Marketing. We would also like to thank Mr. Pradip Kumar GM, Advanced Data
Networks System Limited (ADNSL) for spending his valuable time and giving
Service Marketing.
Table of Contents
1. Objective
ISPs may provide Internet e-mail accounts to users which allow them
to communicate with one another by sending and receiving electronic
messages through their ISPs' servers. (As part of their e-mail service,
ISPs usually offer the user an e-mail client software package,
developed either internally or through an outside contract
arrangement.) ISPs may provide other services such as remotely
storing data files on behalf of their customers, as well as other services
unique to each particular ISP.
3. Why Choosing Internet Service and what are features of Internet?
The Internet is a unique medium with global impact, and within a relatively
few number of years has become inextricably intertwined with the conduct of
almost all human activity. The following sections are the key features of the
Internet which have contributed to this world-wide success:
The government of has realized to develop the country needs develop the
communication system as early as possible.. That’s very recently government
has given 3 license for the Wi-max. Which will be more reasonable and to get
easy in any where in Bangladesh.
Bangladesh is high density country and very small peoples are using internet
services. This service is increasingly day by day and within very few year it
will be large service provide sector in the country. A lot of opportunity is
remaining to grow up the business.
2. Introduction-About Advanced Data Networks System
Limited.
• Corporate User
• Educational Institute
• End user or home user
1. Corporate Customer
2. Educational Institute
3. End user or home user
Bandwidth Segmentations:
ADNSL providing the services in different types of packages of Internet for
the customers. Bandwidth is dedicated and starts from 64 kbps to as request
of customer.
1. Scalability
2. RF Interference Free
3. Less point of Failure
4. Connectivity Possible Anywhere in Country
5. IP Based Connectivity, Ethernet Interface
6. Supports all TCP/IP application
7. Centralized NMS at NOC for Remotes
8. TCP and HTTP acceleration
9. IP VPN
10. Committed uptime: 99%
11. Competent technical team
12. 24X7 Hrs round the year Service
13. 24X7 Hrs round the year Network Monitoring from ADN NOC
14. Licensed Frequency Band, Exclusive Frequency allocation from BTRC for ADN,
hence this will resolve the problem of Frequency Interference.
15. Licensed DDCSP by BTRC and True DDCSP service in Telco Grade Equipment.
16. High Spectral Efficiency
1. IP VPN
2. NLOS technology enabled.
3. Direct Ethernet Interface.
4. OFDM Technology.
Portal Management and Technology Management services
SWOT Analysis:
Business Strength
5.00 Strong Medium Week
Market Attractiveness
Strong
3.67
Medium
3.20
2.33
Week
1.00
5.00 3.67 3.10 2.33 1.00
Business Strength
5.00 Strong Medium Week
PROTECT INVEST TO BUILD BUILD SELECTIVELY
Market Attractiveness
Strong
Business Strength-ADNSL
Factors Weight Rating (1-5) Value
Market Share .15 3 .45
Service Quality .20 4 .80
Brand Reputation .10 3 .30
Promotional .10 3 .30
Effectiveness
Managerial personnel .10 3 .30
Unit Cost .10 2 .20
Experience Measure .15 3 .45
R&D Performance .10 2 .20
20% 2 1
Market Growth Rate
Star Question Marks
10% 3 4
Cash Cow Dog
0%
10 1
0.1
Relative Market Share
20% 2 1
Market Growth Rate
10% 3 4
Cash Cow Under Developed
0%
5 6
Orphan Death
-5%
10 1
0.1
Relative Market Share
Application of service Marketing develops Strategies
with the SWOT, GE Model & BCG Matrix:
1)Firstly to minimize the attrition rate and curb the inefficiencies in the
service delivery quality, focus on specialized training is a must as it
provides the basic concepts, knowledge and tools for providing superior
customer service.
3)All the parameters for measuring the customer satisfaction and the
ways to achieve that must be well communicated to the employees.
4) Rather than paying lower salaries to the employee’s to bring down the
cost of operations, ADNSL must focus on specialized training to minimize
the attrition rates and increase the performance levels. This will
automatically take care of the cost of training and operations. The
company will gain in the overall action in the long run with no additional
expenditure or cost.
In a constant state of flux, the Internet is once again witness to a fundamental shift,
which is changing the nature of business transactions. Customers are increasingly
expecting - demanding - to be able to conduct transactions, from shopping, to
banking, to researching, to making travel arrangements, online etc. For an
organization to succeed on the executable Internet, the development of a strategic
Internet business plan is a must. A robust Internet development strategy must: