Cheryl Lyons

965 Washington St, # 6 Denver, CO, 80203 (443) 987-2990 Cheryllyons22@gmail.com

Summary of Qualifications
Social media savvy, with extensive experience in creating content for Facebook, Twitter, LinkedIn,
blogs, Pinterest and Instagram.
Strong computer skills with proficiency in Adobe InDesign and Photoshop, and expertise in Microsoft
Office programs (Word, Excel, Powerpoint).
Exceptional verbal and written communication skills, which encompass solid grammar skills and
knowledge of Associated Press style.
Self motivated with the ability to manage multiple projects under minimal supervision.
Professional Experience

Account Coordinator March 2014- Sept 2014
Communications Strategy Group Denver, CO
Coordinated short and long-term projects for over 10 of the firms education clients, improving team
productivity by producing quality work for clients on tight deadlines.
Created content in a variety of styles including press releases, blog posts, infographics, op-eds,
newsletters and media kits. These materials increased influencer knowledge of client services.
Wrote original social media posts for clients as well as assisted with conducting social media audits,
providing clients with reports on how to optimize their social media presence.
Office Assistant Aug. 2013Feb. 2014
Flatiron Meal PlanBoulder, CO
Provided the highest level of customer service to cardholders over the phone and in the office,
assisting with account set up and maintenance through the online database. Students were given
accurate information regarding meal plans, allowing them to make the best decision for their dietary
and monetary needs.
Assisted with developing marketing materials, including flyers, brochures and coupons to expand
brand awareness on campus.
Promoted the meal plan on multiple social media platforms and improved the companys social
media strategy by launching an Instagram and Twitter page, therefore increasing sales.

Communications Intern Jan. 2013May 2013
Concepts Public RelationsBethesda, MD
Produced original content for several social media platforms, including 25 tweets a week.
Wrote clear and concise web content and designed page outlines for clients new website. The new
user-friendly design increased traffic to the website.
Developed and maintained media lists and assisted with strategic statewide outreach.

Public Relations Intern Aug. 2012Dec. 2012
Humane Society of the United StatesGaithersburg, MD
Drafted press releases, media alerts and other written documents for the media and pitched stories
to reporters on the national and local level.
With minimal supervision, I promoted a horse rescue center in Texas, successfully securing local
media coverage in 8 print publications, 3 television programs and 4 radio stations.
Monitored and tracked media coverage and emailed organized news clips to all HSUS employees.
Education

B.A. in Communication, with a focus in Public Relations Graduated: May 2013
University of Maryland College Park, MD