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  • Brand Management

    Diunggah oleh

    venkates007
    15 tayangan4 halaman
    Brand management involves using branding to identify a company's goods and services and distinguish them from competitors. A brand is a name, sign, symbol or design that identifies products from one seller. It is possible to brand physical goods, services, stores, places, events, people and organizations. Effective branding helps satisfy customer needs and wants.

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    BRAND MANAGEMENT.pptx

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    Brand management involves using branding to identify a company's goods and services and distinguish them from competitors. A brand is a name, sign, symbol or design that identifies products from one seller. It is possible to brand physical goods, services, stores, places, events, people and organizations. Effective branding helps satisfy customer needs and wants.

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    © All Rights Reserved
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    15 tayangan4 halaman

    Brand Management

    Diunggah oleh

    venkates007
    Brand management involves using branding to identify a company's goods and services and distinguish them from competitors. A brand is a name, sign, symbol or design that identifies products from one seller. It is possible to brand physical goods, services, stores, places, events, people and organizations. Effective branding helps satisfy customer needs and wants.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 4

    BRAND MANAGEMENT

    A product is any offering by a company to a market


    that serves to satisfy customer needs and wants.
    Branding ..
    What is brand?
    Name, sign, symbol, intended to identify
    goods & services of one seller from another


    Brand identity
    Perspectives of
    Marketer
    Brand image
    Perspectives of
    Consumer
    It is possible to brand everything
    A physical good (Nestle soup, Pantene shampoo or
    Maruti Swift
    A service (Kingfisher Airlines, TATA AIG medical
    insurance),
    A store (Big Bazaar, BATA stores),
    A place (The state of Tamilnadu),
    An event (Chittirai festival)
    A person (Shahrukh Khan, Sachin Tendulkar, Kalam,
    Tiger Woods, Roger Federer)
    An organization (PSNACET, UNICEF or BCCI)

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