Communication
By:
Meredith
Avant,
Shea
Preston,
Jordyn
Sento,
and
Elizabeth
Shaer
What
is
a
Crisis?
Dierent
than
everyday
problems
ScruAny
through
news
coverage
Communica)on
Preserve
and
strengthen
an
organizaAons
reputaAon
Plan
WriEen,
rehearsed
response
to
crisis
Crisis
Plan
8
Steps
Resolve emergency
Alerted customers
4.
Spokesperson
QualiAes
Comfortable
Skilled
Speak
Understand
Establish
credibility
Be
condent
ResponsibiliAes
Develop
a
plan
Basic
ow
of
acAon
Pre-wriEen
communicaAon
4.
Spokesperson
(cont.)
Ideal
spokespeople:
1. Small
companies:
business
owner,
oce
manager,
support
sta
2. Large
companies:
CEO,
VP,
Senior
management,
head
of
PR
3. OpAonal:
In-house
lawyers,
spokespersons,
safety
&
security
ocers,
outside
consultants
NewsleEers,
pre-taped
messages
Immediately
reported
8. Avoid speculation
Post
Crisis
Declare
end
to
crisis
Follow
up
Keep
media
informed
Review
company
policies
Perform
good
will
Formal
debrieng
Analyze
outcome
and
media
coverage
(posiAve
and
negaAve)
Revise
crisis
plan
Summary
Tell
it
all,
Tell
it
fast
and
Tell
the
Truth
Works
Cited
hEp://www.clarkcommunicaAon.com/PRTips/
Crisis_CommunicaAon_Management.php
hEps://www.mvma.org/MediaResources/3-Crisis
%20CommunicaAons.pdf
hEp://www.mwprinc.com
Public
RelaAons:
The
Profession
&
the
PracAce