Fashion Unit 2.01-2.

06 questions

Sophia Rumford

1. Which is a trade publication used by the female fashion industry?

A. Seventeen
B. Womens Wear Daily
C. Womans World
D. Vogue
2. Which is a major fashion service?
A. Doneger Creative Services
B. Huepoint
C. Pantone, Inc.
D. The Color Marketing Group
3. Predicting fashion trends is:
A. Forecasting.
B. Merchandising.
C. Producing.
D. Retailing.
4. Which is known worldwide as a provider of color systems and technology used in the
graphic design, printing, publishing, textile, and plastics industries?
A. Color Portfolio
B. Huepoint
C. International Color Authority
D. Pantone, Inc.
5. Which is an example of a color service?
A. Doneger Creative Services
B. Huepoint
C. Promostyl

D. Trend Union

6. Fashion forecasters are LEAST interested in:

New fiber and fabric developments.
A.
New styles and silhouettes.
B.
Popular colors.
C.
Trends in retail store design.
D.
7. The owner of Ericas, a small boutique; visits another local boutique to view its
merchandise selection. This is:
Comparison shopping.
A.
Consumer research.
B.
Fashion forecasting.
C.
Sales research.
D.
8. While shopping in Sears, Andrea is asked her opinion of the merchandise the store
currently carries and what other merchandise she would like to see the store offer for
sale. Andrea is participating in a/an:
A. Comparison shopping event.
B. Consumer lifestyle survey.
C. Fashion show.
D. In-store informal interview.
9. When researching sales records, weak sales indicate fashion trends that are:
A. Developing.

B. Not meeting consumer demand.

Rising.
C.
Widely accepted.
D.
10. When researching sales, rising sales indicate fashion trends that are:
Developing.
A.
Not meeting consumer
B. demand.
Obsolete.
C.
Past their peak.
D.
11. A fashion forecaster would be interested in watching or attending award events such as
the American Music Awards, The Emmys, or The Oscars PRIMARILY to:
Establish relationships with fashion vendors.
A.
Observe what the celebrities are wearing.
B.
See if he/she has won an award.
C.
View the new commercials for fashion items.
D.
12. The Standard Color of Textile Dictionnaire International de la Couleur is a/an:
Fashion service that provides information on textile fiber trends.
A.
French fashion house that projects colors for the upcoming season.
B.
International color codification system for textiles.
C.
Non-profit trade association for the textile industry.
D.
13. Consumer research is a study of:
A. Business practices and policies for fashion marketing.

B. Existing market conditions.

Fashion preferences, income levels, lifestyles, and shopping habits.
C.
Previous sales records.
D.
14. Which is NOT a type of fashion marketing research?
Comparison shopping
A.
Consumer research
B.
Sales research
C.
Textile analysis
D.
15. In predicting fashion trends Janae reviews fashion publications, catalogs, and websites.
This type of marketing research is:
Comparison shopping.
A.
Consumer research.
B.
Fashion shopping.
C.
Sales research.
D.
16. The direction of movement of public acceptance of color, texture, and silhouette in
fashion is a:
Fashion
A. trend.
Publication.
B.
Silhouette.
C.
D. Style.
17. Amber invites a group of current customers to meet and discuss their degree of
satisfaction about the store and its merchandise. Amber is meeting with a:

A. Consumer focus group.

B. Labor union.
C. Retail association.
D. Trade association.
18. Studying market conditions, consumer lifestyles, current events, and the mood of the
public are activities of:
Customer profiling.
A.
Market research.
B.
Market segmentation
C.
Test marketing.
D.
19. Reversals or abrupt changes in fashion styles are a result of:
Fashion extremes.
A.
Flops.
B.
Knock-off designs.
C.
Seasonal fads.
D.
20. Cultural and religious customs, bad economic conditions, and government regulations
are factors that:
Accelerate fashion movement.
A.
End the fashion cycle.
B.
Have no effect on fashion.
C.
Slow down fashion movement.
D.
21. Good economic conditions:

A.

Accelerate fashion movement.

B.

Decelerate fashion movement.

C.

Have little effect on fashion acceptance.

D.

Result in consumers having less discretionary money.

22. Fashion trends seem to recur every:

10-20 years.
A.
20-30 years.
B.
30-40 years.
C.
40-50 years.
D.
23. Which is true about the fashion cycle?
Fads skip the rise and decline stages.
A.
Flops go through only the introduction stage.
B.
Only classics go through all five stages.
C.
Styles that come into fashion rotate through all five stages.
D.
24. Fashion acceptance or rejection is determined by:
Advertisers.
A.
Consumers.
B.
Designers.
C.
Retailers.
D.
25. Short-lived fashions are:
Classics.
A.

Designs.
B.
Fads.
C.
Flops.
D.
26. A fashion expected to be a hot seller but which does not sell is a:
Classic.
A.
Fad.
B.
Flop.
C.
Trend.
D.
27. At which stage of the fashion cycle is a trend considered dull and boring because the
market is saturated?
Decline
A.
Introduction
B.
Obsolescence
C.
Rise
D.
28. At which stage of the fashion cycle is a style accepted and worn by the majority of
consumers?
A. Decline
B. Introduction
C. Peak
D. Rise
29. Celeste typically purchases fashions when the prices are most expensive. In which stage
of the fashion cycle is she buying?
Introduction
A.

Obsolescence
B.
Peak
C.
Rise
D.
30. Designs which are copied from more expensive garments are:
Classics.
A.
Fads.
B.
Knock-offs.
C.
Staples.
D.
31. Jeans, once worn by laborers as a work garment and later adopted by teens as
streetwear, have now become popular among all ages and income levels. Which fashion
movement theory is illustrated?
Horizontal flow
A.
Trickle-across
B.
Trickle-down
C.
Trickle-up
D.
32. Leather jackets were first popular among lower income groups and then gained
acceptance from the higher income groups. Which fashion movement theory is
illustrated?
Horizontal flow
A.
Trickle across
B.
C. Trickle down
D. Trickle-up
33. Which would decelerate fashion movement?

A. A higher percentage of citizens completing four years of

college
B. A strong economy and low rate of unemployment
C. Development of new textile fibers and finishes
D. Terrorist activity in the United States
34. Which would MOST LIKELY accelerate the fashion movement?
Angelas promotion to a job with more administrative responsibility and higher
A. pay
Carlas confirmation into a religious group that discourages personal adornment
B.
Government regulations that restrict the use of synthetic fibers in clothing
C.
Military conflict between the United States and China
D.
35. At which stage of the fashion cycle does consumer interest grow and the fashion
become accepted by more people?
Decline stage
A.
Introduction stage
B.
Obsolescence stage
C.
Rise stage
D.
36. During the rise stage of the fashion cycle:
Consumers start to lose interest in the trends.
A.
Promotion is focused on closeout pricing.
B.
Retail fashion buyers order the items in quantity.
C.
The price of the fashion goes up because of the increased demand.
D.
37. At the introduction stage of the fashion cycle, new styles are:

A. Bargain priced to encourage quick sale.

B. Produced in large quantities in anticipation of an immediate rush of sales.
C. Purchased in large numbers by retail fashion buyers.
Usually accepted by only a small number of fashion leaders.
D.
38. Fashion followers:
Are the first to purchase and wear new styles.
A.
Like fashions that are unique and distinctive.
B.
Make most of their clothing purchases during the introduction stage.
C.
Wear a new style only after it is widely accepted.
D.
39. The slang term for big jewelry worn with streetwear is:
Big time.
A.
Bling
B. bling.
King bling.
C.
Ring bling.
D.
Kimora Lee Simmons is known for launching:

40.
Apple Bottom.
A.
Baby Phat.
B.
Dooney and Burke.
C.