&
BRAND
USAGE
GUIDELINES
2014
Presenter Version
page 2
Monochrome Logo
It is acceptable to use the Younique logo in pure black.
Text-Only Logo
It is acceptable to use the Younique logo without the mark;
however, it must always be used as an image. Never attempt
to re-create the Younique logo yourself. Only logo image files
approved by Younique Corporate may be used.
Reversed Logo
When using the logo on top of a dark background, the logo
must be in all white. Only approved Younique colors can be
used with the logo.
Mark Only
It is acceptable to use the Younique mark by itself. However,
when used in this way, the text portion of the Younique logo
must be visible somewhere else in the design. Both the text
and the mark must then be spaced at an appropriate distance
from eachother so that the usage still falls within the branding
guidelines (see Unacceptable Logo Usage section for
examples).
page 3
Rotation
The logo must never be rotated or placed at an angle.
Horizontal orientation
The Younique text must never be placed in a horizontal
configuration with the mark.
page 4
Primary
Secondary
RGB:
80, 0, 77
RGB:
224, 73, 154
RGB:
0, 160, 222
CMYK:
50, 100, 0, 56
CMYK:
6, 86, 0, 0
CMYK:
83, 17, 0, 0
HEX:
#4F004D
HEX:
#E0499A
HEX:
#00A0DE
Body Copy
RGB:
141, 197, 64
RGB:
254, 203, 11
RGB:
0, 0, 0
CMYK:
49, 1, 98, 0
CMYK:
0, 19, 99, 0
CMYK:
100, 100, 100, 100
HEX:
#8DC540
HEX:
#FECB0B
HEX:
#000000
page 5
A B C D EFGH I J K LM N O P
Q RST U V W X Y Z
a b c d e fg h ijklmno pqrstuv w x y z
12345 6789 0
Chalet (Medium)
A B C D E FG H IJ KL M N OP
Q RST UV W X YZ
AB C DE FG H IJ K L MN O P
Q RST U V W X Y Z
a b c de fg h i jk l m no pq rs tuv w x y z
1 23 45 6789 0
Odette Regular
A B C D E F GH I J K L M NOP
Q RS T U V WX Y Z
abc d e f g h i jkl m n o pqr s tu v wx yz
1 23 45 67890
page 6
Odette Regular
Never use Odette for anything other
than headline and sub-heading text. It
should not be used for large bodies of
reading text.
Chalet
For large headline and sub-heading
text, and bodies of caption text. Not
for use in large bodies of running
copy.
Large Headlines
Sub-headings
Large Headlines
Sub-headings
Captions
Button Text
Arial Regular
Arial is used for large bodies of
reading text in web pages and emails.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum porttitor, neque a porttitor
ornare, dui risus rutrum eros, nec blandit augue
metus at ipsum. Nullam fringilla felis ut dui rhoncus, vel facilisis nibh convallis.
page 7
1.
3 Fonts Max
2.
page 8
Quicksand Regular
Use as a large headline, sub-heading,
or short captions.
Large Headlines
Sub-headings
Short caption text
Verdana
Use for large bodies of reading text.
page 9
Company
Mission
Our
Story
page 10
Empowerment
Statement
BE BOLD.
BE BEAUTIFUL.
BE YOUNIQUE!
Natural
Beauty
Statement
You only get one face in a lifetime, and it is the first thing people
notice when they look at you. We are committed to helping your
face look and feel beautiful and healthy. We thoroughly research
every single ingredient, and then educate you on what it does
and why its there.
For a lifetime of beauty, we invite you to explore and fall in
love with our high-quality cosmetics. Be Bold. Be Beautiful. Be
Younique!
Mission Headline
Rally Cry
Recruitment
statement
page 11
Layout Grids
Younique makes use of layout grids in order to acheive consistent, professional
looking design assets. Below is a simple example. A list of grid template
downloads can be found on the following page.
page 12
Layout Grids
InDesign
http://www.thegridsystem.org/tags/indesign/
Photoshop
http://www.thegridsystem.org/tags/photoshop/
Illustrator
http://www.thegridsystem.org/tags/illustrator/
page 13