GREEN MARKETING

PRESENTED BY:BHGYASHREE
TRIPATHY

GREEN MarkETING
Green marketing refers to the process of selling

products or services based on their environmental

benefits.

OR
It is the marketing of products that are presumed to be
environmentally safe.

Why it is important?
Limited sources to satisfy worlds

unlimited wants.
It is important for the firm to utilize
the limited resources satisfying the
consumer needs as well as
organizations selling
objectives.

4Ps of Green Marketing

Why firms are adopting it?

Organizations perceive environmental marketing to be an

opportunity that can be used to achieve its objectives.

Organizations believe they have a moral obligation to be
more socially responsible.
Governmental bodies are forcing firms to become more
responsible.
Competitors environmental activities pressure firms to
change their environmental marketing activities.
Cost factors associated with waste disposal, or reductions
in material usage forces firms to modify their behaviour.

What Government do?

Governmental regulations relating to environmental

marketing are designed to protect consumers in

several ways:1. Reduce production of harmful goods or by-products
2. Modify consumer and industrys use and/or
consumption of harmful goods
3. Ensure that all types of consumers have the ability to
evaluate the environmental composition of goods.

BENEFITS OF GREEN MARKETING

OPPORTUNITIES:
SOCIAL RESPONSIBILITY:
DIFFERENTIATING PRODUCTS:
EFFECTIVE UTILIZATION OF

RESOURCES.

DO THIS..
Less use of Polythene
Crush plastic Bottle after use
Use Disposable items

Love Nature
Save Water
Save Fuel
Avoid Smoking
Many more.