Resources
Capabilities
Resource Tangible/ Intangible Capabilities Potential access to wide variety of m
arkets Value contributed to end product High Difficulty in imitation/substitut i
on Low Competitive advantage in short run Yes Competitive advantage in long run
Yes
Finance
Tangible
To invest a large Moderate outlay for R&D Training Low opportunities in Japan Ou
t of the box High promotional ideas like organizing rock concerts -To design inn
ovative High models -To make 6 speed transmission bikes -To make liquid cooled e
ngine with DiaSil cylinder Facilitates Moderate communication with suppliers and
dealers
Human Resources Marketing
Intangible
Moderate
Moderate
No
Yes
Intangible
Low
Low
Yes
No
Technological
Tangible
High
High
Yes
Yes
Information Systems
Tangible
Moderate
Low
Yes
No