E V A L U A T I O N

Write full answers and give each of the graphic design elements a rating from 1-5 (with 5 the highest)
for effectiveness in matching the design to its message. Then give it an overall evaluation and score.
If possible attach a copy of the design to your form.
Name Karen Pritchard Date 13/10/14
F o r m a t & a u d i e n c e
What kind of design is it - an advertisement, flyer, CD cover, book acket, !oster, other" Who do yo#
think is the target a#dience - age gro#!/gender/conte$t"
%his !oster is an advertisement for the o!ening of Cafe/cl#b &le in 'bi(a) ' think the target
a#dience for this !oster is over 1*s beca#se of the style of the te$t and the lights on the te$t)
%he colo#rs s#ggest an ad#lt theme) ' am s#re this flyer targets both genders beca#se it
doesn+t state either in the !oster) 't states the date time and the ,ebsite of the #!coming
o!ening of the event/!lace and states that it ,ill be o!en every sat#rday d#ring the s#mmer)
4
I c o n o g r a p h y
What images does the designer #se and ,hat do yo# think they symbolise" -re they a!!ro!riate"
%he designer creates a !oster #sing the red and gold colo#r scheme) %he c#rtain in the
!oster is red and the font is is in gold ,hich symbolises to me an ad#lt theme) %here is also
bright lights incl#ded in the te$t ,hich s#ggests a cl#b theme) %he red c#rtain makes me
think of a stage and a sho, an e$trovogan(er. %he te$t is very classy so ' identifiy)
Score !
T y p o g r a p h y
/o, many different fonts can yo# s!ot" Can yo# name any" What does the style s#ggest" 's it
a!!ro!riate" 's the message readable"
' can identify fo#r different fonts in this !oster) %he te$t creates glamo#r and !assion #sing
the gold against the red is very effective and has a classy look to it 0 tastef#lly done)
Score"
# o $ o u r % c h e m e
What are the main colo#rs the designer has #sed" -re they com!lementary, contrasting, harmonio#s
or monochromatic" What is the message or mood they s#ggest" 's it a!!ro!riate"
%he colo#rs in this !oster are very com!lementary) 1ed and gold go really ,ell together and
the s!arkle and lights added to the ,ord Cafe &le and 'bi(a really bring glit( and glamo#r to
the !oster
Score "
L a y o u t
's there a vis#al hierarchy from largest/most im!ortant to smallest/least" What is the most eye-
catching element" -re ty!e and gra!hics ,ell-balanced" 's there a strong #nderlying design e)g)
vertical or diagonal blocks" /o, is te$t gro#!ed and aligned"
' ,o#ld have to say that the Cafe &la is the largest most im!ortant vis#al hierarchy) 't dra,ns
yo# in and ' am instantly dra,n to it) %he ,ord 'bi(a also dra,s me in as the s!arkly lighting
on the te$t instantly makes it stand o#t) %he gold against the red is very com!lementary) %he
,ords are centerali(ed ,hich ' think gives the !oster a neatneness and this makes it easier
on the eye)
Score !
O & e r a $ $ r a n ' i n g
/o, ,o#ld yo# rate the design+s overall effectiveness in comm#nicating its message to its !otential
a#dience and ,hy"
%his flyer has a very a very strong effectivness in comm#nicating its message) %he key to this is the
te$t and the colo#rs, it is very classy looking and a!!eals to the a#dience) 't is ,ell balanced and the
layo#t is neat and vibrant)
Score !