POSTER DESIGN

TASK 2
PRINCIPLES OF DESIGN
BALANCE -. Balance provides stability and
structure to a design. Its the weight distributed in
the design by the placement of your elements.

PROXIMITY - Proximity creates relationship
between elements. It provides a focal point.
Proximity doesnt mean that elements have to be
placed together; it means they should be visually
connected in some way.

ALIGNMENT - Allows us to create order and
organisation. Aligning elements allows them to
create a visual connection with each other.
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PRINCIPLES OF DESIGN
REPETITION - Repetition strengthens a design
by tying together individual elements. It helps to
create association and consistency. Repetition
can create rhythm (a feeling of organised
movement).

CONTRAST - Contrast is the juxtaposition of
opposing elements (opposite colours on the
colour wheel, or value light / dark, or direction -
horizontal / vertical). Contrast allows us to
emphasise or highlight key elements in your
design.

SPACE - Space in art refers to the distance or
area between, around, above, below, or within
elements. Both positive and negative space are
important factors to be considered in every
design.

POSITIVE AND NEGATIVE SPACE
Negative space, in art
and design, is the space
around and between the
subject(s) of an image.

Positive space is the
area or part of an
artwork/designs
composition that the
subject occupies.
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ELEMENTS OF DESIGN
LINE - The linear marks made with a pen or
brush or the edge created when two shapes
meet.

SHAPE - A shape is a self-contained defined
area of geometric (squares and circles), or
organic (free formed shapes or natural shapes).
A positive shape automatically creates a negative
shape.

DIRECTION - All lines have direction - Horizontal,
Vertical or Oblique. Horizontal suggests
calmness, stability and tranquillity. Vertical gives a
feeling of balance, formality and alertness.
Oblique suggests movement and action

ELEMENTS OF DESIGN
SIZE - Size is simply the relationship of the area
occupied by one shape to that of another.

TEXTURE - Texture is the surface quality of a
shape - rough, smooth, soft hard glossy etc.

COLOUR - Colour is light reflected off objects.
Colour has three main characteristics: hue or its
name (red, green, blue, etc.), value (how light or
dark it is), and intensity (how bright or dull it is).

TASK 2: DESIGN A POSTER
You are to design a poster for the school musical The
Wizard of OZ.
The poster must include: Silhouettes of the four main
characters, a layered background (similar to that of the
posters previously viewed), and the title and date of the
event (Typography)
Draw (by hand) 4 compositional ideas of how your poster
might be set out.
Choose the most striking compositional idea and explain
in 50 words why this concept appeals to you, and how it
might appeal to others.
Transfer your idea to Photoshop: Set up an A3 page (150
ppi) and explore layering and silhouettes.
Produce your final idea. Record 3 challenges you faced
whilst designing you poster.
*Things to consider- composition and the layout; focal
point; positive and negative space.
TASK 2: DESIGN A POSTER
Things to Include:

Reynella East College presents-
The Wizard of Oz- A Modern version
Wednesday 26
th
November, 2014
1pm and 7pm
Ticket Bookings at Hopgood Theatre Box Office, Old
Noarlunga
$10 Adults; $7 Children; & $30 Family of 4

Drew
Struzan
Heinz Schulz-Neudamm
Tom Jung