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ACTION PLAN REPORT:

Criteria

Below Expected Level


(zero mark)

At Expected Level
(1 mark each)

Above Expected Level


(2 marks each)

Introduction of social
topic and objective

Student objective and


main message not
mentioned

Objective mentioned
and main message
shown

Objective outlined and


main message conveyed
with further
interpretation of main
message

Use of valid
arguments that are
reinforced by
research undertaken

No reason(s) given to
why an action plan is
needed and provide
statistical/anecdote
evidence to support
those reasons

At-least one reason is


given to explain why
action needs to be taken
and providing
statistical/anecdotal
evidence to support
argument

Clearly details a number


of reasons that explain
why an action is
required to solve social
issue and support
reasons by using
statistical/anecdotal
evidence.

Target market(s) are


identified

No target market
identified or mentioned

Target market
identified and
discussed

Target markets are


identified and discussed

Presenting creative
ideas to advance
opinion (action plan)

Student does not


propose any steps or
ideas to tackle social
issue

Student mentions some


creative and clear
ideas/steps to solve
social issue

Student details creative


ideas and steps to show
how best to solve social
issue presented.

Showing awareness
of which
groups/materials are
needed to implement
action plan

No/little mention of
materials/resources
Or groups to implement
plan

Materials/resources and
groups required are
addressed by the
student

Material/resources
And groups are detailed
as well as how they will
effectively be used

Ability to plan by
realistically assessing
time taken to
complete each set
task/step

Student does not place


any time frame on the
time it will take to
implement steps or
ideas put forward

Student does make


some assessment on the
time it will take to
complete a number of
the ideas and steps put
forward

Student shows a clear


understanding of the
time it will take to
complete each task/step
or idea presented in the
action plan.

Pitch Presentation:

Not Presented

Presented

Presented
Well
(2 marks
each)

(0 mark)

(1 mark each)

Issue/Topic

No mention is made
about the social
issue/topic explored

Topic is clearly and easily


introduced and conveyed to
the audience

Topic/issue is well
presented and
described

Steps/ideas

no creative ideas or steps


are proposed

Creative ideas/steps are


presented

Creative
ideas/steps are
presented and
discussed in more
detail

Visual Aid

no visual aid used

Visual aid such as posters,


websites, PowerPoint or
other has been used to
appeal further to audience

Commented on
visual aid
presented and
highlighted its
practicality

Delivery

Delivery of
information/presentation
was not organised

Information/presentation
delivered in a clear and
organised manner

Delivered
organised
information clearly
and had students
attentive/involved

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