FIFA WORLD

CUP ISSUE
PREPARED BY
JAZZMINE
NORHANI
MAHFUZAH

ISSUE 1
The 2014 FIFA World Cup was supposed
to be the event that not only brought
football back 'home', but also
demonstrated Brazil's progress and its
ability to shine in the global spotlight.
However, by the looks of things, it is
turning into a public relations disaster

Factor Brazil World Cup 2014

being a public relation disaster
Overpromised
Under

delivered
It dealt with political issue
Doing in last minute

SOLUTION
Dont

bite off more than you can chew.

Better to under promise and over deliver
than the other way around.
If youre going to promote an event with
certain expectations, you better meet
them.
Expect setbacks and delays, and create
buffers where possible to protect against
those delays ruining your event.
As much as possible, plan ahead in order
to avoid a last-minute rush before an
event.

ISSUE 2

the president of FIFA Sepp Blatter said in

Norwegian dinner speech that awarding 2022
World Cup to Qatar was a mistake and the
World Cup will not take place in Qatar due to
very hot temperature during the World Cup.
FIFA representatives denies the claim and
states that Qatar still be the host for the cup
Resulting big controversy either Qatar will be
the host for 2022 World cup or not

FACTOR OF SEPP BLATTER

STATEMENT
Speak

in personal term

Sepp Blatter didnt discuss with other

FIFA committee before give the
statement.
Big controversy arise as the Sepp
Blatter state that choosing Qatar as
the host of World Cup 2022 was a
mistake.

Conclusion
The

event itself must have good

reputation to represent good public
relation to public
we need to discuss first before give
official statement because any
statement could lead to major
controversy