Criteria
At Expected Level
(1 mark each)
Introduction of social
topic and objective
Objective mentioned
and main message
shown
Use of valid
arguments that are
reinforced by
research undertaken
No reason(s) given to
why an action plan is
needed and provide
statistical/anecdote
evidence to support
those reasons
No target market
identified or mentioned
Target market
identified and
discussed
Presenting creative
ideas to advance
opinion (action plan)
Showing awareness
of which
groups/materials are
needed to implement
action plan
No/little mention of
materials/resources
Or groups to implement
plan
Materials/resources and
groups required are
addressed by the
student
Material/resources
And groups are detailed
as well as how they will
effectively be used
Ability to plan by
realistically assessing
time taken to
complete each set
task/step
Pitch Presentation:
Not Presented
Presented
Presented
Well
(2 marks
each)
(0 mark)
(1 mark each)
Issue/Topic
No mention is made
about the social
issue/topic explored
Topic/issue is well
presented and
described
Steps/ideas
Creative
ideas/steps are
presented and
discussed in more
detail
Visual Aid
Commented on
visual aid
presented and
highlighted its
practicality
Delivery
Delivery of
information/presentation
was not organised
Information/presentation
delivered in a clear and
organised manner
Delivered
organised
information clearly
and had students
attentive/involved