GROUP 2

1 deepa 31 suhas 48 pragathi

sonia 28 rameshwar 41 hetal 51

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 VISION:

MOULDING
OURSELVES INTO A
BRAND
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 A N D
N I N G A ND
LEA R D A Y
E a c h M
W I N G A T E A
GR O G A S
R K IN
W O

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11/02/2021 G.8_Group2_ver1.1 4
 4 P’S
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P
roduct
rice
lace
romotion
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 2 C’s
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C ustomer
ommunication

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 BASIS OF
PRODUCT
SEGMENTATION

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 Urban

Corporate
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 TARGET AUDIENCE

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 Rural and urban middle class

 Small firms

 Cybercafé
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 USP OF THE
PRODUCT
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 Price

 Low Maintenance Cost

 Internet Usage
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 Go to market strategy

 Attract, win and retain the most desirable customers

 While driving high sales and market share growth

 At the lowest possible cost

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 ALLIANCE
AND
PARTNERSHIP

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 ovatium

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ova net PC
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 Findings from Market research

 Computing accessible and affordable

 Capability to render rich media and content

 User friendly

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 CONCLUSIONS ABOUT
MARKET RESEARCH

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URBAN
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Advertisement and promotion

Online data storage not feasible

Add on cost on product a major issue

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CORPORATE

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 Information security a major concern

 Maintenance cost

 Efficient and effective work process

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 PLANS TO INCREASE
CUSTOMER LOYALTY AND
SATISFACTION

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After sales service

Warranty period

No up gradation cost

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11/02/2021 G.8_Group2_ver1.1 27
 Special Thanks to
 Prof. Lalit Patil Sir
 Kamble Kaka

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 Special Thanks to
 Swapnil
 Kalpesh

 Rakesh

 Yatin

 Bitsy Computers

 HP Computers

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 Project by
 Sonia Agarwal
 Deepa Kunder
 Rameshwar Mahajan
 Suhas Patil
 Hetal Shah
 Pragathi Shetty
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 Thank You

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