Living Heart Smart

Presented by:
Erin Ludwick
Nanci Klein
Christie Kleinert
Aaron Phillips

Living Heart Smart

Introduction

Heart disease is the leading cause of death for both men and women (Murphy,
Xu, & Kochanek, 2010). Although some causes cannot be changed, careful
monitoring and taking preventative steps can help to improve these statistics.
Educating the public on risk factors and preventative measures can help
alleviate any confusion and improve the overall health and well-being of the
community.

About 600,000 people die of heart disease in the United States every year
thats 1 in every 4 deaths.
Every year about 720,000 Americans have a heart attack. Of these,
515,000 are a first heart attack and 205,000 happen in people who have
already had a heart attack.
Coronary heart disease alone costs the United States $108.9 billion each
year. This total includes the cost of health care services, medications, and
lost productivity.

(CDC, 2014)

Living Heart Smart

Risk Factors for Heart Disease

High blood pressure, high LDL cholesterol, and smoking
are key risk factors for heart disease. About half of
Americans (49%) have at least one of these three risk
factors
Diabetes
Overweight and obesity
Poor diet
Physical inactivity
Excessive alcohol use
(CDC, 2014)

Living Heart Smart

Mission Statement

We are committed to providing individualized

health risk assessments and education to the
community in order to promote healthier lifestyles.
We strive to provide high-quality, cost-effective,
private cardiovascular screening in a warm and
friendly environment, treating the individual with
dignity and respect.

Living Heart Smart

Philosophy

We believe that every individual should be afforded the

opportunity of a professional health screenings in a caring
and compassionate environment that promotes health,
safety, and overall well-being. Our philosophy is to
promote healthy lifestyle changes and well-being to
individuals by providing the necessary tools and education
that empower them in a positive and supportive
manner. We will utilize core values of respect, commitment,
integrity, and honesty to achieve our goal to improve the
overall health and well-being of the individual and their
community.

Living Heart Smart

Philosophy

Respect: We will value the individual and their unique differences,

developing a wellness plan specific to them. We will provide care to all and
work with them to assist in developing achievable goals.
Commitment: We are dedicated to assisting individuals to live healthier
lifestyles. We will work together with the individual to identify risk factors
affecting their health and well-being and assist them in setting goals to
reduce their risks.
Integrity: We will do the right thing for our clients, every time. We will hold
information in the strictest of confidence. We will maintain effective
professional communication and demonstrate ethical behavior with all
interactions.
Honesty: Serves the foundation of our client/nurse relationship. Wellness
can only be achieved through an honest assessment of risk factors and
barriers affecting an individuals success.

Living Heart Smart

Goals & Objectives 1

Improve the overall cardiovascular health in the community

by encouraging heart healthy lifestyles
Objective 1.1
To provide up-to-date educational materials on cardiovascular care,
such as pamphlets, hand-outs, community programs, and
suggested websites
Objective 1.2
To provide information on community resources that will assist
patients with their risk areas identified at their risk assessment

Living Heart Smart

Goals & Objectives 2

Decrease the smoking population within the community

Objective 2.1
To reduce risk of cardiovascular disease by quitting smoking as
evidenced by increased utilization of smoking cessation therapies
Objective 2.2
To provide information on the relationship between smoking and
cardiovascular care in the form of educational materials
Objective 2.3
To provide information on smoking cessation programs in the
community

Living Heart Smart

Goals & Objectives 3

Reduce the number of obese individuals within the

community
Objective 3.1
To reduce the clients risk of cardiovascular disease through changes
in dietary habits as evidenced by a 10% decrease in cholesterol level
Objective 3.2
To reduce the risk of developing heart disease through
implementation of a heart healthy diet as evidenced by a 5%
reduction in body weight

Living Heart Smart

Organizational Chart

Living Heart Smart

Job Descriptions
Consultant

The consultant acts as a connection between the organization and Ferris State University.
Once an idea or role is developed, as a group we address them with the consultant who
approves or denies the idea.

Executive Committee

The executive committee will be in charge of establishing the program guidelines &
objectives, researching the information pertinent for the program, and making any decisions
related to changing the program.

Marketing

The marketing committee serves as the line of communication between the public and the
executive committee. They are responsible for identifying the target population and
developing a marketing plan for advertisement and evaluation. They will be responsible for
communicating needs and information with the budget & finance and supporting
committees.

Living Heart Smart

Job Descriptions
Logistics

The logistics committee will be responsible for setting up venue location, equipment, and
material needed for the project. The logistics committee will share the information gathered
with the financial committee so a budget can be made, and a plan can be finalized.

Budget and Finance

The budget and finance committee will be in charge of the projects finances. The budget
and finance committee will communicate with all supporting committees to develop a budget
that will be approved by the executive committee. Once the budget is approved the budget
and finance committee will be responsible for allocating finances to the supporting
committees for completion of the project.

Event Coordinator

The event coordinator is charged with staffing and overseeing operations the day of the
event. They will work with the logistics committee and staff to ensure the event is ready for
operation the day of the event.

Living Heart Smart

Job Descriptions
Registered Nurse

The registered nurse will be available at each event to provide education on cardiac-related
issues and prevention methods. They will interact directly with patients and nursing
assistants to provide accurate, up-to-date information, and will report to the health event
coordinator.
Requirements: Must have experience with clinical health education; weight loss
management, tobacco cessation, stress management, physical activity; Have great
understanding of various biometric results including and not limited to BP, Cholesterol,
BF/BMI, etc.; Be professional and well spoken

Nursing Assistant

Under the supervision of the RN, the nursing assistant will be available at each event to
provide assistance with obtaining subjective information such as blood pressure, blood
glucose, and weight. They will also complete clerical duties as needed, such as filling out
patient information cards.

Living Heart Smart Seeking RN

Living Heart Smart is an organization committed to individualized health risk assessments
and education to the community in order to promote healthier lifestyles. We strive to
provide high-quality, cost-effective, private cardiovascular screening in a warm and friendly
environment, treating the individual with dignity and respect.

Requirements:
Must have experience with:
clinical health education
weight loss management
tobacco cessation
stress management
physical activity
understanding of various biometric results
Must be professional and well spoken

To be considered for this position please email resume to:

livingheartsmartopening@lhs.com or contact us at 1800livinghs

Living Heart Smart

Budget Proposal

Supplies Needed: Stethoscope, Blood Pressure Cuffs (sizes small, large, and extra
large), Scale, Measuring Tape, Educational Materials (printed pamphlets, patient
information cards), Pens, Calculator, Anti-septic hand lotion. Estimated total = $750
Monthly supplies: $200
Job Advertisement:
American Journal of Nursing website has free job posting available for 30 days
powered by Nursing Jobs Plus.
Local Paper: $209
Estimated Operating Expenses: Operating expenses will be covered by the
company we are providing our service for. Tables, chairs, lighting, building, etc. will
not be the responsibility of the Living Heart Smart program.
Position Salaries: Salaries are estimated for 16 hours per week.
Certified Nursing Assistant: $9.00/hr. ($576/month)
Registered Nurse: $20.00/hr. ($1,280/month)
Health Event Coordinator: $25.00/hr. ($1,600/month)

Living Heart Smart

Budget Proposal Continued..

Position Requirements and Hours: Staff will work two days a week for a maximum
of 16 hours (2 days, 8 hours/day). No holidays, weekends, or overtime will be
permitted.

Fees and Reimbursement: We will charge each company a flat rate of $600 to come
and service their employees with the Living Heart Smart program. If we see more
than 50 employees and/or patients for our program, we will charge $5.00/extra
employee.

Living Heart Smart

Budget Proposal Totals (Maximum Amounts Used in Total)

COSTS = $3,656/month + (one time fee)

Supplies (one time fee): $1,000
Estimated Operating Expenses: $200/month
Employee Salaries: $3,456/month

FEES = $4,800/month
$600 Minimum + $5.00/employees over 50
$600 flat rate x 2 projects/week = $4,800

Profit $1,144/month

Living Heart Smart

Marketing Plan
Executive Summary
Living Heart Smart is a service company dedicated to providing health risk assessments to corporations. The company will focus on
corporations with 30-500 employees. Completing biometric screenings will assist in identifying risk factors of heart disease. Identifying these
risk factors and developing an individualized plan to reduce the risks will benefit both the employee and corporation. The key to success will
be to attract corporations completing yearly biometric screening. The purpose of this marketing plan is to attract potential clients interested
in lowering their healthcare costs while improving the health of their employees.
Market Needs
Living Heart Smart is providing its customers with individual biometric screenings in a flexible manner to meet their needs. We are
committed to fulfilling the following benefits that are important to its customers:

Flexibility: We realize every customer has unique needs and Living Heart Smart will provide onsite services to meet those needs.

Quality: We are committed to providing individualized health risk assessments and education to the employee in order to promote
healthier lifestyles.

Individualized plans: We will promote healthy lifestyle changes and well-being to individuals by providing the necessary tools and
education that empower them in a positive and supportive manner.
Market Trends
Recent changes in healthcare have corporations looking for ways to reduce costs. The Affordable Care Act has expanded employers ability to
reward employees who meet health status goals. Providing health risk assessments, and offering wellness programs, reduces the rising cost
of health benefits, absenteeism, and employee turnover.
Marketing Strategy
Print media will be utilized in local business publications. A direct mailing campaign will be employed to targeted corporations. Both
methods will be followed by direct sales calls and onsite presentations by the sales executives of the Living Heart Smart marketing
committee.
James, 2013, para. 3

Living Heart Smart

Conclusion

The community needs this business to address their

healthcare needs and assist them in healthier behaviors.
If we can address these high risk behaviors early, there
is room for improvement and will decrease healthcare
costs over their lifetime.
The cost of our business is a fraction of the cost of
medical care for chronic heart disease.
Living Heart Smart is committed to making the
community healthier one step at a time.

References

Centers for Disease Control. (2014) Heart Disease Facts. Retrieved

from: http://www.cdc.gov/heartdisease/facts.htm
James, J. (2013). Workplace wellness programs. Retrieved from
http://www.healthaffairs.org/healthpolicybriefs/brief.php?brief_id=93
Murphy SL, Xu JQ, Kochanek KD. Deaths: Final data for 2010. Natl
Vital Stat Rep. 2013;61(4).http://www.cdc.gov/nchs/data/
nvsr/nvsr61/nvsr61_04.pdf