1Magana

MikaelaMagana
English115
ProfessorLawson
20October2014
AnalysisEssay/PlacesandSpaces
WordCount:1697
TheDistortedMessageofaHumbleCafe
Honey,whatacutecafelookatit,doesntitremindyouofmyNanashouse?!Icannot
believethislittlethingisinBeverlyHills.Pullover,Iwanttogetaniceshotofthisplace.What
doyouknowtheyhavetraditionaltea,letstryit.Maybewecangetasouvenirforthekids!
TheplacesandspacesthatarelocatedwithinthecityofBeverlyHills,CAhavebeen
influencedbyaculturethatidolizesselfpromotionandtheexhibitionofsocialstatus.The
organicandecofriendlyfranchise,UrthCaffe,strivestocreatefoodsfromhighquality
ingredientswhileimplementingenvironmentalethicsandawelcomingatmosphereforallofits
customers.AlthoughUrthCaffeofBeverlyHillsbearsaninvitingandcomfortableexteriorby
itscompactsize,simplewhitepicketfence,andanantiqueredbrickconstruction,newcustomers
andtouristsareleftdisillusioned.Thecaffepresentsitselfasbeinginvitingtonewvisitorsbyits
humbleovalsignwithawhitecleanfinishthatreadsWorldClassTraditionalTeas&Organic
HerbalBlends,anditstallwhiteglassdoorsbeingopenwidely,whichgivestheimpressionthe
locationisopentoallofthegeneralpublic.IncontrasttothelocationsexteriorUrthCaffeof
BeverlyHillsisanunwelcominganduncomfortableatmospheretobeinduetoitsarrogant
customers.Thecafe'shumbleatmosphereisoverriddenbyregularcustomerswhobehave

2Magana

condescendinglytostaffandnewcomers,andwhopaymoreinterestinexhibitingtheir
socioeconomicstatusratherthanthequalityandcommitmentputintotheirmeal.
Thecafe'slocationservesapurposetoattracttouristsandnewvisitorswhoare
unfamiliarwiththeBeverlyHillsarea.Theestablishmentgainstheappealofpotentialcustomers
byitsantiqueredbrickdisplayofappearingtobejustlikehome.Thelocationdepictsitselfas
anescapeandgetawayfromtheareasflashyandlavishscene.Theestablishmentpresentsitself
asbeingmoreofamomandpopshopratherthanafranchise.Newcomersaremadewaryonce
theyrealizetheyhavebeenmisguidedtobelieveafalseimageofawelcomingatmosphereand
thesweetillustrationofahumblecaffelocatedintheheartofBeverlyHills,oncetheystepout
andhandthekeysoftheirvehiclestotheUrthvalet.Immediately,thesecuriousnewvisitorsare
analyzedfromheadtotoe,feelingthestaresofthewelldressedobservantsbeneaththevibrant
redumbrellasofthecaffe.Theatmosphereprovestodiffergreatlyfromtheirperceivedideaof
thelocationbeingagetawayfromthetypicalBeverlyHillsscene.
Newcustomersareforcedtobecometheentertainmentoftheregularcustomerswhoare
seatedbeneaththeredumbrellaswiththeirlegsproppedonthechairinfrontofthem,tossing
theirleafygreenscarelesslywiththeirmetalforks.Thecaffesuniquestructure,whichfeatures
twolevelsthatareseparatedbyfourconcretesteps,serveasarunwayforthearrivingcliental,
turningthestepsintoadreadfulwalkinsteadofabeautifulpathway.Herethenewcomersare
critiquedbasedontheirappearancesbythewelldressedindividualswiththeirdesigner
sunglassesonthetipoftheirnosesandtheirlavishhandbagsattheirsides.Theyfailtopay
attentiontothecontentorqualityoftheirfood,andinsteadparticipateinstaringatwhois
arrivingtothelocation.

3Magana

Oncethecustomersenterthesinglefilelinethroughthewhitedoorsofthecaffetheyare
ledintoanenvironmentwhichissimilartotheestablishmentsexterior.Althoughthesound
levelismuchlouderthanitisoutside,thesceneryofhardworkingpersonnelracingbackand
forth,itscleanwhitewallsandearthlytonesallcontributeamoodofhospitalitytothecustomer.
Newvisitorsareabletofeelmorecomfortableastheyentersmellingthearomaofblended
smoothiesandwarmbread,andbybeinggreetedbyasmilingfaceaskingthemiftheywould
liketoseeamenu.Theestablishmentdoesthistokeepthecustomersfromfeelingunwelcome
anddeparting.Theestablishmentdepictsitselfasbeingcozyandwelcomingbyconcentrating
theattentionofitsnewcustomersonitsdedicatedandhardworkingstaffpreparingfood,the
shelvesoftheestablishmentwhichareadornedwithteapotsandallnaturaltealeaves,and
employeesslidingbythemcarefullyhoistingplatesontheirforearmstotheclientalseated
outside.Thecaffestrivestokeepthecomfortableimagenewcomershadwitnessedbefore
steppingoutsideoftheirvehiclesbyorchestratingabusyandearthlysceneinside.
Theestablishmentimprintsposterswithinthewallsoftherestroomtomakenewcomers
knowledgeableofUrthsethicalstandardsanditsmissiontoprovideahealthycuisinewhile
promotingbenefitsforbothitscustomersandtheindividualsitpartnerswith.Theframedposters
alongthesidesoftherestroomwallswhichdescribethelocationsUrthCoffeeStandardsalso
attempttomakenewcomersfeelasiftheyhaveescapedtheBeverlyHillsscene.The
establishmentutilizespostersthataresimple,yetinformative,andfeaturewarmcolorssuchas
greensandredswhichprovidethecustomerwithawarmandcomfortablefeeling.Theimageof
anAfricanchildwhichisimprintedononeofthepostersinstillswithinthecustomerafeelingof

4Magana

satisfaction,sinceitprovidestheinformationthattheirpurchasesatthecaffearehelpingto
awarditspartnersfromothercountriesfairwagesthathelptoimprovethequalityoftheirlives.
Theestablishmentsdowntoearthfeelingandsustainablenatureisexpressedall
throughoutthecaffetocreateafeelingofwarmthandhospitalitywithinitscustomers.Its
characteristicofbeinghospitableisshownthroughitsapproachofhiringabilingualstaff.The
cafferecognizeshowlanguagebarrierscanbeuncomfortableoccurrencesfortourists,and
combatsthisflawbyitspersonnelprimarilyconsistingofHispanics.Communicationismade
easier,thusallowingtouristsofotherareastofeelathomespeakingintheirnativetongues.
Hospitalityisoneoftheestablishmentsmainagendastogainappealtoitsnewcomers.The
caffesemployeesexhibittheattitudesofgoodmoralstoitscustomerstomaintainitsauthentic
ecofriendlyatmosphere.EmployeesimplementtheUrthmessagebybehavingadmirablywhen
newcomerstendtostrugglewiththemenuandtakeafewminuteslongerwhenordering,and
oftenofferrecommendationsonwhattohave.Althoughnewcomershavebeenimmersedintoan
environmentwhichcomplementsthelocationsexteriorthearrogantbehaviorofitsregular
customersinterruptthecaffesethicalandfriendlyenvironment.
Oncethenewcustomershaveplacedtheirorders,theyaregraciouslyhandedanumberto
placeontheedgeofthetablestheywillbesittingat.Theestablishment'scompactandwarmsize
servesasandisadvantageatthistimesincenewcomersmustwigglethemselvesthroughtheline
ofinconsiderateregulars,whoarenotmindfulofothersandemployeestryingtoexit.Once
customersexitthroughthewhiteglassdoorsofthecaffetheyretreatintothejudgmentalscene
onceagain.Althoughtheestablishmentprovidesitscustomerswithlargeredumbrellastoblock
outthesunsraystoallowthemtotakeintherelaxingweather,thestarescomingfromthe

5Magana

youngandoldadultswhocanbemistakenforascelebrities,leaveafeelingofheatand
intimidation.Thedishesoftheseregularcustomerswhohavebeenseatedsincethemomentone
haswalkedinremainwithoutanysignsofconsumption,demonstratingtheirlackof
considerationfortheethicalapproachtheestablishmentabidesby.
Onceoutsidecustomerswitnessthedrasticchangeinthelocationsattitude.Theattitude
ofattentivenessandkindnessofitsemployees,andsustainablepracticesareoverriddenbythe
attitudesofregularcustomerswhoanalyzeallwhowalkin,andengageinspeaking
condescendinglyofothers.Urthsthemeofprovidingforhealthconsciousindividualsand
environmentalsupportersisinterruptedbytheregularattendantsoftheestablishmentwhohave
turnedthelocationfrombeinganecofriendlycaffeintoajudgmentalsocialaffair.
Theestablishmentnolongerappearstobeinvitingandwelcomingsinceitleavestourists
withlargefamilieswhoaretryingtofindaplacetositfeelingunwelcome.Mostindividualswho
areseatedarenoteatingnordotheyacknowledgewhentheselargefamiliesapproachthem
askingtoborrowachair.AlthoughtheUrthfranchiseimplementsgoodmoralsandanethical
atmospherebyaskingitscustomerstorefrainfromseatingthemselvesuntiltheyhaveordered,
theregularcustomersfailtocomplywiththerequest.Althoughtheemployeesandexterioratthe
caffesBeverlyHillslocationgenuinelyexhibittheUrthmessage,thehumblenatureofthecaffe
isdominatedbytheinconsideratebehaviorofitsregularcustomers.
Theestablishmentmakesemployeesalertofnewcomerswhomaystrugglewithfindinga
placetosit,tohelptocompensatefortheinconsiderateactionsofitsregularcustomers.However
thespeedandattentivenessoftheemployeescannolongerdistractnewcomersfromrecognizing
theunspokenrulesofthecaffe.RegularcustomersfollowtheBeverlyHillsguidelinesofawell

6Magana

carriedappearanceandparticipateinostracizingthosewhodontbytheirdemeaningstares.
Foodiseateninsmallportionsandisseenasanaccessorythatcomplimentstheirimage.The
mostattentionthatispaidtotheirmealsiswhentheyareeithertakingaphotoofit,orwhenit
firstarrives.RegularcustomersspendtheirentirevisitatUrthexhibitingtheirexorbitantattire
andaccessorieswhilespeakingnegativelyofotherswithinthecaffe.Thecaffeswellcraftedand
organicdishesgowithoutconsiderationandentertheblacktraysofbusboyswhopassby.
Newcomersareleftdisillusionedbythescenethattakesplace,andcannotappreciatethecaffe
forwhatitstandsforsinceitsatmospherehasbeendisruptedduetotheactionsofthearrogant
regularsofthearea.
Allinall,UrthCaffeofBeverlyHillswelcomingexterior,dedicatedstaff,and
ecofriendlypracticeshavebeenoverriddenbythebehaviorsofitsarrogantregularcustomers.
Thecaffehasbeenturnedintoalocationwheretheexhibitionofsocialstatusisprimaryandthe
unspokenrulesofostracizingthosewhodifferinimageisexpressed.