You are a team of employees in an advertising company. You have been allocated a product to work on in a lottery: write it down in the box.
Tasks: Your team must work together to devise a campai gn for this product (or service), for one of your companys clients.
You will have two weeks (4 l essons) to research and plan your pitch together.
You will present your pi tch, as a group, to your colleagues in the company, as well as to some local community members who have knowledge about marketing.
Your team must keep records of discussions, plans, research, resources and designs in a Campai gn j ournal . This will be assessed.
You will need to expl ore some marketi ng concepts, as well as persuasi ve wri ti ng techni ques, as part of your preparation. Your findings will be recorded in your Campaign journal.
More details about these assessments will be given to you as the unit progresses.
FIRST STEPS
1. Allocate rol es in your team (volunteering or lottery, you choose) 2. Choose a note-taki ng method or tool, e.g. exercise book; binder with loose leaf pages; productivity app on iPad or laptop (eg Evernote); shared documents on Google Drive; Virtual group on Edmodo Product from lottery:
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UNIT ASSESSMENT: 1. Team campaign journal (25%) 2. Final group presentation (50%) 3. Individual reflection on the campaign process (20%) 4. Individual student feedback on other groups presentations (5%) 5. GROUP ROLES to al l ocate:
Leading questioner Scribe Prompter Resource organiser Planner Rapporteur