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home 쐽 THE STRAITS TIMES SATURDAY, APRIL 4 2009 PAGE B2

Countdown
photos Netizens pounce
on show
A PHOTOGRAPHY exhibition,
which showcases significant mo-
ments from last year’s New Year’s
Eve countdown at Marina Bay, of-
on Wolverine
against costly leaks – which can have potentially
ficially opened yesterday.
Mrs Cheong Koon Hean, chief
Much-awaited movie leaked devastating effects on box office takings – battling
piracy remains an uphill task.
executive officer of the Urban Re-
development Authority (URA),
onto the Internet despite X-Men Origins: Wolverine, the hotly anticipated
prequel to the X-Men trilogy, began hitting the In-
said this was the first time it was costly efforts to fight piracy ternet on Wednesday night. Almost immediately,
exhibiting photographs of the links to it began popping up on local forums such as
event as captured by the partici- BY TAN WEIZHEN HardwareZone, generating much interest.
pants. It is not known how many Singapore Net users
The photo exhibition at Millenia Walk features significant moments from last
The exhibition, titled Through year’s New Year’s Eve countdown at Marina Bay. ST PHOTO: MUGILAN RAJASEGERAN IT IS a few weeks away from hitting the silver have seen the movie, but as an indication of the tre-
Your Lens: Marina Bay Singapore screen, but Internet pirates have already got their mendous interest in it worldwide, more than
Countdown, also features win- hands on X-Men Origins, which is slated to be a 150,000 copies were downloaded from one
ning entries from a photography 100 participants. walked away with prizes worth a summer blockbuster this year. file-sharing website alone as of yesterday.
competition that URA held in con- The winner of the open catego- total of $12,000, sponsored by This is despite the fact that the leaked copy has
In a development that many in copyright circles
junction with the countdown ry was 76-year-old retiree Toh Nikon Singapore. missing scenes, lacks special effects, and has poor
are calling unprecedented, hundreds of thousands
event, from mid-December last Chew Seng, who won for his im- The exhibition, which lasts till sound quality. Some Netizens couldn’t care less,
of Netizens, including many Singaporeans, have ille- however, and called it “great”.
year to early January. age of fireworks across the sky at April 13, is open from 11am to gally downloaded the movie.
Marina Bay. One, Mr S. Rajendran, 28, said it was of “DVD
The competition drew more 9pm at the Great Hall at Millenia The episode is a stark reminder that despite the quality”. When asked why he downloaded the mov-
than 400 entries from almost He and the 15 other winners Walk. Admission is free. millions spent by movie studios on safeguards ie despite being aware that doing so violated copy-
right laws, he said he could not wait for the official
release. Besides, he added, “normally, I would pay
for movies only if they are really good, or if it’s an
organised outing with my friends”.
“And no, I don’t have a problem with piracy,” he
said. He would not give his full name as download-
ing of pirated movies is illegal.
Though downloading pirated movies is nothing
new, the X-Men episode is troubling on several
fronts. For one thing, leaks before movies are re-
leased are rare as studios keep a tight lid on every
step of the production process. The leak also comes
at a time when more money and attention than ever
are being sunk into tackling piracy. The methods
used range from the subtle – for example,the “Say
No to Piracy” advertisement that plays in movie
theatres – to hauling offenders to court.
Mr Eric Garland, chief executive of the file-shar-
ing monitoring firm BigChampagne, summed up
the impact of the issue succinctly in an interview
with The New York Times: Widespread download-
ing of Wolverine, he said, is a “one-of-a-kind case.
We’ve never seen a high-profile film – a film of this
budget, with this box office potential – leak in any
form this early”.
The problem, experts here said, is that many Net
users, Singaporeans included, think like Mr Rajen-
dran: They expect everything to be free, whether it
is movies, music or news. If forced to pay, they will
turn to illegal downloading.
A Nielsen survey this year, for example, found
that one in four Singapore Internet users down-
loads movies; one in three downloads songs; and 21
per cent download television shows – all illegally.
Streaming movies direct from websites is even
more popular, with six in 10 doing so.
All this illegal activity costs the entertainment in-
dustry $9 billion a year, according to past news re-
ports. The experts said that efforts at education
from bodies, like the Intellectual Property Office of
Singapore (Ipos), have come to naught.
Professor Lim Yee Fen, of the National Universi-
ty of Singapore who specialises in intellectual prop-
erty and IT law, said: “I honestly feel that Ipos has
already done all it can to educate the community
with regard to respecting intellectual property.
What is required now is more in-your-face remind-
ers for Internet users.”
She cited the example of anime fans who were
brought to court in late 2007 for illegally download-
ing anime online.
When contacted, the Motion Picture Association
said it would not let up in the fight. “The fact that
the movie is available online and being viewed by
Singaporeans just says we have got to continue our
efforts here,” said Mr Edward Neubronner, director
of operations.
But some major players have given up, and have
adopted an “if you can’t beat ‘em, join ‘em” ap-
proach. In the last two years, top bands like Nine
Inch Nails and Radiohead have chosen to allow
their new albums to be downloaded for free.
tanwz@sph.com.sg

Partner not
perfect? Not
a problem
A $1.25 MILLION television advertisement cam-
paign which starts tomorrow aims to get Singa-
pore’s singles to have realistic expectations about
relationships.
A 2006 survey found many respondents to be
waiting for a suitable partner. Official statistics al-
so show that the median age of first-time brides
and grooms has been increasing over the years.
Mr Richard Tan, director of communications
and international relations at the Ministry of Com-
munity Development, Youth and Sports, which is
behind the campaign, said: “It’s to tell people that
in any relationship, there will always be flaws,
there will always be imperfections but you can
build on a relationship without this imperfection af-
fecting it.”
The ad broaches two themes, interracial relation-
ships and the taboo subject of funerals, where a wid-
ow talks about her late husband’s flaws and what
they meant to her.
Produced by award-winning film director Yas-
min Ahmad, 51, it was inspired by her relationship
with her husband. The imperfection she likes about
her husband: his crooked teeth.
The ad garnered positive reactions at a preview
screening for media and invited bloggers yesterday.
“It’s not rah-rah. It’s more realistic. It features
tragedy, sadness, humour and uplifting feelings,”
said paper designer and blogger Aida Haron, 45.
To further tap the power of new media and reach
the younger, Internet-savvy generation, the minis-
try has also made the ad available on YouTube.

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