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Kimiyo Shimokawa

November 5th, 2014

Personal Essay
I am applying to Brooklyn College and Lehman College to study for the Masters degree program in
Global Business and Finance to better prepare for my career goal, which is to be an international
marketing professional in beauty industry. Upon deepening my understanding of globalization on
business, I would ultimately like to contribute to the development of Japanese cosmetic industry in the
global market.

My career objective is strongly supported by my academic and work experiences. I received my


Associate degree from Kingsborough Community College, being inducted into Phi Theta Kappa
International Honor Society. After the graduation, I worked for an online retailer of organic cosmetics,
and helped the firm merchandise the products between the US and Japan. This experience led me to
resolute to study this specific field, and I went back to college and earned a Bachelors degree in
Cosmetics and Fragrance Marketing at Fashion Institute of Technology.

As I embark on the field of global business, I cannot help noticing that the Japanese cosmetic
companies need more progress toward globalization. The annual sales of beauty and personal care
products in Japan have continued to grow. In 2013, it reached approximately 21 billion dollars and it is
the second largest market for cosmetics in the world. Also, beauty product is one of only two retail
categories that show growth in the troubled Japanese economy. However, few Japanese cosmetic
company has been successfully developed international brand, compare to other industries such as
automotive and electronics. This indicates that although the people in Japan have strong awareness of
cosmetics and manufacture tons of domestic products, the industrys approach toward global market is
not efficient. Therefore, I believe that Japanese cosmetic industry still holds substantial potentialities to
grow in the international arena of business.

I am highly motivated and determined to successfully complete my academic objective and


pursue my Masters degree in Global Business. I am certain that my background and hardworking
personality will allow me to contribute positively to my new academic path.

KIMIYO SHIMOKAWA
406 McDonald Avenue Apt. 1F Brooklyn, NY 11218 | 718- 415-6506 | kimiyo.shimokawa@gmail.com

EDUCATION

Infoserve Technologies Institute, Flushing, New York


Financial Accounting, Graphic Design

11/14

Fashion Institute of Technology, State University of New York


Bachelor of Science, Cosmetics and Fragrance Marketing
Cumulative GPA: 3.04/4.0

7/11

Kingsborough Community College, City University of New York,


Brooklyn, NY
Associate of Applied Science, Website Development & Administration
Cumulative GPA: 3.53/4.0
Honor: Phi Theta Kappa

7/08

Osaka College of Foreign Languages, Osaka, Japan


Graduation Diploma in English and Liberal Arts

EXPERIENCE

3/02

Givaudan Fragrance Corp., New York, NY


Lab Technician Intern in the Fragrance Lab

2/11 6/1

Organized 14,000 materials to boost a speed of developing performance


Improved productivity by compounding fragrance formulas

Envi, Brooklyn, NY
Visual Communication

9/09 8/10

Developed web-based social media marketing and designed the company's


website
Produced and edited digital images for the visual communication

Kingsborough Community College, City University of New York,


Brooklyn, NY
Graphic Design Intern in the Office of Academic Affairs

SKILLS

2/08 5/08

Responsible for designing roughs and final comps for printing including flyers,
posters and brochures
Increased number of attendances for the educational events by engaging in
visual communication

Computer: proficiency in Microsoft Office, Adobe Photoshop, Illustrator and


InDesign
Languages: Japanese (Native)