EL-ENFORNO
RINANCIERO):
MERCADOS,
DNS TT EUCIONES
Y TASAS DE INTERES
citigr >
citigr Ss ‘lente’ AP/WideWorld Photos
L. administradores y los inversionistas financieros no
coperan en el vacio, sino que toman decisions en un entorno
financero amplio y complejo que incluye mercados e institu
cones, poiticas fiscales y regulators y la situacién econémi-
ca, Define ademas las alternativas financieras e incide en los
resultados de varias decisfones. &s, pues, indispensable que los
administradores e inversfonistas conozcan bien el ambiente
donde operan,
Para adoptar una buena decision financiera hay que estimar
los movimientos de la economia, de las tasas de interés y det
mercado accionario; slo que nada de eso es sencillo. En la dé-
cada de los noventa del siglo 1, el ambiente era extraordinaia-
mente favorable: el mercado accionario registr6 impresfonantes
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