Business Communication

To:
From:
CC:
Date:
Re:

Business 2200 colleagues

Adena Mitchell
Greg Larson
9/21/2014
Request for Proposal Business Communication Project

SLCC Bicycle Registration Program

OVERVIEW: I propose research to explore options to notify the students, faculty, and staff about the
new bicycle registration program.
RESEARCH QUESTION: We need to learn how to assess the benefits and logistics of implementing the
new bicycle registration program.
RATIONALE: The process of gathering information for this project will teach us the important skills of
determining the feasibility of implementing a new project and communicating the new program to the
public. The public would benefit from this project through fewer bicycle thefts and potentially faster
recovery.
Feasibility: I will meet with Shane Crabtree, the director, to coordinate my proposal and get his input.
He should be in full support as this is an ongoing project.
I have met with UHP as they originally proposed this project and they will have continued input.
MATERIALS AND METHODS: The team will need to discover which of the following methods is the most
effective in reaching the public. We will also need to determine the best verbiage to use to educate the
public. Finally, we will need to brainstorm ideas to get the public motivated to join the program.
1) College newspaper and online newspaper
a. Interview
b. Ad space
2) College leder boards
a. Scrolling announcements
3) Flyers
a. Campus boards
b. Bicycle racks
4) What the program is all about.
5) How it is to work.
6) What the cost is.

PERSONNEL: Since I work at Parking Services, I have been working on the flyer, policies, and procedures
within the organization and would continue to be the contact with management there. The other
members of the team would be involved in analyzing the information and deciding which options would
be the best for the program.
1) Areas to investigate.
a. Which form of communication is more effective.
b. Do we need multiple forms of communication?
c. What approvals do we need?
d. The cost of each type of communication.
e. How do we motivate the public?
TIMEFRAME: The following are potential action items and dates of completion.
1)
2)
3)
4)

Determine which communication method will be used, based on initial research Nov 3.
Coordinate a plan of action with Parking Services Nov 7.
Create or coordinate the flyers and/or interview(s) Nov 17.
Put the chosen communication form into action Nov 29 or 31.

HURDLES: It will be difficult to motivate the public to join the program. To overcome this, we will have
to work closely with parking management and institutional marketing. I will also research what other
companies have found to be successful.
The college newspaper option may nt be possible within the timeframe , in that case, we will go with the
flyer option.