To Buy or Not to Buy: Presentation assessment rubric [Year 10 Economics/ English integrated unit]

Yacoub Djazouli Ali and Alice Garner : Victoria University Graduate Diploma of Secondary Education 2014 Inclusion and Diversity:

1






CRITERIA

Not meeting expectations At expected level Exceeding expectations
Introduction to group
presentation includes explanation
of strategies chosen for this
campaign
/12
No introduction
OR introduction unclear, does not include
required elements
Introduction includes adequate explanation
of strategies
Introduction is articulate and explanation
of strategies is comprehensive
Campaign presentation includes 3
purposeful multimodal texts that
inform, persuade and engage.
/6
0-2 multimodal texts presented

Texts fail to inform, persuade or engage
audience
3 multimodal texts presented

Texts are somewhat informative,
persuasive and/or engaging
3 rich multimodal texts presented

Texts are highly informative, persuasive
and/or engaging
Presentation includes use of 3 or
more persuasive devices or
appeals.
/6
Presentation includes no persuasive device
or appeals

Presentation includes 3 persuasive device
or appeals, used reasonably effectively

Presentation includes 3 or persuasive
device or appeals, used effectively

Students demonstrate
understanding of their target
market in their choice and use of
media and/or ICT tools.
/10
No ICT tools used and/or
Choice and use of ICT tools and /or media
is inappropriate for the target market.
Choice and use of ICT tools and/or media
demonstrates sufficient understanding of
target market.
Choice and use of ICT tools and/or media
demonstrates excellent understanding of
target market.
Students demonstrate use of
empathy and intercultural
understanding of their target
market.
/6
Presentation lacks evidence of empathy or
intercultural understanding of target
market.
Presentation demonstrates reasonable
empathy or intercultural understanding of
target market.
Presentation demonstrates deep empathy
or intercultural understanding of target
market.
Awareness of consumer ethics issues
demonstrated.
Students demonstrate
understanding of key marketing
and consumer ethics concepts in
the context of their campaign
development (either in their
presentation or in response to
questions)
/10
No or insufficient understanding of key,
relevant marketing and consumer ethics
concepts is demonstrated.
Sufficient understanding of key, relevant
marketing and consumer ethics concepts is
demonstrated.
Well-articulated understanding of key,
relevant marketing and consumer ethics
concepts is demonstrated.

TEAMS: 15-minute presentation each. TOTAL MARK ___/ 50
Must include an introduction to the campaign outlining the groups thinking behind its elements:
o Mode of delivery: 3 components (artefacts or media) to the campaign
o Each group member contributes to the presentation in some way (contribution must be demonstrated)
o Audience feedback will follow each presentation, and groups must expect to answer audience questions