Histori-
cally there has been very little if any
protection of intellectual property rights
(IPR) inside China. In the early days the
Chinese were eager to acquire foreign
technology and often pursued such de-
sires with an aggressive licensing strat-
egy. There was an incident several years
ago reported in the Chinese newspapers
whereby one Chinese company had li-
censed critical technology from a foreign
company. The newspaper report read
something like the following: One Chi-
nese company has licensed technology
now all Chinese companies have that
Last March, the United States Interna-
tional Trade Commission banned imports
of cast steel railway wheels made by the
Chinese group Tianrui. Tianrui had hired
nine employees from the Chinese licensee
of Amsted Industries of Chicago, a maker
of railway parts. They came with an arm-
ful of trade secrets that allowed Tianrui to
muscle into the business.
This type of intellectual property theft
is increasingly common, according to
many American companies operating in
China. In fact, some companies say, it is
tacitly supported by Beijing, and includes
forcing foreigners to disclose their tech-
nology in order to gain contracts.
Chinas attempt to move up the tech
ladder is understandable. Many countries
in history have pursued technological
progress by frst trying to piggyback on
foreign inventions before blazing their
own trails. Still, intellectual property mis-
appropriation through theft cannot be a
legitimate government policy goal, espe-
cially in a country the size of China, which
can and does food world markets with ill-
begotten high-tech products.
For almost 20 years the U.S. and other
countries have been aggressively pressing
China to improve its intellectual property
protection regime. Yet China continues to
be the number one source for counterfeit
and pirated goods seized at our border, ac-
counting for 79 percent of the total value
seized in 2009. The Chinese government
itself estimates that counterfeits constitute
between 15 and 20 percent of all products
made in China and are equivalent to
about eight percent of Chinas annual
gross domestic product. As you can see,
this isnt a trivial matter.
I recall many past negotiations with
representatives of the Chinese govern-
ment whereby they were interested in li-
censing true state-of-the-art technology.
My companys belief at that time was
that the Chinese market for that particu-
lar technology was not sufficiently devel-
oped and that the best approach would
be through the use of some of our older
technology. Part of the rationale for our
pursuing this older technology sce-
nario was based on fear that we would
lose our significant technological edge in
the marketplace if we licensed our state-
of-the-art products to the Chinese. For-
tunately for us, at that time, the Chinese
market was a nonevent. It was not large,
not growing, not a critical market for our
eventual success in the global market.
Obviously, that situation is not true
today for any participant who wishes to
be a true global player in the Coatings
market. However, even though the Chi-
nese market is very attractive the issue of
how to protect your IP has not changed
from those earlier days.
It is noteworthy to point out that in
the late 70s, early 80s the legal process
for both protection and prosecution of
IP theft inside China was essentially non-
existent. There have been significant
changes, on the surface, to that situation.
Unfortunately, most of these changes
have been on paper rather than rooted
in reality.
Has the Chinese IP theft
concerns abated over
the years?
The answer to that question is no. It has
gotten worse. The combination of deteri-
orating IP enforcement, domestic protec-
tionism and human resource constraints
are restricting the opportunities for for-
eign companies seeking to compete fairly
in China, or so says a recent key business
survey conducted by the American Cham-
ber of Commerce in Shanghai.
The annual China business report sur-
veyed 346 American companies operating
in China and highlights lingering concerns
over issues such as bureaucracy and un-
clear regulations.
According to this years survey, 71 per-
cent of respondents feel enforcement of
IPR stayed the same or deteriorated,
up from 61 percent in 2009 and 64 per-
cent in 2008. IP remains a top concern be-
cause U.S. companies perceive a lack of
protection and enforcement for intellec-
tual property rights to be a blow to their
competitive advantage and is costing U.S.
companies billions of dollars. The Ameri-
can Chamber of Commerce survey also
noted that nearly 80 percent of companies
surveyed agree that Chinas regulatory en-
vironment is not transparent, though
China has demonstrated an increased
commitment to transparency. Although
most American companies who have op-
erations inside China are concerned about
IPR issues the opportunities for growth
that China represents often overshadow
concerns of IP theft.
What does China have in place
for the protection of your IP?
Since joining the World Trade Organiza-
tion (WTO) about ten years ago, China
has strengthened its legal framework and
amended its IPR and related laws and
regulations to comply with the WTO
agreement on Traded-Related Aspect of
Intellectual Property Rights (TRIPs). De-
spite stronger statutory protection on
paper, China continues to be a haven for
counterfeiters and pirates. According to
one copyright industry association, the
piracy rate remains one of the highest in
the world at more than 90 percent and
U.S. companies lose over one billion dol-
lars in legitimate business each year to
piracy. On average, 20 percent of all con-
sumer products in the Chinese market
are likely counterfeit. If a product sells in
any part of the world, it is likely to be il-
legally duplicated inside China. U.S. com-
panies are not alone, as pirates and
counterfeiters target both foreign and do-
mestic companies.
Although there appears to be serious
commitment on the part of many central
government offcials to tackle the prob-
34-39 China0311:International Coatings Scene 3/4/11 10:35 AM Page 35
lem, enforcement measures taken to date
have not been effective and have not de-
terred massive IPR infringements. Chinese
leaders talk a good plan but execution
often leaves a lot to be desired. There are
several factors that undermine enforce-
ment measures, including Chinas reliance
on administrative instead of criminal
measures to combat IPR infringements,
corruption and local protectionism at the
provincial levels. Chinese mandated poli-
cies limit resources and training made
available to enforcement offcials, and
there is a complete lack of public educa-
tion regarding the economic and social
impact of counterfeiting and piracy.
With the advent of the Internet Age
we are now seeing an increase in cyber
espionage by China. During 2010 Chi-
nese hackers reportedly broke into com-
puters of oil and gas companies in the
U.S., Taiwan, Greece and Kazakhstan
and stole sensitive information about
bidding on oil and gas fields, operations
and financing. There have been reported
attacks on American financial, oil and
chemical industries. Thousands of Chi-
nese computer enthusiasts belong to
hacker clubs and security experts say
some are supported by Chinas military
to develop a pool of possible recruits. Ex-
perts say military-trained civilian hack-
ers also might work as contractors for
companies that want to steal technology
or business secrets from rivals.
China has the worlds biggest popula-
tion of Internet users, with more than 450
million people online, and the Chinese
government promotes Web use for busi-
ness and education. But most experts say
security for many computers in China is
so poor that they are vulnerable to being
taken over and used to hide the source of
attacks from elsewhere.
Industrial property rights as
dened by the Chinese
There are three kinds of industrial prop-
erty rights in China, including patent,
trademark and copyright.
Patent is composed of patents for in-
vention, patents for utility model and
patents for design. A brief summary of
Chinas patent, trademark and copyright
laws are described below.
Chinas frst patent law was enacted in
1984 and has been amended three times
1992, 2000 and 2008to extend the
scope of protection. The most recent
amendments were made in 2008 (the
2008 Patent Law), and became effective
on Oct. 1, 2009. In December 2009, the
Supreme Peoples Court (SPC), Chinas
highest court, adopted a set of judicial in-
terpretations regarding cases involving
patent disputes (the 2009 Interpretation).
In the beginning of 2010, the Implement-
ing Regulations of the PRC Patent Law
(the 2010 Implementing Regulations)
were amended accordingly to refect the
changes to the 2008 Patent Law. The
2010 Implementing Regulations took ef-
fect on Feb. 1, 2010. To comply with
TRIPs, the latest amendment extended the
duration of patent protection to 20 years
from the date of fling a patent applica-
tion. Chemical and pharmaceutical prod-
ucts, as well as food, beverages, and
favorings are all now patentable. China
follows a frst to fle system for patents,
which means patents are granted to those
that fle frst even if the flers are not the
original inventors. This system is unlike
the U.S., which recognizes the frst to in-
vent rule, but is consistent with the prac-
tice in other parts of the world, including
the European Union. As a signatory to the
Patent Cooperation Treaty in 1994, China
will perform international patent searches
and preliminary examinations of patent
applications. Under Chinas patent law, a
foreign patent application fles by a per-
son or frm without a business offce in
China must apply through an authorized
patent agent, while initial preparation
may be done by anyone. Patents are fled
with Chinas State Intellectual Property
Offce (SIPO) in Beijing, while SIPO of-
fces at the provincial and municipal level
are responsible for administrative en-
What is the duration of a Chinese
patent? The duration of a patent in China
for invention is twenty years. The dura-
tion of patent for utility model and design
is ten years, counted from the application
date in China.
What kind of invention cannot be
patented in China? According to Article 5
and Article 25 of the China Patent Law,
the following items are not patentable in
1. Any invention or creation that is
contrary to the laws of the state or
social morality or that is detrimen-
tal to public interest;
2. Scientifc discoveries;
3. Rules and methods for mental activ-
4. Methods for the diagnosis or for the
treatment of diseases;
5. Animal and plant varieties; and
6. Substances obtained by means of
nuclear transformation.
For processes used in producing prod-
ucts referred to in items (4) of the preced-
ing paragraph, patent right may be
granted in accordance with the provisions
of this Law.
Chinas trademark law was frst adopted
in 1982 and subsequently revised in 1993
and 2001. The new trademark law went
into effect in October 2001, with imple-
menting regulations taking effect on Sep-
tember 15, 2002. The new trademark law
extended registration to collective marks,
certifcation marks and three-dimensional
symbols, as required by TRIPs. China
joined the Madrid Protocol in 1989,
which requires reciprocal trademark reg-
istration for member countries, which
now include the U.S. China has a frst-to
register system that requires no evidence
of prior use or ownership, leaving regis-
tration of popular foreign marks open to
third party. However, the Chinese Trade-
mark Offce has cancelled Chinese trade-
marks that were unfairly registered by
local Chinese agents or customers of for-
eign companies. Foreign companies seek-
ing to distribute their products in China
are advised to register their marks and/or
logos with the Trademark Offce. Further,
any Chinese language translations and ap-
propriate Internet domains should also be
registered. As with patent registration, for-
eign parties must use the services of ap-
proved Chinese agents when submitting
the trademark application, however for-
eign attorneys or the Chinese agents may
prepare the application. Recent amend-
ments to the Implementing Regulations of
Coatings World March 2011
International Coatings Scene China
34-39 China0311:International Coatings Scene 3/4/11 10:35 AM Page 36
March 2011 Coatings World
the Trademark Law allow local branches
or subsidiaries of foreign companies to
register trademarks directly without use of
a Chinese agent.
Chinas copyright law was established in
1990 and amended in October 2001. The
new implementing rules came into force
on September 15, 2002. Unlike the patent
and trademark protection, copyrighted
works do not require registration for pro-
tection. Protection is granted to individu-
als from countries belonging to the
copyright international conventions or bi-
lateral agreements of which China is a
member. However, copyright owners may
wish to voluntarily register with Chinas
National Copyright Administration
(NCA) to establish evidence of ownership,
should enforcement actions become nec-
Unfair competition
Chinas Unfair Competition Law provides
some protection for unregistered trade-
marks, packaging, trade dress and trade
secrets. The Fair Trade Bureau, under the
State Administration for Industry and
Commerce (SAIC) has responsibilities
over the interpretation and implementa-
tion of the Unfair Competition Law. Pro-
tection of company names is also
provided by SAIC. According to the TRIPs
Agreement, China is required to protect
undisclosed information submitted to
Chinese agencies in obtaining regulatory
approval for pharmaceutical and chemi-
cal entities from disclosure or unfair com-
mercial use. Chinas State Drug
Administration and Ministry of Agricul-
ture oversee the marketing approval of
pharmaceuticals and agricultural chemi-
cals, respectively.
What is Chinas IPR
enforcement system?
In 1998, China established the State In-
tellectual Property Offce (SIPO), with the
vision that it would coordinate Chinas IP
enforcement efforts by merging the
patent, trademark and copyright offces
under one authority. However, to date this
merger has yet to occur. Today, SIPO is re-
sponsible for granting patents (national
offce), registering semiconductor layout
designs (national offce), and enforcing
patents (local SIPO offces), as well as co-
ordinating domestic foreign-related IPR
issues involving copyrights, trademarks
and patents.
Protection of IP in China follows a
two-track system:
Administrative track, whereby an IP
rights holder fles a compliant at the
local administrative offce.
Judicial track, whereby complaints
are fled through the court system.
China has established specialized IP
panels in its civil court system
throughout the country.
Determining which IP agency has ju-
risdiction over an act of infringement can
be confusing. Jurisdiction of IP protection
is diffused throughout a number of gov-
ernment agencies and offces, with each
typically responsible for the protection af-
forded by one statute or one specifc area
of IP-related law. There may be geograph-
ical limits or conficts posed by one ad-
ministrative agency taking a case,
involving piracy or counterfeiting that
also occurs in another region. In recogni-
tion of these diffculties, some regional IP
offcials have discussed plans for creating
cross-jurisdictional enforcement proce-
dures. Chinas courts also have rules re-
garding jurisdiction over infringing or
counterfeit activities, and the scope of po-
tential orders.
Is it possible for the U.S
Government to assist you in
your IPR infringement cases?
Because intellectual property rights are
private rights, the government can provide
only limited direct assistance. In many
cases, the U.S. Government can provide
companies with information in navigating
Chinas legal system, including lists of
local investigative frms and attorneys and
share its experience and expertise in
China. However, the Department of Com-
merce cannot provide American compa-
nies with legal advice or advocate on a
companys behalf without the company
frst taking legal action.
When a company encounters blatant
infringement of its IPR, the right holder
should hire local counsel and pursue a
China International Coatings Scene
34-39 China0311:International Coatings Scene 3/4/11 10:35 AM Page 37
Coatings World March 2011
International Coatings Scene China
Administrative Enforcement Action
For administrative enforcement actions, the following is a list of
the major players prepared by the U.S. Department of Com-
merce. This list is not exhaustive, as other agencies, such as
State Drug Administration for pharmaceutical counterfeits or
the Ministry of Culture for copyright materials and markets
may also play a role in the enforcement process. In most cases,
administrative agencies cannot award compensation to a rights
holder. They can, however, ne the infringer, seize goods or
equipment used in manufacturing products, and/or obtain in-
formation about the source of goods being distributed. The
reader is advised to check closely for possible changes that may
have occurred to the various links displayed for each agency.
Administration for Quality Supervision, Inspection and
Quarantine (AQSIQ)
Chinas standard setting agency is primarily tasked with ensuring
Chinese product quality and standards, also handles infringe-
ments of registered trademarks, when the infringing products
are inferior or shoddy quality goods. AQSIQ also issued adminis-
trative regulations regarding protection of geographic indications
separately recognized by China.
General Administration of Quality Supervision Inspection
and Quarantine (AQSIQ)
10A Chaowai Dajie
Beijing, China 100020
Tel: 86-10-6599-3922 / Fax: 86-10-6599-4421
Website: (Chinese)
State Administration on Industry and Commerce (SAIC),
Trademark Ofce
The Trademark Ofce, under the State Administration on Indus-
try and Commerce (SAIC) maintains authority over trademark
registration, administrative recognition of well-known marks, and
enforcement of trademark protection. The Fair Trade Bureau han-
dles disputes arising under the Law to Counter Unfair Competi-
tion, including trade secret matters. In enforcement efforts, SAIC
has the power to investigate the case. When an infringement is
determined, SAIC has the power to order that the sale of in-
fringing items cease and to stop further infringement, order the
destruction of infringing marks or products, impose nes, and
remove machines used to produce counterfeit goods.
State Administration for Industry and Commerce (SAIC)
Trademark Ofce
8 Sanlihe East Road
Xicheng District
Beijing, 100820
Tel: 86-10-6803-2233 / Fax: 86-10-6801-0463
Websites: (Chinese language only) (Chinese/English)
State Intellectual Property Ofce (SIPO)
At the national level is responsible for the examination of for-
eign and domestic patents and supervision of local SIPO bu-
reaus. Provincial ofces generally handle the administrative
enforcement of patent complaints.
State Intellectual Property Ofce (SIPO)
No 6 Xitucheng Road
Haidian District
P.O. Box 8020
Beijing, China 1000088
Tel: 86-10-6209-3268 / Fax: 86-10-6201-9615
Website: (Chinese/English)
National Copyright Administration of China (NCA)
Responsible for copyright administration and enforcement.
NCA is also responsible for nationwide copyright issues, in-
cluding investigating infringement cases, administering foreign-
related copyright issues, developing foreign-related arbitration
rules and supervising administrative authorities. Though ad-
ministrative remedies are available, NCA generally encourages
complainants to use the court system due to lack of personnel.
National Copyright Administration of China (NCAC)
85 Dongsi Nan Dajie
Beijing, China 100703
Tel: 86-10-6512-7869 or 6527-6930 /
Fax: 86-10-6512-7875
Website: (Chinese/English)
General Administration of Customs (GAC)
The Customs Regulations ban the import/export of IPR in-
fringing goods. In order for Customs to exercise this right, the
IP holder must record its IP with Customs. The recorded cer-
ticate issued by Customs is valid for seven years and is re-
newable for seven-year periods. When a right holder suspects
infringing goods are about to enter or exit China, he/she may
submit a written application to Customs at the suspected point
of entry or exist where protection is sought. When Customs in-
vestigation reveals a case of infringement, it has the authority
to conscate the goods, and may destroy or remove the in-
fringing goods, and impose a ne.
General Administration of Customs
6 Jianguomenwai DaJie
Beijing, China 100730
Tel: 86-10-6519-5243 or 6519-5399/
Fax: 86-10-6519-5394
Shanghai Customs:
Tianjin Customs:
Guangzhou Customs:
34-39 China0311:International Coatings Scene 3/4/11 5:20 PM Page 38
March 2011 Coatings World
preliminary investigation on ones own or
through a contracted professional frm,
keeping in mind that U.S. companies
should ensure compliance with Chinese
law, which restricts private investigation
to certain forms of market research in-
vestigations. Once the initial investigation
is complete, the company should deter-
mine if further action and possible costs
related with such actions are worth pur-
suing. Right holders will have the option
to initiate actions or seek redress through
either the judicial or administrative sys-
tem. Foreign rights holders have had con-
siderably less success in encouraging
criminal prosecution of IPR violations,
particularly when copyright infringements
are involved.
Once a company decides to pursue a
remedy, the Department of Commerce,
through their Washington DC or China-
based offces will monitor the case, if re-
quested to do so by the company. The U.S.
Government cannot intervene in the case;
however they can inquire about its status
or contact government offcials about con-
cerns related to the effective administra-
tion of legal remedies available to IP
holders. The Department of Commerce is
most likely to become involved in a case
where evidence indicates China is not
complying with its enforcement under the
WTO TRIPs Agreement. As with other
types of commercial disputes, the govern-
ments efforts in assisting with IPR dis-
putes are aimed at achieving a fair and
timely resolution in accordance with in-
ternational commitments, Chinese laws
and in advancing adequate legal and judi-
cial protection for all parties.
If you wish to enter the Chinese market
you must ask, Is China worth the risk?
The Chinese are coming to terms with
their past practices of IP theft. Towards
the end of last year the city of Los Ange-
les was actively working with the largest
battery producer in China to locate a
manufacturing facility in LA. During the
negotiations it was discovered that the
Chinese producer might not own the tech-
nology used to produce the novel lithium-
based batteries. As a result the plans were
put on hold pending a satisfactory out-
come to the ownership situation. As
China becomes a more aggressive com-
petitor in the global market they will have
to improve on their past practices of turn-
ing a blind eye to IP theft.
My advice for anyone wishing to enter
into the Chinese market is to thoroughly
understand the risk that you are taking
not only to your fnancial investment but
to the very life blood of your company,
your intellectual property. Include in your
due diligence work suffcient time to
benchmark with other companies who
have preceded you into China, learn from
the many companies who have fell victim
to the loss of their technology. The Chi-
nese government has recently enacted leg-
islation that makes it more diffcult to
patent your technology unless it has its
origin in China. Make sure you under-
stand your IP rights before you divulge
your IP to anyone. Otherwise, you may
fnd that you will be competing against
your own technology. Remember, China
generally does not protect any IP unless it
is registered in China. Though there are a
few exceptions to this rule, the bottom
line is that it will always be cheaper for a
company to register its IP than to litigate,
whether it comes within any exception or
not. There is a widely believed theory that
countries start enforcing IP rights when
their more powerful domestic companies
demand enforcement because they them-
selves have IP worthy of protection. Such
is the situation in China today.
I remain convinced that China will
mend its ways and will realize that to be a
member of the global community has cer-
tain responsibilities. Unfortunately, China
is not at that point today. CW
China International Coatings Scene
Public Security Bureau (police)/Procuratorate (prosecutors)
Under enforcement provisions of TRIPs, China must provide IP
remedies through criminal enforcement for commercial scale
piracy and counterfeiting. Chinas laws and regulations stipu-
late that IP administrative authorities and Customs may trans-
fer egregious IP infringement cases to police and prosecutors
(procuratorate) for initiating criminal investigation. Despite
these criminal provisions, most IP cases continued to be han-
dled through the administrative system. Under Chinese law, in-
dividuals also have the right to prosecute criminal cases (zisu),
which has rarely been used.
Ministry of Public Security
14 DongchangAn Street
Beijing, China 100741
Tel: 86-10-6520-2114
Website: (Chinese)
Regional IPR Bureau
In an attempt to coordinate local IP enforcement efforts, some
provinces and municipalities in China have established IPR bu-
reaus or IPR committees to coordinate public awareness cam-
paigns and, to a more limited extent, enforcement. A local IPR
bureau is generally a good source for companies seeking in-
formation on local regional enforcement mechanisms.
Judicial System
The second track companies can pursue is through civil actions
in the local Peoples Court. Since 1993, China has maintained
Intellectual Property Tribunals in the Intermediate Peoples
Courts and Higher Peoples Courts throughout the countries.
The total volume of civil IP litigation in China is considerably
less than administrative litigation. Though small companies
may prefer to pursue the administrative route, it is expected
that the number of IP litigation cases will signicantly increase
with recent changes in IP laws. Appeals of administrative IPR
determinations, such as nes, are generally made to Adminis-
trative Tribunals of the Supreme Peoples Court (SPC), while the
Criminal Tribunals of the SPC are likely to hear criminal cases.
34-39 China0311:International Coatings Scene 3/4/11 10:35 AM Page 39
Jotun Paints has launched Jotashield Ex-
treme, an exterior paint product, in the
UAE in response to the growing demand
for heat-refective and eco-friendly paints
in the country. Jotashield Extreme uses a
revolutionary pigment and binder tech-
nology that allows consumers to select
darker shades of colors, and still achieve
thermal indoor comfort and a longer-last-
ing fnish with superior exterior protection
at a competitive price, the company said.
According to the company, Jotashield Ex-
treme offers twice the heat refective capa-
bilities of ordinary exterior paint. It
provides protection against ultraviolet and
near infrared heat, reducing indoor and
surface temperatures and consequently
driving down energy consumption. It
lessens the Urban Heat Island (UHI) effect
and features anti-carbonation properties
that protect it against chalking, faking
and peeling. The multicolor-tintable Jo-
tashield Extreme has low dirt pickup, ex-
ceeds GS-11 standards for paint and
comes with a ten-year performance guar-
antee. Jotun invested a substantial amount
to come up with the innovative properties
of Jotashield Extreme, the company said.
According to external tests from third
party independent testing authorities, tests
have shown that structures treated with
Jotashield Extreme is between two to
seven degrees centigrade cooler than those
applied with normal paint. The phenom-
enon known as UHI, in which metropoli-
tan areas are signifcantly warmer than
their surrounding rural areas, is becoming
increasingly common in the UAE and
other GCC countries due to the exponen-
tial growth of urban areas in the region,
said Per Olav Ramstad, regional market-
ing director, Jotun Paints. Further, studies
have shown that temperatures of urban
air domes can be warmer by as much as
four degrees Celsius than the surrounding
countryside. This poses higher air-condi-
tioning costs, additional air pollution due
to increased energy production, and ac-
celeration of global warming. Our new
eco-friendly, energy-effcient product ad-
dresses these issues by virtue of being the
only paint in the Middle East that can
achieve signifcant temperature reductions
upon application.
Diamond Vogel introduces
updated lineup of primers
Diamond Vogel Paint has introduced up-
dated versions of its Acryl Prime, Mil Max
and Pro Max primer product lines. The
products are reported to offer fast recoat
times and meet the requirements for U.S.
Green Building Council LEED projects.
The Acryl Prime Interior 100% Acrylic
Primer/Sealer can be used with both
water- and oil-based topcoats, and offers a
high degree of alkaline resistance, the
company said. It can be used as a primer
on concrete, masonry and plaster surfaces.
The Mil Max Interior Latex Enamel Un-
dercoat is an interior primer for sealing in-
terior wood surfaces. The product was
designed to easily sand and level to a
smooth, non-porous surface and can be
applied under both water- and solvent-
based coatings. The Pro Max Interior
Primer/Sealer is a commercial primer/
sealer for interior wall surfaces. The prod-
uct is based on vinyl acrylic resin technol-
ogy and can be used as a base for both
water- and oil-based topcoats. Colorant
may be added to blend with the fnish coat
to enhance coverage.
Fire coating boasts
two-hour protection
Fire protection coatings manufacturer
Leighs Paints has developed what it touts
as a one-product solution that provides
fre protection for up to 120 minutes. Two
new coatingsFiretex FX1002 for onsite
application and Firetex FX2002 for shop
applicationcan provide a range of ef-
fective protection times for underlying
steel, depending on the thickness applied,
the manufacturer said. The company says
the products simplify the fre estimation
and specifcation process and reduce the
Jotashield Extreme exterior coating ad-
dresses growing local demand for heat-re-
ective and eco-friendly paints.
Coatings World March 2011
Jotun Paints launches
Jotashield Extreme in the UAE

40-45 New Products :New Products 3/4/11 9:53 AM Page 40
Project39:Layout 1 3/4/11 3:20 PM Page 1
Coatings World March 2011
risks involved during applica-
tion. A higher fre rating can be
achieved by increasing the
amount of coating applied,
rather than changing the product com-
pletely, which saves time and money. Fire-
tex products have been used on 2012
Olympic structures, Heathrow T5, Bayer
Leverkussens Bay Arena and the Shard of
Glass in London.
Interpon M1000 AA0037
approved for CARC military
AkzoNobel, the worlds largest powder
coating manufacturer, has a long history
in the military market supplying products
through its Aerospace division. The com-
panys powder coating division has now
developed Interpon M1000 AA0037, a
high-performance epoxy powder primer,
recently approved at the Army Research
Laboratory in Aberdeen, MD for Chemi-
cal Agent Resistant Coatings (CARC) mil-
itary applications. Interpon M1000
AA0037 exhibits excellent corrosion,
chemical, water, acid and Super Tropical
Bleach (STB) resistance when applied over
properly prepared steel or aluminum sub-
strate, the company said. The primer
meets all the requirements of MIL-PRF-
32348 Class 1 Type 1 and is compatible
with CARC liquid topcoats for all tactical
and combat vehicles for the
US Armed Forces. Prior to
this product launch, the
CARC market used liquid
coatings exclusively. Key fea-
tures of the primer include ag-
gressive adhesion to steel and
aluminum and excellent edge
coverage. High gloss provides
exceptional cross-link density
and chemical resistance, mak-
ing the product resistant to
chemical and biological war-
fare agents, the company said.
Future plans call for CARC
powder topcoats to be used in
conjunction with the CARC
powder primer on military
tactical equipment, which in-
cludes ground, aviation and
related support assets.
Valspar introduces
Anti-Rust Armor
Valspars new Anti-Rust Armor is de-
signed to deliver protection against rust,
provide a smooth fnish with high per-
formance and durability. Anti-Rust Armor
is available in an aerosol spray and quart,
gallon and fve gallon sizes, and comes in
a variety of colors. It is a high-quality
enamel for interior and exterior uses; dries
to a rust-resistant, scrubbable, stain-resis-
tant fnish; is resistant to mois-
ture, chemicals and abrasion;
offers superior coverage and
durability; is fast drying and
has a smooth fnish; and is
especially suited for use on ap-
pliances, playground equip-
ment, piping, wrought iron
railings and mailboxes.
Lubricious coating
technology from
Bayer MaterialScience
LLC can be applied to
inner lumens of
Bayer MaterialScience LLC
has expanded the application
of its Baymedix CL 100, a lu-
bricious surface treatment for
medical devices, to include the
inner lumens of catheter-
based devices. Bayer has
demonstrated successful modifcation of
the inner lumen surface of microcatheters
with inner diameters (IDs) as small as
0.0157 inches. Whether on the inner or
outer surfaces of catheters and other de-
vices, the application of Baymedix CL
100 provides a durable coating with a
low coeffcient of wet friction. Bayer an-
ticipates that the capability to coat nar-
row inner lumens will be attractive to
PPG introduces Zircobond pretreatment
for appliance industry
PPG Industries industrial coatings business has introduced Zircobond
4500 pretreatment, a zirconium-based metal pretreatment
formulated to pass rigorous appliance-industry tests for corrosion
resistance. Zircobond 4500 pretreatment replaces a two-step iron-
phosphate and passivating
sealer process with a
single step, simplifying the
metal nishing system and
making it more cost-
efcient and
responsible. Zircobond
4500 pretreatment is
based on proprietary
technology PPG developed for the automotive industry. The original
Zircobond product won a 2008 R&D 100 Award from R&D Magazine
for its ability to help users save energy, conserve water and reduce
waste. Jack McIntyre, PPG technical manager, industrial coatings
pretreatment and engineered products, said Zircobond 4500
pretreatment is the rst zirconium-based pretreatment for steel
substrates that passes the high-temperature detergent-soak test.
Zircobond 4500 pretreatments meet the appliance industrys
toughest performance standards for corrosion-resistance and paint
adhesion, he said. They also eliminate the need for passivating
sealer rinses, which often contain chromium. The result is a
pretreatment process that has fewer steps, uses less energy and is
better for the environment. PPG also manufactures Zircobond 4200
pretreatment, which replaces zinc-phosphate pretreatments in
electrocoating operations, and X-Bond 4000 pretreatment, an
alternative to iron-phosphate pretreatments for powder and liquid
coating operations.
Zircobond 4500 is part of Ecological
Solutions from PPG. The new, zirco-
nium-based pretreatment replaces a
two-step iron-phosphate and passivat-
ing sealer process with a single step.
Anti-Rust Armor pro-
vides premium protec-
tion against rust.

40-45 New Products :New Products 3/4/11 9:54 AM Page 42
Project40:Layout 1 3/4/11 3:29 PM Page 1
Coatings World March 2011
cardiovascular and neurovascu-
lar device designers. In particu-
lar, coated lumens may improve
the interaction between catheters
and guidewires or enable new designs
better suited to access distal vasculature.
Distinct from other lubricious and hy-
drophilic coatings, Baymedix CL 100 is
directly grown onto the surface of the
medical device rather than applied as a
separate coating. This unconventional ap-
plication technology, which uses a physi-
cal drying process, is part of why the
Baymedix process can be applied to oth-
erwise challenging surfaces like the inner
diameters of long microcatheters.
Honeywell introduces Solarc
RPV for solar panels
Honeywell Electronic Materials has ex-
panded its line of Solarc anti-refective
coating materials to include a new formu-
lation that allows for easier application
and less material usage. The new product,
called Honeywell Solarc RPV, is specif-
cally designed to be applied through sin-
gle-sided roller coating application, which
is easier and allows panel manufacturers
to use less material than alternative coat-
ing methods. Solarc materials are based on
advanced materials used in semiconductor
manufacturing. They are transparent coat-
ings that improve the light transmittance
through the glass that covers photovoltaic,
or PV, panels, thus increasing the PV mod-
ule effciency and power output. These
coatings also signifcantly reduce glare
from the glass, allowing the PV panel to
better blend with its surroundings. Hon-
eywells Solarc coatings reduce refection,
resulting in more light reaching the solar
cell, which translates into higher power
conversion. The new coating retains Solarc
coatings advanced light transmittance and
high durability. With single-sided applica-
tions, it also enables perfect index of re-
fraction (RI) matching between air and
glass, while avoiding RI mismatch at the
glass and EVA interface seen on double-
sided coatings. Demonstrating a four per-
cent increase in transmittance at 550
nanometers, Solarc RPV coating has con-
sistently produced three to 3.5 percent av-
erage transmittance gain across a broad
solar spectrum that is relevant for PV cell
operation, from 350 nanometers through
1,100 nanometers, according to the com-
pany. The new coating has also demon-
strated durability in a broad variety
of accelerated tests designed to imitate
harsh environmental conditions to which
a PV panel is likely to be exposed during
its lifetime.
Entropy Resins launches new Super Sap line of
bio-derived epoxy systems
With its Super Sap line of bio-derived epoxy systems, Entropy
Resins, a California-based materials company, is enabling a new gen-
eration of companies to create environmentally friendly yet high per-
formance composite products.
Over the past year, Entropy has partnered with several sporting
goods companies to bring their Super Sap technology to market. One
such company, Utah-based Niche Snowboards, uses a proprietary ver-
sion of Super Sap across their entire snowboard line. From the start
we wanted to design and build a
product where every component
had some environmental im-
provement over the industry stan-
dard, said Dustin Morrell, COO
of Niche. However, snowboards
go through an incredible amount
of abuse so we had to make sure
these components were not only
eco-friendly but also performed.
For 2011, Entropy customers
are introducing commercial prod-
ucts across other action sports, in-
cluding alpine skis, skateboards,
and surfboards. However, the
company said eco-friendly sport-
ing goods are just the beginning.
Entropy Resins is expanding into the larger composites markets like
wind energy, transportation and civil engineering. With new indus-
try standards and government legislation focused on reducing green-
house gas emissions and maximizing the sustainability of our natural
resources, we feel there are further opportunities for our bio-based
technology, said Desi Banatao, lead applications engineer for Entropy.
Later this year, Entropy will introduce a line of coatings and adhesive
products aimed specically at the construction industry, as well as resin
infusion systems for making large composite parts.
Entropys Super Sap epoxy is based on a patent pending process
that replaces petroleum-based chemicals with those sourced from bio-
renewable feedstock and waste streams of other industrial processes.
By sharing bio-renewable feed stocks with other industries, like the
paper pulp and bio-fuels industries, and using manufacturing
processes that require less energy and water we can signicantly re-
duce the carbon footprint of our resins, said Rey Banatao, Entropys
lead biochemist. Considering resins can be more than 50 percent of
the volume in a composite structure, these savings can be environ-
mentally signicant.
Because composites are integral to a products structure and in-
tegrity, performance has always been a priority for Entropys R&D ef-
forts. Historically, bio-derived materials have been used in the resin
industry as diluents or plasticizers in adhesives or coatings, which is
usually opposite of what you want in a composite, said Desi Banatao.
However from the beginning our goal has been to employ bio-de-
rived technologies that not only match the performance of existing
petroleum-based composites but surpass them in certain areas. These
areas include adhesion and elongation properties that can improve
the longevity of composite structure and ultimately the end product.
Entropy Resins has partnered
with Utah-based Niche Snow-
boards, which uses a propri-
etary version of Super Sap
across their entire snow-
board line.

40-45 New Products :New Products 3/4/11 9:54 AM Page 44
March 2011 Coatings World
Biocoat launches HydroSleek
hydrophilic coating
Biocoat, Inc., has introduced HydroSleek,
the newest member of the Hydak product
line. Hydak HydroSleek coatings are based
on a high molecular weight hyaluronic acid
(HA). This technology has applications
among a range of felds including ophthal-
mology, urology, cardiology, endoscopy and
neurovascular. HydroSleek coatings have
overcome the trade off between lubricity
and durability seen in cross-linked coatings,
the company said. Additionally, HydroSleek
involves a heat-cure process so both ID and
OD may be coated without the concerns
surrounding UV curing. This new product
will act as Biocoats front line solution to
medical device frms seeking to reduce sur-
face friction for their devices.
New Rust-Oleum Countertop
Transformations DIY coating
Rust-Oleum has introduced Countertop
Transformations, do-it-yourself (DIY)
decorative coating system that can repli-
cate the look of sought-after countertop
materials like natural stone. The coating
system eliminates the need to hire a con-
tractor and the mess associated with
countertop replacement. It also can be
used on bathroom vanities, bar tops,
tabletops and more. Countertop Trans-
formations is available in a variety of on-
trend fnishes to complement any dcor,
including Pebbled Ivory, Desert Sand, Java
Stone, Onyx and Charcoal. It stands up to
daily wear and tear, the company said,
and features HomeShield Antimicrobial
Protection to protect the painted surface
by inhibiting the growth of mold, mildew
and other odor or stain-causing microbes.
Seal-Kretes New Line of High
Performance Flooring Systems
Seal-Krete has introduced a new line of
High Performance Flooring Systems for
industrial, commercial and residential ap-
plications. With three seamless
concrete coating systems to
choose fromPoly-Shell, Epoxy-
Shell and Dura-Shellusing the
latest in polyaspartic, epoxy-based and
water-based urethane technologies, each
system is custom specifed to meet the
performance and return to service re-
quirements of the project environment.
Using the latest development in polyas-
partic coating technology, Poly-Shell Sys-
tems provide the most durability and the
fastest cure. Poly-Shell Systems are rec-
ommended for use in restaurants, com-
mercial kitchens, hospitals, manufacturing
plants, universities, stadiums, residential
garage foors, driveways, patios, kennels
and veterinarian hospitals. For interior ap-
plications only, Epoxy-Shell epoxy foor
coating applications include school hall-
ways, cafeterias, shower and locker
rooms, detention, research, animal care
and pharmaceutical facilities, labs and re-
tail stores. CW

40-45 New Products :New Products 3/4/11 9:54 AM Page 45
Coatings World March 2011
A conversation about the latest market and technology trends in automotive coatings
with the folks at Red Spot Paint and Varnish Co., Inc. Contributors include Janice Gould,
Marketing Manager, Jeff Scheu, VP of Product Development/R&D and David White,
VP of Sales and Marketing.
by Tim Wright, Editor
Coatings World: How would you characterize the state of the
global automotive OEM coatings market? Is the global economy
rebounding along with car sales? How are regional markets re-
sponding differently?
Red Spot: Dynamic, evolutionary and revolutionary are three
words that immediately come to mind when we think of the
global automotive OEM coatings market. Three drivers that
stand out as critical to change are the greening of the mature,
frst world markets, the growing entry level/middle class in sec-
ond and third world markets, and the downward trending in
age demographics.
Green is pushing new technology in the form of hybrid, diesel,
electric and biodiesel concepts. These are changing our concept of
how a car or truck should look, sound, accelerate and refuel. Ad-
ditionally, the OEMs in North America are discovering that there
is a market for small cars. Not cheap, basic, unrefned cars, but
smaller versions of the large, well designed, good handling, good
accelerating, feature laden fun to drive cars they are used to.
On the spot with
46-49 Auto0311:FEATURE 3/4/11 3:09 PM Page 46
March 2011 Coatings World
All this change in the automotive market is opening the door
for changes to conventional ideas and expectations of what in-
terior and exterior colors should be, as well as textures, glosses,
hues and contrasts.
Younger people, as exhibited by their phone covers, computer
skins, clothing, shoes and overall style, arent necessarily looking
for a silver car with black interior. Expectations in terms of style
carries over to their vehicles, and we will see more vibrant col-
ors and hues going forward.
The global automotive OEM coatings sales correlate very
highly with auto production, as you would imagine. From a tra-
ditional design and assembly process standpoint, the sheet metal
continues to be electro coat, prime, base coat and clear coat.
Continuous, evolutionary change continues, as coatings and
processes are developed to minimize the environmental impact
by reducing VOCs and reducing energy usage associated with
traditional paint application processes. Both the U.S. and Europe
lead in many of these areas, moving from solventborne coatings
to waterborne coatings, and designing and developing coatings
and processes that eliminate bake cycles, i.e., wet on wet on wet
application. Other exterior coating applications continue to in-
clude fascia and grills, wheel covers, body side molding/ trim,
mirrors, door handles, spoilers, roof racks, ground effects and li-
cense plate surrounds,
From an interior standpoint, we see continued, added em-
phasis on using coatings to add richness, luxury, feel and design
elements to the car. As the major automotive magazines continue
to report, consumers dont like cheap plastic. Todays high per-
formance, low and high gloss coatings, along with design ele-
ments such as graining/texturing, allow OEMs to turn cheap
plastic into rich, luxurious parts, offering a fnal interior that is
greater than the sum of its parts.
As far as the relationship between the economy and car sales,
this is an interesting question. Economists have thirty to ffty
years of data, tracking car sales, home sales, gas prices, scrap-
page rates, interest rates and other variables.
As one would surmise, many of these indicators have a posi-
tive correlation. From a global perspective, we tend to look at
things from a market standpoint, paying attention to the matu-
rity of the market. The growth markets are the emerging markets,
such as China, India and Russia, where private car ownership
can still be measured in the 10 cars per 1,000 people range. As a
middle class is developed, car sales will grow at an extremely fast
rate. People who make a living looking at global economies have
Auto OEM chart.
46-49 Auto0311:FEATURE 3/4/11 3:09 PM Page 47
named Brazil, Russia, India and China the BRIC, and feel this
region will experience the greatest automotive growth in the next
20 years.
CW: What can we expect moving through the next few quarters?
Describe your companys strategy for navigating these turbulent
times and what is your prediction for the outcome of 2011 in
terms of auto paint sales?
Red Spot: We are optimistic regarding the short-
term and long-term future. Like everyone else,
we rely on the top global analysts for predic-
tions of future car sales and growth, as this is
their full time business. Like all companies that
survived the 2008/2009 automotive melt down,
with sales/production reduced by 50 percent,
we have reduced our breakeven point, watch
our cash very closely, and manage our cost
growth. It is a double-edged sword. A company
must invest in its future to have a future, but at
the same time, it has to win todays battles to be
around to fght tomorrows battles.
Given the forecasters predictions, we ex-
pect to see six to eight percent growth versus
2010 in North America, more in China and
less in Europe.
CW: What is your outlook for continued
growth in the automotive OEM segment in the
coming years?
Red Spot: Remember that automotive coatings serve a dual
purposeperformance and decoration. Anything exposed to
the suns ultraviolet rays for a lengthy period of time has to be
able to withstand the very negative effectsfading, drying out,
cracking, yellowing, etc.caused by UV exposure. Addition-
ally, the OEMs continually change their specifications to meet
real world changes in how consumers use their vehicles. For
instance, interior coatings that withstand the harsh chemicals
found in suntan lotions, bug sprays and air fresheners have
been developed.
The OEMs would like to reduce their reliance on coatings
from a cost standpoint. From a practical standpoint, this will be
very diffcult, in terms of performance and decoration. Vehicles
molded in color, which would eliminate the need for coatings,
does not offer the performance or decoration consumers are ac-
customed to.
Mid- and long-term, we see the coatings market growing. In
the emerging markets, starter cars, which are very low cost ve-
hicles that are also low on features are growing in popularity. If
no one in your family has ever owned a car, and you fnally buy
your frst one, you dont care if the instrument panel is painted
a rich low gloss black with contrasting bright silver accents.
But, your goal may be to eventually move up to a higher level
car with a look you can be proud of. Today, and probably to-
morrow, that look will require coatings.
CW: What are the key trends and challenges manufacturers of
automotive OEM coatings face now and in the years ahead?
Red Spot: Never has innovation been more important in the
automotive marketplace. In order to differentiate vehicles,
OEMs are looking to interior styling to set their cars apart
Coatings World March 2011
From an interior standpoint, Red Spot sees continued, added em-
phasis on using coatings to add richness, luxury, feel and design ele-
ments to the car. As the major automotive magazines continue to
report, consumers dont like cheap plastic, Red Spot said. Todays
high performance, low and high gloss coatings, along with design el-
ements such as graining and texturing, allow OEMs to turn cheap
plastic into rich, luxurious parts, offering a nal interior that is greater
than the sum of its parts.
Red Spots analytical lab.
46-49 Auto0311:FEATURE 3/4/11 3:09 PM Page 48
March 2011 Coatings World
from the competition. Styling cues influenced by home interiors
have made their way into the interior of vehicles. Potential buy-
ers look to their vehicles to express their personality as well as
give them access to all the comforts of home. From first time
buyers to the more discriminating buyer, all are looking for the
look and feel of high end finishes in every size of vehicle. Small
no longer means you have to settle for cheap finishes. Luxury
is expected at all levels to some degree. What does this mean for
future appearance options?
New appearance options include color, brilliance, coordina-
tion of materials and holistic development to create a cohesive in-
terior environment.
Haptic experience describes the feel of materials use. A soft,
less rigid appearance and feel is made possible by a combination
of substrate and coatings.
New technologies include germ-fghting coatings, anti-glare
coatings, coating glazes that reduce the temperature, self-healing
coatings, in-cabin VOC reduction and chrome-like coatings.
Global manufacturing, sales, marketing, service and intelli-
gence will be required to compete now as in the future. Design
and sourcing of vehicle interiors globally requires relationships
in all markets, including emerging markets, offering similar op-
tions supplied globally but with emphasis on regional preferences.
As we mentioned earlier, the green trend is and will con-
tinue to influence automotive coatings. Fewer VOCs elimi-
nated into the environment and a smaller carbon footprint as
it relates to the manufacturing of the vehicle will be a strong
driver going forward, obviously. To meet newly toughened
CAF requirements, vehicles will be forced to be smaller and
lighter. Lighter means new materials that will require new coat-
ing technology.
In mold coating will replace stand-alone spray painting ap-
plications in new areas, as we are seeing today. Cost is always a
challenge in anything related to the automotive industry.
As much cost pressure as the automotive OEMs experience,
they have actually been spending more money on the interior, as
this is defnitely a differentiator for the customer. They have gone
to great lengths to eliminate the cheap plastic look and feel from
all but the low end cars and trucks, and it is the right decision,
per the focus groups and the buyers.
CW: What are the emerging markets and segments for your com-
panys auto OEM coatings business?
Red Spot: Red Spots emerging markets primarily include Asia
(China, Thailand, Korea, Vietnam), India, Brazil, Argentina and
Russia. We are expanding in two of these areas this year.
CW: Any new products to hit the market recently? What tech-
nologies are driving the market now and what can we expect
down the road in terms of automotive coatings technology?
Red Spot: New products tend to be either leading or lagging. Lag-
ging would be reacting to a new OEM performance specifcation,
while leading would be the introduction of a new product that
solves a problem they may not even know they have. This could
include cost, performance, decoration and application, to name a
few. As mentioned earlier, green technology will continue to
be needed and required. We all need to be good neighbors to each
other and the environment. Higher solids, lower VOCs and wa-
terborne coatings will continue to grow. Some OEMs, for exam-
ple, are looking at physical vapor deposition (PVD) as a chrome
look replacement for traditional electroplated nickel chrome plat-
ing. This PVD process requires a topcoat for protection (perfor-
mance) and a basecoat for a smooth surface prior to the metal
deposition (decoration). This is a very green alternative to chrome
plating and we think this will continue to grow. Red Spot is a
leader in this coating technology. CW
GMs China sales pass US for rst time
in history
General Motors says it sold more cars and trucks in China
last year than it did in the U.S. for the rst time in its 102-
year history. The company sold 2.35 million vehicles in
China. Thats about 136,000 more than it sold in the U.S.
GM says sales in fast-growing China were up 28 percent,
but rose only 6.3 percent in the U.S. GMs sales were up 12
percent worldwide as it recovered from a 2009 bankruptcy.
Despite GMs growth, Toyota held onto the title of worlds
largest automaker. The Japanese company reported 8.42
million sales worldwide last year. Thats 30,000 more than
GMs 8.39 million. GM expects growth to continue. The au-
tomaker recently said it added a shift to a Flint, Michigan
truck plant to handle increased demand.
46-49 Auto0311:FEATURE 3/4/11 3:09 PM Page 49
Coatings World March 2011
Toward a
Clean Energy Future
FEATURE Chad Holliday
Coatings World caught up with former DuPont head Chad Holliday and discussed issues
ranging from corporate environmental responsibility, sustainability, climate change and the
American Energy Innovation Council.
by Tim Wright, Editor
he climate is changing. The earth is warming up, and there
is now overwhelming scientifc consensus that it is hap-
pening, and human-induced. Many are agreed that cli-
mate change may be one of the greatest threats facing the planet.
Recent years show increasing temperatures in various regions,
and/or increasing extremities in weather patterns.
At the recent Coatings Summit held in Washington DC from
January 18-19, Chad Holliday, former Chairman and CEO of
DuPont, and current Chairman of the Bank of America, pre-
sented Corporate Environmental Responsibility and Sustain-
ability during which he discussed how to match and manage
environment, technology and economy issues effectively.
According to Mr. Hollidays climate change dashboard there
are four key points to understand the climate change issue.
First, science says that climate change is indeed occurring and
is caused by human activities and poses significant risks for,
and in many cases, is already affecting a broad range of human
and natural systems. Second, it is up to humans to limit the
magnitude of future climate change by adopting a mechanism
for setting an economy-wide carbon pricing system. The third
point calls for adapting to the impacts of climate change by
moderating potential damages, taking advantage of opportuni-
ties and/or coping with the consequences. Lastly, informing ef-
fective decisions around climate change entails making sure
leaders stay informed.
Environmental issues are close to his heart, and I recently had
the chance to talk about them with Mr. Holliday, including his
work with the American Energy Innovation Council, a group of
business leaders that includes Bill Gates, whose task it is to de-
velop viable alternative energy sources.
50-53 ChadHolliday FEATURE0311:FEATURE 3/4/11 9:57 AM Page 50
March 2011 Coatings World
Coatings World: How and when did
you first become a steward of the envi-
Chad Holliday: It all started at DuPont.
We were the worlds leader in making
chemicals that produced fuorinated gases,
called CFCsthe real culprit responsible
for the depletion of the ozone layerwell
before the time I began my tenure as CEO
in 1999. DuPont understood the issue, the
Montreal Protocol, which is an interna-
tional treaty designed to protect the Ozone
layer (see side bar on page 53) went into
effect and DuPont developed substitutes
for CFCs, which formed the core of a half-
dozen new business lines.
During this process, through talking
with DuPonts own climate scientists as
well as some of the best scientists in the
world outside of DuPont, we discovered
that the problem of the Ozone layer was
not the only threat the environment faced. DuPont became sen-
sitive to this and decided we wanted to get out ahead of the curve
and reduce our greenhouse gas emissions and we did, by more
than 70 percent during my tenure as CEO.
So it was through that experience at DuPont that I frst be-
came aware of the issues surrounding global warming and cli-
mate change. Im currently serving on a committee of the
National Academy of Scientists. Its called Americas Climate
Choice. Its a request by Congress to make recommendations.
We are still in the process of completing our study.
CW: If the science is there to back up the climate change claims,
why are so many people reluctant to accept this reality?
Holliday: Its very hard to debate the fact that the planet is warm-
ing. That is a scientifc fact. You cant debate that greenhouse
gases have contributed to that. What becomes much more diff-
cult to understand is the ultimate impact of climate change and
how quickly it will come. Thats where I think there is a lot of
room for legitimate disagreement. With all the other demands
governments and businesses have now, its very diffcult to get
them to work on something we dont know exactly in concrete
terms how bad its going to affect us and when its going to come.
Some still believe there will be something magical to come along
and reverse the current climate trends. You can never say it will
never happen, but the probability is against us that were going
to get lucky.
CW: What role are non-governmental organizations (NGOs) and
governments playing?
Holliday: Today NGOs are much more open to partnering with
businesses than they ever have before because they see business
can be part of the solution, and not just
part of the problem. Thats not 100 percent
of NGOs but its a signifcant number and
I think that is a very positive sign. On the
government side, the astute ones under-
stand that the solutions to these problems
could be some of the biggest markets weve
ever seen. There really are opportunities to
create jobs and help their countries ad-
vance. So the really astute ones are carving
out their niches where they think they can
play. Its a lot easier to do when youre a
real small country. Germany is doing a nice
job and there has been some positive
progress in Spain. If you look inside the
U.S., as much as we like to criticize Cali-
fornia, theyre a leader here and whether
theyre ahead of the curve and going to
have a problem, I wouldnt speculate on
that but clearly theyre doing things the rest
of the country hasnt done yet.
CW: No major U.S. environmental legislation has passed through
Congress with unemployment above six percent. As of January
2011, the U.S. Bureau of Labor Statistics reported 9.8 percent
unemployment. Knowing Capitol Hills reluctance to pass envi-
ronmental legislation during periods of high unemployment, how
optimistic can we be that steps toward real change will be en-
forced at the federal level?
Holliday: I think its unlikely. I dont think were going to have
a major environmental bill anytime soon. Never say never, but
unfortunately I think that is the case. I think clearly we have a
budget issue. And weve got to fnd a way to live within our
means much better than were living today. However, it doesnt
mean we wont have an energy bill in the near future. I think that
could be a lot different. Some very recent gallop polling found
that the issue of energy is really on the minds of Americans. Par-
ticularly when it comes to the security of energy sources and the
cost of energy. Energy concerns are more immediate, while the
environmental impact wont be felt until farther down the road.
CW: What are your hopes from Capitol Hill moving forward?
Holliday: What I hope they do is fund additional research for
breakthrough energy technology. This should be a natural area
for the U.S. to be a leader in. I see so many of these new tech-
nologies such as hydrogen fuel cells for example for trans-
portation. As I looked at that technology six or seven years ago
I was very doubtful that the cost could come down enough to
make a difference but I just saw some data in the last week that
says this will not be the answer to everything, but in some situ-
ations its clearly a good answer to problems. That is just one ex-
ample of how if we spent the money on research we could make
a difference.
Chad Holliday FEATURE
Chad Holliday
Former Chairman and CEO, DuPont
Chairman, Bank of America
50-53 ChadHolliday FEATURE0311:FEATURE 3/4/11 9:57 AM Page 51
CW: Describe the role the American En-
ergy Innovation Council is playing.
Holliday: The American Energy Innova-
tion Council evolved from the idea that
we know how hard its going to be for
government to impose a tax on carbon or
a cap and trade. We concluded if we could
make a clean energy that is cheaper than
the current sources we wont have to
worry about that. People will naturally go
to it. So thats really how it started. Rather
than frst say if it could be done it would
have already been done, which is the kind
of answer a lot of people give, we looked
at the issue and said we really havent
tried seriously to come up with viable al-
ternative energy. The members spent a lot
of time together and it wasnt just a bunch
of staff people doing the work. We sat
down, talked about it and concluded that
there is a very reasonable chance that we
could have an energy technology break-
through here and so that is why we pro-
posed the funding to President Obama.
Hes not funding as much as we suggested
and of course its not passed Congress yet,
but I think were encouraged. This doesnt
have to be a bi-partisan issue.
CW: What kind of funding are you re-
ceiving from the government? How much
will it take to make real change?
Holliday: We estimate were spending
about $5 billion a year on energy research
at the government level. We believe it
needs to be $16 billion. We need an addi-
tional $11 billion and we need to hold that
for about a decade and we need to be sure
the funds are spent wisely. The board of
the American Energy Innovation Council
can make sure of that. Equally important
is the handover to private industry. We be-
lieve that as newly developed technology
reaches the commercialization stage, pri-
vate industry needs to come in and put
their money into it, which lowers the tax-
payer burden but also gets them more
committed to making it a success. So thats
one of our key recommendations is we
have what we call a prototype develop-
ment facility but that is where private in-
dustry and the government would partner.
Coatings World March 2011
FEATURE Chad Holliday
American Business Leaders Call for Revolution in Energy
Technology Innovation
Group urges scale-up in investment, systemic reforms to create jobs, address na-
tional security, solve environmental challenges.
A group of Americas top business executives released in June 2010 a plan to make
America a global leader in energy technology innovation, and in meetings at the
White House and with Congressional leaders called for urgent action to begin the
national transition to clean, affordable and secure supplies of energy.
The American Energy Innovation Council (AEIC)whose members include Bill
Gates, chairman and former chief executive of Microsoft; Norm Augustine, former
chairman of Lockheed Martin; Ursula Burns, chairman and chief executive of Xerox;
John Doerr, partner at Kleiner Perkins; Chad Holliday, chairman of Bank of Amer-
ica and former CEO of DuPont; Jeff Immelt, chief executive of GE; and Tim Solso,
chairman and chief executive of Cummins said in its report, A Business Plan for
Americas Energy Future, that reforming and strengthening U.S. investment in
energy innovation is the most critical element to securing Americas future.
The world faces many challenges, but none more important than taking im-
mediate and decisive action to develop new, inexpensive clean-energy sources that
avoid the negative effects of climate change, Gates said. Low-cost clean energy
is the single most important way to lift poor countries out of poverty and create
more stable societies. The whole world would benet from this, and the United
States can and should lead the way. The time for action is now.
We must reinvent our energy future, said Chad Holliday, who serves as AEIC
chairman. A giant leap in energy technology investments and reform of our cur-
rent system can make America a global leader in what will be the largest new mar-
ket of the 21st Century. We have seen huge dividends from similar American
investments beforein information technology, defense technology and medical
technology. But up until now, energy investments have gotten short shrift. That has
to change if we are to control our energy future. This has to be at the top of Amer-
icas agenda.
The American Energy Innovation Council plan contains ve recommendations:
1. Create an independent National Energy Strategy Board.
2. Increase annual investments in clean energy research, development
and deployment by $11 billion, to $16 billion per year.
3. Create Centers of Excellence in Energy Innovation.
4. Fund the new Advanced Research Projects Agency-Energy (ARPA-E) at
$1 billion per year.
5. Establish a new Energy Challenge Program for large-scale demonstra-
tion projects.
The full report and supporting documents and other materials can be found at
50-53 ChadHolliday FEATURE0311:FEATURE 3/4/11 9:57 AM Page 52
March 2011 Coatings World
CW: What is your main argument to government to make them
take this issue seriously?
Holliday: If I was making it today Id say look whats happen-
ing in North Africa, and look at how unstable the world is and
look how dependant we are on all these foreign sources of en-
ergy. No one can guarantee those sources are going to fow for-
ever. From that standpoint and as prices of commodities,
including energy, start to run up, we need the security of pre-
dictable cost that we can live with and this is all with out even
mentioning the environmental impact. I think there is a pretty
good case of convincing people that spending $16 billion per
year is not going to be a waste. Weve also discussed this as a na-
tional security issue. Its a much softer argument to make, but as
I look at it theres about $60 billion that the government spends
on defense research today. So if we take $11 billion out of that
to get us to our goal of $16 billion, they still have $50 billion
left. Its not like were asking them to cut back to nothing. I
think that investigating alternative energy sources might be a
better deployment of defense research spending to see if we get
some breakthroughs.
CW: What are some possible alternative energy technologies the
American Energy Innovation Council is investigating and how
far away would they be from implementation? Is it possible to get
clean, cheap energy?
Holliday: For the technologies that are really cheaper than the
ones we have today and are really clean, were talking a decade.
In addition to hydrogen fuel cell technology, obviously advances
in solar energy would make a big difference, bio-fuels from non-
food sources such as waste cellulose and nuclear energy clearly
could be a piece of the answer. In our request for funding from
the President we were very careful not to pick which ones would
or would not make it. Wind energy could also be a piece of the
answer but again have to fnd a way to get the cost down. There
is one project ongoing now that does not use wind towers with
the three big blades to source energy. This project uses some-
thing that looks more like a jet engine and its much more eff-
cient than the three blade model currently in production. Its not
perfected yet but is one example that theres some real hope here
on for a breakthrough.
CW: As the former head of DuPont, you have a great under-
standing of the coatings industry. How do you see the climate
change and energy issues affecting business strategy in the coat-
ings industry?
Holliday: My advice to the coatings industry would be to take
advantage of all the energy savings and energy effciencies that
are available today. I think one of the biggest mistakes is there are
good projects that even if you dont believe there will be a cost
to carbon make good sense for your company today. I would im-
plement those. I think thats smart and its amazing how many
people havent done so yet. Second, I would look at my markets
and see which markets really do have a high cost impact to the
environment and I would say those would be my growth markets
in the future. I would also be thoughtful about my supply chain
and the environmental impact it might have in the future. Third,
I would ask if there is any way I could make coatings more eff-
ciently in terms of energy expenditure with less green house
gases. I wouldnt think about it in the typical large volume ap-
plications, but I think there could be some specialty applications
that make sense. The fact is were going to need coatings and in
the long run this shift toward a more environmentally friendly
future will be a plus for the coatings industry. CW
Chad Holliday FEATURE
Its very hard to debate the fact that the planet is warming. That is a
scientic fact. You cant debate that greenhouse gases have con-
tributed to that. What becomes much more difcult to understand is
the ultimate impact of climate change and how quickly it will come.
he Montreal Protocol on Substances
That Deplete the Ozone Layer (a pro-
tocol to the Vienna Convention for
the Protection of the Ozone Layer) is an in-
ternational treaty designed to protect the
Ozone layer by phasing out the production
of numerous substances believed to be re-
sponsible for ozone depletion. The treaty
was opened for signature on September
16, 1987, and entered into force on Janu-
ary 1, 1989, followed by a first meeting in
Helsinki, May 1989. Since then, it has un-
dergone seven revisions, in 1990 (London),
1991 (Nairobi), 1992 (Copenhagen), 1993
(Bangkok), 1995 (Vienna), 1997 (Montreal),
and 1999 (Beijing). It is believed that if the
international agreement is adhered to, the
ozone layer is expected to recover by 2050.
Due to its widespread adoption and imple-
mentation it has been hailed as an example
of exceptional international cooperation,
with Kofi Annan, former Secretary General
of the United Nations quoted as saying that
"perhaps the single most successful inter-
national agreement to date has been the
Montreal Protocol. It has been ratified by
196 states.
50-53 ChadHolliday FEATURE0311:FEATURE 3/4/11 9:57 AM Page 53
Coatings World March 2011
FEATURE Testing Equipment
Atlas Material Testing Technology LLC
Chicago, IL
Phone: 773-327-4520
Fax: 773-327-5787
Product name: New Specimen Holders
Attributes/Comments: Atlas has devel-
oped revolutionary sample holders to ac-
commodate a wide range of specimen sizes
and thicknesses, and reduce the rack-load-
ing time by more than 50 percent. Loading
samples is now safer and more ergonomic
and can be used on any Ci Series instru-
Product name: New Sealed Lamp
Attributes/Comments: The Sealed Lamp can be used with
Ci35/Ci65/Ci65A and Ci40000 Weather-Ometers. Sold as one
component, no assembly or disassembly is required. Less handling
means improved repeatability, decreased failures and no disrup-
tions prior to the 2,000-hour lifetime of the lamp assembly.
Arizona Instrument LLC
Chandler, AZ
Phone: 602-470-1414
Fax: 602-281-1744
Product name: Computrac Max 4000 XL
Attributes/Comments: High performance, rapid loss on drying,
accurate results in minutes, suitable for use with ASTM Method:
Testing Equipment
Here is a look at the latest offerings from select testing equipment manufacturers.
For more information on the products listed, please contact the company directly.
54-57 Testing Directory 0311:FEATURE 3/4/11 10:55 AM Page 54
March 2011 Coatings World
Brookfield Engineering Laboratories, Inc.
Middleboro, MA
Phone: 508-946-6200
Fax: 508-946-6262
Product name: CAP 2000+
Cone and Plate Viscometer
Attributes/Comments: The
CAP 2000+ Viscometer is
ideal for testing at high shear
rates, providing valuable in-
formation on fow behavior,
ensuring that each batch will
meet the requirements of the
application. This instrument
offers expanded tempera-
ture/viscosity ranges with
variable speed capability.
Product name: DV-II+Pro Extra Viscometer
Attributes/Comments: Brook-
felds DV-II+Pro Extra is its
most popular and versatile vis-
cometer. Ball bearing spindle
coupling boosts productivity
and quick action lab stand al-
lows users to easily move the
viscometer up/down the stand
with a press of a button.
ChemInstruments, Inc.
Fairfeld, OH
Phone: 513-860-15998
Fax: 513-860-1597
Product name: ChemInstru-
ments COF-1000 Coeffcient of
Friction Tester
Testing Equipment FEATURE
54-57 Testing Directory 0311:FEATURE 3/4/11 10:55 AM Page 55
Attributes/Comments: This easy-to-setup and use platform pro-
vides automatically calculated static and kinetic coeffcient of
friction values at the completion of each test. The COF-1000 is
designed to meet or exceed numerous coeffcient of friction test
methods, including ASTM D1894.
Product name: ChemInstruments CAM-Plus Contact Angle
Attributes/Comments: Reliable surface energy measurement plus
easy-to-use features make the ChemInstruments CAM-Plus con-
tact angle meter an ideal testing machine. A patented half angle
measurement method eliminates the diffculties associated with
tangent angle measurement methods.
CSM Instruments, Inc.
Needham, MA
Phone: 781-444-2250
Fax: 781-444-2251
Web: www.csm-instruments
Product name: CSM Instruments Nanoindentation Tester 2
Attributes/Comments: The NHT2 has the advantage of being
extremely compact and specifcally designed for mechanical
hardness testing. It can be confgured with different motorized or
manual sample stages in order to match your characterization
needs to your budget.
Product name: CSM Instruments Nano Trbometer 2 (NTR2)
Attributes/Comments: The NTR2 is unique due to its low load
range down to 50N. It performs both the linear reciprocating
and rotating mode. Also, it stops automatically when the coeff-
cient of friction reaches a threshold value or when a specifed
number of turns are reached.
Hoover Color Corp.
Hiwassee, VA
Phone: 540-980-7233
Fax: 540-980-8781
Web site:
Product name: Hoover Automatic Muller
Attributes/Comments: Pigment mulling with the Hoover auto-
matic muller is easy accurate and uniform. It is recognized in
both ASTM and ISO standards as an approved way to prepare
samples for color evaluation. The Muller is used universally
throughout the pigment, ink, coatings, cosmetic, plastic and elec-
tronic industries.
Little Joe Industries
Hillsborough, NJ
Phone: 908-359-5213
Fax: 908-359-5724
Product name: ADM-2 Automatic Draw Down Machine
Attributes/Comments: The ADM-2 removes operator variables
from using grind gages. Scraper angle, force and speed are
tightly controlled compared to manual operation. The ADM-
2 is multi-speed with scraper speeds of one to ten seconds to
meet the needs of any lab. The ADM-2 guarantees confor-
Coatings World March 2011
FEATURE Testing Equipment
54-57 Testing Directory 0311:FEATURE 3/4/11 10:55 AM Page 56
March 2011 Coatings World
Testing Equipment FEATURE
mance to ASTM D 1316 and ASTM D
1210 for proper use of a grind gage.
Taber Industries
North Tonawanda, NY
Phone: 716-694-4000
Fax: 716-694-1450
Product name: Reciprocating Abraser
Model 5900
Attributes/Comments: The Taber Recip-
rocating Abraser (Abrader) Model 5900
offers versatility for evaluating physical
surface damage on painted surfaces. Using
optional attachments, the instrument can
be confgured to evaluate the relative re-
sistance or susceptibility to wear and
abrasion, rub, scratch , mar, gouge, scrape,
plus others. A tool holder is mounted to a
counterbalanced arm and remains sta-
tionary as a sliding specimen platform
moves in a horizontal, reciprocating mo-
tion. Testing loads and adjustable speed
permit testing for a variety of coatings.
Product name: Oscillating Abrasion Tester
Model 6100
Attributes/Comments: The Taber Oscil-
lating Test Model 6100 is best known
as an oscillating sand tester. Described in
ASTM F735 (Standard for Abrasion Re-
sistance of Transparent Plastics and
Coatings Using the Oscillating Sand
Method), the oscillating sand tester is
used to measure the relative abrasion re-
sistance of a material to surface abrasion
and/or marring. The primary application
of the Oscillating Sand Abrasion Tester is
for transparent materials and coatings
utilized in windows and lenses, but it
might also be used to evaluate organic
paint and coatings, plastics, metals and
other materials. CW
Should Your Company Be Here?
Have your testing equipment listed in Coatings World
Send announcements to:
Coatings World Testing Equipment Directory
70 Hilltop Road, Third Floor
Ramsey, NJ 07446 USA
Use grind gages more consistently.
Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with
grind gages. The ADM automates the draw down process controlling scraper
angle, speed, and force. Since these aspects are no longer operator depend-
ent your grind gage draw-downs will be more consistent while requiring less
operator training and supervision.
Uses existing grind gages and scrapers from your current supplier.
US and foreign patents apply.
Little Joe Industries
10 Ilene Court, Suite 4, Hillsborough, NJ 08844-1922
Phone: (908) 359-5213 Fax: (908) 359-5724
Web: Email:
54-57 Testing Directory 0311:FEATURE 3/4/11 10:55 AM Page 57
Coatings World March 2011
FEATURE Surfactants
by Kerry Pianoforte, Associate Editor
Coatings World: What do you think are the primary issues fac-
ing the surfactants market today?
Carsten Bauman, director, global marketing emulsion poly-
merization surfactants, Cognis North America: One of the major
issues in the surfactant markets today is dealing with heavily fuc-
tuating raw material costs, e.g. crude oil or renewable oil prices.
Another issue is the increasing customer interest in products that
do not harm the environment, and the need for eco-friendly sur-
factant solutions that still deliver top performance. At the same
time, the surfactant markets are very cost sensitive, meaning that
the surfactant solutions should help customers control their total
costs. This is especially true in sophisticated technical applica-
tions such as emulsion polymerization, where the surfactants
play a key role for the fnal performance of the formulation. Cus-
tomers realize that this can be achieved best by using high qual-
ity surfactants with a proven track record of consistent quality
and supply chain reliability, which helps avoid the need for un-
necessary process adjustments and delays.
Maureen Mackay, global marketing manager, specialty additives,
Cytec Industries: Like all markets surfactants are facing in-
creased raw material costs and this is expected to be a major
Coatings World recently spoke with a number of surfactant suppliers to the coatings
industry regarding the state of the market. Among the topics discussed were raw material
costs, green chemistry and opportunities for growth.
Surfactants Market
58-60 Surfactants0311:FEATURE 3/4/11 10:08 AM Page 58
March 2011 Coatings World
issue throughout 2011. Environmental concerns such as low
VOC content and alkyl phenol ethoxylate-free products are also
changing the face of the surfactants market with several major
product classes now under threat or being phased out, with cus-
tomers increasingly looking for alternatives.
Peter Sheridan, director performance additives, Troy Corp: As
with many other industries today, manufacturers that can con-
tinue to offer innovative products with class-leading perform-
ance and minimum environmental impact, coupled with
competitive cost-in-use, are in the best position to lead. For the
surfactants market, doing more with less is certainly the case.
Troy makes every effort to provide innovative solutions to its
customers, with effciency, multi-functional attributes, value and
full regulatory compliance.
Coatings World: What regions present the most opportunity
for growth?
Carsten Bauman, Cognis: The Asian market is probably the re-
gion with the highest growth potential for surfactants for emul-
sion polymerization. Two factors contribute to that development.
1. The overall growth rate of the region with the excellent out-
look for typical emulsion polymerization end markets, including
paints and coatings for construction and housing, paper, adhe-
sives and textiles. 2. The fast technological development, which
is catching up quickly with European and U.S. standards, espe-
cially in the feld of sustainable technologies.
Maureen Mackay, Cytec: We currently see growth in all regions;
however the largest new opportunities are currently in the
Asian market, especially China and South East Asia, and East-
ern Europe.
Peter Sheridan, Troy: Asia presents the greatest opportunity for
growth in the long term. Troy is well positioned to take advan-
tage of the opportunities in the region, with its full range of prod-
ucts already in place in the Asia market, along with our years of
experience and manufacturing expertise in the region. North
America and Europe are now emerging from the economic
downturn, and we can expect sustained growth over the next
two to three years as consumer and construction markets in-
crease spending.
Coatings World: What are the key trends affecting the surfac-
tants market?
Carsten Bauman, Cognis: The major trend in the market for
surfactants for emulsion polymerization is the drive for envi-
ronmentally sound surfactant systems, and primarily the re-
placement of alkylphenol-based products (APEO). This trend
has been ongoing in Western Europe for more than 10 years.
In other regions this development is still in its infancy and
drives the demand for environmentally sound surfactants.
Maureen Mackay, Cytec: There are many trends in the surfac-
tants market some of which are also of importance in other
markets such as biodegradability, volatile organic content
(VOC) free, alkyl phenyl ethoxylate (APE) free, the move from
petrochemical to renewable raw materials, a desire/interest to
use natural-based or derived products. Reactive surfactants
also continue to be an area of interest, but the challenge con-
tinues to be the cost effectiveness and performance of these
types of products. The ongoing trend in the paint and coatings
industry is the move from solventborne to waterborne systems.
Here the challenge for the surfactant manufacturer is
to provide a product that allows the customer to produce a
final water-based product with the same overall performance
Peter Sheridan, Troy: Minimizing VOC contribution and en-
deavoring to accommodate tomorrows regulatory restrictions
are key drivers in the surfactants market. Paints and coatings
manufacturers are taking advantage of consumer interest in
green products, so suppliers are offering new-generation green
surfactants. Helping coatings formulators to improve the per-
formance of new, low-VOC products hitting the market is a key
focus for Troy.
Coatings World: How is your company meeting the needs of cus-
tomers who are looking for greener technologies?
Carsten Bauman, Cognis: As one of the leading surfactant sup-
pliers in the world, Cognis, part of the BASF group, has always
been a driver for green and environmentally sound surfactant
solutions based on renewable resources. Also in the feld of
emulsion polymerization, Cognis was a front-runner in devel-
oping and offering APEO-free alternatives to the markets.
Disponil FES types in the anionic sector and Disponil A and
AFX types in the non-ionic sector belong to the frst wave of
versatile and successful alternatives to APEO products that have
been developed for the market and that have been widely ac-
cepted industry benchmarks.
Maureen Mackay, Cytec: We have some R&D efforts investigat-
ing new surfactant technologies based on renewable raw mate-
rials. We are also exploring opportunities to replace
petroleum-based raw materials used in our current surfactant
products with similar naturally derived products.
Peter Sheridan, Troy: Troy has worked to develop performance
additives that contribute low or zero VOCs, zero HAPs and
zero APE. Troys Z-line of green performance additives incor-
porate these environmentally responsible attributes, while at
the same time offering the performance coatings manufactur-
ers demand. Troysol ZLAC wetting and flow additive is an ex-
ample of these efforts. Troysol ZLAC offer the same
class-leading performance of traditional LAC, but without the
VOC contribution. Troy has also been concentrating on intro-
ducing multi-functional additives, which are products that do
the jobs of several additives, in one. This offers a further green
Surfactants FEATURE
58-60 Surfactants0311:FEATURE 3/4/11 10:08 AM Page 59
advantage to formulators, since one multi-functional additive
contributes far fewer VOCs than the three or four conven-
tional additives it replaces.
Coatings World: What areas are your R&D efforts focusing on
for the future?
Carsten Bauman, Cognis: In the future we will focus on de-
veloping environmentally sound surfactant solutions that offer
top performance for our customers, e.g. aromatic-free surfac-
tants for the manufacture of SB latex systems. Another focus
of our R&D activities will be on the development of co-poly-
merizable surfactants, enabling the customers to use less sur-
factant with less negative impact of the surfactant on the final
formulation properties.
Maureen Mackay, Cytec: We have some work underway look-
ing into the use of our surfactant products at very low concen-
trations for the production of acrylic and styrene-acrylic ultrafne
particle size (less than 100 nanometers) latexes. This work will
be applicable in numerous coatings applications. We also have an
active R&D program looking at the development of new sur-
factants based on renewable raw materials, with the aim of pro-
ducing products offering enhanced emulsion and dispersion
stability for coatings applications.
Peter Sheridan, Troy: Troy R&D efforts are continuing to
focus on optimum performance for tomorrows coatings, and
expanding Troys Z-line of green performance additives. As
coatings manufacturers demand more capability from less total
additive, Troy is concentrating on incorporating more and
more multifunctional aspects into the additives we manufac-
ture, and creating additives that offer excellent performance
at lower use levels. Furthermore, minimizing or eliminating
contribution of VOCs and other formulation components that
may have an environmental impact is important to coatings
manufacturers, so Troy will continue to do its part to develop
additives that have little to no environmental impact and max-
imum safe use attributes.
Coatings World: What new products has your company recently
launched and what are their applications?
Carsten Bauman, Cognis: We recently introduced Disponil NG
types and Disponil AFX 4070, both highly effcient APEO-free
non-ionic surfactants for the Emulsion Polymerization market.
Both products offer a very advantageous phase profle with low
pour points, enabling us to deliver highly active but still liquid
products to the market, saving transport and storage costs for our
customers. While Disponil NG products offer additionally low
foam properties compared to standard non-ionic surfactants,
Disponil AFX 4070 can be considered a straight APEO-free drop-
in for the widely used octylphenol-40 EO product.
Maureen Mackay, Cytec: We recently launched Aerosol EF-810
which is a highly effective APE-free primary emulsifer. This is
aimed at the emulsion polymer market where it provides excel-
lent emulsion and pre-emulsion stability, increases operating ef-
fciencies by minimizing grit and coagulum in the reaction
producing enhanced latex properties such as high solids and ex-
cellent mechanical stability. We also recently launched our ini-
tial Aerosol CS product, which demonstrates our Custom
Solution capability to provide custom blended surfactants to
meet specifc customer and industry needs. The initial product
offered improved handling, simplifed emulsion polymer process
incorporation and improved operational effciency. We are work-
ing with the industry and other individual customers to identify
similar opportunities. Additionally we are regularly introducing
customer specifc solutions, addressing issues such as food con-
tact approvals or environmental/SHE concerns by reducing resid-
uals in our surfactants or by using specifc (co-)solvents for a
variety of applications in coatings, paper and plastics markets
Peter Sheridan, Troy: In direct response to manufacturers ef-
forts to comply with VOC regulations, Troy has introduced
Troysol ZLAC, a substrate wetting and fow additive that con-
tributes zero VOCs to aqueous systems. The product is the latest
addition to Troys Z-line of green performance additives engi-
neered to help manufacturers achieve regulatory compliance and
still maintain optimum performance. ZLAC provides the same
benefts and attributes long associated with LAC, but without
the VOCs. Silicone-free, HAPs-free, APE-free Troysol ZLAC is
the latest in a class of multifunctional additives developed by
Troy. ZLAC promotes wetting of low energy substrates, and pro-
vides higher gloss, improved fow and leveling, and excellent
color acceptance. Troy has also introduced Troysperse 200SF, a
solvent-free dispersing additive for non-aqueous systems. 200SF
is effective for diffcult-to-use pigments, such as carbon black,
phthalocyanines, and other organic pigments. Since 200SF is sol-
vent-free, the product enables the formulator to comply with
changing environmental regulations. Troysperse 200SF, with its
low use concentrations, also provides excellent cost-in-use. The
product improves color strength, increases gloss, and allows
higher pigment concentration for coatings across a wide range of
resin chemistries. It is especially effective for high-solids coatings
and color pigment concentrates. CW
Coatings World March 2011
FEATURE Surfactants
The major trend in the market for surfactants for emulsion polymer-
ization is the drive for environmentally sound surfactant systems, and
primarily the replacement of alkylphenol-based products (APEO).
58-60 Surfactants0311:FEATURE 3/4/11 10:08 AM Page 60
European Coatings Show
Exhibitor Showcase
March 2011 Coatings World
Exhibitor Guide FEATURE
The European Coatings Show will be held in Nuremberg, Germany from March 29-31.
Here is a preview of what select companies have planned for the three-day event at
the Nuremberg Messe.
Air Products
Booth 10-315
Air Products is the global supplier of choice for Epoxy and
Specialty Additives covering a broad range of applications and
We offer a full line of performance-oriented epoxy curing
agents and modifiers for a wide variety of applications, includ-
ing protective coatings, civil engineering, adhesives and com-
posites. Air Products is the market leader in waterborne
technology and is taking the next steps in emission-free pro-
ductive technology.
The Specialty Additives range includes multifunctional surfac-
tants, defoamers and pigment dispersing additives for water-
borne coatings, inks, adhesives and construction chemicals. At
ECS 2011, we will present our new defoamer range and solu-
tions for construction applications.
The Epoxy Additives group will present their latest develop-
ments, especially our new range of Total Reactive Technology
applicable in the civil engineering protective coatings markets.
This technology allows stringent new emissions legislation to be
met, whilst not compromising on the properties expected from
traditional Cycloaliphatic and Polyamide technology.
Arch Chemicals, Inc.
Booth 10-223
Arch Chemicals, Inc. is a global specialty chemicals company
with more than $1 billion in annual sales, 3,000 employees
worldwide, manufacturing capabilities in North and South
America, Europe, Asia and Africa and leadership positions in two
61-67 ExhibitorGuide0311:FEATURE 3/4/11 10:10 AM Page 61
key segments: Treatment Products (including Industrial Biocides,
Personal Care, HTH Water Products and Wood Protection) and
Performance Products (including Hydrazine Hydrates and Pro-
pellants and Performance Urethanes).
Regulatory and toxicology expertise, global product registra-
tions, technical support and superior microbiology formulation
capabilities make Arch a unique partner for meeting the antimi-
crobial requirements of coatings products. We provide solutions
for adhesives and sealants, architectural paints, marine antifoul-
ing and polymer emulsions and we earn distinction by offering
products that function independently or that may be formulated
with other biocides.
Visit us at the European Coatings Show (Hall 10.0, Stand
10-223) to learn more about how we can become a part of
your solution.
Booth 7A-411 and 421
BASF offers the largest and most versatile range of products for
use in coatings. BASFs dispersions, pigments, resins and additives
meet the highest performance standards and can have low VOC
content and be APEO-free. As the worlds leading chemical com-
pany, BASF can help you deliver sustainable, eco-effcient solu-
tions that meet or exceed performance requirements. In addition
to being able to provide virtually any ingredient you need for
paints and coatings, BASF has the resources to make your prod-
ucts better and help you to be more successful. Our cross-func-
tional teams can apply expertise in chemistry, applications and
formulations to help accomplish your formulation objectives.
Bhler AG
Business Unit Grinding & Dispersion
Booth 6-211
When it comes to modern wet grinding technology, Buhler has
for decades been the leading innovative partner in the industry.
Buhler has the perfect solution for all process requirements not
only for printing inks and coatings, but also in the areas of chem-
istry, electronics and other special applications.
State of the art three-roll mills and horizontal bead mills are
available for high and medium viscosity applications, such as off-
set inks, coatings or pastes. Buhlers proven high-performance
bead mills rep-resent the right solution for low-viscosity or nano-
scale products, such as inkjet inks, liquid printing inks and color
concentrates for LCD screens.
Beneft from enhanced process know-how and tailor-made
service packages that offer numerous ad-vantages, which will in-
crease your effciency. Buhler not only delivers the best technol-
ogy, but also supports you during product development, the design
of your systems, and with individual service packages, which en-
sure that your operation will run as smoothly as possible.
Bhler AG
Business Unit Nanotechnology
Booth 7A-118
Buhler will present its Oxylink additive series for better water-
borne coatings for the first time at the European Coatings
Show. The benefits of Oxylink have never before been demon-
strated in so many different binders such as PUDs, water re-
ducible alkyds, and acrylics including styrene-acrylics and
self-cross linking systems.
By increasing cross-linking, Oxylink improves a range of re-
sistance parameters such as solvent rub resistance, blocking re-
sistance, humidity resistance, and efforescence resistance. In
addition, the additive improves the drying characteristics by de-
creasing the drying time while keeping the open time unchanged.
Other coating parameters such as in-can stability are not affected
which makes Oxylink uniquely suitable for one-component wa-
terborne resin systems including clear and high gloss coatings.
Demonstrators will be available to showcase the benefts of
Oxylink. In addition, a strong team including technical staff will
be available to discuss any aspect of Oxylink in the formulation
of the customer.
Burgess Pigment Company
Booth 7-245
Burgess Pigment Company is a leading provider of functional
anhydrous and hydrous aluminum silicates specifcally designed
to contribute key properties to your fnal product. Servicing spe-
cialty coating, plastics, rubber and cementitious markets for over
60 years, Burgess Pigment Company understands customer per-
formance requirements, and delivers specialized kaolins that pro-
vide function and value to formulators. Please take a moment to
explore our site, download or request technical information, or
help us understand how we can serve you better.
Coatings World March 2011
FEATURE Exhibitor Guide
61-67 ExhibitorGuide0311:FEATURE 3/4/11 10:10 AM Page 62
BYK-Chemie GmbH
Booth 7A-205
At this years European Coatings Show BYK presents its inno-
vative and environmentally friendly solutions for the coatings,
adhesives and printing inks industry. One highlight will be the
new BYKJET product range for inkjet-ink applications.
Another a highlight will be BYK-1740. This green defoamer
is the latest product of BYKs Greenability product range. BYKs
new defoamer is based 100% on renewable resources and is
completely VOC-free. Specifcally designed for the formulation of
modern green paint systems, particularly for zero-emission ar-
chitectural coatings and plasters. BYK-1740 meets worldwide
ecolabel standards.
BYK will also be presenting wetting and dispersing addi-
tives like DISPERBYK-2012, a high performance additive for
resin containing and slurry grinds along with DISPERBYK-
199, a new polymeric wetting and dispersing additive for aque-
ous systems.
BYK-3550 is a patented new technology of a surface-active
additive based on a silicone macromer modifed polyacrylate.
Celanese Emulsion Polymers
Booth 7A-105
Visit Celanese Emulsion Polymers at ECS 2011 to learn about
innovations in emulsions for both coatings and adhesives.
Celanese Emulsions is offering a number of trend-forward
technologies including Mowilith LDM 1865 for exterior ma-
sonry facade paints and plasters which exhibits excellent out-
door durability, good color retention and low dirt pick-up.
Based on new VAE inclusion technology, it also imparts good
fire retardant properties, making it ideal for use in EIFs.
Celanese Emulsions invites customer to learn more about the
power of water with their VAE emulsions for low VOC, low
odor interior paints. Celanese will also highlight its broad
range of emulsions for use in paper packaging and converting
adhesives such as Mowilith LDM 1081 for use on many
substrates including difficult film. For woodworking adhesives,
a number of innovations are featured including Mowilith LDL
1400W, which offers superior pot life is offered with 1 K D4
Coatings World
Booth 9-561
Coatings World is directed at industry personnel throughout the
world concerned with developing and manufacturing paints,
coatings, adhesives and sealants. Our staff-written feature articles
and news items provide information on new technologies, pro-
duction and marketing aspects of the worldwide paint and coat-
ings industry. Soon after it was launched in June 1996, Coatings
World received widespread praise for its editorial approach, and
was ranked No. 1 as the most-read magazine in the 1999 in-
dependent Harvey Research study of 10 magazines covering the
paint and adhesives industries.
Coatings World is published 12 times a year and has a circu-
lation of more than 16,000. Our readers include R+D chemists,
corporate management, sales and marketing professionals, pur-
chasing executives and production/plant managers at the top
paint and coatings companies around the world.
Dow Coating Materials
Booth 8-111
When it comes to coatings raw materials, weve got you covered.
Dow Coating Materials understands that the global TiO2 short-
age is an opportunity to improve your hiding formulation. Visit
us at Hall 8 Stand 8-111 at the European Coatings Show and
you will re-think your approach to hiding, because when your
experts talk to our experts, good things happen.
Dow Corning
Booth 7-637 and 9-113
Dow Corning offers a comprehensive selection of innovative sil-
icon-based additives, resins and binders for the coatings industry.
In addition to materials, the company provides supportive serv-
March 2011 Coatings World
Exhibitor Guide FEATURE
61-67 ExhibitorGuide0311:FEATURE 3/4/11 10:10 AM Page 63
ices and solutions tailored to the specifc business needs of the
global coatings industry. To learn more about Dow Cornings full
range of coatings solutions, go to Visit
Dow Corning at the European Coatings Show: With Worle in
Hall 7, Stand 7-637, and with Univar in Hall 9, Stand 9-113.
Booth 7-635
DuPont Capstone fuorosurfactants are multifunctional additives
for paints and coatings, especially useful in the formulation of
low- or no-VOC products. Benefts include wetting (improved
intercoat adhesion, and the ability to wet out low energy sur-
faces), levelling (improved gloss, and reduced orange peel, or
decreased incidence of Benard cells), anti-blocking (the tendency
of glossy paints to stick to themselves), and the ability to reduce
cratering, (an effect due to the presence of surface imperfections
or contaminants).
Capstone fuorosurfactants are versatile and can also be used
with a wide variety of other materials such as adhesives, waxes
and polishes, and cleaning products. Capstone fuorosurfactants
are based on short-chain chemistry and offer the same or better
performance as current products without a compromise in fuo-
rine effciency.
Visit DuPont at Stand 7-635 in Hall 7 to speak with our ex-
perts, or fll our Contact Us form at
to get more information.
HERO Europe S.r.l.
Booth 6-315
HERO is a global 42-year-old light assembly manufacturer of re-
tail focused paint equipment products currently distributing its
products to more than 500 Customers into approximately 100
To be nearer to our Customers we assemble and assist our
machines locally through four regional manufacturing facilities
with local sales and service networks: Canada for Americas, Italy
for Europe, India for APAC Area and China (in a Joint Venture)
for China.
HERO produces and distributes: Automatic and Manual Col-
orant Dispensers, In-Batch & In-Can Automated Tinting Sys-
tems, Paint Mixers and Shakers.
HEROs patented Progressive Cavity Pump (PCP) dispensing
technology, through its innovative and revolutionary pump de-
sign, offers the frst generation of truly low maintenance and cal-
ibration-free automatic colorant dispensers resulting in the low-
est cost of ownership on the market today.
Our customer base includes: the main global paint manufac-
turers, local paint manufacturers and distributors, big box stores,
large corporate paint chains.
Booth 7A-305
Heubach is a world leading, independent and globally active pig-
ment manufacturer. A 200-year history of expertise in pigment
production combined with ongoing innovations has enabled the
outstanding growth of the Heubach group.
At the European Coatings Show, Heubach will introduce
several new products. Green shade Bismuth Vanadate Pigment
Vanadur 1030 is a non-encapsulated grade, provides out-
standing opacity, high gloss as well as excellent weather and
light fastness.
Heubach is the frst tinting system producer in the market
who offers a new technology of universal colorants under the
Heucotint UN 28 series designed for the tinting of low-VOC
decorative coatings providing an optimized solution.
Heucodur IR 945 combines jetness and a neutral color shade
in reductions with an extraordinary IR-refecting ability.
Heuco Fit is a new and innovative pigment preparation con-
cept offering customized color and performance solutions.
Keim Additec Surface GmbH
Booth 9-149
At the European Coatings Show Keim Additec will feature Ul-
traLube E-854, UltraLube MD-2300/50 and UltraLube D-803.
An improved environmental sustainability of wax additives can
be reached by a ban/reduction of all problematic ingredients;
while conventional UltraLube types were developed in the past
in a way being free of VOC, APEO, formaldehyde, heavy metals,
organic bound halogens and the lowest possible amount of emul-
sifer, new green types are additionally formulated amine-free.
By this the requirements for a lot of different food contact and
further legislations can be fulflled like FDA 175.300, BfR
XXXVI, plastics directive, Nordic and EU-ECOLABEL, Swiss
Ordinance and much more.
Coatings World March 2011
FEATURE Exhibitor Guide
61-67 ExhibitorGuide0311:FEATURE 3/4/11 10:10 AM Page 64
King Industries, Inc.
Booth 8-519
King industries will feature technical information and displays of
performance achieved using the companys specialty additives for
coatings, inks, adhesives, sealants and elastomers. Specifc prod-
uct types include; Nacure and K-Cure Acid and Blocked Acid Cat-
alysts for amino thermoset systems, K-Kat Non-tin, Hg-free
Catalysts for Urethanes. K-Flex Resin Modifers and Reactive
Diluents, K-Sperse Dispersants for non-aqueous systems, K-Stay
Rheology Modifers and Nacorr Rust and Corrosion Inhibitors.
Michelman SARL
Booth 7-636
Michelman offers both off-the-shelf as well as custom formulated
surface modifers and polymers for a wide variety of coatings used
in applications including interior and exterior wood, OEM wood,
stone and concrete, metal and many industrial coatings.
New and enhanced surface modifers will be Michelmans
focus in booth #7-636 at the 2011 European Coatings Show
2011. One of the new products being introduced will be Na-
tureShield 31, an anionic emulsion of natural oils and waxes that
provides excellent water resistance, swell resistance and water
beading when used in wood stains and sealants.
Other highlighted solutions will include Michem Guard 7140,
a water-based emulsion of polyethylene wax that improves rub
and abrasion resistance in coatings, inks and OPVs; Michem Dis-
persion Urethane 16, an APE-free aliphatic urethane dispersion
thats used as a corrosion protectant, and a surface modifer in
textile and fexible coatings; Michem Prime 4983R, a popular
and versatile functionalized copolymer dispersion that delivers
the high performance barrier properties of polyethylene in a
water-based form; and Michem Emulsion 62330, an anionic
paraffn emulsion that provides excellent water repellency when
added to varnishes and other coatings.
Michelman is a global developer of water-based barrier and
functional coatings for fexible flm packaging, paperboard and
corrugated cartons; and water-based surface modifers, additives
and polymers for numerous industries including wood care, in-
dustrial coatings, inks, fbers, composites and construction prod-
ucts. Michelman serves its multinational and regional customers
with production facilities in the U.S., Europe and Singapore, and
a worldwide network of highly trained feld technical support
Micro Powders, Inc.
Booth 7-144
Micro Powders, Inc. is a major supplier of specialized micronized
waxes, wax dispersions and emulsions for the paint, ink and
coatings industries. Micro Powders has an extensive and inno-
vative product range and is committed to providing consistent
quality products, excellent customer service, and superior tech-
nical support to its customers. For over 38 years, Micro Pow-
ders, Inc. has been supplying the printing ink, paint and coating
manufacturers worldwide through a network of sales represen-
tatives and distributors. All MPI sales personnel offer technical
assistance and quick delivery from local stocks. Micro Powders
offers specialty, high-performance micronized wax additives that
are easily dispersed without prior melting or grinding.
Mnzing Chemie GmbH
Booth 10-215
Munzing, a manufacturer of specialty chemicals, was founded in
1830 by Friedrich Michael Munzing. The company with its head-
quarter in Heilbronn, Germany is privately owned by the Munz-
ing family in the sixth generation. Munzing combines
long-standing quality reputation with modern technology and in-
novation. With state-of-the-art laboratories and multi-purpose
production facilities in Germany and the U.S. Munzing guaran-
tees successful research, innovation and the highest measures in
productivity and fexibility. Subsidiaries and a global distribution
network ensure fast and close customer support. Munzing glob-
ally serves the following core industries with its additives: paints,
coatings, printing inks, adhesives and construction chemicals,
metalworking and industrial fuids, leather production, paper pro-
duction and waste water treatment. The product range of the
business unit Paper & Coatings Additives includes a broad vari-
ety of additives, which are designed mainly for the use in water-
based formulations. Besides special products like emulsifers, flm
modifers, release agents and hydrophobing agents, the main
product groups include: Agitan defoamers; Tafgel rheology mod-
ifers; Edaplan dispersants and levelling agents; Metolat dispers-
ing, wetting and levelling agents; Agitan P powder defoamers for
building materials; and Metolat P powder wetting, dispersing and
shrinkage-reduction agents for building materials. Munzings core
strength is to develop customer-oriented solutions based on close
customer contacts through its technical and commercial sales staff
March 2011 Coatings World
Exhibitor Guide FEATURE
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as well as extensive technical service evaluations and testing. Con-
stant product quality, service and reliability guarantee most eco-
nomical solutions for its customers worldwide, which is refected
in the companys philosophyCreating Additive Value.
Nitro Quimica Brasileira Cia.
Booth 10-317
With 75 years of history, Cia. Nitro Qumica Brasileira followed
all changes that happened in our Environment across the years.
For this reason we were always committed to sustainable devel-
opment. We came to the conclusion that our best way to con-
tribute and protect our ecosystem was working hard. We became
the pioneer in the production of the greenest nitrocellulose in
the world. With this commitment we reached a global leadership
position, being certifed by NAPIM (National Association of
Printing Ink Manufacturers) as the only nitrocellulose producer
with levels of renewable raw materials content of 80% and 50%.
This means ours is the most environmentally friendly product
available in the market. It is our nitrocellulose helping to make
hundreds of other products more ecological sound.
Booth 9-215
OXEA is a world leader in Oxo chemicals. The company was
founded in March 2007 as a buyout of assets and a joint venture
from Celanese and Evonik. With a production capacity of over
1.2 million tons per annum and sales of about 1 billion we are
producing more than 60 Oxo chemicals for customers in a wide
range of industries with various end market applications.
Oxo chemicals are the core competency of OXEA; we pro-
duce Oxo Intermediates and Oxo Derivatives. We are number
one or number two globally in products like Aldehydes, Alco-
hols, Esters and have the broadest product portfolio and the
largest capacity in Carboxylic Acids. Apart from these product
groups we are also the sole manufacturer of some special Alde-
hydes, Diols, Specialty Esters and Olefn Derivatives. Some of
our products are tailored for specifc customers individual needs.
Oxea is considered to be the technological and market leader
in most of its product segments. It is a Portfolio-Company of Ad-
vent International.
Sartomer Europe
Booth 8-417
Meet Sartomer at the European Coatings Show and discover new
innovative and high performance Acrylates and Methacrylates,
as well as the new Sarbio range, which is an offering of products
based on Renewable Raw Materials; UV curing demonstration
will be held booth 8-417.
Shamrock Technologies
Booth 9-314
Shamrock Technologies is the worlds largest processor of mi-
cronized polytetrafuoroethylene (PTFE), as well as a leading
worldwide manufacturer and supplier of a broad line of specialty
wax-based products. These materials are used in Inks and Coat-
ings, Lubricants, Personal Care Products, Polymer Additives and
many more. At the European Coatings Show 2011, Shamrock
will once again highlight materials to improve slip and abrasion
resistance in water-based can coatings, matting agents that offer
excellent burnish resistance, additives for solvent-based wire
coatings and new FDA-compliant fuoropolymers.
Booth 7-425
Silberline reached its 65th year of service to the global special ef-
fects market in 2010. After starting manufacturing aluminium
pigments back in 1945, a great deal has changed in the world.
However, Silberlines commitment to quality and high levels of
customer service has remained constant. At this years European
Coatings Show Silberline will again show its market leading alu-
minium pigment technologies but also many new wonderful
products that add a new dimension to any formulators pallet.
Closing the gap between lenticular and VMP pigments we will
highlight Liquid Metal grades for solventborne and waterborne
systems. Another feature will be the brightest Sparkle Silver Ultra
grades that are now stable in water. Anthracite metallic effects for
dark, satin looks with Dark Pearl will also be on display. Other
highlights include Gold without getting heavy; True Gold and
Soft Gold effects, single pigments with no heavy metals; and
lastly something special for UV ink manufacturers.
Coatings World March 2011
FEATURE Exhibitor Guide
61-67 ExhibitorGuide0311:FEATURE 3/4/11 10:10 AM Page 66
Sun Chemical
Booth 10-117
Visitors attending the European Coatings Show 2011 will be in-
troduced to new innovative products from Sun Chemical Per-
formance Pigments that can meet sustainability needs, maintain
high color strength, provide more special effects, and give added
durability in a variety of harsh conditions in the automotive, in-
dustrial, waterborne and architectural coatings markets.
Sun Chemicals interactive booth, located in hall 10, stand
117, will showcase a wide array of organic, pearlescent and
metallic pigment lines and explain how its solutions can be tai-
lor-made for each individual customer.
Our coatings customers are looking for more color options,
special effects, and sustainable solutions for their products, said
Mehran Yazdani, vice president, marketing, Sun Chemical Per-
formance Pigments. At the European Coatings Show, were in-
troducing exciting new pigment technology which will not only
meet those needs, but also provide additional opportunities for
new revenue and markets for customers, all while running a
more effcient operation.
Booth 7A-327
Taminco provides innovative technologies and know-how to the
paints and coatings marketplace, including neutralizing amine ad-
ditives with enhanced performance properties, enabling coatings
formulators to develop products with outstanding performance.
Vantex-T is a cost-effective, multi-functional amine additive
that enables environmentally friendly, low- to zero-VOC paint
formulations with virtually no odor. Advantex, a low odor amine
additive as well, allows formulators to reduce anti-freeze, sur-
factants, dispersants and other additives by as much as 60 per-
cent, resulting in signifcant cost savings even versus ammonia.
Troy Corporation
Booth 7A-121
Troy Corporation develops and manufactures performance mate-
rials for industry. These materials are used and available in over
100 countries to produce high performing, cost-effective, and en-
vironmentally friendly products. Troys customers include the lead-
ing manufacturers in their respective industries. Our objective is to
provide superior products and technology to meet the needs of
our customers by drawing on the knowledge and expertise that
we have developed in over 50 years. Troys special areas of ex-
pertise include prevention of microbial degradation in products
and processes and offering specialty materials to improve per-
formance of the customers products and their manufacturing.
Some of the functions enhanced by Troy products include
protection against microbial degradation or defacement; mold
and mildew control; wood protection; fow and leveling; de-
foaming; dispersion of pigments and fllers; rheology; and sur-
face wetting.
Trust Chem Co., Ltd.
Booth 7-343
Trust Chem, a privately owned company, is one of the biggest
producers and exporters of specialty color chemicals in China.
We are unique in having the largest organic pigment laboratory
and currently four manufacturing sites covering AZO, Phthalo
Blue and HPPs. Trust Chem has sales offces in Europe, the U.S.
and Australia. We deal with most of the major international pig-
ment buyers.
Our focus is on organic pigments, however, we source for our
customers a wide range of organic and inorganic pigments,
dysestuffs and extenders for various industries. The great variety
of pigments we offer are at the most competitive price/perfor-
mance and are custom-made for our specifcations and the spec-
ifcations of our customers.
Our goal is to be simply the best supplier for our customers.
We are constantly challenging ourselves to meet or exceed cus-
tomer expectations for quality and service while also meeting or
exceeding their expectations for value.
Booth 6-149
VMI-Rayneri is a world expert of industrial mixing systems for liq-
uid and paste applications. Based on a perfect analysis of the
processes and needs, we intervene from the design of the mixing
equipment to their installation and commissioning. From the R&D
laboratory to the large scale customized mixing machines, we fol-
low up our customers on long term all over the world in their
process evolutions, in improving their mixing know-how for the
best use of their equipment. CW
March 2011 Coatings World
Exhibitor Guide FEATURE
61-67 ExhibitorGuide0311:FEATURE 3/4/11 10:11 AM Page 67
Coatings World March 2011
Focus on China:
Guangdong Carpoly
FEATURE Guangdong Carpoly
As one of Chinas leading domestic coatings manufacturers, and among the worlds top
40 paint producers, Guangdong Carpoly has ambitious growth plans for the future.
by Tim Wright, Editor
hinas coatings industry has achieved remarkable success
over the past 20 years in terms of technology innovation
and marketing transformation while facing various chal-
lenges. The industry is now more mature and able to withstand
risks. Domestic enterprises there are expanding their markets
through merger and acquisition while foreign frms continue to
pour money into operations there.
Despite the global fnancial crisis, Chinas coatings industry
continues to grow. Chinas economic recovery in 2009-2010
from the global recession indicates that the governments stimu-
lus package and other policies against the crisis have played an
active role in the quick recovery. At the same time the overall dy-
namics of Chinas coatings industry are evolving according to
some key trends.
Prior to the recession export markets were the bedrock of the
Chinese coatings industry, but this is no longer the case. Domes-
tic demand now represents the major market opportunities. Do-
mestic infrastructure expansion through the construction of
roads and bridges, for example, has boosted economic growth.
Emerging industries such as wind power generation, logistics and
the information industry are also on the rise. Another trend has
seen Tier II and Tier III markets develop especially in rural areas,
which are becoming larger paint consumption markets. Lastly,
Chinas middle and western regions are undergoing an acceler-
ated pace of development.
The overall urbanization of China is fueling the paint and
coatings industry there. It is the engine for Chinas economic
growth and all these factors support the continuous growth of
the coatings industry in China.
As Chinas coatings market continues to expand rapidly, do-
mestic paint manufacturers like Guangdong Carpoly Chemical
Group Co., Ltd. (Carpoly Group) are gaining more exposure on
the world stage. Carpoly Group, founded in 1993, is today one
of Chinas largest domestic coatings manufacturers with sales of
approximately US$300 million in 2010, which also places it
among the top 40 coatings companies in the world, according to
Coatings Worlds annual Top Companies Report.
In 1993, the Carpoly brand was created in Shunde and in
1999, Xinhui Carpoly Chemical Co., Ltd., was established in
68-70 Carpoly FEATURE0311:FEATURE 3/4/11 11:12 AM Page 68
March 2011 Coatings World
Jiangmen. By the end of 2002, the Carpoly Group formally es-
tablished, with four regional companies in Guangdong, Sichuan,
Shanghai and Hebei provinces. In 2010, Carpoly Group inte-
grated Fabrico Chemical Co., Ltd. and Guangdong Zhenggao
Industrial Co., Ltd. for IPO, and expanded the area of its busi-
ness to range from paint to ink and packaging areas.
Coatings World recently had the chance to talk with Carpoly
head, Mr. Cao Shuchao to gain an inside-out perspective on the
Chinese paint and coatings industry. We dis-
cussed Carpolys current role in the market as
well as its plans for the future.
Coatings World: What is the current size of the
Chinese coatings market?
Cao Shuchao: In 2009 the total production of
Chinas paint industry added up to 7,554,400
tons, which surpassed the U.S. for the frst time,
rewriting the history of the coatings industry.
With Chinas accelerated urbanization and the
rapid development of industry, in the year of
2010, Chinas paint industry has maintained a
considerable growth pace. The latest data
showed that the total production of Chinese
paint was 9.666 million tons, an increase of
22.8 percent; architectural coatings represented
about 3,519,000 tons, an increase of 23.7 per-
cent. So the expected value of Chinas coatings
industry in 2010 will reach USD $18 billion.
According to the World Paint & Coatings Industry Association
(WPCIA) and Coatings Association (PRA), the production of
global coatings in 2010 will total up to 22.15 billion liters with
an output value of more than 1,000 billion dollars. Therefore,
China owns an equivalence of about one-ffth of global paint
production, which indicates the important position of the Chi-
nese paint market.
CW: What is Carpolys market share in China in the various
markets it serves and what are your growth projections for the
Shuchao: During 2010, Carpoly recorded sales of $302 million,
and became second only to foreign brands in China. In terms of
market share in China, Carpoly owns about 1.7 percent. In ar-
chitectural coatings, Carpoly in 2010 had the same overall share
with production of about six million tons, accounting for 1.7
percent of the 3.519 billion tons of output.
CW: Does your competition come mostly from other domestic
suppliers or from foreign frms who are continuously pouring
money into their China operations?
Shuchao: Most of Carpolys competitors come from foreign
countries, most notably AkzoNobel from the Netherlands and
Nippon Paint from Japan. They rely on continued and strong f-
nancial advertising, shaping of higher brand awareness and seiz-
ing a large number of consumers. Similarly, with capital,
technology, management and other areas, their rates of expan-
sion in foreign channels is very rapid. These factors give them
obvious advantages. But with the healthy and rapid development
of Carpoly, now the gap between Carpoly and these two foreign
brands is gradually narrowing.
CW: Do you see competition from North American and West-
ern European paint companies within Chinas borders as a
threat, or does it help to set yourself apart from the competition?
Shuchao: Our biggest competitor is AkzoNobel
whose business scope is much broader than ours.
Within the powder coatings, coil coatings and
automotive coatings felds, their achievements are
much greater. However, thanks to their strength,
the competition from AkzoNobel has helped to
improve Carpolys standing and set us apart from
many local competitors.
CW: What are Carpolys short- and long-term
goals in China?
Shuchao: The short-term goal of Carpoly in
China is to reach sales of 50 billion RMB by
2015. The long-term goal is to reach 100 billion
RMB ($15 billion) or more by 2020. We are con-
fdent we can achieve these goals.
CW: Are there any plans to expand outside
Chinas borders?
Shuchao: We have plans to expand to external
markets. In fact, Carpoly has established the International Trade
Department through which we have been conducting business
with Vietnam, South Africa, South America, Central Asia, the
Middle East and 17 other countries and regions. In the future, we
will consider the acquisition of an appropriate foreign enterprise.
CW: Are there any plans to partner with foreign paint companies
from North America and Western Europe?
Shuchao: Yes, if the conditions permit. We hope to acquire an in-
dustrial paint business outside Chinas borders. We are looking
Guangdong Carpoly FEATURE
Modernized production equipment inside one of Carpolys plants.
Yao Ming, along with the other
members of Chinas national bas-
ketball team, is featured on this
Carpoly paint product.
68-70 Carpoly FEATURE0311:FEATURE 3/4/11 11:13 AM Page 69
into the automotive coatings market as well. We hope to form co-
operation through an acquisition or merger in the near future.
CW: How does Carpoly give back to the community?
Shuchao: In addition to conducting business, Carpoly is also
heavily focused on social responsibility in order to create a
green living environment and a harmonious social environ-
ment. Since 2004, we have helped provide education to children
who cannot afford it. Through this project Carpoly has sup-
ported more than 5,300 students in 27 provinces at a cost of $13
CW: How has Carpoly been affected by the global recession?
Shuchao: We were not signifcantly affected by the global reces-
sion. Domestic demand did not decrease due to governmental
policy. Carpolys main sales markets are concentrated in sec-
ondary and tertiary markets, which reduced the impact. During
the global fnancial crisis of 2008 and 2009, Carpoly recorded 17
percent and 24 percent sales growth. However, due to weakness
in the price of bulk raw materials, fnished product prices have
not changed too much.
CW: Where can we expect to see future investment from Carpoly
in terms of infrastructure expansion?
Shuchao: Carpolys external expansion started in 2008. We es-
tablished four regional companiesGuangdong Carpoly,
Sichuan Carpoly, Shanghai Carpoly and Hebei Carpoly.
Shangahi Carpoly just recently began production while Hebei
Carpoly is under construction and will begin production next
year. With these four bases of operation Carpoly can cover East-
ern and Western China.
CW: What are the current important trends in the Chinese paint
and coatings industry both positive and negative?
Shuchao: China has more than 7,000 paint companies, tens of
thousands of paint brands, but only 10 paint brands own a ma-
jority of the market share. The total market share and sales rev-
enue of most brands in China is very limited. Over the next 10
years, at least 50 percent of the market share will focus on the small
group of major brands. The emergence of news brand will be very
limited. Because everyone is fghting for such limited space in the
market, competition in the industry will become more intense.
CW: What is the situation in China in terms of raw material
availability? Do you source raw materials from within China,
from domestic or foreign frms?
Shuchao: Most of our raw materials come from domestic enter-
prises as well as some top-end materials come from well-known
foreign companies. These raw materials are much more expen-
sive but higher quality.
CW: What is the key to grow market share?
Shuchao: The number of stores, store image, brand awareness
and public praise are the four major elements for increasing mar-
ket share. However, the most important element for increasing
market share is the total number of stores in the market. Car-
poly is represented in approximately 12,000 stores in China. The
more stores we deliver our products from the greater the num-
ber of people we reach.
CW: What is the one thing you worry most about Carpolys fu-
ture in the Chinese paint and coatings industry?
Shuchao: On one hand, we are worried about the high-end com-
petition in the market, because as everyone knows the develop-
ment of Chinas coatings industry is in its infancy. We have to
face the competition of the major international companies. On
the other hand, we are concerned about our lack of skilled per-
sonnel, as well as the enhancement of human capacity needed to
keep up with the development of enterprises. Human resources
is the core competition of Carpoly Chemical Group.
CW: What is the one thing you look most forward to in terms of
future business?
Shuchao: What I look forward to the most is for Carpoly to be
the leading company that creates environmentally friendly,
healthy products for consumer. Leading the Chinese coating in-
dustry in this direction would be a great achievement. We also
wish to cooperate with the major international coatings compa-
nies to produce high quality products that help contribute to a
healthy living environment all over the world. CW
Coatings World March 2011
FEATURE Guangdong Carpoly
Carpoly Quick Facts
1993, Carpoly brand was created in Shunde.
In 1999, Xinhui Carpoly Chemical Co., Ltd., was established in
End of 2002, Carpoly Group was formally established, with four
regional companies in Guangdong, Sichuan, Shanghai and
Hebei provinces.
In 2010, Carpoly Group integrated Fabrico Chemical Co., Ltd. and
Guangdong Zhenggao Industrial Co., Ltd. for IPO, and expanded
the area of business ranging from paint to ink and packing areas.
Carpoly Group employees: 2052
Carpoly distributors: 1,250
Carpoly retail stores/counter space: 12,179
2010 coatings sales: ~$300 million
Partners/suppliers: Sinopec, Evonik, Rohm and Haas, Mitsui
Chemicals, BYK Additives and Instruments, Nuplex Resins, Kerr
McGee, DuPont, BASF, Sanmu Group and Yips Chemical.
Markets served: Wood coatings, architectural coatings and in-
dustrial coatings.
Sample projects: 2007 The Nest, Beijing; 2009 CCTV building,
In 2009, the latest World Brand Lab report ranked Carpoly paint
number 298, and its value increased to 3 billion.
From 2006-2009, Carpoly has been named one of Forbes Top 100
Companies in China.
68-70 Carpoly FEATURE0311:FEATURE 3/4/11 11:13 AM Page 70
March 2011 Coatings World
Heucotech opens universal colorants plant

Heucotech Ltd., a member of the Heubach
Group, has completed construction of a fa-
cility in Fairless Hills, PA/USA. The new
plant will produce universal colorants for
decorative coatings for the NAFTA market
and employs state-of-the-art technology to
ensure that customers receive high quality
and consistent products. Heucotech will
produce the Heucotint line of universal col-
orants in this facility to service the needs of
the architectural coatings market.
Heucotint is an environmentally friendly
product line and is VOC-, APE- and
formaldehyde-free. The colorants will work
in either aqueous or solvent-based products
as well as in conventional technology or in
lower VOC coatings. This new business in
the NAFTA region will expand on the suc-
cess of the Heucotint line in Heubach Eu-
rope thereby utilizing the existing base of
global technology knowledge in colorants,
the company said. The product line will ad-
dress specifc customer needs with innova-
tive and custom solutions.
Bayer opens polyisocyanates
unit for production of
polyurethane coatings
Bayer MaterialScience has inaugurated a
manufacturing facility for polyisocyanates
at Ankleshwar, in the state of Gujarat,
India. Polyisocyanates are used as raw ma-
terials for the production of polyurethane
coatings and adhesives. With the investment
of approximately 20 million, the company
wants to expand its business in India and
to participate in the strong growth of this
local market for coatings and adhesives.
The plant will produce Desmodur N grades
based on aliphatic hexamethylene diiso-
cyanate (HDI). These raw materials are
used for automotive, industrial and plastics
coatings. Furthermore, Desmodur L grades
will be manufactured from aromatic tolue-
lene diisocyanate (TDI). These are used as
raw materials for wood and furniture coat-
ings as well as for the formulation of adhe-
sives for fexible packaging. The initial
capacity amounts to 15,000 tons per year. It
will be increased in stages in the coming
years in accordance with the predicted
growth for polyurethane coatings and ad-
hesives. The plant employs 35 people and
adheres to state-of-the-art standards in
terms of production processes, quality and
safety. Ankleshwar was selected as the lo-
cation because it is one of the biggest chem-
ical manufacturing centers in India.
Clariant to acquire Sd-Chemie
Clariant AG is planning the acquisition of a
controlling majority in Sd-Chemie AG. As
part of the planned transaction, Clariant
has come to agreements with the majority
shareholder One Equity Partners (50.4 per-
cent) and the family shareholders (approx-
imately 46 percent). As a result, Clariant
will acquire slightly more than 95 percent
of the outstanding shares. According to
Clariant, Sd-Chemie has a strong research
and development pipeline for new business
areas with substantial growth potential and
has demonstrated high levels of innovation
coupled with success in the commercializa-
tion of its products. We are convinced that
Sd-Chemie is the right strategic ft for
Clariant, said Hariolf Kottmann, CEO of
Clariant. It complements our portfolio
with high growth businesses, less cyclical-
ity and it provides Clariant access to new
attractive market segments. Sd-Chemie
will further drive our proftable growth for-
ward in the coming years. The planned ac-
quisition also offers clear advantages for
both companies as our investment will
strengthen our research in future markets
such as new materials and biotechnology in
a focused way.
Cytec sells building block
chemical business
Cytec Industries Inc. has reached an agree-
ment to sell its building block chemicals
business, with 2010 sales of $600 million,
to an affliate of HIG Capital, LLC. Total
consideration to be received of $180 mil-
lion includes cash consideration of $165
million at closing and a note for $15 mil-
lion. The sale is subject to customary clos-
ing conditions. This transaction, when
completed, will allow us to put more at-
tention and resources on our core growth
platforms of engineered materials, in-
process separations and waterborne and
radcure coating resins, focusing on or-
ganic growth and possible bolt-on acqui-
sitions, said Shane Fleming, chairman,
president and CEO, Cytec. The building
block chemicals product lines include
acrylonitrile, sulfuric acid and melamine,
which are produced mostly for third party
sale. Included in the transaction are the
sales, marketing, manufacturing, R&D
and technical service personnel and the
manufacturing site located in Fortier,
Louisiana. At closing, the companies will
also execute long-term supply agreements
Heucotechs new universal colorants plant will produce colorants that will work in either
aqueous or solvent-based products as well as in conventional technology or in lower
VOC coatings.
71-75 IndustryNews0311:Industry News 3/4/11 10:14 AM Page 71
Coatings World March 2011
for acrylonitrile and melamine at
market pricing. The purchaser
has agreed to offer employment
to the approximately 445 em-
ployees who are involved in the opera-
tions of this business.
Eastman completes sale
of performance polymers
PET business
Eastman Chemical Company has com-
pleted the sale of its performance poly-
mers segments PET business, related
assets and technology to DAK Americas,
LLC. The total cash proceeds of the trans-
action were $600 million, subject to post-
closing adjustment for working capital.
The company will recognize a modest
gain from the sale in frst quarter 2011.
The divestiture, which includes the com-
panys performance polymers segment as-
sets at its Columbia, SC site, will not
impact product lines in the companys spe-
cialty plastics segment.
CPS Color invests 3.5 million
in increased colorant
CPS Color has increased its capacities for
colorant production by nearly 40 percent,
investing 3.5 million both in the supply
chain and in research and development fa-
cilities at several sites. The move supports
CPS Colors position as a global leader in
solvent-free colorant production and a
technology leader in the solvent contain-
ing colorant market. Total production ca-
pacity will increase from 9,700 liters up
to 13,500 liters company-wide.
Huntsman invests $70M to
expand polyetheramines
capacity in Singapore
The performance products division of
Huntsman Corporation is going ahead
with the engineering design for a 40,000-
ton capacity expansion program at its
world-scale polyetheramine facility in Sin-
gapore. Huntsman plans to invest more
than $70 million at its Jurong Island plant
in a move that will more than double the
sites manufacturing capabilities, help sat-
isfy increasing global demand for poly-
etheramines and strengthen the companys
position in this technology. Poly-
etheramines are typically employed in
epoxy coatings or in additives that en-
hance the performance of fuels, concrete
and pesticides.
Brenntag opens chemical
distribution facility in
Brenntag, a global chemical distributor,
has unveiled its new distribution facility
in Jakarta built to meet growing market
demand. The facility will provide a bigger
storage capacity than the current ware-
house in Jakarta, and allow Brenntag to
improve and expand value-added cus-
tomer support throughout the supply
chain, from purchase and formulation
through to packaging and logistics. In In-
donesia, Brenntag markets a diversifed
line of specialty and industrial chemicals
for a variety of applications, including
coatings, personal care, food and bever-
age, pharmaceuticals, textile, rubber, plas-
tics and polymers, and polyurethanes and
minerals. The new facility adds to the
companys seven existing warehouses in
Indonesia and Brenntags growing distri-
bution network in the Asia Pacifc region,
which also includes more than 40 distri-
bution centers.
ABRAFATI 2011 issues call
for papers
ABRAFATI (Brazilian Coatings Manufac-
turers Association) has issued a call for pa-
pers for its 12th International Coatings
Congress, which will take place November
21-23 2011 at the Transamerica Expo
Center in Sao Paulo, Brazil. Technicians,
professors, researchers and others inter-
ested in presenting papers at the 12th In-
ternational Coatings Congress may now
submit their abstracts to be evaluated by
the scientifc committee. This years con-
gress will highlight recent research and in-
novations related to procedures, products,
raw materials, applications, technologies
and environmental care, among other
themes. Anyone interested in presenting a
lecture or participating in the Poster Ses-
sion should submit an abstract of the pres-
entation to the 12th Congress Committee

Red Devil chosen to be featured on Worlds Greatest!...
TV program
Red Devil Equipment Company, a mixing equipment manufacturer located in Minnesota, MN,
was asked to be showcased on the Worlds Greatest!... TV show. Although initially sur-
prised, the company was excited to be selected and went ahead full force.
Worlds Greatest!... is a 30 minute program on the ION Network that features unique
and innovative companies around the world in three to ve minute segments. Now in its fourth
season, it continues to be a nationwide enter-
taining and educational show. Red Devil Equip-
ment was approached by the program in late
summer because it heard of Red Devil Equip-
ments durable and reliable products. Such com-
panies as Anheuser Busch, Lands End and Crest have all been featured on the show, said
Lynda Burton, customer service manager, Red Devil Equipment Company. Its great being in
company amongst renowned businesses.
We strive to build a reputation that is synonymous with quality, said Karin Gessner, pres-
ident and CEO of Red Devil Equipment. That is why we are attered that they want to fea-
ture us on their show. After almost two decades, Red Devil Equipment has built a strong and
reliable reputation in North America and is looking to spread it further across the globe. Peo-
ple know us here [North America]. You can go into any Sherwin Williams or Lowes and you
will nd our machines mixing your paint, Karin said. Its now time to take that foundation
and increase our global presence.
The episode premiered on January 18, 2011 on the ION Network. You can now view the
segment online at
71-75 IndustryNews0311:Industry News 3/4/11 10:14 AM Page 72
March 2011 Coatings World
by May 31, 2011 through the website The summary
should be 20 to 30 lines long, in Por-
tuguese, English or Spanish. It should in-
clude a title, the authors name (and
co-authors), the speakers name and the
basic content summarized.
Rhodia acquires Suzhou Hipro
Polymers guar unit in China
Rhodia has acquired the guar derivatives
production unit belonging to Suzhou
HiPro Polymers based in Zhangjiagang in
Jiangsu Province, China. This Chinese unit
will complement Rhodias existing global
guar derivatives manufacturing footprint
with production units located in North
America (US), in Europe (France) and in
Asia-Pacifc (India). This acquisition will
enable Rhodia to meet the fast-growing
demand for guarbased products in Asia,
particularly from the personal care mar-
ket. In parallel news, Rhodia also is in-
vesting in its North American facility in
Vernon, Texas to increase its guar deriva-
tives production capacity and improve its
competitiveness. This additional capacity
will contribute to meeting increasing
global customer demand, in particular in
the oilfeld and gas, and personal care
markets. Rhodias guar-based range,
mainly sold under the Jaguar trade name,
is derived from the vegetable and renew-
able fbers of guar beans. Natural guar-
based products are used in the personal
care market to provide hair and skin con-
ditioning benefts in shampoo and cleans-
ing products. They are also used as
antidrift agents in Rhodias patented agro-
chemical applications and as a thickener
in oil and gas extraction.
Dean Webster to receive 2011
Roy W. Tess Award
The Offcers and the Award Committee of
the Division of Polymeric Materials: Sci-
ence and Engineering (PMSE) of the
American Chemical Society have named
Dr. Dean C. Webster of North Dakota
State University, Department of Coatings
and Polymeric Materials as the recipient
of the Roy W. Tess Award in Coatings for
2011. Webster will receive the Roy W. Tess
Award from Todd Emrick, chair of the
PMSE Division, on August 29, 2011, dur-
ing the 242nd National Meeting of the
American Chemical Society in Denver,
CO. The award consists of a plaque and a
$3,000 cash prize.
At North Dakota State University,
Webster carries out research on the syn-
thesis and characterization of novel poly-
mers. His specifc areas of focus include
the synthesis of new high performance
polymers and thermosets, polymerization
reactions, quantitative structure-property
relationships, and the use of natural prod-
ucts in coatings systems. He has con-
tributed over 48 papers and publications
and is credited with 11 patents on coat-
ings related topics. Webster is a past chair
of the Polymeric Materials: Science and
Engineering Division of the American
Chemical Society, is on the Professional
Development Committee of the ACA, and
was an editor for and now sits on the ed-
itorial board of the journal Progress in
Organic Coatings.
Webster received both his B.S. degree
in Chemistry and his Ph.D. in Materials
Engineering Science from the Virginia
Polytechnic Institute and State University,
the latter of which he earned in 1984. He
began his career in the coatings industry
working for the R&D Department of the
Consumer Division of Sherwin-Williams
in Chicago, IL. At Sherwin-Williams, Web-
ster was involved in resin development for
industrial coatings as well as long-range
research in new resins and crosslinking
chemistry. In 1993 he moved to Eastman
Chemical Company where he led project
teams in the areas of application develop-
ment for new monomers, new chemistry
for coatings systems, and polymer devel-
opment for coatings. In 2001 he joined
the faculty of the Coatings and Polymeric
Materials Department at North Dakota
State University.
One of Websters main research interests
has been applying combinatorial and high
throughput methods to the feld of materi-
als science in order to explore and screen a
wide variety of polymer compositions in a
short time period for polymer synthesis,
formulation, and coatings properties. He is
also interested in non-toxic fouling release
coatings for naval vessels. These coatings
are made by synthesizing crosslinked silox-
ane-polyurethane coatings that self-stratify
into a soft and low surface energy
siloxane outerlayer with a tough,
durable polyurethane sublayer,
which utilizes combinatorial and
high throughput methods.
Webster won the frst place Roon
Foundation Award for the best paper at
the 2003, 2004 and 2006 ACA-sponsored
International Coatings Exposition (ICE).
He was also the invited keynote Technical
Focus Speaker at the 2004 ICE.
Sartomer to host free UV/EB
technical seminar
Sartomer USA, LLC will present a free
technical seminar on ultraviolet light and
electron beam (UV/EB) curing chemistries
at its headquarters in Exton, PA. The
three-day seminar will be held March 29-
31, 2011. The seminar is targeted to in-
dustrial chemists and product formulators
looking to expand their current knowl-
edge of UV/EB chemistries, as well as
those interested in investigating new op-
tions for their products. The seminar will
feature technology experts from Sartomer
as well as recognized industry leaders in
the related areas of formulation additives
and UV/EB curing equipment. Partici-
pants will receive detailed information in
the following areas: chemical struc-
ture/property relationships; weatherabil-
ity; corrosion resistance and metal
protection; and moisture vapor and oxy-
gen resistance. For more information con-
tact James Goodrich, UV/EB technical
manager, at
The complete seminar agenda is available
Altana acquires polymer
modier producer Kometra
The specialty chemicals Group Altana has
signed an agreement to acquire Kometra
Kunststoff-Modifkatoren und -Additiv
GmbH. Kometra produces polymer mod-
ifers in Schkopau, Saxony-Anhalt, Ger-
many. These modifers are specifc
surface-active copolymers, which are used
as impact modifers and adhesion promo-
tors in many applications. Polymer mod-
ifers are applied in the refnement of
standard plastics and are particularly
used in technical applications, for exam-

71-75 IndustryNews0311:Industry News 3/4/11 10:14 AM Page 73
ple in the automotive industry.
The company will be integrated
into Altanas BYK Additives &
Instruments division.
New company, Schepise
Chemical Sales, formed and
launches web site
A new company, Schepise Chemical Sales,
LLC, Bristol, PA, has been formed and
launched its web site www.Schepise- Schepise Chemical
Sales provides sales services to manufac-
turers of fne specialty chemicals and
bridges the gap between those manufac-
turers and customers requiring a high
level of technical services, said president
Linda Schepise who has specialized in
resins, polymers and lubricants sales for
over 22 years. Schepise Chemical Sales,
LLC is a manufacturers representative
frm promoting an array of fne specialty
chemicals including rosin resins, rosin es-
ters, polyterpene resins, hydrocarbon
resins, fame-retardants and specialty
polymers for the adhesives and sealants,
paint, printing ink and coatings and rub-
ber and plastics industries.
Color Communications, RAL
form distribution partnership
Color Communications, Inc. is now the
distributor of RAL products in North
America. RAL means precision and stan-
dardization of color communication.
Color Communications, one of the lead-
ing producers of color tools for the deco-
rative, automotive refnish, powder and
industrial coatings industries is a ftting
partner with RAL. Color Communica-
tions will inventory and distribute all pop-
ular RAL products, including the new
RAL Plastics, from its central Chicago lo-
cation. It also offers the inclusion of RAL
colors, certifed by RAL GmbH, in custom
color tools. Brett Winter has been named
as RAL manager.
Oxea extends specialty ester
capacity; intends to build a
new unit
Oxea has announced a signifcant capac-
ity expansion for specialty esters to keep
up with growing demand. The capacity of
the existing ester unit in Oberhausen will
be extended by 40 percent, effective sec-
ond half 2011. Additionally, Oxea has the
intention to build a new unit in Ober-
hausen coming online in the second half
of 2012. These capacity increases are
meant to support the increasing market
shift to phthalate-free plasticizers and to
support the strong demand growth of ex-
isting customers.
Coatex, Arkema open new lab
in China
Coatex and Arkema Emulsion Systems
have opened a new Asia Pacifc coatings
application laboratory in Changshu China
to provide technical support to their coat-
ings customers in the region. The new fa-
cility will host a technical team with
expertise in all Arkema Emulsion Systems
and Coatex technologies and applications.
The team will be dedicated to providing
support for coatings formulation and
evaluation to customers. Both businesses
are part of the Arkema Group and their
product lines for the coatings market are
complementary. Arkema Emulsion Sys-
tems focuses on latex binders, while Coa-
tex is entirely dedicated to water-based
rheology additives. In the coming months
on the same Changshu site, a water-based
rheology modifer plant will be opera-
tional, followed in 2012 by latex produc-
tion lines for Arkema Emulsion Systems
products. Arkema Emulsion Systems and
Coatex already work cooperatively to
support the coatings market in North
America where the two businesses to-
gether have a total of four production fa-
cilities and two R&D centers.
Syrgis receives license to
operate a business in
Shanghai, China
Syrgis, an international diversifed group
of fne and specialty chemical manufac-
turers, has received a license to operate a
business in China under the name Shang-
hai Syrgis Trading Co., Ltd. The company
will be based in Shanghai and has named
Henry Tong as the general manager. The
initial focus of Shanghai Syrgis Trading
Co., Ltd. will be to support and grow the
presence of the companys Performance
Initiators business in China.
Harima Chemicals acquires ink
and adhesive resins business of
Momentive Specialty
Momentive Specialty Chemicals Inc. has
sold its global Ink & Adhesive Resins
(IAR) business to Harima Chemicals,
Inc., a leading producer of pine-based
products. The IAR business had 2009
annual revenues of $279 million and is
one of the worlds leading suppliers of
resins and additives to the graphics arts,
adhesives, aroma chemical, synthetic
rubber and specialty coating industries.
Harimas purchase included the com-
plete business including 11 manufactur-
ing facilities on five continents and the
IAR global product portfolio. The IAR
management team and approximately
650 global associates also joined Harima
at closing.
Segetis, Inc. expands in Upper
Midwest for solvent and non-
phthalate plasticizer products
Segetis, Inc., a biobased chemicals inno-
vator, announced that construction is un-
derway on expanded production capacity
for the manufacture of the companys sol-
vent and non-phthalate plasticizer prod-
ucts. Scheduled for completion by
summer 2011 and located at a contract
manufacturing partner in the Upper Mid-
west, the new facility will be capable of
producing several million pounds of
Segetis product. Powered by its Javelin
Technology, Segetis solvents and plasticiz-
ers deliver performance attributes that
have generated strong market interest in
several application areas, the company
Coatings World March 2011

Coatex and Arkema Emulsion Systems wel-
come their Asia Pacic coatings customers in
the new Changshu application laboratory.
71-75 IndustryNews0311:Industry News 3/4/11 10:14 AM Page 74
March 2011 Coatings World
said. The investment in this production
scale up follows notifcation that fve
Segetis products have successfully cleared
registration with the U.S. EPA and are el-
igible for U.S. TSCA listing. Of the fve
products, Segetis has commenced com-
mercial manufacture of three biodegrad-
able products, which are now listed on the
U.S. TSCA inventory.
Ferro expands ne silver
production capacity
Ferro Corporations electronic materials
business will expand production capac-
ity for electronic grade silver powder and
silver flake at its South Plainfield, NJ fa-
cility. The expansion is the result of the
installation of additional production
lines and new process automation at the
plant, due to be completed by July 2011.
The move is anticipated to increase pro-
duction capacity for electronic grade sil-
ver powder and silver flake by 30
percent. Global demand for electronic
grade silver powder and flake with ultra-
fine particle size is growing in several in-
dustries, including solar panels,
high-definition displays, membrane
touch screens, and semiconductor com-
ponents. The small particle size enables
the printing of extremely fine conductive
lines that help improve performance and
reduce costs.
Benda-Lutz breaks into the
South American market
Benda-Lutz is now represented in Ar-
gentina, Uruguay, Paraguay and Chile by
the Argentine company Kemkol SA and in
Brazil by Kalay do Brasil Ltd. The part-
nerships were formed in early February
with a joint trade show planned for April
9-13 at the Brazil Plant in So Paolo.
Axson Technologies invests in
Axson Technologies, specializing in the
formulation and manufacture of epoxy
and polyurethane resins, is opening a
new production plant in China for the
dielectrics and wind turbine market. The
new plant will triple production com-
pared to the facilities already in Shang-
hai, the company said. Axson is also
planning to open a new site in India by
the end of 2011. The opening is part of
the companys international develop-
ment strategy launched in 1994 when
the company was acquired through
an LBO. The company has six R&D
centers throughout the world, six
production units in France, Slovakia,
Mexico, the United States, Japan, China
and soon India, and a network of
subsidiaries and exclusive distributors in
over 30 countries.
EPA awards $5.5 million to
support nanotechnology
The U.S. Environmental Protection
Agency (EPA) has awarded $5.5 million
to three consortia to support research on
nanotechnology. EPA, in collaboration
with the United Kingdoms Natural En-
vironment Research Council, is leading
this scientific research effort to better
understand the potential risks to peoples
heath and the environment. The scien-
tific information developed from the re-
search can help guide EPA and other
agencies in decisions about the safety of
new materials and products that are
made using nanotechnology.
The responsible development of nan-
otechnology can play a major role in sus-
taining a positive, healthy environment, a
vibrant and growing economy, and a high
standard of living, said Paul Anastas, as-
sistant administrator for EPAs Offce of
Research and Development. Under-
standing the risks posed by engineered
nanomaterials is a global challenge that is
best met through international collabora-
tion, drawing on the combined expertise
of researchers from diverse backgrounds.
Nanotechnology is the science of very
small matter called nanomaterials, which
are structured in size between one to 100
nanometers. A nanometer is 100,000
times thinner than a strand of hair. At
extremely small sizes, the laws of physics
change, and nanomaterials can exhibit
unique properties different than the
same chemical substances in a larger
size. This opens up new opportunities for
the development of innovative products
and services.
The grants EPA has awarded will help
researchers determine whether certain
nanomaterials can leach out of
products such as paints, plastics
and fabrics when they are used
or disposed of and whether they
could become toxic to people and the en-
vironment. Many U.S. industries can
benefit from the positive applications of
nanotechnology, including environmen-
tal remediation, pollution prevention, in-
novative drug delivery and therapy,
efficient renewable energy and effective
energy storage.
In addition to EPAs $5.5 million, the
Consumer Product Safety Commission
(CPSC) has contributed $500,000
through a new research partnership be-
tween the two agencies. Grant awards
were made to three consortia consisting of
researchers from the United States and the
UK. Each U.S. team of researchers re-
ceived $2 million from EPA and CPSC for
a total of $6 million. Each UK team also
receives $2 million from the UK agencies,
resulting in a grand total of $12 million to
conduct the research.
Buhler Technology Group
marks milestone in 2010
The Buhler Technology Group can look
back on an encouraging business year in
2010. For the first time in the groups
150-year history, order intake exceeded
the mark of two billion Swiss francs.
Sales and operating result (EBIT) for the
company also continued to grow. The
anniversary year will be known as one of
the best in Buhlers history. With CHF
2160 million or 21 percent more than a
year ago, the order intake passed the
mark of two billion Swiss francs, al-
though the first quarter was still charac-
terized by the turmoil in the global
economy. All three divisions contributed
to the growth. Advanced Materials
achieved the greatest leap of 48 percent,
followed by Food Processing (27 per-
cent) and Grain Processing (15 percent).
The increase in order intake was due to
the emerging markets in Asia (39 per-
cent), North and South America (19 per-
cent) and the Middle East (96 percent).
Thus, business is now spread evenly
across the four main regions: Europe,
Middle East/Africa, Asia, and North and
South America. CW

71-75 IndustryNews0311:Industry News 3/4/11 10:14 AM Page 75
Hamamatsu Corporation has introduced
the LC-L5 (L11403 series), the latest ad-
dition to its Lightningcure series of UV
spot light sources. Its characteristics
make the LC-L5 an excellent solution
for curing materials such as UV curing
adhesives and coatings, as well as UV
inks. The LC-L5 is a UV-LED light
source that irradiates a linear area with
monochromatic UV light at 365 nm or
385 nm (5 nm). Two irradiation area
sizes105 x 10 mm and 305 x 10 mm
are available. The LC-L5 produces in-
tense UV irradiation; LC-L5 models with
1000 mW/cm2 or 1200 mW/cm2 inten-
sity are available. Because the LC-L5 is
based on LED technology, it has some
advantages over other types of UV spot
light sources. Compared to bulkier UV
light sources built with lamps, the LC-L5
is compact and lightweight for easy in-
stallation into tight spaces along a pro-
duction line. It also has a long service life
of 20,000 hours. In addition, the LC-L5
has low power consumption and mini-
mal heat emission.
Cytec launches Resydrol
AY6705 waterborne acrylic
resin for wood coatings
The new generation of Resydrol AY6705
waterborne acrylic modified alkyd resin
formulated by Cytec Industries Inc. ex-
tends durability with its penetration
for timber substrates, making it a
good choice for feeding and protecting
exterior wood stains and timber decking.
Its quick drying time and affinity for
timber with varying degrees of tannin
content promotes fast and easy recoat-
ing. The hybrid system captures the
sought after properties of both alkyds
and acrylics, according to the company.
Its durability is further strengthened by
its improved UV resistance. This low
VOC resin doesnt peel, flake nor need
sanding or chemical stripping before the
next customary repainting time frame,
the company said.
Elementis introduces Tint-AYD
AQ Colorants for European
industrial coatings markets
Elementis Specialties has introduced the
new Tint-AYD AQ Colorants and Tinting
System for the European decorative and
aqueous industrial coatings markets. This
new colorant system is available either as
ready-made colorants or as discrete com-
ponents that enable customers the fexi-
bility of formulating the Tint-AYD AQ
colorants themselves. The Tint -AYD AQ
tinting system is based on a modular set-
up: there are high concentrated colorants
(Tint -AYD AQ HC) for in-plant tinting
and colorants for point-of-sale tinting
(Tint -AYD AQ). Additional modules for
silicate tinting, wood coatings and cus-
tomizable specialties complete the system.
Tint -AYD AQ colorants are based on a
dual humectant technology platform that
delivers VOC compliance (< 1 g/l, per
RAL UZ 102). Tint -AYD AQ colorants
offer good performance with improved
scrub resistance, water resistance, gloss
development and viscosity stability. The
entire Tint -AYD AQ colorant system can
be made with three base additives: Nu-
osperse AQ 100, Nuosperse AQ 200 and
Nuosperse AQ 300.
Albodur 955 VP:
a new 100% polyol
Alberdingk Boley has expanded the Albo-
dur product line of 100 percent PU-Poly-
ols based on renewable resources with the
new Albodur 955 VP. This binder is par-
ticularly designed for cross-linking with
aliphatic polyisocyanates. Application
areas are interior and exterior light-stable
coatings for such products as decorative
foors, where good mechanical and chem-
ical resistance is required. However not
only foor coatings applications are being
served by this grade. The goal set during
the development of Albodur 955 VP was
to combine excellent processing proper-
ties, high cured hardness and reduced OH
content, making possible a cost optimized
aliphatic polyurethane system. Like all
binders in the Albodur product line, Al-
bodur 955 VP is also based on renewable
resources and is characterized by its ex-
cellent hydrophobic properties. The prod-
uct can be coss-linked with all major
aliphatic polyisocyanates (HDI,
Protex International launches
Synthro-Pon S 596 and 602
French company Protex International
has introduced Synthro-Pon S 596 and S
602, new polymeric wetting and dispers-
ing agents for pigments in high quality
solventborne coatings. Both are pro-
duced at the Synthron plant in Loire,
France. Synthro-Pon S 596 can be used
for inorganic and organic pigments used
in high quality solvent-based industrial
systems. It improves the pigment disper-
sion and stabilization, giving a good pre-
vention of flocculation and flooding, and
also increasing gloss and color strength.
Its wide compatibility in various indus-
trial coatings systems allows it to be used
in various systems including automotive
OEM coatings and refinish, industrial
coatings and wood coatings. Synthro-
Pon S 602 is also a new wetting and dis-
persing additive for solventborne
coatings based on a copolymer with
acidic groups designed to disperse and
stabilize inorganic pigments. It works to
deflocculate, disperse and stabilize tita-
nium dioxide and inorganic pigments
and improves pigment wetting and re-
duces significantly the mill base viscos-
ity, leading to higher pigment loading
with excellent rheology. Although Syn-
thro-Pon S 602 is especially designed for
inorganic pigments, because of its spe-
cific chemistry, co-grinding inorganic
pigment with a part of organic pigment
is also possible. Also due to its anionic
nature, Synthro-Pon S 602 is recom-
mended for acid catalyzed systems.
Pigment concentrates based on Syn-
thro-Pon S 602 are fully compatible with
Coatings World March 2011
Hamamatsu introduces the new LC-L5
UV-LED light source for UV curing

76-77 SuppliersCorner0311:Suppliers Corner 3/4/11 10:24 AM Page 76
March 2011 Coatings World
organic pigment concentrates based on
Synthro-Pon S 596.
Baltimore Innovations
launches new Supasil powders
Baltimore Innovations has expanded its
range of rheological additives with the
launch of its Supasil powders. The new
fumed silica powders are designed to
thicken products, which have low
viscosity. However, they are extremely
versatile, and can also be used as anti-
caking and anti-sagging agents as well.
Supasil powders are white, non-toxic
particles of micronized silica. Their size
is very tightly controlled and can be pro-
duced in grades from seven to 40
nanometers wide, which in turn have
specific surface areas between 70-400
m2/g. These new powders also offer
high transparency.
Union Process builds its rst C-
20 Continuous Attritor
The C series Continuous Attritor uses
one-eighth to three-eighth inch grinding
media. The C-20 Attritor is designed for
applications that require continuous pro-
duction of large quantities of material. It
is a low maintenance, high effciency mill
designed for processing paints and coat-
ings, metal oxides and numerous other
products. This C-20 attritor mill has been
engineered with a swivel head, which al-
lows for easy access to the grinding cham-
ber. It also comes equipped with a 60 HP
variable frequency drive, tangential inlet
assembly, media charging port and media
discharge plug.
Konica Minolta Sensing
launches FD-Series
Konica Minolta Sensing Americas, Inc.
(KMSA) has launched in the U.S. its new
FD-Series Spectrodensitometers for the
digital imaging market. The new FD-Se-
ries Spectrodensitometers will come in
two modelsthe FD-5 and FD-7. Both
will be lightweight, handheld models
that can measure density and color while
taking into account the fluorescence of
the paper substrate. The FD-5 and FD-7
each are equipped with Konica Minoltas
VFS (Virtual Fluorescence Standard)
technology that enables color evaluation
under Illuminant D50, the standard light
source used by the printing industry for
color assessment. The VFS technology
takes advantage of the optical, sensor,
and software technology cultivated
through Konica Minoltas long experi-
ence with color measuring instruments.
The FD-Series was developed to be the
first spectrodensitometer on the
market to correspond to the ISO
13655 M1 standard for fluores-
cence and color measurement. It
also includes the industries first Auto-
matic Wavelength Compensation fea-
ture, which automatically calibrates in
the wavelength direction when white cal-
ibration is performed. CW

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76-77 SuppliersCorner0311:Suppliers Corner 3/4/11 10:24 AM Page 77
The Valspar Corp. has promoted Gary
Hendrickson to CEO, succeeding William
Mansfeld. Valspar
has reported that
Hendrickson will
take over the job on
June 1. He currently
is president and
chief operating off-
cer of the company,
positions he has
held since 2008.
Mansfeld will con-
tinue as chairman, the company said.
Hendrickson joined Valspar in 1994. He
held positions for Valspar in Australia and
Hong Kong before leading its consumer
business in 2005.
AkzoNobel hires top executive
for decorative paints business
in China
AkzoNobel has appointed Lin Liangqi as
the new managing director, decorative
paints for China and North Asia. He was
most recently CEO at Philips Lighting
Greater China and has held several key
roles within the
company, which he
joined in 1994.
Liangqi has exten-
sive experience in
China and India
and in his new role
will help increase
the Dulux brands
market share over
the next fve years.
Dr. Bernhard Dttmann to
become Lanxess CFO
The supervisory board of Lanxess AG
agreed recently to revoke the contract of
Matthias Zachert, member of the board
of management and CFO, as of March 31,
2011. Zachert had requested the board to
do so accordingly. In his current function,
he has been a member of the board of
management since 2004. Dr. Bernhard
Dttmann, previously member of the
board of management and CFO of Beiers-
dorf AG, Hamburg, has been appointed
member of the board of management and
CFO of Lanxess AG as of April 1, 2011.
Gelest makes key
Gelest, Inc. has appointed Janis Matisons
senior technical manager, who will report
to Jerry Larson, vice
president R&D. In
addition Jonathan
Goff has been ap-
pointed manager,
silicones R&D and
Yun Mi Kim has
been named techni-
cal service manager.
As senior technical
manager, Matisons
is responsible for the development of in-
novative material and polymer technolo-
gies. He has been involved in applied
chemical research for more than 30 years,
specializing in mate-
rials, polymer- and
silicon-based re-
search. Matisons
has published more
than 400 scientifc,
technical and con-
ference articles. He
also has participated
in 28 major indus-
try-academic collab-
orative grants resulting in more than
two-dozen patents, the formation of three
spinoff companies, and the launching of
79 products into the marketplace.
As manager, silicones R&D, Goff is re-
sponsible for leading the efforts of the sil-
icones research and
development group
at Gelest. He joined
the company in
2009 as a polymer
d e v e l o p m e n t
chemist, working to
develop new silicone
products. Goff has
co-authored 16 pub-
lished papers on sil-
icones and other polymeric materials.
As technical service manager Kim is
responsible for leading Gelests technical
service group, and specializes in surface
modification and silicon chemistry. She
joined Gelest as an application chemist
in September 2006. Kim began her pro-
fessional career as a research chemist at
Kudko Chemical Ltd. in South Korea,
specializing in epoxy resin systems and
hardeners. Kim has
published seven pa-
pers and holds two
Company vet-
eran Edward Kim-
ble has been
promoted to prod-
uct manager, sili-
cones, and Barbara
Tsuie has been pro-
Coatings World March 2011
Valspar appoints Hendrickson CEO
Gary Hendrickson
Lin Liangqi
Industry veteran Stu Aronson
passes away
Stuart Aronson, age 69, passed away
on January 23, 2011. A veteran of
the industry for more than 40 years,
Aronson held positions at Neville
Chemical, Polyvinyl Resins (now
DSM), SP Morell, Focus Chemical
and, most recently, as an account
manager for Palmer Holland. He was
a member of SACI, FSCT and Balti-
more Society for Coatings Technol-
ogy, and served on the Board of
Directors of the New York Society for
Coatings Technology as the Employ-
ment Chairman. Aronson is survived
by his wife Eileen, two daughters, a
stepdaughter, a stepson and four
Janis Matisons
Johnathan Goff
Yun Mi Kim
Edward Kimble
78-79 People0311:People on the Move 3/4/11 10:26 AM Page 78
March 2011 Coatings World
moted to product manager, silanes and
metal-organics. Both report to Joel Zazy-
czny, vice president, Silanes, silicones and
As product manager, silicones, Kim-
ble is responsible for the development of
new business for Gelests polymeric ma-
terials. He joined Gelest in 1998 in the
companys development group. There-
after, he assumed
positions of in-
creased responsibil-
ity until he was
promoted to pro-
duction supervisor,
then to applications
and polymer devel-
opment manager in
2004. In this posi-
tion, he headed
Gelests silicone
R&D group, working to develop new
siloxane-based polymers, until he was
assumed his current position.
As product manager, silanes and metal-
organics, Tsuie is responsible for the de-
velopment of new business for Gelests
wide range of functional and non-func-
tional alkyl silane compounds and for the
companys greatly expanded range of
metal-organic compounds for materials,
polymers and synthesis. She joined Gelest
following a successful 10-year tenure at
Equistar Chemicals (now LyondellBasell)
in Cincinnati, OH.
Arkema Emulsion Systems
hires North American
marketing manager
Arkema Emulsion Systems has an-
nounced the addition of John Hiel as the
new North American marketing man-
ager. Hiel will be responsible for pro-
gram management, strategy and tactics
across the region for all of the companys
emulsion product lines. He has 20 years
experience in the industry, including po-
sitions with both BASF, where he was in-
dustry manager for performance
chemicals in the Coatings division, and
with LORD Corporation.
Stephane Ryff joins U.S.
Zinc and Votorantim
Metais to spearhead zinc sales
in Europe
U.S. Zinc and Votorantim GmbH, both
subsidiaries of Votorantim Metais, have
named Stephane Ryff regional sales
manager-Europe for both companies.
Based in Austria, Ryff will be responsi-
ble for U.S. Zincs zinc oxide sales and
Votorantim GmbHs zinc metal sales
throughout Europe. Having spent the
last 15 years in sales and marketing
management, Ryff most recently worked
for three years as European marketing
and communication manager for Invista
Resins & Fibres in Hattersheim, Ger-
many, a leader in plastic manufacturing.
Throughout his career, he has held nu-
merous sales, marketing and strategy po-
sitions with manufacturers including
Mondi Group, Alcan, Iggesund Holmen
Group and Aptar. CW
Barbara Tsuie
78-79 People0311:People on the Move 3/4/11 10:26 AM Page 79
80-81 CCLead0311:International Coatings Scene 3/4/11 3:17 PM Page 80
Company Capabilities 2011 Coatings World
Finding the Right Partner is the Key to Success
In business as it is in life, finding a partner you can trust is vital. As the global coatings marketplace becomes tougher to
navigate, forming alliances is more important than ever. As a coatings manufacturer, a good relationship built with a supplier
can help propel your company to the next level, while one thats less than perfect can leave your operations on loose ground.
If you are looking for a supplier (or two) to get your company to the next level, start your search here in our annual
Company Capabilities issue. This special advertising supplement to Coatings World contains a select list of raw material and
equipment suppliers to the global paint and coatings market. Inside you will find companies with expertise and products that
can help you meetand hopefully succeedyour customers needs. Good luck!
Tim Wright Editor
Company ...............................................Page
BASF Corporation ..................................................82
BYK USA Inc ..........................................................84
Chuen Huah ...........................................................88
Conn & Company ..................................................89
Hoover Color Corp.................................................90
Inkmaker Dispensing Systems ..............................................91
Micro Powders, Inc. ................................................92
Shamrock Technologies Inc .....................................94
Sun Chemical ..........................................................96
Troy Corporation....................................................98
80-81 CCLead0311:International Coatings Scene 3/4/11 3:17 PM Page 81
Coatings World Company Capabilities 2011
BASF Corporation
Company Capabilities 2011
100 Campus Drive
Florham Park, NJ 07932
Tel: 800-962-7829; Fax: 800-971-1123
Web site:
Company Description
As the worlds leading chemical company, BASF helps formula-
tors of architectural, industrial and automotive coatings deliver
sustainable, eco-effcient solutions that meet or exceed perform-
ance requirements. BASF supports the needs of coatings manu-
facturers with a depth and breadth of technologies and
cross-functional teams with expertise in chemistry, applications
and formulations.
Markets Served
BASF Corporation, headquartered in Florham Park, New Jersey,
is the North American affliate of BASF SE, Ludwigshafen, Ger-
many. We serve paint and coatings companies in North and
South America, Europe and Asia with a broad network of global
and regional capabilities, including manufacturing, sales and
marketing and technical service.
We provide virtually every ingredient that a coatings manufac-
turer needs including resins, binders, latex, crosslinkers, pigments
and colorants, effect pigments, antioxidants, light stabilizers,
photoinitiators, and formulation additives. Among our priorities
is a focus on sustainable solutions e.g. low and zero VOC prod-
ucts, APEO-free and formaldehyde-free materials, low energy
curing, replacement of heavy metal pigments, and latex with
minimal environmental impact.
Technical Services
The combination of technology platforms, combined with our
deep expertise in chemistry, applications and formulations, helps
us to convert your customers challenges into solutions. BASF
offers local expert support capabilities from sites in Charlotte,
NC; Newport, DE; and Wyandotte, MI.
Major Product Brands
Resins, Binders, Latex, Crosslinkers


low to zero VOC acrylic resins, including

Acronal Optive 130 and Acronal Optive 230 50 g/l VOC ca-
pable latexes that offer superior titanium dioxide effciency.
Acronal NX 4641 primer is capable of 50 g/l VOC formulation
and lower VOCs

aliphatic isocyanates for high quality two-part

polyurethane coating systems

1522 for low VOC, direct-to-metal applications

Joncryl RPD polyols to accelerate property development of au-
tomotive refnish coatings
Joncryl self-crosslinking emulsions for hardboard primers,
wood and concrete applications
Joncryl acrylic emulsions and high solids acrylic polyols for in-
dustrial coatings

and Plastopal

amino resins for automotive, indus-

trial wood applications

oligomers and reactive diluents


MP binders

aldehyde resins
Pigments & Colorants

, Aurasperse II

liquid dispersions and Xfast

in dry pigments for machine and in-plant applications

high performance quinacridone pigments


high performance pigments


phthalocyanine blue and green pigments


mid-to-high performance pigments

BASF2011:International Coatings Scene 3/4/11 12:15 PM Page 2
Company Capabilities 2011 Coatings World
Company Capabilities 2011

DPP high performance red and magenta


transparent iron oxide in-plant colorants


and Paliogen

near infrared (NIR) trans-

parent pigments for heat management applications

complex inorganic color pigments

Meteor Plus

, Sicopal

and Sicotan

near infrared
(NIR) refecting pigments for heat management

and Neozapon

metal complex dyes in

powder forms for solvent-borne systems

universal colorants for point-of-sale ap-

plications and H2

Options high-strength aque-

ous version of Options for in-plant colorants

high performance organic yellow


pigments, combinations of high-grade

organic and inorganic pigments

universal squeeze bottles for tinting


zero VOC eco-colorants for point-

of-sale operations
Santa Fe

high luster mica-based pigments in earth-tone colors


transparent iron oxide red and yellow dispersions

Sicopal inorganic yellow and orange pigments
Sicotan inorganic mixed-phase yellow and brown pigments

transparent iron oxide pigments

Effect Pigments
Black Olive

pearlescent pigment with champagne undertones


effect pigments

Frost White effect pigments


Colormotion color shifting pigments


Royal Blue effect pigments


mica-based effect pigments


effect pigments that deliver excellent whiteness

and brilliance

pigments that have a smooth satin to bold sparkle


pigments with liquid metal look


vacuum metalized effect pigments


effect pigments offering excellent chroma, bril-

liance and hiding

Fireball effect pigments

Antioxidants, Light Stabilizers, Photoinitiators, and Formula-
tion Additives

UV absorbers

, Irgacure, and Lucirin


dispersants for inorganic minerals and pigments


and Viscalex

rheology modifers

phenolic antioxidant additives for effcient processing


1198 wood photostabilizing additive


CA additives that help formulators to meet envi-

ronmental requirements such as low VOC and Alkylphenol
Ethoxylate (APEO) free

Dispersal DA dispersants for pigment dispersions

and color development

Performa additives for wetting, de-foaming, dis-

persing and adhesion promotion

UV absorbers for effcient light-sensitive protection

Global Capabilities
BASFs Dispersions and Pigments Division has more than 7,000
employees and 50 sites worldwide to serve customers in the coat-
ings industry. In North America, this BASF division has more
than 1,400 employees at 20 sites.
Acrylic Latex Kent Clow
(704-587-8133 or
Pigments & Effect Pigments - Brian Marsicano
(847-809-0346 or
Resins - Patricia Presswood
(734-324-6697 or
Formulation Additives - Ron Lee
(973-245-6154 or
Additives Robin Reinhardt
(704-587-8233 or
BASF2011:International Coatings Scene 3/4/11 12:15 PM Page 3
Project38:Layout 1 3/4/11 2:25 PM Page 1
We are thinking about the
same thing you are
How to make your products greener and their performance pure gold.
Our customers come to us to help them stay ahead of competitive pressures by helping to re-formulate
existing products and innovate new ones meeting green goals while preserving and even enhancing
performance. We call it Greenability. Youll call it genius.
Another ne result of the Innovation Principle
. Let us help you work through the
formula for Greenability.
Visit us at European
Coatings Show.
Nrnberg, Germany,
March, 29 31,
booth # 7A-205
Project31:Layout 1 3/4/11 11:42 AM Page 1
Coatings World Company Capabilities 2011
Celanese Emulsion Polymers
Company Capabilities 2011
Celanese Emulsion Polymers
1601 W. LBJ Freeway, Dallas, TX 75234
Phone: 972-443-4014
Technical phone: 1-877-TEC-SRVC (1-877-832-7782)
Fax: 972-443-4945
Global Capabilities
8 manufacturing sites serving
the world:
Enoree, SC, USA
Meredosia, IL, USA
Boucherville, ON,Canada
Frankfurt, Germany
Geleen, The Netherlands
Perstorp, Sweden
Tarragona, Spain
Nanjing, China
Company Description
Celanese Emulsion Polymers
manufactures, markets and sells
high-performance waterborne
polymers globally to a wide range of applications including
paints and coatings. Our goal is to be the partner of choice for
our customers as we strive to bring higher levels of value to their
products and throughout the value chain. Headquartered in Dal-
las, Texas, we are backed by the global Celanese Corporation
which is backward integrated in the vinyls chain through VAM
and acetic acid.
Markets Served
Celanese Emulsion Polymers serves many industrial and con-
sumer markets including paints and coatings, adhesives, sealants,
construction products, nonwovens, textiles and glass fber in all
major regions of the world. In our paints and coatings sector, we
specialize in vinyl acetate/ethylene (VAE) polymers for low odor,
low VOC interior decorative paints. We also have a broad range
of products servicing conventional interior paints, exterior paints
and plasters including products for EIFS, wood stains and clear
fnishes and concrete coatings.
Technical Services
Our technical services team is deployed regionally to best serve
the local needs of our customers. The Americas are served from
our Houston Technology Center in Texas. Europe, Middle East
and North Africa are served by our Frankfurt Technology Cen-
ter in Germany. Asia is served from our Shanghai Technology
Center in China.
Celanese offers a broad range of emulsion polymer technologies
including vinyl based homo- and copolymers, vinyl acetate/eth-
ylene, vinyl acrylic, pure acrylic and styrene acrylic (available re-
gionally). Our research and development group is located in
Frankfurt while products are brought to market in our regional
application development centers.
Major Products
Celanese Emulsion Polymers offers a wide array of brands glob-
ally. Throughout Europe, we are proud to offer our Mowilith
brand for paints, coatings and adhesives. EcoVAE is our vinyl
acetate/ethylene brand developed for low odor, low VOC paints.
TufCOR is one of our newest brands designed specifcally for
building products. Our Vinamul brand is available globally
for our glass fber and nonwovens lines. And Dur-O-Set Elite
Ultra is the global benchmark for nonwoven wipes.
Contact Information
Europe /Middle East / North Africa:
+49 (0) 69 305 2876
China: +86 (0)21 38619292
India: +91 22 66719025
Thailand & ASEAN: +66 86511 3011
Australia: +61 3 95856888
Celanese CP0311:Company Profile 3/4/11 12:19 PM Page 2
the only thing
she smells is
her coffee.
When you formul ate wi th Cel anese
Cel anese VAE emul si ons
for l ow odour pai nts
When you formulate low odour, interior coatings with Celanese VAE emulsions,
VOCs and odour dont interfere with the homeowners ability to enjoy everyday
pleasures, like the rich aroma of freshly-brewed coffee. Painters will also love your
eco-friendly paints because they are easy to apply and durable.
Youll like Celanese VAE emulsions too, because youll find them easy to formulate,
low in VOCs and APEO-free. Even better? Paints made with Celanese VAE emulsions
exhibit excellent hiding power and wet scrub resistance.
For more than a decade, Celanese has been a leader in the development of emulsions
for eco-friendly paints. Let us put our technology and experience to work for you.
Your future is our focusworldwide.
Check out the latest in low odour
technology for paints today.
Contact us in the Americas:
Contact us in Europe:
+49 (0) 69 305 2876
Come visit us at Stand #7A-105
o r m u l a t o . m a n u a o t u r o . m a r k o t . p a i n t . l i v o .
Project23:Layout 1 2/4/11 2:59 PM Page 1
Coatings World Company Capabilities 2011
Company Capabilities 2011
Company Description
Chuen Huah Chemical Co., Ltd. (CHC) has committed in syn-
thetic polymer resins manufacturing for over 25 years. We strive
to utilize the most advanced technology to develop newest and
eco-friendly chemical solutions to various industrial applications.
Our polymer products are widely applied in paint and coatings,
paper processing, wood-based composites, and textile fnishing.
CHC is a client-centric driven company, emphasizing all valu-
able feedbacks from industrial applications. To correspond with
market demands, our laboratories and manufacturing sites are
integrated to provide the most effcient and optimal supports to
our partners.
CHC primarily focuses on amino resins synthesis and application
technologies. We supply a broad range of amino corsslinkers, in-
cluding methylated melamine resins, mixed alkylated melamine
resins, alkylated urea resins, and special amino functional resins.
CHC constantly works with our partners in understanding their
needs and designing the most customized solutions.
In order to maintain our competitive edge, we not only
strengthen our researching ability, but also seek the integration
of original materials supplies.
Global Capabilities
3 manufacturing sites are coordinated for chemical production
and supply.
Kaohsiung, Taiwan
Zhejing, China
Tinh Binh Duong, Vietnam
Major Products
CHC amino crosslinkers
Methylated melamine resins
Highly methylated melamine resins
High imino melamine resins
Partially methylated melamine resins
Mixed etherifed melamine resins
Highly alkylated melamine resins
Alkylated high imino melamine resins
Butylated melamine resins
Alkylated urea resins
Methylated urea resins
Butylated urea resins
Benzoguanamine resins
Technical Services
CHC has organized a research and development team in our
head laboratory with exceptional analytical and synthesis capa-
bilities in Taiwan. Through the coordination with our sales tech-
nicians, our researchers are able to effciently identify and offer
appropriate products to meet the requirements from different re-
gions in the global market.
In order to strengthen our distribution systems in North
America, South America, Europe, and Mid-East, we are looking
forward to all opportunities to cooperate with local professional
distributors and representatives.
Markets Served
CHC specializes in serving paint and coatings manufacturers
with our polymer products in most countries in Asia. We pro-
vide crosslinkers of high solids, low free formaldehyde, and low
VOC to meet regulatory requirements.
In order to improve our service and distribution effciency to
markets in North America, South America, Europe, and Mid-
East, we look forward to all opportunities working with local
distributors and representatives.
NO. 365, DAREN N. RD.,
TEL: +886-7-6217177 FAX:+886-7-6220593
Chuen Hauh0311.qxp:International Coatings Scene 3/4/11 11:54 AM Page 2
Conn and Company, LLC
11 S. Marion St.
Warren, PA 16365 USA
Tel: 814-723-7980
Fax: (814) 723-8502
Company Description
Conn and Company has been designing and manufacturing in-
dustrial mixing equipment for 55 years. We build equipment to
meet the customers requirements with air or electric drive spec-
ifcations to suit operating conditions; horsepower to suit serv-
ice conditions; dimensional design to suit operating conditions or
existing tank. We frmly believe in keeping it simple, durable and
functional. Call us with your mixing problems and requirements.
We will be glad to be of assistance.
Markets Served
Conn provides low shear blending blades or high shear disper-
sion blades or complete drive assemblies for processing paints,
adhesives, inks, cements, urethane foams, chemicals, slurries,
grouts, etc.
Conn and Company recognized the need for blending blades and
dispersion blades that provided true pumping action instead of
plowing action. We have brought three patented blades to the
market under the trade name CONN Blade. The blade illus-
trated in our advertisement is the ITT style and with the combi-
nation of louvers and teeth, it is a high pumping high shear blade
and it is the most effcient and aggressive dispersion blade avail-
able. The IT style has the louvers providing superior pumping
action but without the teeth it is a high pumping low shear
blending blade. The ITC CONN Blade is an 8-vane
open style blade providing excellent material fow, with
more shear than the IT but is not as aggressive as
the ITT.
Major Products
The CONN blades are available from 2 diame-
ter to 48 diameter with mounting holes or
mounting hubs to retroft and upgrade your pres-
ent equipment. Split construction is available for
entry through manways. CONN also manufac-
tures complete units and drive assemblies
to mount on your tanks. We supply air
or electric utility/laboratory mixers,
spool-type top entry for fange
mounting to your tank and drive as-
semblies for mounting on bridge support for open top tanks. Let
us know your requirements and we will be glad to be of assis-
Global Capabilities
We handle all worldwide sales from the home offce in Warren,
PA, USA. Contact Richard C. Freeman at,
call (814) 723-7980 or fax (814) 723-8502.
Conn and Company
Company Capabilities 2011
Company Capabilities 2011 Coatings World
Conn CP0311:Company Profile 3/4/11 2:34 PM Page 2
Coatings World Company Capabilities 2011
Hoover Color Corporation
Company Capabilities 2011
P.O. Box 218
2170 Julia Simpkins Rd.
Hiwassee, VA 24347
Tel.: (540) 980-7233
Fax #: (540) 980-8781
Company Description
Hoover Color was established and incorporated in 1923 in New
York. Now located in the heart of the Blue Ridge Mountains of
Virginia, Hoover Color is adjacent to two major interstate high-
waysI-77 and I-81putting it within a one-day drive of the
majority of the U.S. population. Hoover Color also has easy ac-
cess to the ports of Norfolk and Richmond, Virginia, and
Charleston, SC.
The company owns 3,000 acres of land in and around Hi-
wassee, where it maintains its mine sites, production facilities,
laboratories and corporate offces. The main complex comprises
66,000 sq. ft. of production and warehouse facilities, 4,000 sq.
ft. of lab space, and 3,600 sq. ft. of offce area. The original plant
was built on this site in the early 1920s, with the last major ren-
ovation and expansion completed in 1991.
Technologies, Products & Services
Hoover Colors business includes the following areas:
Mining, Production, and Sales of Natural and Blended Iron
Oxide Pigments - From its inception, Hoover Color has been
blending pigments to rigid color specifcations for their cus-
tomers. With the purchase of the Hiwassee facility in 1970,
Hoover Color also acquired mineral deposits, which made it fully
integrated in the mining and manufacturing of Siennas, Umbers,
and Ochres. These rich earth tones are the hallmark products for
Hoover Color, especially Raw and Burnt Siennas. Our product
range includes Natural and Synthetic Iron Oxides, Blended Iron
Oxides, Chromium Green Oxides, Van Dyke Browns, Tuscan
Blends and Complex Inorganic Pigments.
Distribution of Pigments (under the manufacturers label and
manufactured to Hoover Colors Specifcation in toll production
agreements) - In order to offer our customers a wider range of
colors, Hoover Color has reached agreements to distribute cer-
tain pigments and has contracted the toll manufacturing of oth-
ers. Various Synthetic and Natural Iron Oxide pigments, Mixed
Metal Oxides and Van Dyke Brown pigments are all distributed
in order to give our customers a complete range of inorganic col-
ored pigments.
Pigments for Colored Concrete Products - Hoover Color pro-
vides oxides of iron to produce yellows, reds, blacks and browns;
chromium oxides to produce greens and titanium dioxides pro-
duce whites. Oxides of cobalt and/or copper can produce various
greens and blues. All of these pigments are produced by Hoover
Color and comply with ASTM test method C979, Pigments for
Integrally Colored Concrete. Hoover Color uses a computer-
ized color measuring system to measure these color variations
and publishes this information to its customers in a Certifcate
of Analysis. This helps to ensure that the color variation is
within previously stated specifcations..
Manufacture & Sale of the Hoover Automatic Muller - Since
the 1940s, Hoover Color has always been in the forefront of
color control, developing the Hoover Automatic Muller. The
Hoover Muller has since become the standard piece of testing
equipment for the pigment industry. It is also widely used in the
ink and cosmetic industries. The Hoover Muller has been rec-
ognized by ASTM and ISO as an approved way to prepare sam-
ples for color evaluations.
The Hoover Automatic Muller provides a quick and easy method for
preparing a small sample of pigment-resin dispersion. Glass plates that
shear the pigment into the resin are easily cleaned by the solvent used in
solubilizing the resin. This piece of equipment continues to fnd new uses
wherever incoming pigment quality is a concern.
Hoover CP0311:Company Profile 3/4/11 2:35 PM Page 2
Project3:Layout 1 2/25/11 1:03 PM Page 1
Coatings World Company Capabilities 2011
Micro Powders, Inc.
Company Capabilities 2011
580 White Plains Rd.
Tarrytown, NY 10591 USA
Tel: 914-793-4058
Fax: 914-472-7098
Company Description
Micro Powders, Inc., established in 1971, is a major supplier of
specialized micronized waxes, wax dispersions and emulsions to
the paint and coatings industries. Micro Powders

has an exten-
sive and innovative product range and is committed to providing
consistent quality products, excellent customer service and su-
perior technical support to its customers.
A dedicated and experienced technical staff, which is backed
by the technical service laboratory, is ready and willing to assist
customers in any way possible. The customer service department
will immediately direct all inquiries to the appropriate technical
expert for assistance. A worldwide network of customer service
representatives is available to respond to all global inquiries.
Markets Served
Micro Powders supplies paint and coating manufacturers world-
wide through an extensive network of sales representatives and
distributors. All MPI sales personnel offer technical assistance
and quick delivery from local stocks. Micro Powders specialty
additives are used in wood fnishes, industrial fnishes and coat-
ings, including waterborne, solvent, powder, UV and reactive sys-
tems. In addition, Micro Powders markets include the printing
ink, personal care and automotive industries.
Micro Powders specializes in developing innovative micronized
wax additives, using advanced wax technologies, to meet the for-
mulators needs. In addition to innovative chemistry, the particle
size of the micronized waxes is carefully controlled using laser
diffraction analysis in order to ensure consistent particle size uni-
formity from batch to batch. Unique stir-in wax additives such
as AquaBead

, Polyfuo

and Microspersion

provide the for-

mulator with optimum performance in surface protection addi-
tives. A commitment to quality and to customers is frst priority
with Micro Powders. That is why Micro Powders quality system
has been awarded worldwide recognition under the ISO 9001
quality standard.
Major Products
MP Synthetic Waxes for lubricity and economy
MPP Polyethylene Waxes for rub and mar resistance
Fluo PTFE (Polytetrafuoroethylene) Waxes for high slip, mar
and heat resistance

/Synfuo Waxes for slip and abrasion resistance

Polysilk Waxes for improved slip, tape release and smooth surface

/PropylMatte Waxes for uniform mat-

ting and scratch resistance
Superslip/Synslip/SuperGlide Waxes for high lubricity without
MicroKlear Waxes for abrasion resistance with gloss retention
and clarity

Waxes/Emulsions for water repellency and mois-

ture resistance
Aqua Waxes for all waterborne applications
AquaKlean Emulsions for waterborne architectural coatings

Dispersions stir-in wax dispersions

PropylTex Waxes for texture and gloss control
NyloTex Waxes high melt point texture additives
AquaTex Waxes texture and gloss control in waterborne systems
Special-Effects Products for visual effects
Global Capabilities
Warren Pushaw
VP - General Manager:
Gary Strauss
Domestic Sales Contact:
John McAllister
International Sales Contact:
Thomas Laakso
Technical Contacts:
David Gittleman
Tony Puleo
Visit our newly designed website
MicroPowders CP0311:Company Profile 3/4/11 2:46 PM Page 2
ISO Certified 9001
Visit our new website
580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058 Fax: 914.472.7098 Email:
In or out of water
Micro Powders waxes
make a critical difference.
Whether your products are waterborne or conventional, whether
you are looking for abrasion resistance, slip or other essential
qualities Micro Powders gives your formulas the properties you
want with total reliability, flexibility and creativity. For consistent
results, personal service and innovative ideas, nothing outperforms
Micro Powders specialty wax additives.
Ideal for waterborne products and all your formulations!
Visit Us at
China Coat
Booth 10L01/03
Visit Us at
Micro Powders CMW0710.qxd:Layout 1 3/2/11 12:10 PM Page 1
Coatings World Company Capabilities 2011
Shamrock Technologies, Inc.
Company Capabilities 2011
Shamrock Technologies, Inc.
Foot of Pacic Street
Newark, NJ 07114-2888
Tel.: 800-349-1822 / 973-242-2999
Fax: 973-242-8074
Company Description
Founded in 1941, Shamrock Technologies, Inc. is the worlds
leading processor of PTFE micropowders, and the largest
processor of recycled polytetrafuoroethylene (PTFE) in the
world. The company manufactures a broad line of micronized
wax and coating additive products including: UV, water and oil
dispersions; PTFE compounds; emulsions; texturing materials;
and nanoFLON materials. Using our dedicated technology, cus-
tomized production equipment, and with our application and
R&D labs, Shamrock is continuously creating innovative prod-
ucts to help our customers grow competitively. All Shamrocks
manufacturing facilities are ISO 9001:2008 certifed.
Technical Mission
Shamrocks dedicated application laboratory in its Newark, NJ,
facility works to provide creative solutions to the most challeng-
ing customer needs. But the key ingredient is a group of industry-
experienced professionals focused solely on offering technical
assistance to customers. Shamrock's Product Technical Center
(PTC), available at 973-242-2999 Ext. 4, is fully staffed, services
all major applications, and prides itself on its enviable record of
prompt responses to questions from customers and formulators.
Commitment to Service
Shamrock maintains an international sales network to ensure
each customer receives optimal attention, support and service.
But our customer service groups work on a whole variety of
details like scheduling, normal and special deliveries, ware-
housing, and others, that can really make a difference for cus-
tomers worldwide.
Product Lines
SST Series: full range of micronized PTFE products
Fluoro AQ Series: ultra-fne PTFE water suspensions
S Series: wide variety of micronized waxes and alloys
Texture Series: texturing agents for all liquid coatings
PowderTex Series: texturing agents for powder coatings
EverGlide & Ultraglide: wax and PTFE emulsions &
dispersions in UV monomer
Hydrocer Series: pre-dispersed and emulsifed additives
for water-based systems
VersaFlow EV: liquid PE surfactant for solvent-based coatings
FluoroSlip Series: micronized PTFE/wax blends for optimal
slip and abrasion resistance
Neptune Series: micronized PTFE and waxes for w aterbased
NanoFLON Series: sub-micron PTFE powders
Global Capabilities
U.S. Production Facilities:
Shamrock Technologies, Inc.
109 North McKinley Street
301 Community Drive
Henderson, KY 42420
Shamrock Technologies bvba
Heersterveldweg 21
3700 Tongeren, Belgium
Tel: +32 1245 8330; Fax: +32 1245 8340
Shamrock Technologies (Tianjin) Co., Ltd.
Factory No. 5, 9th Avenue, Fenghua Industrial Park
TEDA, Tianjin, China 300457
Tel: 86 22 59813085; Fax: 86 22 59813099
Shamrock CP0311:Company Profile 3/4/11 2:02 PM Page 2
l50 9001:2000 CR1lFlb FAClLl1l5
Newark, N1 Penderson, K 1ianjin, China 1ongeren, Belgium
3hamrook Reoyoles' www.shamrecktechnelegles.cem
1he information oontained in the table is for referenoe, is to the best of our knowledge true and aoourate, but no warranty is expressed or implied as to the aoouraoy.
Premlum P1F fer
bemandlng Allcatlens
nanoFLON microFLON
Properties Test Method Unit 101T 114T 118C 119N 150N 160N 124T4 131T1 132T1 132T2 141T2 141T3
particle size
ASTM D4464 microns 6 - 9 4 - 8 4 - 6 4 - 8 4 - 6 5 - 8 16 - 30 4 - 6 4 - 6 10 - 13 10 - 13 14 - 22
particle size
Scanning electron
microscope (SEM)
microns 0.2 0.2 0.2 0.2 0.15 0.15 N/A N/A N/A N/A N/A N/A
90% ASTM D4464 microns 13 12 10 12 9 13 40 10 10 20 20 35
Melting point ASTM D4591 C / F 323/614 321/610 320/608 320/608 321/610 321/610 325/617 328/622 328/622 327/621 328/622 327/621
ASTM D5675 g/cc 2.15 2.15 2.15-2.2 2.1-2.2 2.2 2.2 2.15-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1-2.2 2.1-2.2
Bulk Density ASTM D4895 g/l 200 - 500 200-350 250 - 400 250-450 250-450 250-450 300-550 300 - 550 300-550 300 -500 250-400 300 - 500
Surface area ASTM D5675 m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3.0 3 3 1.0-3.0 1.0-3.0 1.0 -3.0
FDA Status 21CFR 177.1550 175.300 175.300 175.300 177.1550 177.1550 175.300 177.1550 175.300 175.300 177.1550 175.300

Proper est Method TTe
ticle size par
ASTM D4464
ticle size par
Scanning electron
microscope (SEM)

Unit 101T 114T 118C
6 - 9 4 - 8 4 - 6
microns 0.2 0.2 0.2

119N 150N 160N 124
4 - 8 4 - 6 5 - 8 16 -
0.2 0.15 0.15 N/

4T4 131T1 132T1 132T2 141
4 - 6 4 - 6 10 - 13 10

- 13
1T2 141T3
14 - 22
/A N/A

ticle size par microscope (SEM)
90% ASTM D4464
Melting point ASTM D4591
c f Speci
ASTM D5675
Bulk Density ASTM D4895
Surface area ASTM D5675
A Status FD

microns 13 12 10
C / F 323/614 321/610 320/60
g/cc 2.15 2.15 2.15-2
g/l 200 - 500 200-350 250 - 4
m^2/g 6.0 - 8.0 6.0 - 8.0 6.0 - 8
21CFR 177.1550 175.300 175.30

12 9 13 40
08 320/608 321/610 321/610 325/
2.2 2.1-2.2 2.2 2.2 2.15-
400 250-450 250-450 250-450 300-5
8.0 7.0 - 9.0 11.0-13.0 11.0-13.0 1.0-3
00 175.300 177.1550 177.1550 175.3

/ / /
0 10 10 20 2
617 328/622 328/622 327/621 328
-2.2 2.1 - 2.2 2.15-2.2 2.15-2.2 2.1
550 300 - 550 300-550 300 -500 250
3.0 3 3 1.0-3.0 1.0
300 177.1550 175.300 175.300 177.

/ /
20 35
/622 327/621
1-2.2 2.1-2.2
0-400 300 - 500
0-3.0 1.0 -3.0
.1550 175.300

Project1:Layout 1 4/28/10 9:17 AM Page 1
Visit us at
and at the 2011 European Coatings Show
in Hall 10, Booth 117.
company description:
Sun Chemical Performance Pigments has been in the color
business for over 100 years. Our leading-edge technology is
unsurpassed as we continue our commitment to solve the
color issues of today and develop new solutions for the future.
Headquartered in Cincinnati, Ohio, Sun Chemical Performance
Pigments is a division of Sun Chemical Corporation.
A leading provider of materials and services to the cosmetics,
packaging, publications, coatings, plastics and other industrial
markets, Sun Chemical has a worldwide network of more
than 300 locations that provide customers local service with a
global perspective.
markets served:
Sun Chemical leads the way in the organic pigment, pigment
preparation and effect pigment markets. The industries served
by these products are coatings, plastics, cosmetics, digital,
printing inks and specialties. Sun Chemical Performance
Pigments continues to expand its product range and update
its color capabilities to meet the ever changing needs of its
diverse markets.
major products:

, Fastogen

Super, Indofast

, Palomar

, Perrindo


high performance pigments; Fastogen

, SunBrite


and Symuler

classical organic pigments; Surpass

easily dispersible pigment preparations; and SunMetallics

SunGEM and SunMICA

effect pigments. Sun Chemical

Performance Pigments offers a range of Color Index types in a
variety of physical forms, including conventional dry color, water
based dispersions and standardized high solid press cakes.
on display at the european coatings show:
An expansion of the SunMetallics

aluminum pigment product

line will introduce new encapsulation technology that stabilizes
aluminum ake pigments for use in waterborne formulations,
giving the metallic look customers desire in paint formulas which
are inherently more environmentally-friendly.
Paint manufacturers looking for pigment dispersions with high
color strength, excellent light fastness, and compliance with the
latest environmentally-friendly standards required by European
legislation, can now use Sunsperse

ECO aqueous pigment

dispersions for waterborne emulsion architectural paints.
Car manufacturers and coatings formulators can expand their
color portfolio with Palomar

Alpha Blue 60, a reddish blue

high performance effect pigment that can be used in water
and solvent systems for coatings that can maintain color
properties for years under the impact of sunlight and other harsh
weather conditions.
New weather resistant grades have been added to the
SunGEM pearlescent effect pigment line. This latest extension
of the SunGEM range now makes this portfolio of products
applicable to the automotive industry and other exterior
coatings formulations.
Sun Chemical Corporation
Performance Pigments Division
Cincinnati, Ohio
Phone: (800) 543-2323
International Operations
Parc Industriel de la Noire Epine
Wavre, Belgium
Phone: +32 1023 1500
Sun Chemical Latin America
SunChemical do Brasil Ltda
Guarulhos, Brazil
Phone +55 (11) 2445 1116
Project29:Layout 1 3/3/11 5:34 PM Page 1
Visit us at the 2011
European Coatings Show
in Hall 10, Booth 117.
who offers eco-friendly pigment
dispersions for waterborne
emulsion paints?
we do.

ECO Pigment Dispersions

Our Sunsperse

ECO aqueous pigment dispersions for

waterborne emulsion architectural paints comply with the
latest environmentally friendly standards required by European
legislation. Not only is our nine-color product range AVEO, VOC
and resin free, it provides high color strength and excellent light
fastness. Sunsperse

ECO covers 90 percent of in-plant usage

and can be expanded in accordance with your needs. When you
need environmentally friendly tinting pastes for waterborne
emulsion paints, choose Sunsperse

ECO from Sun Chemical

Performance Pigments.
Project28:Layout 1 3/3/11 5:33 PM Page 1
Coatings World Company Capabilities 2011
Troy Corporation
Company Capabilities 2011
8 Vreeland Road
P.O. Box 955
Florham Park, NJ 07932 USA
Tel: +1 (973) 443-4200 Fax: +1 (973) 443-0843
Company Description
Troy Corporation is a global leader in performance materials -
principally preservatives and additives used in the manufacture
of paint and coatings, building products, adhesives and sealants,
textiles, metalworking fuids, cosmetics, and personal care prod-
ucts. Troy has served these industries with innovative, value-
added products for over sixty years. The companys success in
introducing new materials in anticipation of industry needs has
fueled expansion into new markets worldwide.
Troy invests signifcant resources in research and development
to address emerging needs and is dedicated to providing cus-
tomers with continually improved products. Troy is positioned to
offer service to customers through a global network of technical
support, complemented by local sales staff.
Markets Served
Troy operates modern manufacturing facilities in the USA, Canada,
Germany, Netherlands, and Thailand. Troy is recognized for pro-
viding a wide range of high quality preservatives, additives, and
specialty performance products to customers in over 100 countries.
Troy manufacturing facilities are ISO 9001:2000 Certifed,
indicating commitment to high quality. Troy also achieved ISO
14001:2004 certifcation of its Newark, New Jersey, USA man-
ufacturing facility, recognition of the companys environmentally
sound manufacturing process. As a global manufacturer, Troy
has reached important milestones in extending its presence to
markets around the world with product recognition for quality,
reliability, and value.
Troy products improve coating properties, protect against prod-
uct spoilage in package, and resisting fungal and algal attack on
the applied coating surface. In the USA, Troy is the leading pro-
ducer of zero VOC (volatile organic compound) dry flm preser-
vatives offering protection against marring and premature
failure due to microbial attack. Additionally, Troy recently
launched a new line of highly effcient defoamers for aqueous
systems and provided a series of high performance substrate
wetting agents capable of coating many diffcult hydrophobic
surfaces. Troy remains committed to the ongoing pursuit of
product innovation and the advance of technology in the mar-
kets the company serves.
Troys experienced Technical Service staff provides customers
with expert assistance to meet a diversity of challenges. Troy uti-
lizes the latest advances in performance materials research to cre-
ate unique solutions for customers from Technical Service
Centers in North America, Europe, and Asia.
Major Products

Dry Film Preservatives


Dry Film Preservatives


Wet-State Peservatives


Rheology Modifers

Pigment/Substrate Wetting and Flow &

Leveling Additives


Driers, Metal Carboxylates, & Anti-Skinning


Powder Coating Additives

Global Capabilities
Troy Chemie GmbH
Tel: +49 5137 8236 316 Fax: +49 5137 8236 106
Troy BV
Tel: +31 10 592 7494 Fax: +31 10 592 8877
Troy Asia Company Ltd.
Tel: +66 2 361 4546 Fax: +66 2 361 4547
Troy CP0311:Company Profile 3/4/11 5:51 PM Page 2
Troy Corporation, 8 Vreeland Road, Florham Park, New Jersey USA 07932 Telephone: +1 973-443-4200 Fax: +1 973-443-0258
The new Z-line of performance additives aims to provide improvements to customers developing
environmentally sustainable green coatings.
As the demand for "green" coatings continues to rise at a furious pace, Troys Z-line offers
formulators enhanced performance in making greener coatings possible without adding
undesirable components such as VOCs or HAPs. With the Z designed products, Troy continues
its commitment to assist industry in addressing the need for performance products that are
environmentally responsible and yet economically viable.
Contact your Troy Sales Representative for information on the Z-line of Troy performance additives.
Visit or Booth #7A-121 at the 2011 ECS.
Project21:Layout 1 3/3/11 3:01 PM Page 1
Mar. 28-Apr. 1: Basic Composition of
Coatings, Rolla, MO/USA. More info:
Missouri University of Science and
Mar. 28-30: European Coatings
Congress 2011, Nuremberg, Germany.
More info: www.european-coatings-
Mar. 29-31: European Coatings Show
2011, Nuremberg, Germany. More info:
Vincentz Network, www.european-
Mar. 31 - Apr. 1: EuPIA Annual
Conference, Vienna, Austria. More info:
April 5-7: Print & Ink Technology,
Hampton, United Kingdom. More info:
PRA, www,
April 10-12: Radiation Curing
Technology, Hampton, United Kingdom.
More info: PRA, www,
April 13-15: PDA 2011 Annual Meeting,
New Orleans, LA/USA. More info:
Polyurea Development Association,
April 17-19: ASC Spring Convention,
Tampa, FL/USA. More info: The
Adhesive and Sealant Council,
April 19-22: Primus: Interfarba 2011,
Kiev, Ukraine. More info:
April 27-28: Windy City Coatings
Course, Rolling Meadows, IL/USA. More
info: Chicago Society for Coatings
Technology, Inc.,
May 9-13: Introduction to Paint
Formulation, Rolla, MO/USA. More
info: Missouri University of Science and
May 11-13: Coat Expo China 2011,
Guangzhou, China. More info: Wise
Exhibition (Guangdong) Co., Ltd.,
May 11-13: Northwest Coatings Fest,
Seatac, WA/USA. More info: Pacifc
Northwest Society for Coatings
Coatings World March 2011
The European Coatings Show Lands in
Nuremberg, Germany March 29-31
Coming next month in Coatings World
Also: Resins and Lab Equipment
Color Forecast Zero-VOC Coatings
Meetings.qxd:Meetings 3/4/11 11:15 AM Page 100
March 2011 Coatings World
May 16-19: Paint Technology, Hampton,
United Kingdom. More info: PRA,
May 18-19: Asia Coatings Congress, Ho
Chi Minh City, Vietnam. More info: The
Coatings Group, www.coatings-
May 18-19: IntAIRCOAT 2011,
Amsterdam, The Netherlands. More
May 18-20: 2011 International Marine
& Offshore Coatings Conference. More
info: American Coatings Association,
May 19-20: Helsinki Chemicals Forum,
Helsinki, Finland. More info: Finnfachts,
May 22-25: SSCT Annual Meeting,
Charleston, SC/USA. More info:
Southern Society for Coatings
May 24-25: Powder Coating
Technology, Hampton, United Kingdom.
More info: PRA,
May 24-25: Sink or Swim Symposium,
Akron, OH/USA. More info: The
Cleveland Coatings Society,
May 31-June 2: Aluminum-
21/Coatings, St. Petersburg,
Russia. More info:
June 7: Paint & Coatings Basics,
Hampton, United Kingdom. More info:
June 7-8: Powder Coating Forum,
Columbus, OH/USA. More info:
June 7-9: NanoMaterials 2011, London,
United Kingdom. More info:
June 14-16: IMFair 2011, Cosford,
United Kingdom. More info:
June 27 - July 1: COSI 2011, 7th
Coatings Science International,
Noordwijk, The Netherlands. More info:
July 13-14: Latin American Coatings
Show 2011, Mexico City, Mexico.
More info: The Coatings Group,
July 18-20: Introduction to Coatings
Composition and Specifications, Rolla,
MO/USA. More info: Missouri
University of Science and Technology,
Mar. 28-30: The European Coatings CONGRESS
Nuremberg, Germany
Mar. 29-31: The European Coatings SHOW
Nuremberg, Germany
May 18-19: Asia Coatings Congress
Ho Chi Minh City, Vietnam
Meetings.qxd:Meetings 3/4/11 11:15 AM Page 101
July 24-30: 19th International
Conference on Composities.
More info:
Sept. 13-14: Coatings Trends &
Technologies, Oak Brook, IL/USA. More
Sept. 14-15: Asia Pacific Coatings Show
2011, Singapore. More info: The
Coatings Group,
Oct. 4-7: GreenBuild 2011, Toronto,
Canada. More info:
Oct 5-7: CEPE - Annual Conference &
General Assembly 2011, Dublin, Ireland.
More info: www.european-
Istanbul, Turkey. More info:
Oct. 16-18: ASC Fall Convention,
Indianapolis, IN/USA. More info: The
Adhesive and Sealant Council,
Oct. 18-20: RadTech Europe 2011
Conference & Exhibition, Basel,
Switzerland. More info: Vincentz
Oct. 23-26: Western Coatings
Symposium, Las Vegas, NV/USA.
More info: Pacifc Northwest Society for
Coatings Technology,
Nov. 21-23: ABRAFATI 2011, Sao
Paulo, Brazil. More info: Abrafati,
Nov. 23-24: CHINACOAT 2011,
Shanghai, China. More info: Sinostar, CW
Coatings World March 2011
Have Your Meeting or Conference Listed
Send announcements to:
Coatings World Meetings
70 Hilltop Road, Third Floor
Ramsey, NJ 07446 USA
Meetings.qxd:Meetings 3/4/11 11:15 AM Page 102
March 2011 Coatings World

Stainless IT Stainless ITT
The CONN Blades
Most Efficient & Aggressive Available
w w w . c o n n b l a d e . c o m
(814) 723-7980
Pigments/Additives Blades
48 Classifieds0311.qxp:Classifieds 3/3/11 7:26 PM Page 48
Coatings World March 2011
Products & Services
Equipment for Sale
Coatings World
For info on placing classifed ads
please contact Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694

Business Opportunity
Your Ad
Should Be
For more information on
placing an ad contact
Patty Ivanov
48 Classifieds0311.qxp:Classifieds 3/3/11 7:26 PM Page 49
March 2011 Coatings World

Company Name Page Phone Fax Website
Blairgowrie Associates, LLC.
Burgess Pigment Company
Chemark Consulting.................................79....................910-692-2492 ..............910-692-2523
Conn & Company....................................77....................814-723-7980...............814-723-8502
DOW Coating Materials .........................9,
DOW Corning ...........................................3
Guangdong Carpoly Chemical Group......13..................86-750-3578000
Heubach Ltd.
Keim-Additec Surface GmbH...................27..............+49 (0) 67 63/93
King Industries..........................................25....................203-866-5551...............203-866-1268
Little Joe
Munzing ................................................Cov.
Red Devil Equipment Co. .........................17....................800-221-1083...............763-533-0015
Shamrock Technologies Inc....................Cov. 2.................973-242-2999...............973-242-2536
Shijiazhuang Goldenfish Paint .................37 .................86 311 85233805.........86 311
Star-up Pigment.........................................79................+86-571-8217
Trust Chem USA........................................4
Yeun Liang Industrial & Co., Ltd.............45..................+886-7-6161234 ..........+886-7-6160000
Company Capabilities
BASF Corporation
Chuen Huah Chemical Co., Ltd. ..............88..................+886-7-6217177
Conn & Company....................................89....................814-723-7980...............814-723-8502
Hoover Color Corp
Inkmaker Dispensing Systems...................91 ................+39 011 984 00
Micro Powders, Inc.
Shamrock Technologies Inc....................94-95..................973-242-2999...............973-242-2536
Sun Chemical .........................................96-97..................800-543-2323...............513-681-5505
Ad Index0311.qxp:Ad Index 3/4/11 4:30 PM Page 49
he Sherwin-Williams Company hosted a career day for
59 Chicago State University (CSU) science students who
came to learn about the requirements of R&D based ca-
reers with the 144 year old global paint and coatings company
and its chemical suppliers. The gathering was co-sponsored by
TH Hilson, Cabot Corporation and the CSU Department of
Chemistry and Physics. The events purpose was to identify po-
tential recruits for the coatings industry and be supportive to the
next generation of scientists.
Several elected leaders were on hand to inspire the students
who have committed to an intense course of study. Dignitaries in-
cluded Alderman Anthony Beale (9th Ward, Chicago), Illinois
State Senator James Meeks (15th District), Illinois State Repre-
sentative Constance Howard (34th District) and Illinois State
Representative Thaddeus Jones (29th District).
In addition to offering formal presentations and tours, a del-
egation of current employees interacted with the science majors
regarding career requirements, responsibilities and local and
global opportunities.
Tiffany Garrett, a scientist with Sherwin-Williams for 14
years, expressed enthusiasm for her research and development
work. Each day brings new technical challenges to be met, al-
lowing me to dig deeper into the chemistry of coating products,
she said. The process of innovation is exciting for me. I get a
charge out of seeing formulas Ive worked on enhance the con-
sumers overall experience and sense of quality.
The students also met John Griffn, a Chicago State University
graduate, who has been a Sherwin-Williams chemist for 32 years.
Griffn majored in music with a minor in chemistry. Ive built a
great career at Sherwin-Williams because the company invests in
well-trained people and provides excellent resources for research
and development. That combination makes for an extremely stim-
ulating work environment. Griffn pointed out that Sherwin-
Williams retains many of its employees for decades. The company
has been recognized as one of the best employers in the nation.
The students were treated to a rare behind-the-scenes tour of
the technical coatings lab and paint manufacturing plant located
at Sherwin-Williams south Chicago facility.
Dr. David Kanis, department chair of chemistry and physics
at Chicago State University said, Sherwin-Williams provided an
inspirational and energizing experience for our students. They
were so impressed.
In an innovative partnership, Sherwin-Williams and its sup-
pliers are teaming with the university to develop a chemistry cur-
riculum that will customize academic training for the next
generation of professionals in the paint and coatings industry. In
addition, students will be eligible for internships and full-time em-
ployment opportunities at the paint company and its suppliers.
Sherwin-Williams thrives because of its commitment to
people and research and development, said Gale Murphy,
Sherwin-Williams vice president of research and development
global finishes group. The innovations and continuing ad-
vancements of Sherwin-Williams products are rooted in the
high caliber of our scientifically trained employeestheir ex-
pertise and creativity. It is very rewarding to present the paint
and coatings industry to these young science majors and watch
their eyes light up as they discover the career opportunities that
are within their reach. CW
Coatings World March 2011
Opening a Door to a Bright Future

Pictured in front center, from left, in green jackets are student representatives and TH Hilson president Lori Hilson Cioromski, Sherwin-Williams
vice president Gale Murphy and Charles Kowalewski of Cabot Corporation.
106 FinalCoat0311:Final Coat 3/4/11 10:27 AM Page 106
Project9:Layout 1 5/27/10 1:53 PM Page 1
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Project29:Layout 1 2/8/11 11:07 AM Page 1