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  • Marketing Strategy: Company Creates

    Diunggah oleh

    Udit Bhargava
    26 tayangan5 halaman
    The marketing strategy document outlines how a company creates customer value and relationships and decides on market segmentation, targeting, differentiation, and positioning. It discusses segmenting the market into groups that respond similarly, targeting specific segments, differentiating the company's offering to create more value, and positioning products distinctly in consumers' minds against competitors.

    Deskripsi Asli:

    marketing assignment

    Judul Asli

    MM.pptx

    Hak Cipta

    © © All Rights Reserved

    Format Tersedia

    PPTX, PDF, TXT atau baca online dari Scribd

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    The marketing strategy document outlines how a company creates customer value and relationships and decides on market segmentation, targeting, differentiation, and positioning. It discusses segmenting the market into groups that respond similarly, targeting specific segments, differentiating the company's offering to create more value, and positioning products distinctly in consumers' minds against competitors.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    26 tayangan5 halaman

    Marketing Strategy: Company Creates

    Diunggah oleh

    Udit Bhargava
    The marketing strategy document outlines how a company creates customer value and relationships and decides on market segmentation, targeting, differentiation, and positioning. It discusses segmenting the market into groups that respond similarly, targeting specific segments, differentiating the company's offering to create more value, and positioning products distinctly in consumers' minds against competitors.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 5

    MARKETING STRATEGY

    Company Creates
    Customer value
    Customer Relationship
    Company Decides
    Market Segmentation
    Market Targeting
    Market Differentiation
    Market Positioning



    Customer Driven Marketing strategy


    Market Segmentation

    Market Segment
    A group of consumers who respond in a similar
    way to marketing efforts.
    Market Targeting



    Market Differentiation
    Differentiating market offering to create
    greater value

    Market Positioning
    Arranging clear, distinctive and desirable place
    relative to competing products in minds of
    target consumers

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